## Describe how you did the dataset cleansing in Method: (1) missing data (2) outliners, and provide data tables for (3) normality confirmation (4) correlation t (5) descriptive analysis of the variables

CONTENT: Comment from Prof 1:
1. Describe how you did the dataset cleansing in Method: (1) missing data (2) outliners,
and provide data tables for (3) normality confirmation (4) correlation t (5) descriptive
analysis of the variables
2. Factor analysis: (1) double-check if you did the reverse scaling of “casual relationship”
showing the total variance and the rotated factor in a table without copy and pasting
from SPSS output files (2) presenting the Cronbach’s alpha of the coefficient alpha in
a table
3. You should follow the advice of Dr 2 and Dr 3 to reset the hypotheses, and you
may run a Stepwise Regression and conduct a mediation test.
o H1: Boredom and Tinder Usage (only a hint and you should set the
hypothesis logically)
o H2: Tinder Usage and Casual Relationship (ditto)
o H3: Tinder Usage and Romantic Relationship (ditto)
o H4: Tinder Usage as a mediator for…. (ditto)
o H5: Tinder Usage as a mediator for…. (ditto)
use language software to improve the writing and write an acknowledgement page and acknowledge me.
1. The student needs to mention in more details his motivation in studying online dating
and the reason in choosing Tinder to study;
2. It is not clear on how the student fits the measurement indicators (survey questions)
into the four constructs. The student needs to clarify it in his final dissertation. E.g.
showing how to make use of factor analysis;
3. The original H3 and H4 have not been done quantitatively; The student needs to
reconsider to change his model per Dr 3’s suggestion (changing Boredom as the
“cause” for the usage of Tinder);
4. The logical development from Research Objective to Research Questions and then to
Hypotheses has problem. The student needs to rewrite this part after considering the
change of his model; and
5. The causality of H1 and H2 are generally weak; The student may need to explain in
more details on developing these hypotheses
The student could also revise the recommendation part to tie it closer to the research findings, and have a language editor to proof read the thesis.
PREVIOUS PAPER INSTRUCTIONS (#436520613): Please edit this paper according to my professors instructions:
“H1: positive relationship between Tinder and Casual
H2: positive relationship between Tinder and romantic
H3: Boredom moderates H1, increases?
H4: Boredom moderates H2, increases?
You only conducted factor analysis, you need to run regression analysis to test your hypotheses which you haven’t.
Improve the overall formatting, this is just an example. Out of margins.
You need to explain why boredom moderates stronger either in H1 or H2.
After you run the regression, you will get the correlations of high and low, you need to plot a graph to illustrate the moderation effect.
You are free to edit or alter the preexisting data, such as the hypothesis, research statement, thesis, so that it would be more coherent
I have written 2 drafts for this dissertation, you can take a look at the information and proceed however you like. COMMENTS FROM PREVIOUS ORDER: there is a typo in my draft, its supposed to be “casual” not “causal”
Can for my instructions, do you mind changing “H1: positive relationship between Tinder and Casual” to “H1: positive relationship between Tinder and Casual”? Just another typo, thank you!

## WEEK 4 ASSIGNMENT PREPARATION: THE USP, POSITIONING STATEMENT, AND MOTTO By now

WEEK 4 ASSIGNMENT PREPARATION: THE USP, POSITIONING STATEMENT, AND MOTTO
By now you should have begun working on Assignment 1: Positioning Statement and Motto, due this week. You should have already selected your business and completed Target Market/Users and Competitors in the Positioning Statement and Motto template.
If you have not done so, review the course guide to understand the expectations for the Week 4 assignment and budget your time accordingly. Be sure to carefully review the grading rubric.
Use the following template for this assignment: Week 4 Assignment: Positioning Statement and Motto Template [DOCX] .
This week, we will focus on section three: Unique Selling Proposition (USP) and section four: Positioning Statement and Motto.
For additional help with this section of the Week 4 Assignment template, review Chapter 6 in your textbook, and review the resources linked below.
Unique Selling Proposition (USP)
How is your brand better than its competitors? Review 10 Examples of Killer Unique Selling Propositions on the Web before you craft your USP for your business.
Using your work from the Competitors section of the template, assess how your brand is different from the competitors you assessed.
What do you think your selected business does better than its competitors?
Why would customers want this product or service over the leading competitors?
List the features and benefits that are unique about your product or service.
Do a Google search and compare these features and benefits with your direct competitors. Identify the benefits that set your product apart.
Decide what emotional need is being specifically met by your product or service.
Identify aspects of your product or service that your competitors cannot imitate.
Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
Create phrases about your unique product or service that are short, clear, and concise.
Use the words from steps 1–3 that you singled out. Be sure they can be easily communicated and understood by your customers.
Make it succinct and state it as a benefit to the customer.
Determining What Makes Your Brand Unique
What is the brand’s uniqueness?
What makes your brand unique? What makes it stand out?
Why do you think this is attribute is unique?
Why do you think customers will want this particular uniqueness? For example, Chick-Fil-A’s customer service is unique. Most fast-food restaurants do not offer such high-quality service. Many consumers flock to Chick-Fil-A to be treated well.
What is the competitive advantage of the brand? How is it different from other competing brands?
What type of advantage do they have over the competitors? For example, when Steve Jobs invented the iPod touch technology, he knew it was going to be big. He purchased 10 years’ worth of raw material needed to build touch screens. Brands that wanted to copy Apple’s technology had to pay a much higher price for the supplies. This gave Apple the competitive advantage of being able to produce the product at half the cost of the competition.
Does the brand have any attributes or benefits that dominate competitors?
What attributes (properties) or benefits do you see that dominate the competitors? For example, iPhones dominate the smartphone market and have done so for many years. Other brands may have more features, lower costs, and a longer battery life, but iPhone buyers are loyal (sometimes jokingly referred to as a cult!). While iPhones were among the first touchscreen phones, it was their user-friendly platform and their ability to communicate seamlessly across other Apple devices that made them popular worldwide.
Positioning Statement and Motto
Develop a new positioning statement for the brand you selected.
Define your actual positioning statement for the business and discuss why you have decided upon this actual positioning statement. Remember, once you write your positioning statement, make sure you address why you created it and why you think it will work.
View How to Write Market Positioning Statements. It explains what needs to go inside of a positioning statement and provides examples.
Develop a new motto for the brand you selected.
Create the new motto for the business and then discuss why you created this specific motto. In many cases, slogans and mottos are the same; as you are creating your motto, keep that in mind. Once you create your motto, make sure you address why you created the motto and why you think it will work.
View How to Make a Business Motto for tips on how to get started.
View 50 Examples of Catchy and Creative Slogans for ideas as you are creating a new motto for your selected business.
Watch the videos in the playlist below to help you with the Week 4 Assignment.
WEEK 4 ASSIGNMENT – POSITIONING STATEMENT AND MOTTO-SUBMISSION LINK
Week 4 Assignment – Positioning Statement and Motto
In this assignment, you will create an original positioning statement and motto for a selected brand.
Note: For this assignment, you must do your own assessment of the business. Do not go to the business website and copy their analysis. You can look at their items for ideas, but you need to do your own assessment based on what you personally see them doing now and what you think they need to do.
Instructions
To complete this assignment:
Download the Week 4 Assignment: Positioning Statement and Motto Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week4_Assignment.
Select one of the following brands:
Ferrari.
General Brand Marketing: Italian excellence the rest of the world can only dream of: We build cars unique in terms of their performance, innovations, technology, driving pleasure and design.
Vision: Italian excellence that makes the world dream.
Mission: We build cars, symbols of Italian excellence the world over, and we do so to win on both road and track. Unique creations that fuel the Prancing Horse legend and generate a world of dreams and emotions.
NutriSystem.
Founded in 1980, Nutri/System quickly blossomed into a nationwide chain of weight-loss centers. Each Nutri/System center earned its money through a set-up fee to clients and by charging each client according to the amount of weight lost. The centers earned most of their money from another source, however, recording hefty profits from the sale of private-label food, which Nutri/System clients were obliged to purchase at least five times a week.
Mission: Nutrisystem will help you transform your life inside and out with a personalized weight management experience that’s effective, simple to follow, and made just for you.
The Children’s Place.
We have achieved our success on the basis of a very simple principle: Trust. Wherever and whenever our customers choose to shop with us, they trust. The Children’s Place and Gymboree to provide quality, value, and style.
The Children’s Place was founded in Hartford, Connecticut in 1969 by David Pulver and Clinton Clark. They began by selling toys, apparel and accessories before deciding that apparel had the most growth potential. In 2019, The Children’s Place purchased the rights to the Gymboree brand and in early 2020, launched product in select stores and online. This iconic brand features colorful designs in playful, bow-to-toe collections that celebrate childhood and help families look their best for any occasion. Together, these two brands embrace the kids we love and inspire them to live, learn and love their childhood.
Beats.
Beats (Beats by Dre) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.
Use the information listed, as well as your own research and original analysis, to assess the brand.
At the end of the template, you will present a new or better positioning statement and motto for the selected brand.
Submit the completed template by clicking the title to this assignment.
Formatting Requirements
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course outcome associated with this assignment is:
Develop a positioning statement and motto for a brand.

## Please follow the instructions below. 1. Why is a clearly defined target market

1. Why is a clearly defined target market important in marketing plans?
2. Thinking about the product you selected in your first assignment, what stage is your product in the product life cycle?
Why is it important to understand the various stages? What should be the marketing focus at this stage?
Start your post with an intro of the various stages, then dive into your selected product.
Be sure to remind us what your product is!
3. Target Markets, Product, Price & Promotion
Attached:
Excel Spreadsheet with results (note: use September 2021 worksheet for review. Other class data from prior years included too if you’re curious.)
PDF document around “would you try new flavors.”
In your review of these two documents, submit your post to include some of the following or any other observations you have on how Marketing can use this data.
How can this data help determine the target market and segments for a yogurt company?
Why is this information important when putting together a Marketing Plan?
Of those on the list, and with the limited data provide, select those that would be your ‘best customer’ (and why)
Why does marketing need to know where you shop?
With the data, can you determine a good Promotional tactic? How would you advertise to this group?
What other questions/data would be beneficial to the marketing team?
Take a look at the “new flavors” document – are you now willing to try these?

## Please follow the instructions below. 1. Why is a clearly defined target market

1. Why is a clearly defined target market important in marketing plans?
2. Thinking about the product you selected in your first assignment, what stage is your product in the product life cycle?
Why is it important to understand the various stages? What should be the marketing focus at this stage?
Start your post with an intro of the various stages, then dive into your selected product.
Be sure to remind us what your product is!
3. Target Markets, Product, Price & Promotion
Attached:
Excel Spreadsheet with results (note: use September 2021 worksheet for review. Other class data from prior years included too if you’re curious.)
PDF document around “would you try new flavors.”
In your review of these two documents, submit your post to include some of the following or any other observations you have on how Marketing can use this data.
How can this data help determine the target market and segments for a yogurt company?
Why is this information important when putting together a Marketing Plan?
Of those on the list, and with the limited data provide, select those that would be your ‘best customer’ (and why)
Why does marketing need to know where you shop?
With the data, can you determine a good Promotional tactic? How would you advertise to this group?
What other questions/data would be beneficial to the marketing team?
Take a look at the “new flavors” document – are you now willing to try these?

## Topic: Walmart To do this we must first identify a company (Walmart) then consid

Topic: Walmart
To do this we must first identify a company (Walmart) then consider what you wish to accomplish over the coming year. To do this it helps to have an underlying understanding of the problem you wish to solve with your marketing plan such as:
· Overcoming declining sales
Increasing customer awareness of your product, firm
Pricing pressure, which is lowering profits
Declining market share
Declining market demand for your product
Then we make a statement of your upcoming goals and objectives
Then make a statement of how you plan on reaching these goals and objectives
Then make a statement of what constraints you face in reaching these goals
Then make a statement of how you will overcome these constraints
Marketing Plan Format:
This plan should be 25 pages, single-spaced, Times New Roman 12-point type, 1” margins, numbered pages, using headers and footers, a title page, table of contents. Feel free to import images, graphics from the web. Please allow spaces for paragraphs. You should follow APA formatting when we source our references and sources of data.
Feel free to use websites of the companies you do your plans on, but do not simply cut and paste from these sites or from other materials found. Cite where you received this information but be sure and paraphrase what you find.
To summarize, the steps in the process ought to include:
Select a company. This may be the company you currently work for, one that a family member is involved in, one you would like to start, or an existing company that you have an interest in and would like to learn more about by writing a marketing plan about one of their products.
State the firms Mission Statement, Goals and Objectives. These goals and objectives should be stated in terms of both financial and non-financial goals.
Discuss the current Situation/Environmental/Industry Analysis: Core Competencies, Competitive Advantage, Competition (current and potential), economic, and consumer/industrial trends.
Perform a Market Analysis: Market size and growth, how is the market segmented? How are the current products positioned, priced, etc.?
Develop your Marketing Program: How will you use the 4 P’s?
What will your product do, what problems will it solve, why do I want it?
Brand name and product positioning/target customers
Distribution Policy (where will you sell it)
Financial Analysis (costs, expected sales, investment, break-even analysis, etc.)
Summary of issues addressed in the plan, limitations of research, and recommendations to management.
All papers must be typewritten and single-spaced. In writing your paper, make sure to footnote in your appendix all sources such as journal and magazine articles, books, company reports, and secondary data sources.
Marketing Plan Format: You this as your outline
Executive Summary
Briefly reviews the marketing plan’s highlights and objectives by stating your goals, impediments and solutions.
Company description
What you do and who you do it for
Marketing Objectives and issues
Outlines the specific marketing objectives to be achieved and identifies issues that may affect the organization’s attainment of these objectives.
Situation Analysis
SWOT analysis (internal and external analysis)
BCG matrix
Porter’s Five forces model
Environmental scanning factors
Strategic direction (Ansoff growth matrix)
Target market
Explains the segmentation, targeting, and positioning decisions and analyzes the market and segments to be targeted through marketing strategy.
Target market strategy
Marketing Mix
Lays out the programs supporting the marketing strategy, including specific activities, schedules, and responsibilities for:
Product strategy
Pricing Strategy
Place (Channels of Distribution) Strategy
Promotion Strategy
Financial Data and Projections
Detailed expected revenues, expenses, and profits based on the marketing programs in the plan.
Implementation Plan (Gantt Chart)
Indicates how progress toward objectives will be measured and how adjustments will be made to keep programs on track.
Bibliography (reference list) List of resources used for the plan

## ACTIVITY NAME: Apple Credit Card Instructions: • For citations, use APA style •

ACTIVITY NAME: Apple Credit Card
Instructions:
• For citations, use APA style
• The APA style typically ask for double space, but please use single space for the main paper body
• The research paper must have a minimum of 10 references. The sources that are provided in this paper can be part of the 10 references
• Page Length: 4-7 pages, single spaced (including any charts; excluding page and bibliography) The paper must be at least 4 pages in length. While there is no penalty in terms of going over the 7 page limit, it is recommended that you stay as close to that number as possible to minimize repetition, etc.
• Students are not required to include charts/figures but if you do chooses to use these, the charts must be embedded in the main body of the paper ( in relevant sections) and not in an appendix. Chart/figure is legible. Please site the source of for the chart at the bottom.
• Please avoid excessive use of direct quotes from any of the research sources. The write up answers should be in your own words and excessive use of direct quotes will almost certainly raise the Turnitin content match percentage.
• Each question must be labeled, {e.g.,Q1(a)}, and must be answered separately.
• Students should use additional research (beyond what is provided with the assignment) to support your answers.
The questions are attached

## Select a company or organisation of your choice. Identify ONE major responsible

Select a
company or organisation of your choice. Identify ONE major responsible management challenge
your case company faces. Choose ONE of the following corporate functions to
address that challenge and explain why.
·
marketing,
·
HRM,
·
accounting/controlling,
· supply
chain management, or
·
information systems.
You are asked to write a 2,500 word report. In the
report, you should analyse this one major responsible management challenge, to
make recommendations for how the company should address the responsible
management challenge through the corporate function you have chosen. You should
clearly indicate and justify how these recommendations are practicable and
realistic in the context of the company’s existing responsible management
practices, and how these practices could be further developed and changed to
Make sure your recommendations are practical,
realistic as well as ambitious, all within the context of responsible
management and the company’s existing ways of addressing responsible management
issues (social, environmental and/or ethical) – what could/should the company
be doing differently? Clearly indicate and justify how these recommendations
are feasible and realistic considering the existing internal practices (including
leadership practices where appropriate) and possible (external/internal)
resource constraints.

## Define what a pricing strategy is and why it is important to marketers. Explain

Define what a pricing strategy is and why it is important to marketers.
Explain the following types of pricing strategies: differential pricing, new-product pricing, product-line pricing, psychological pricing, professional pricing, and promotional pricing. Provide an example of when each might be selected.
Drug Companies and Free Samples
Drug companies often distribute free samples to doctors as a form of promotion. Pfizer provided \$2.7 billion in free samples during a one-year period. Concerned medical professionals believe that brand-name samples encourage doctors to prescribe them in place of more affordable generic alternatives or more appropriate medicines. Free samples also bypass the pharmacist, which is risky because pharmacists possess databases to detect how the sample might interact with other prescriptions. Drug companies claim samples give doctors firsthand knowledge of new treatments. Additionally, a study revealed that even after free samples are banned, there is only a slight reduction in the brand-name drugs prescribed.
Create a discussion post to answer the following question: “Is it responsible for drug companies to encourage trials through free samples? Explain why you feel this way.”.
Create a second discussion post countering another student’s viewpoint.

## D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍evelop a sales management plan for Nike 1.Define Customers,

D‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍evelop a sales management plan for Nike 1.Define Customers, Strategies and Tactics: Clearly describe the key characteristics of target customers, sales strategies, target markets and major marketing problem and issues. 2.‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍Sales Plan Tools and Systems: Discuss the system and tools that will be used to support the successful implementation of sales plan. 3.Sales Plan Budget: Budget the plan including team salaries, commissions and other costs‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍.

## • Choose an organisation that you are familiar with and analyse it to determine

• Choose an organisation that you are familiar with and analyse it to determine the strategy the company has chosen over the past 5 years. Use a set of appropriate frameworks to help you to achieve this. (PESTLE, Porter 5 Forces, SWOT/TOWS, McKinsey, 7Ps, Ansoff and so on)