Read Chapter 13 of Dhruv Grewal and Michael Levy’s “Marketing” from 2022, “Services: The Intangible Product” (8th Edition).

Read Chapter 13 of Dhruv Grewal and Michael Levy’s “Marketing” from 2022, “Services: The Intangible Product” (8th Edition). ISBN 13 for the digital edition of McGraw-Hill Education is 978-1-260-71743-3.
Read the Video Summery and watch the videos at the links below.
At FedEx, providing top-notch service is a key focus. Through all forms of contact and throughout the whole client experience, the business aims to provide exceptional, dependable service. The whole company is based on this principle. One of the secrets of FedEx’s success is its focus on providing high-quality services, which encourage client loyalty and repeat business.
https://www.viddler.com/embed/55dcd635 9.3 Video Link: FedEx: Excellence in Customer Service Question to Test Your Knowledge:
Discussion First Question According to the film, FedEx is aware of how crucial it is to comprehend consumers’ expectations. By learning about customer expectations, which gap in the Gaps Model is FedEx attempting to close? What are some of the most important consumer expectations FedEx has built its service to meet?

Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 p

Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 pages, discuss the article and explain how blockchain and finance have integrated. Describe the future of blockchain and finance and how you foresee the current profession changing.
https://www.moneyandbanking.com/commentary/2018/5/…
APA Format
References
No plagiarism

Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 p

Review the article below called “Finance and the Blockchain: A Primer.” In 2-3 pages, discuss the article and explain how blockchain and finance have integrated. Describe the future of blockchain and finance and how you foresee the current profession changing.
https://www.moneyandbanking.com/commentary/2018/5/…
APA Format
References
No plagiarism

Review the various brands owned by The Coca-Cola Company (https://www.coca-colac

Review the various brands owned by The Coca-Cola Company (https://www.coca-colacompany.com/packages/brands) and PepsiCo (https://www.pepsico.com/brands/product-information) via the “brands” sections of their respective websites. These companies face a variety of choices when adding to their overall product mix and these choices are further complicated within each brand. Answer the following two questions:
1. From a managerial standpoint, what information is most useful when making brand development decisions (line extensions, brand extensions, new brands, etc.)
2. What risks are involved in the process?

The development of new products requires innovation and risk. With proper planni

The development of new products requires innovation and risk. With proper planning and technique, some of this risk can be transferred or substantially reduced. In 2 single spaced pages, explain the best practices associated with the new product development process and how these steps can mitigate risk.

Cord-cutting is a trend that has been on the rise for the past several years. Re

Cord-cutting is a trend that has been on the rise for the past several years. Review the Forbes cord-cutting article:
https://www.forbes.com/sites/dbloom/2019/01/31/cord-cutting-study-pwc-nielsen-2019-pay- tv-statistics/#72f6cb4a2242
In order to combat this trend, Disney launched the Disney Plus streaming service. Research this service offering and answer the following questions:
1. How is Disney Plus positioned as compared to streaming services such as Netflix and Amazon Video?
2. What criteria should managers use when positioning a product or service?
3. What risks are involved across the various business disciplines?