Category: Marketing

Below are the details for your Product Constellation assignment.
Follow the attached instructions carefully.

assignment requirements and questions attached below as well as readings to help understand assignment

Please see the questions shown in the screenshot. I will send you all the info after being hired, eg PPTs, student access etc. Please send a draft in 12hrs -1 day time, day 2, and day 3 as well. + Will need to draft some questions to ask the teacher and revise base on feedback (Send bk ard in 1 day max)

Using the proposed business that you created for your Zip Code analysis project, come up with a marketing plan to promote this business for your zip code. Think of this as a continuation of your Zip Code analysis project.

We will be discussing 3 themes this quarter:
STRATEGY
CREATIVE
CUSTOMER INSIGHTS
PROCESS:
Each student chooses 1 topic for 50 points.
2. Find an article, story, great example, video, etc. that is related to marketing, communication or promotion and will be relevant and interesting to your audience, our class! You will need to read, understand and be able to tell us about the topic you chose.
3. Be ready to present to the class, telling us three things you have learned / the insights you gained. Organize in a PPT to present to the class.
WHY? WHY? WHY?
And tell us in 3 – 5 minutes and then the class will discuss.
If you are not present in class, you lose your opportunity and the points. No MAKE-Ups.
Post your PPT, with the link and briefly outline your three insights.

Once students have determined their case study retailer choice and competitors, HW#1 will be developed as follows:
Retailer: Kohl’s
Competitor: Nordstrom, Dillards
During the in-class discussion in Week 1, multiple change issues in the retail industry were identified and agreed on as ones that have made a major impact or shift in the way retailers are changing the way they do business. For this assignment, students will select 3-4 of the change issues identified as ones that their retailer either is excelling or failing in based on research of their retailer’s current landscape. In essay format, students will analyze and state the impact or importance of these change issues on the industry in general and then more specifically, analyze and state their retailer’s approach or lack of approach to these change issues.
Next, students will research the 3 competitors – a very brief descriptive overview of how each are competitors (target market, price, promotion, products). Please make sure that the competitors are confirmed as “publicly traded” – not privately held. Last, in a chart format, alongside each of the retailer’s change issue approaches, compare and contrast how each competitor is addressing these change issues. The comparison of these change issues will be part of the introduction to your final pitch deck case study. This analysis should identify the issues in the same way a thesis statement would, as observed in the “best practices” case studies the students will be reviewing in the coming weeks.
With this assignment and the ongoing assignments, please refer to the list of resources on the course syllabus. Please take advantage of these resources to develop detailed, fact-based information on your case study retailer and their competitors. Fact-based informationwill further support your analysis points throughout the assignments. Please include in-text cites in MLA format for all direct quotes and statistics. Resources may include the retailers’ website/s but at least 3 additional resources should be used for each part of the project. An MLA works cited page must be included for each assignment. Please see the attached handout for proper MLA format.
All assignments including the final pitch deck presentation should be submitted through the Canvas class site before class on the designated deadline date. Please use Microsoft Office programs – word docs for all assignments and power point for the final presentation. No late work will be accepted. Please contact instructor if assigned work cannot be completed as required.
The weekly Assignment master rubric is attached below. Please take a look at how this assignment will be assessed based on the required criteria. Your graded weekly assignments will be returned to the related Canvas assignment site with comments for possible revisions along with the graded master Assignment rubric. Please keep in mind that the content developed in each assignment will be transformed, extracted, or used as is to complete the final pitch deck to be presented and submitted on the last day of class.

I will provide all the requirements along with a sample.
the company we chose is PDO which and the topic is safety at work place

Can you read the case and help me answer these questions
Case 2-1: Ontela PicDeck (B)
(Questions provided in the case)
1. Based only on the cluster data (Exhibit 1), which preference related variables are most and least useful for segmentation identification and evaluation?
2. Before looking Exhibit 3 and 4, create descriptive profiles for each customer segment.
Name the segments. Challenges and reinforcements of your previous assumptions.
3. Using information in Exhibit 4, create the revised profiles for each segment. Are they different from those only used preference data.
4. After answering Q3, suggest the segment(s) you would target? Why?
5. Suggest the positioning statement for PicDeck for target consumers. Also, suggest the positioning statement for wireless carriers.
6. Suggest key ideas for your media plan. Relate to the information provided in the case.
Three Persona identified from a previous qualitative study (for your reference)
Sarah, the Parent: Hopes pictures “just appear” on PC
Age 42, married, mother of 15, 10, & 8 year olds. Part-time worker.
Not a computer whiz but use email, Google, and send images on occasion.
Have a digital camera (2 year’s old): Hates taking them off and putting them on PC.
Think about upgrading the 3 year old wireless phone.
Steve, the Young Professionals: Likes to “be simple!”
Age 27. Real estate agent. On the road showing houses. Has little time to himself.
Not a hardcore Internet user. Laggard.
Has an old cellphone. He might want to get caught up on tech.
Not a tech seeker but likes to make things simple.
Regina, the Teen: Manage her sites so that she “won’t look silly.”
Age 16. A teen from a middle class. A good popular student. Internet age.
Likes speed & convenience. Love to manage her pictures from her phone.
Some issues you may think about to answer the case questions:
(1) What’s the product PicDeck? [What’s the competitive advantage?]
(2) Why did Ontela do this segmentation study? [Purpose(s) of the study]
(3) Who are valuable consumers? [for Ontela and for telecommunications firms.]
(4) You may compare your segmentation analysis with the three “Persona” identified from the qualitative study.
[Are we missing some important consumers in our segmentation analysis?]
(5) When you develop a questionnaire for you term projects, the questionnaire used in this case can be an excellent reference.
[You can find the information collected by questions in Exhibit 1 and 3.]

Can you help me answer Q1-Q6 based on the Segmentation report 1 (without Discrimination) and Segmentation report 2 (with Discrimination)

Identify and explain each of the individual steps involved in the SPIN sequence of questioning. Develop two example questions for each for two different example sales calls.
Textbook: SELL 6: Student Edition – Text Only (NYP), 6th Edition
By: Ingram, Thomas N. / LaForge, Raymond W.
ISBN: 978-1-337-40793-9