Category: Marketing

Conduct research and write a one- to two-page paper describing an “out-of-the-box” sales promotion that was used by sport or event marketers. Make sure to address the following questions in your paper:
What team/game/event used the “out-of-the-box” sales promotion?
When did the promotion take place?
What was the incentive and delivery of the promotion?
What target audience were the marketers trying to reach with the promotion?
Was the promotion successful?

Systematic Sampling
Suppose that:
Population: N = 120 different brands [e.g., Brand #1, Brand #2, …, Brand #120]
Target sample size: n = 8 brands
Starting point is given: Brand #3
Question: Which 8 brands should we pick using systematic sampling?
Note: Please share both your answer and the solution procedure – a missing procedure will incur a deduction half credit.

Stratified and Cluster Sampling
Based on class discussions, please answer the following questions with specific and illustrative examples.
Define stratified sampling and provide a unique and original example from your personal or educational experience that differs from the one discussed in class.
Define cluster sampling and provide a unique and original example from your personal or educational experience that differs from the one discussed in class.
Clearly explain the key distinctions between stratified and cluster sampling.
Deliverable: 1.5 to 2-page paper, double-spaced, with 1-inch margins, utilizing Times New Roman font.

Take a moment and conduct some research on your favorite brands. Ikea is my example for this assignment. Look at various websites and try and locate their Newsroom, Press Releases, or News, etc. Some companies make you search for this content and bury it on their sites. RESEARCH: Newswire and press release distribution services for a look at real-time distribution processes for press releases. For full credit, students must write a one-page paper, double spaces, size 12 font, and include links and screenshots to your examples.
Answer the following questions,
What press release did you find in your research? What was the newsworthy content?
Who was the audience? Why was the press release created? What is the call to action, is it applicable?
What was the purpose, objective, or goal?
Was it good press or bad press?
Why are blogs important in public relations?
PRESS RELEASE EXAMPLES
Ikea introduces new products and much more. Look at the press releases in their “Newsroom” link from their website. Each example below highlights different message strategies. Example: https://www.ikea.com/us/en/newsroom/
IKEA U.S. to Raise Starting Wages to $16, Offer Enhanced Benefits to Co-Workers
Ingka Investments to plant new sustainably managed forest in Florida area damaged by Hurricane Michael
IKEA scales up social business collaborations by adding new impactful strategic partners
IKEA to phase out plastic from consumer packaging by 2028

Use this website https://whimsical.com/ to create a diagram (or another site is fine to design) about this website https://www.usafa.edu/visitors/.
Here are the assignment instructions. Use a diagramming software tool, such as Whimsical (which is highly recommended: https://whimsical.comLinks to an external site., but free feel to use other tools that you prefer)
Draw 1 detailed sitemap about https://www.usafa.edu/visitors/ and 2 wireframes for the site of your choice (identified by you in Module 1).
The sitemap should reflect the current structure of the website – what you see on the published website. In principle, all web pages should be included, except the highly homogenous/similar ones.
Wireframe 1 should reflect the current, published design of the home page.
Wireframe 2 should reflect the current, published design of one of the second-level pages.
Both wireframes should be medium-fidelity wireframes (review Module 6 if necessary).
Use a common visual vocabulary, such as Garrett’s visual vocabulary, for the blueprint (review Module 6 if necessary.) On each sitemap/wireframe, include a legend with all the elements on the diagram.
Include your name and the URL of the website on the diagram document(s).

branding and communication
Coursework #2 Instructions
This individual coursework counts 70% toward your final course mark.
Course Learning Outcomes: This coursework has been designed to test your achievement of the following course learning outcomes:
1. To examine the dimensions and activities associated with effective brand creation and development.
2. To examine the theories and concepts that explain the form and function of brands.
3. To identify the rationale and obstacles toward adopting integrated international marketing communications and branding at various levels throughout an organisation.
4. To critically review the brand management strategies of firms.
Coursework instructions:
You are required to write an individual report on related brand and communications concepts for a new brand, based around an advertisement film which you will produce and submit with your report.
You should produce a written report of 3,000 words in relation to the brand and communications concepts you have devised. The report should include the following points:
The Brand: the rationale behind the branding concept including the name; brand history/background; marketing research.
Brand characteristics & positioning: brand characteristics concepts and their association with target audience.
Brand Symbolism: the socio-cultural meaning of the brand in relation to the brand image; semiotics.
IMC: a justification of why you feel that the advertisement you design will achieve a marketing advantage for the brand.
Marketing communications strategy: strategic planning; the brand strategic issues; brand equity.
Use of current communications and/or branding framework(s) to justify your brand e.g., digital media etc.
Rubric for this coursework: Rubric_CW2_2024-1.docxDownload Rubric_CW2_2024-1.docx
Instructions for submission
Your report should be no more than 3,000 words for your total submission (+/- 10%) for the assignment.
In order to complete the assignment, it is essential that you make use of relevant academic journal articles. You must reference at least 20 journal articles throughout the assignment. You will conduct your own independent literature searches using the electronic databases.
Your submission must be written in report style, with clear citations in text and you are required to use the Harvard Referencing system and note that references are not included in the word count.
You may attach your visualisations/diagrams as an appendix which is NOT included in the word count, and of course you can refer to them as appropriate.
If you are suspected of plagiarism, either of published or unpublished sources, including the work of other students, or of collusion you will be dealt with according to the School and University guidelines.
This is a report as noted above. Coursework deadline – completed assignments must be submitted to CANVAS.
Students must submit coursework to Turn-it-in, ensure that they have a receipt of their similarity percentage and submission confirmation.
This assignment is a Digital Submission Only; please do not attempt to submit your assignment in paper form. There will be a Turnitin submission window on CANVAS that allows you to practice your submission, and then you should submit your final draft via Turnitin before the deadline. Submissions will not be accepted via email or in paper form.
comments by the teacher for improvement in the power point presenation based on which the report has to be written:
Criteria Ratings
Brand
Comments
– Brand introduction- Interesting concept- need for elaboration on how this would be rendered. Vision, mission and values can be included. What is the USP of the brand though- what are the current alternates in the market? Practicalities not clearly relayed.
Market research is devoid of any facts and information on the market conditions- where in UAE?
– Semiotics- Name and logo connection attempted, technicality of choice can be further explored with semiotic literature. A connection to a familial connection and community build-up is conveyed well.
– Segmentation- the layers of segmentation are not broached upon; clear focused detail and data (such as published syndicate reports) is amiss. Market research could bring in more published and valid reports, necessary for evidence building-target segment, is there a community need for the same? Can the targeting clarify which one is the primary and which one is the secondary segment? That may help to know which one is to be gone ahead with in the strategy plan and IMC.
Brand personality and attributes could be more strongly connected to the segment then.
– Competitive analysis- Points of parity and points of difference and the value proposition included – comparison chart was important, should have explored. A further pathway for building brand equity could be included.
IMC
Comments
IMC model- A clear IMC model not chosen for representing the overarching IMC strategy- should be included for a clearer strategy focus.
IMC strategy framework is not relayed.
– Communication strategy is hazy with no imminent connection made to the target segment.
– Choice of channels made–no clear data or logical flow to explain the choices. some interesting ideas- connect to the target segment and then how these build equity.
– Inclusion of budgets, media plan and way forward for the communications to connect to marketing performance and metrics is not included.
– Challenges in IMC and brand development not included
Brand equity- no brand development initiative to relay how the brand would grow past launch. Practical notions are amiss.
Communication
Comments
– Structure and flow is fair- The detailing can be improved along factual and strategy elements.
Text heavy slides, could have made use of infographic representation, animation and charts for a visually clearer representation.
– In-text citations within the slides is provided.
– The structure and flow could be further tightened; some important elements of the assignment are neglected

Use NP_CASE DATA.xlsx as the data file.
1. Descriptive Statistics: (i) How many stores did we observe to evaluate sales of the new snack? (ii) What are the average sales of S1, S2 and S3? (iii) Can you explain the pattern of average sales of S1, S2 and S3? 2. Correlation Analysis: (i) Explain the reason we observe high correlations between S1, S2 and S3. (ii) Why do we observe negative correlations between price and sales? (iii) AD and Shelf POS have low correlations with Sales. What is your explanation? (iv) AD GRP is highly correlated to AD. Is it desirable? Why? (v) Store Size and AD is highly correlated in negative direction. Is it desirable? Why? [Optional question: Correlations among price, AD and POS are 0. Explain.]
3. Run a regression with S3 as the dependent variable and PRICE, AD, SHELF POS and STORE SIZE as independent variables. (i) Interpret the output. (ii) Which independent variables are significant? Are the results reasonable? (iii) Interpret the coefficients of PRICE, AD, STORE SIZE (and Shelf Pos). 4. Run a regression with S3 as DV and PRICE, AD and STORE SIZE as independent variables. Interpret the output. 5. From the model used in 4, run a regression using AD GRP instead of AD as an independent variable. Interpret the output. 6. Discussion: What is your overall conclusion? Are the marketing variables effective for sales? Main Results & Conclusion: Are the marketing variables effective for increasing sales? Addressed the objectives? (1) To determine the position (2) To estimate the first-year sales (3) To estimate the long-run potential of the product Please help me do the Discussion part 6, I already did part 1 to 5 already.

Please watch these two videos and thinking about the four videos you have watched (two in class videos and these two) – each deployed a different approach: using a metaphor (like learning a foreign language to drive home a point), a personal story/scare tactic, animation, a professional/authoritative voice. Which one of these three approaches would you recommend for an approach for Gen Z and why?
Which would definitely not recommend and why?
Grading — its important to express your recommendation with conviction and strong rationale BUT remember this is business so, while I am asking for your recommendation do NOT use I. So, use …it is recommended: for Gen z ____ would be more relevant, Gen Z prefers …….
Make sure you have at least three rationales for your reco and you can compare and contrast between the four approaches to make your case.

Elements of this part of theproject should include a detailed description of:
o Produce Research Hypotheses: You will need to produce a set of hypotheses that
relate to your research questions.
– A hypothesis is a prediction about the relationship between two or more variables.
In particular, a hypothesis states your predictions about what your research will
find. It is a tentative answer to your research question that has not yet been tested.
– For example, you predict that there is a gender difference in online shopping
attitudes. Then you can further break down gender and online shopping attitude into
components such as gender à male vs. female, and attitudes à favorable vs.
unfavorable.
– Now, drawing on literature review, you can formally hypothesize that:
§ Relative to women, men exhibit more favorable attitudes toward online
shopping.
– Additionally, for each of your hypotheses, you should provide a rationale for it (that
is, why you are predicting a certain kind of relationship between X and Y).
o Research Design: In this section, you need to choose one (or multiple) research
method (s)—such as survey, focus group, individual interviews, etc.—to help you test
your hypotheses and answer your research questions. In particular, you will:
– Describe your method(s) of data collection in the main body of the proposal.
– In addition, include a full version of your research instruments in the appendix,
such as:
§ If you choose the survey method, then include a full version of survey
questions in the appendix,
§ If you choose the focus group method, then include a full version of the
discussion guide in the appendix.
NO AI of any kind please

Take two pages to Complete a PESTEL analysis for a country and industry of your choice. Use the resources
noted in class (https://www.trade.gov/international-market-research) to do your own research (cite all sources used). Remember that the PESTEL is industry-specific, so discuss the industry chosen and how your PESTEL specifically addresses your industry. Treat this PESTEL like an executive summary for the Chief Marketing Officer of your organization. Begin it with a 2-3 sentence “executive summary” that summarizes the findings, and put that at the top of the section. This should be able to stand alone as a document that you can use in job interviews when asked for a writing sample. Choose a country and industry (of your choice). Identify them and complete a detailed PESTEL analysis using the US Government research sources listed in the additional materials for the week (put this in a table with bullet points)(https://www.trade.gov/international-market-researc…). Summarize the PESTEL in one paragraph, noting the pros and cons of that country/industry combination.
2 pages/double speace