Category: Marketing

case Study: Case Study: The E-commerce Dilemma.
Follow instructions on the file:
need this back ist draft 1 page in 3 hours

Your book reports should be a five to seven page write up discussing the key principles in the book. The write up should include:
· A summary of the book.
· Specific discussions of your understanding of the key principles by demonstrating how you could or have used them in a selling environment or by discussing how they relate to concepts you’ve learned in other selling related courses within our program.
· Key learnings and how you might use them in your future career.

Listen to the LIDL Case video, following instructions
Understand the concept of Positioning we are using for this case (it is explained in the front part of the case, just to refresh your mind).
Q1. List 10 things you identified about LIDL that makes them different from others in the marketplace [10 pts]
Q2. How can we make Lidl work in the US? Given what you know about the US market for groceries, and what different segments there may be, come up with a unique POSITIONING for Lidl. [10 pts] Here’s how:
1.Pick 2 important dimensions for customers choosing where to get their weekly groceries.
2.Use these to draw your simple 2X 2 positioning map on the Powerpoint slide I’ve provided here as an attachment (download the attachment to fill it in. Save it. Then upload the saved slide with your Case submission. You can draw it using the slide or any way you want: by hand – take a photo and paste it into your case – whatever works for you).
3.Locate each of their competitors (from the case) on your positioning map.
4.Now find a location for LIDL which is DIFFERENT.
5.Describe your reasoning for LIDL’s new positioning
6.Why do you think this will be successful?

1. List 5 factors that helped Starbucks succeed in the US – 5 pts
2. Please list 5 challenges that Starbucks faced in Australia (from the case video) – 5 pts
3. List 5 success factors for Starbucks in China (from the case video) – 5 pts
4. Either pick ONE marketing factor that Starbucks Australia can change to make their business succeed there and discuss it in depth in a paragraph OR explain 5 marketing factors that need to change to make Starbucks Australia succeed. – 5 pts
https://news.cgtn.com/news/3d3d774d7a45444d30457a6333566d54/share_p.html

Instructions
Caesar’s Entertainment
How can you optimize your customer loyalty and retention efforts? We look at the amazing efforts of Caesar’s. Former Harvard marketing professor Gary Loveman created the gold standard in loyalty programming when he joined Caesar’s, eventually becoming their CEO. Watch the video of Loveman. Read the case about Caesar’s and their Total Rewards (now Caesar’s Rewards) loyalty program on pages 440-441. Answer the questions at the end of the case.
Questions —————————————————–
1. What is the role of customer relationship management in the entertainment industry? What is the relationship among customer satisfaction, customer loyalty, and company profitability?
2. What are the key aspects of Harrah’s customer loyalty program? What are the key drivers of its success?
3. How should Harrah’s use the recent developments in data analytics, machine learning, and artificial intelligence to enhance customer loyalty and create shareholder value?
Website for Video- ———
Dropbox Assignments Requirements- —————–
There are 6 written dropbox assignments. These assignments allow you to apply course concepts to real products or businesses. Each is worth 40 points. Format the papers using the current APA style. Sources used must be cited in the current APA style. Each paper should be a minimum of 500 words in length. These assignments are due by 11:59 pm CT Sunday of the assigned week.
Preview Rubric
Dropbox Assignments
Print
CriteriaExcellentSatisfactory
Needs Improvement
Criterion Score
Content
30 points
Analysis is well‐ developed and fully addresses the topic. Evidence and examples are ample. Meets or exceeds the 500-word length requirement.
25 points
Analysis addresses the topic, but lacks detail in a few areas. May be slightly under the 500-word length requirement (480-499 words)
21 points
Analysis is poorly developed and lacks sufficient details or examples to support the argument. May be moderately under the 500-word length requirement (450-479 words)
Score of Content,
/ 30
Grammar, Mechanics, and Citation
10 points
Grammar, mechanics, and spelling are error‐ free and college level. References are correctly cited
8 points
Grammar, mechanics, or citing may have a few minor errors which do not interfere with meaning.
6 points
Numerous grammar, mechanical, or citation errors that impact flow or understanding.
Score of Grammar, Mechanics, and Citation,
/ 10
TotalScore of Dropbox Assignments,
/ 40
Text—————————–
marketing SPOTlIGHTCaesars Entertainment Caesars Entertainment dates back to
1937, when founder Bill Harrah opened his first club in Reno after the state of Nevada legalized casino gambling. Harrah’s Entertainment quickly became one of the largest casino companies and, in 1973, was the first casino company to be listed on the New york Stock Exchange. In the late 1980s, Harrah’s Entertainment expanded farther across the united States as more and more jurisdictions legalized casino gambling, eventually becoming one of the most recognizable names among American casino companies. Following its 2005 acquisition of Caesars Entertainment, in 2010 Harrah’s Entertainment was renamed Caesars Entertainment. The longtime focus of Harrah’s Entertainment on
customer loyalty was sparked by Bill Harrah, who was famed for trying to get to know his customers and asking for feedback on his casinos to improve customer satisfaction. Guided by the same ideas, Phil Satre, who became CEO of Harrah’s in 1984, began sending feedback forms to customers who had won slot machine jackpots. These forms showed Satre that many of Harrah’s patrons visited more than one Harrah’s location. Previously, management had assumed that customers typically visited only one property. In addition, Satre learned that the customers who frequented many of the company’s locations were responsible for a growing segment of Harrah’s revenue. To target this consumer segment, Harrah’s expanded its existing loyalty program in 1997 to all u.S. locations. The new program was called “Total Gold.” When members inserted their cards into game machines, the database would record the number of games they had played and their record. As they played, members earned points that could be redeemed for rewards such as meals, hotel rooms, and airline tickets. Despite the popularity of Harrah’s rewards program, the
company experienced slow growth in the mid-1990s. At that time, Harrah’s hired Gary loveman—a Harvard Business School professor—as the new COO and tasked him with transforming Harrah’s operational strategy and improving the company’s performance. looking into the data Harrah’s had collected over the years, loveman noticed that many patrons visited different casino companies. loveman believed that by reducing customer “disloyalty,” Harrah’s could massively increase sales without the need to open new locations. He noticed that 26 percent of the gamblers who visited Harrah’s locations generated 82 percent of the company’s revenue.
Taking a closer look at Harrah’s customer demographics, loveman saw that the bulk of these customers were middle-aged or senior adults who prioritized free casino chips, instead of hotel visits, when redeeming rewards points. loveman concluded that by rewarding customers differently based on the frequency of their visits and playing behavior, Harrah’s could improve customer loyalty and increase its sales. using this newfound information,
loveman overhauled the Total Gold
program and changed the name to “Total Rewards.” The new program rewarded customers based on the tier in which they were categorized: Gold, Platinum, or Diamond. These categories reflected the customer’s expected lifetime value to the company, calculated by the estimated frequency of visits and amount spent per visit. Each tier provides customers with different perks, such as skipping the lines at restaurants and reception desks for Platinum and Diamond cardholders. Diamond cardholders also receive benefits that include personal visits from chefs at Harrah’s restaurants and personalized treatment from staff at hotel locations. The system is backed by Harrah’s extensive database and analytics. The program allows Harrah’s to collect information on who their customer is and the customer’s behavior during casino visits. Customers’ data are collected from the instant they book their visit until the moment they leave. This results in highly personalized service for frequent patrons. Harrah’s also began prioritizing direct mail and phone
calls to encourage loyal customers to keep coming back. Telemarketers were trained to offer incentives to customers who hadn’t visited a Harrah’s location in three months. Five years after loveman’s arrival, Harrah’s had doubled its spending on direct mail. The company’s high response rate from direct messaging and phone calls to loyal customers allowed it to reduce spending on traditional advertisements. In addition to redesigning its loyalty program, the company also overhauled its customer service to improve the overall customer experience. loveman believed that exceptional service was crucial to winning the loyalty of customers. Harrah’s began providing management with more tools and information to effectively hire and train new employees. This resulted in a drastically lower turnover rate and a superior customer service team. The company also implemented new employee incentives designed to prioritize customer service: locations that reported high customer satisfaction scores would receive employee bonuses. In 2002, Harrah’s paid $14.2 million in bonuses under the new employee compensation system. Caesars Entertainment’s longtime focus on building
long-term customer loyalty has resulted in the company becoming one of the biggest u.S. gaming companies. In 2018, Caesars Entertainment had over 40 locations worldwide and earned nearly $5 billion in revenue. Its Total Rewards program also received the “Best Players Club” award, part of USA Today’s 2018 10 Best Readers’ Choice Awards. At the time, the program had over 55 million members receiving access to various casino, hospitality, dining, and other rewards.69
441

The purpose of this individual project is to allow you to investigate (research) new and interesting emerging INFORMATION technologies. I suggest that you check out google for new and emerging information technologies. Like this: Googley Thing! There are tons of interesting topics ranging from artificial intelligence (ChatGPT, Self driving cars, etc) to digital currency to automated houses to robots to virtual reality gaming. Once you have chosen a topic, email me (hauserr@ecu.edu) the topic for approval and put MIS3063-PPT Project Topic in the subject line of your email.
Once I email you back with my approval, begin collecting information on your topic. Your goal is to create a PowerPoint presentation that you will record audio on to present your topic to the class. While the class will not get the opportunity to see or hear the presentation, you need to present and record as if you were presenting. Many will ask how many slides. The answer is it depends, however, the rule of thumb is that it normally takes 10-15 slides to present a new concept and teach it to someone. So, your presentation should be 13+ slides as a minimum. One slide would be your title, one would be your agenda, the remaining would be the body, and you would end with the references slide(s) which you would not present, but just show. That is 3 slides being the title, agenda, references and 10 being the content. I want you to use PowerPoint and talk while presenting your slides (using the built-in narration tool in PowerPoint). You should have learned that in MIS 2223, but there are a ton of YouTube videos on how to do a talking PowerPoint.
Be sure to introduce yourself
You should have transitions between slides
Do not ramble since it makes the audience believe you do not know what you are talking about
Be confident
The formatting of your presentation should be the following:
Title slide
Agenda slide
Content slides
Conclusion slide
References slide(s) (any reference format)
As you can see, I am leaving what you do up to you. Pick something you are interested in and email me the topic for approval. Also, if you have any questions, email me.

Write a paper about RECENT marketing
techniques and procedures that are utilized to market products. In other words,
you will be expected to write an in-depth analysis of the company Nike and its significant RECENT
improvements or advancements in its marketing.
A significant part of the paper is to be able to show that the marketing advances you discuss in the paper are actually advances and are seen as advances by customers and the industry.
Need to see advances in the
area of marketing (Product, Price, Promotion, Distribution, Target Marketing,
Marketing Research, etc…) that you are researching. Reciting or reprinting
definitions should occupy only a small section of your paper. I want the
majority of your paper to focus on RECENT ADVANCES in
marketing in your chosen organization. Additionally,
you must show that the marketing advances you discuss had a positive financial
impact on organizational operations, justified through outside sources showing
the advances were financial successes.
Popular press publications are often the best place to start looking for these types of organizations. Success stories appear daily covering organizations that have risen to the top of their industry based on advances in specific marketing areas.

To create your final paper, use your mini-assignments as the foundation but avoid copying and pasting directly. Allocate more space to your suggested marketing strategies, and ensure that your final paper is well-organized, structured logically, and flows smoothly from beginning to end. Enhance your writing by improving your tone, content, and clarity.
Your final paper should begin with an executive summary that is concise and no more than one page long. Consider what the reader is most interested in, which is your recommended marketing strategies that are tailored to achieving the marketing objectives supporting the organization′s mission and business goals. There is no ″cookie-cutter″ format for the executive summary, and each student′s information varies. Be sure to emphasize the critical proposal and decision factors, as well as the anticipated outcomes of the plan′s recommendations.
Include a separate bibliography that consists of online and offline sources that you have used throughout your marketing plan′s development. Each student/team must include a minimum of five references that support the information presented in their marketing plan. APA format must be used for your citations and references section. If you are working in a group, only one member should submit the final paper. Please consult the grading rubric for additional guidance.
Please find the instructions below and let me know if you have any questions.
Executive Summary: The executive summary provides a summary of the marketing plan′s key proposal, recommendations, decision factors, and projected outcomes. It should be written after the entire marketing plan has been developed and should focus on the strategy sections.
Company Overview: This section includes a brief desсrіption of the company, its mission statement, background, and competitive advantages. It should also include a competitive analysis, identifying direct and indirect competitors, and creating a competitive matrix to establish the company′s competitive advantage.
Situation Analysis: The situation analysis should identify at least two significant factors for each of the SWOT components and applicable trends that are statistically supported.
STP Segmentation: Provide a detailed desсrіption of the target market(s), segmenting the market using more than just demographic or age methods. Explain why this is the best segment to target and define the type of market-targeting strategy to reach this market. Develop a positioning statement that aligns with the objectives, mission statement, and SWOT analysis.
Goal and Objectives: Define the goal(s) of the marketing plan and ensure that the objectives are measurable and quantified.
Marketing Strategy: Clearly state the marketing strategy and rationale for your choice, whether it is market penetration, market development, product development, or diversification. Use the 4P′s of the marketing mix (product, place, price, promotion) to develop a comprehensive marketing plan that aligns with the chosen strategy. Remember, this section is not about the company′s current marketing strategy, but your recommended marketing strategies.
Evaluation and Control Metrics: Define how the progress of outcomes in the plan will be monitored and how success will be measured, connecting these metrics to the objectives and goals.
References: Provide a separate bibliography that includes online and offline sources used throughout the development of the marketing plan. Each student is required to provide a minimum of five references that support the information in the plan, with references and citations in APA format.
** Report structure and formatting
A final report will be written. 5-6 pages in the body of the paper (double-spaced, 1” margins, 12-point font), excluding your cover page, executive summary, and references.
Use a professional business style of writing and report format.
Academic writing generally does not employ first-person pronouns (″I,″ ″me,″ ″my,″ ″we,″ ″us,″ etc.). Avoid using them except when you describe your own experience or observations.
Number the pages.
Number the sections of the report (1.1, 1.2, 2.2.1, etc.).
Include at least five external sources in addition to the textbook. Apply marketing models, theory, terminology, and concepts discussed in class throughout the plan.
Use APA style. A properly formatted APA reference page begins on a new page, after the end of the text. References cited in text must appear in the References list and vice versa.
We use the Turnitin Canvas Integration. We must avoid committing either accidental or intentional plagiarism. See how to avoid plagiarism at https://library.hccc.edu/c.php?g＝905205&p＝6517693(Links to an external site.)Links to an external site.
Grading rubric

Data analytics using SPSS:
1. Details of the participants 
2. Measurement model summary (EFA)
3. Assessment of the measurement model (AVE)
4. HTMT criterion 
5. Direct effects
Visualize the results and explain it
The research is about “The relationship between social media influencers and Consumers purchasing behavior in Saudi Arabia”
The survey consists of 43 questions
There are 220 Participants
Important Info

The order was placed through a short procedure (customer skipped some order details).
Please clarify some paper details before starting to work on the order.

Type of paper and subject
Number of sources and formatting style
Type of service (writing, rewriting, etc)

Objective: The objective of this assignment is to develop a comprehensive direct response marketing plan that integrates various promotional tools while adhering to ethical standards and regulatory guidelines. Students will also design an evaluation framework to measure the effectiveness of the marketing plan.
Instructions:
Part 1: Research and Analysis
Select a product or service: Choose a product or service for which you will develop a direct response marketing plan. Consider factors such as target market, competition, and market trends.
Conduct market research: Gather relevant data on consumer preferences, industry trends, and competitor strategies to inform your marketing plan.
Analyze target audience: Define your target audience segments and understand their demographics, psychographics, and purchasing behavior.
Part 2: Direct Response Marketing Plan
Set objectives: Clearly outline the objectives of your direct response marketing plan, such as increasing sales, generating leads, or enhancing brand awareness.
Select promotional tools: Choose appropriate promotional tools for your campaign, including direct mail, email marketing, telemarketing, digital advertising, or social media advertising.
Develop creative assets: Create compelling messaging, visuals, and offers to capture the attention of your target audience and encourage them to take action.
Plan implementation: Outline the timeline, budget, and resources required to execute the direct response marketing plan effectively.
Address ethics and regulation: Ensure that your marketing plan complies with ethical standards and regulatory requirements, such as data privacy laws (e.g., GDPR, CCPA) and advertising guidelines (e.g., FTC regulations).
Integrate evaluation measures: Design key performance indicators (KPIs) and metrics to evaluate the success of the direct response marketing campaign. Consider metrics such as response rate, conversion rate, return on investment (ROI), and customer acquisition cost (CAC).
Part 3: Presentation and Reflection
Present your direct response marketing plan: Prepare a presentation summarizing your marketing plan, including objectives, promotional tools, creative assets, implementation plan, and evaluation measures.
Reflect on ethical considerations: Discuss the ethical implications of your marketing plan and how you addressed them in your campaign strategy.
Analyze regulatory compliance: Evaluate the regulatory requirements relevant to your marketing plan and explain how you ensured compliance with applicable laws and guidelines.
Discuss evaluation results: Reflect on the effectiveness of your marketing plan based on the evaluation metrics. Identify strengths, weaknesses, and areas for improvement.
Submission Guidelines:
Submit a written report detailing your direct response marketing plan, including all components of Part 1 and Part 2.
Prepare a presentation slides summarizing your marketing plan for the presentation session.
Ensure proper citation of sources using APA or MLA style.
Submit your assignment by the specified deadline.
Assessment Criteria:
Clarity and coherence of the direct response marketing plan, including objectives, promotional tools, and implementation strategy.
Alignment of the marketing plan with ethical principles and regulatory requirements.
Effectiveness of evaluation measures in assessing the success of the marketing campaign.
Quality of presentation and communication skills demonstrated during the presentation session.
Note: Adjust the assignment instructions and criteria as necessary to align with the course objectives and requirements.