Category: Marketing

We will be discussing 3 themes this quarter:
STRATEGY
CREATIVE
CUSTOMER INSIGHTS
PROCESS:
Each student chooses 1 topic for 50 points.
2. Find an article, story, great example, video, etc. that is related to marketing, communication or promotion and will be relevant and interesting to your audience, our class! You will need to read, understand and be able to tell us about the topic you chose.
3. Be ready to present to the class, telling us three things you have learned / the insights you gained. Organize in a PPT to present to the class.
WHY? WHY? WHY?
And tell us in 3 – 5 minutes and then the class will discuss.
If you are not present in class, you lose your opportunity and the points. No MAKE-Ups.
Post your PPT, with the link and briefly outline your three insights.

Once students have determined their case study retailer choice and competitors, HW#1 will be developed as follows:
Retailer: Kohl’s
Competitor: Nordstrom, Dillards
During the in-class discussion in Week 1, multiple change issues in the retail industry were identified and agreed on as ones that have made a major impact or shift in the way retailers are changing the way they do business. For this assignment, students will select 3-4 of the change issues identified as ones that their retailer either is excelling or failing in based on research of their retailer’s current landscape. In essay format, students will analyze and state the impact or importance of these change issues on the industry in general and then more specifically, analyze and state their retailer’s approach or lack of approach to these change issues.
Next, students will research the 3 competitors – a very brief descriptive overview of how each are competitors (target market, price, promotion, products). Please make sure that the competitors are confirmed as “publicly traded” – not privately held. Last, in a chart format, alongside each of the retailer’s change issue approaches, compare and contrast how each competitor is addressing these change issues. The comparison of these change issues will be part of the introduction to your final pitch deck case study. This analysis should identify the issues in the same way a thesis statement would, as observed in the “best practices” case studies the students will be reviewing in the coming weeks.
With this assignment and the ongoing assignments, please refer to the list of resources on the course syllabus. Please take advantage of these resources to develop detailed, fact-based information on your case study retailer and their competitors. Fact-based informationwill further support your analysis points throughout the assignments. Please include in-text cites in MLA format for all direct quotes and statistics. Resources may include the retailers’ website/s but at least 3 additional resources should be used for each part of the project. An MLA works cited page must be included for each assignment. Please see the attached handout for proper MLA format.
All assignments including the final pitch deck presentation should be submitted through the Canvas class site before class on the designated deadline date. Please use Microsoft Office programs – word docs for all assignments and power point for the final presentation. No late work will be accepted. Please contact instructor if assigned work cannot be completed as required.
The weekly Assignment master rubric is attached below. Please take a look at how this assignment will be assessed based on the required criteria. Your graded weekly assignments will be returned to the related Canvas assignment site with comments for possible revisions along with the graded master Assignment rubric. Please keep in mind that the content developed in each assignment will be transformed, extracted, or used as is to complete the final pitch deck to be presented and submitted on the last day of class.

I will provide all the requirements along with a sample.
the company we chose is PDO which and the topic is safety at work place

Can you read the case and help me answer these questions
Case 2-1: Ontela PicDeck (B)
(Questions provided in the case)
1. Based only on the cluster data (Exhibit 1), which preference related variables are most and least useful for segmentation identification and evaluation?
2. Before looking Exhibit 3 and 4, create descriptive profiles for each customer segment.
Name the segments. Challenges and reinforcements of your previous assumptions.
3. Using information in Exhibit 4, create the revised profiles for each segment. Are they different from those only used preference data.
4. After answering Q3, suggest the segment(s) you would target? Why?
5. Suggest the positioning statement for PicDeck for target consumers. Also, suggest the positioning statement for wireless carriers.
6. Suggest key ideas for your media plan. Relate to the information provided in the case.
Three Persona identified from a previous qualitative study (for your reference)
Sarah, the Parent: Hopes pictures “just appear” on PC
Age 42, married, mother of 15, 10, & 8 year olds. Part-time worker.
Not a computer whiz but use email, Google, and send images on occasion.
Have a digital camera (2 year’s old): Hates taking them off and putting them on PC.
Think about upgrading the 3 year old wireless phone.
Steve, the Young Professionals: Likes to “be simple!”
Age 27. Real estate agent. On the road showing houses. Has little time to himself.
Not a hardcore Internet user. Laggard.
Has an old cellphone. He might want to get caught up on tech.
Not a tech seeker but likes to make things simple.
Regina, the Teen: Manage her sites so that she “won’t look silly.”
Age 16. A teen from a middle class. A good popular student. Internet age.
Likes speed & convenience. Love to manage her pictures from her phone.
Some issues you may think about to answer the case questions:
(1) What’s the product PicDeck? [What’s the competitive advantage?]
(2) Why did Ontela do this segmentation study? [Purpose(s) of the study]
(3) Who are valuable consumers? [for Ontela and for telecommunications firms.]
(4) You may compare your segmentation analysis with the three “Persona” identified from the qualitative study.
[Are we missing some important consumers in our segmentation analysis?]
(5) When you develop a questionnaire for you term projects, the questionnaire used in this case can be an excellent reference.
[You can find the information collected by questions in Exhibit 1 and 3.]

Can you help me answer Q1-Q6 based on the Segmentation report 1 (without Discrimination) and Segmentation report 2 (with Discrimination)

Identify and explain each of the individual steps involved in the SPIN sequence of questioning. Develop two example questions for each for two different example sales calls.
Textbook: SELL 6: Student Edition – Text Only (NYP), 6th Edition
By: Ingram, Thomas N. / LaForge, Raymond W.
ISBN: 978-1-337-40793-9

You will consider a new product that does not exist and is not an iteration of an existing product.
The product does not have to be realistic (e.g., a flying car) but should be of interest to a specific
target market. Then, consider a Fortune 500 company that might produce the product. Seek
approval from your instructor about the company/product chosen before you begin work. The
marketing plan has four assignments.
Assignments are due by the end of the respective module: week, as shown below:
Module 2: Week 2: Marketing Plan: Company Analysis Assignment
Module 4: Week 4: Marketing Plan: Situation Analysis Assignment
Module 6: Week 6: Marketing Plan: Marketing Strategies Analysis Assignment
Module 8: Week 8: Marketing Plan: Final Plan Assignment
The following instructions apply to each marketing plan assignment:
1. Most marketing plan topics for each assignment are detailed in the text, although some
outside research may be necessary.
2. The marketing plan outline and topics are adapted from the outline found in the text, with
each topic minimally addressed.
3. Comprehensively address all topics in each assignment.
4. The four marketing plan assignments are due by the end of alternating Modules (e.g.,
Module 2, 4, 6, and 8).

hi i have attached my assignment above , idont want to remove or add anything, i have done all my work but i just need a perceptual map for my work, i have added an example from the sample given to us as well but please Keep in mind that the exact positioning should be based on market research data. Since we′re working with hypothetical scenarios, you can adjust the positions according to the narrative you′re presenting in your assignment.

The instructions for the assignment can be located in the dropbox. the file is called Spring Team Report.
Okay so basically I′m doing a team project on our company Starbucks. My part of the project is Content 4 ONLY which is the Perceptual Map. There′s three questions that I have to answer and one of them is to refer to our textbook, Which our Textbook is called: MARKETING THE CORE Ninth Edition by Roger A. Kerin and Steven W. Hartley
A picture of what the book looks like can be located under screenshot 4 in the dropbox.
A picture of how the work should be done can be located under screenshot 5
Let me know if there′s any confusion.

Your brilliance at SEO and SEM has attracted the attention of a competitor company, Brilliant Event Planning, a luxury event planning company that specializes in Boston and New York City weddings. The company also serves destinations such as The Hamptons and Cape Cod.
Brilliant Event Planning Links to an external site.has offered you $1 million dollars to leave Eternal Elegance Wedding Pros. Before you can get into the weeds with tactics, strategy and ad buys, you’ll first need to prepare a comprehensive search report.
Using everything you’ve learned up to this point and throughout the rest of the course, prepare a search report for Brilliant Event Planning. The report should be an at least seven-slide Powerpoint, Google Slides or Canva presentation that includes the following:
A slide or two outlining current organic search performance
-Include charts or tables
-This should include data for landing pages, store pages, etc.
-Include traffic sources and keywords if applicable
-Make sure to show historical performance to demonstrate trends
A slide or two breaking down ad performance by keyword
-Make sure to include metrics such as clicks, CTR, conversions, cpc, etc.
-Include ad copy if applicable
A slide recommending new ad keywords, blog posts or pages
-Make sure to cite sources or provide reasoning for your recommendations
-Consider using Google Trends data
-Hint: Seasonality could be an important concept
A slide outlining recent developments in SEO and how your client may want to prepare
-Cite sources
-Make sure to explain why it’s important for the client to know
-Consider the following topics: 1) Changes in ranking types 2) Algorithm changes 3) AI-powered search
Copy and paste these links to see some example data
1- Google Search Console data
https://docs.google.com/spreadsheets/d/1gwIx8aYVHsTkP23Dg_nQ7EVNRkqDtbZgWTX2JK-J2pc/edit#gid＝1830093612
2- SEM Rush data
https://docs.google.com/spreadsheets/d/1iP4PeT6yr_JnfZJ70DGM0i4R5kD1OKp2hGrQpCX1ir4/edit
3- Google Ads Data
https://docs.google.com/spreadsheets/d/1Ra-ovZ9Viu6bWOWeAsMyrDkNeQ1TD87tR2Dy8cIBQAU/edit#gid＝0
Brilliant Event Planning Website
https://brillianteventplanning.com/