Category: Media

It will be an Oral Presentation in Class Where I have to take a position/argument in a question and stick to it and Read/Present it.
Question is: How can we best understand disparities and inconsistency in news media framing and public opinion on matters of violence and victimization?
My Argument/Position in Question is: Economics

The assignment is to put your brain into action with a defensible proposition of should the U.S. government require TikTok not have Chinese ownership, what company should step up and buy them?
Why? That is the most important part. Is the company doubling down? Adding a missing social layer? Targeting new demos? Wanting an adjacency to the music industry? There are a million ways to analyze this and see potential fits. Dig in.
For the sake of color when you consider the acquisition, Musk bought Twitter for $44B, and Meta bought IG for $16B. A student asked last night how much TikTok could sell for, and this is from the Washington Post. “TikTok, one of the world’s most popular apps, would probably sell for more than $100 billion, according to one financial analyst’s estimate. And that may be low: TikTok made $16 billion in sales in the United States last year, the Financial Times reported (https://www.ft.com/content/275bd036-8bc2-4308-a5c9-d288325b91a9) — a revenue figure that could value the company at up to $150 billion.”
Dig in on your subject company. Know their building blocks (see attached deck for building block term reference).
Then write a piece. Cite your sources at the end.

Media Archaeology Lab Collection Catalog Links to an external site.
CUB Library OneSearch
ProQuest Historical Newspapers Links to an external site.
Popular Mechanics Archive Links to an external site.
Popular Science Archive Links to an external site.
Popular Electronics Archive Links to an external site.
Reader’s Guide [to Periodical Literature] Links to an external site.
LexisNexis Academic Links to an external site.
CU Library Research Databases A to Z
Media History Digital Library Links to an external site.
use 4 sources and utilize at least 1 secondary source and 1 primary source you can choose how many of each you would like to utilize just have 4 sources in total
historical research
Assignment Prompt: MAL Paper Prompt.pdf Download MAL Paper Prompt.pdf
Grading Rubric: MDST 2002 MAL Rubric.pdf Download MDST 2002 MAL Rubric.pdf
Paper Submission Checklist: Submission Checklist 2002.pdf Download Submission Checklist 2002.pdf
Sample Papers: Sample Paper 1_Redacted.pdf Download Sample Paper 1_Redacted.pdf | Sample Paper 2_Redacted.pdf Download Sample Paper 2_Redacted.pdf | Sample Paper 3_Redacted.pdf Download Sample Paper 3_Redacted.pdf
For this assignment, you must choose one artifact housed at the MEDIA ARCHAEOLOGY LAB Links to an external site. (MAL) and write a critical history of it. Specifically, your task is to explore how your chosen artifact was, and maybe still is, implicated in relations of power and authority.
This assignment asks you to engage in outside research, in the form of discovery/analysis of historical materials showing how the artifact was presented, received, used, discussed, and/or understood before it was discontinued. Please refer to the assignment prompt for detailed in instructions about this assignment, including word count, requirements for course readings and concepts, the policy for AI use, etc.
Your paper must be uploaded to Canvas by no later than 3:35pm MT on WEDNESDAY, MARCH 20th. GOOD LUCK!

PROMPT:
Offer an analysis of genre (Monster Movie, Comedy, Action, Horror, etc.) in the film to argue if The Host is an illustration of hybridity as defined by the course material. Choose one scene in which you see a genre convention shaping the meaning of the film. Briefly explain how your example supports or undermines viewing The Host as an example of hybridity or contraflow. In your response, make one reference to Klein’s study of Korean film (attached). Only needs to be around 3 paragraphs or around 250 words. SAMPLE ANSWER:
Bong Joon-ho’s “The Host” is an example of hybridity in the territory of film genres, blending elements of monster movies, comedy, action, and horror. The film challenges traditional genre boundaries, contributing to the concept of hybridity.
One significant scene occurs when the Park family gathers at the funeral home after the creature’s initial attack at the Han River. In this scene, Bong Joon-ho mixes elements of family drama and societal critique with the ongoing monster threat. The family’s dynamics and interactions provide a strong emotional core to the narrative, emphasizing the importance of familial bonds in Korean culture. At the same time, the looming danger of the creature adds a layer of suspense and horror to the scene.
The blend of family drama and monster movie conventions in this scene highlights the film’s hybridity. Instead of following a conventional monster movie format that prioritizes action and suspense, Bong Joon-ho adds personal and emotional elements, offering a unique portrayal of the Park family’s struggles during the chaos. This scene contributes to the concept of contraflow by challenging traditional genre expectations. Rather than adhering strictly to Western genre conventions, Bong Joon-ho incorporates cultural specificity and social commentary into the narrative. Klein’s study of Korean film emphasizes how these unique cultural elements reshape and redefine established genres, providing a new perspective. He states that “Bong thus occupies a middle ground in his relationship with Hollywood, neither blindly emulating its conventions for the sake of profit nor wholly rejecting them in favor of some notion of cultural authenticity or art” (Klein pp 873). In “The Host,” the emphasis on family dynamics, societal critique, and emotional depth within a monster movie framework aligns with Klein’s notion of contraflow. The film goes beyond the typical monster movie formula, introducing it with Korean cultural elements and social commentary, contributing to the diversity of global cinema.

This assignment digs into the strategic value of Hulu/HuluLive to Disney Corp, and how it fits, or doesn’t fit, into what you think DIS’s long term value as a Digital Empire Building block.
Should they keep it or sell it off? How does it fit with the pieces, such as theme parks, Star Wars, Pixar, Marvel, Disney, plushy toys, ESPN, ESPN +, etc.?
However, this assignment isn’t that simple. You have to do some research. Dig in on understanding all the Digital Empire Building blocks (see deck for the meaning of concept) of Disney. Build an Empire chart if you want. Evaluate. Dig. Think. Analyze. You have access to research such as newspaper databases, Variety, the WSJ, NY Times, etc. Utilize them!
Then write a piece. Cite your sources at the end. Should Disney keep or sell Hulu/Hulu Live? Why? Defend! Dig deeper. CHOOSE ONLY ONE SIDE
I want to read your brain in action, pushing to figure out why there is a coherent strategy, or you think there is not one.

you will watch an 89 min. documentary, Showrunners (2014) on Kanopy via the library, and a one-hour webinar, Hollywood on Strike! Examining the 2023 WGA and SAG/AFTRA Strikes (2023, Film Quarterly, YouTube). I suggest watching them in this order. Take notes and write 2 paragraphs on these questions:
1. How does the documentary/industry frame showrunners as auteurs?
2. Assess the diversity of Hollywood’s executive producers, as depicted in the documentary, and as informed by the webinar.
3. What conclusions have you drawn about such things as creative control, the talent pipeline, and equity in the industry, among other things, after watching the documentary and the webinar?
Required Viewing: Showrunners: The Art of Running a TV Show (2014, Des Doyle 2014) Kanopy 89 min.
Hollywood on Strike! Examining the 2023 WGA and SAG/AFTRA Strikes (2023, Film Quarterly,
YouTube) https://www.youtube.com/watch?v=IUhWUkhXU58

Read Chapter 8 in your textbook–Influencer Marketing.
You will be asked in this assignment to create an audit of one of the influencers your currently follow on social media. This influencer could be a foodie influencer, lifestyle, sports, home decor, etc. This influencer needs to have a strong social media following and be someone you would be interested in.
To receive full credit for the assignment, upload the following on a one to two page pdf document:
Background of the account
Review of media coverage of this influencer (have they gotten any publicity for their account?)
Brand voice, aesthetic, and look for the account
Brand collaborations (have they partnered with any businesses or brands?)
Review of their media kit (do they have a media kit presented on their website?)

Analyzing “Logorama” – A Multifaceted Perspective on Consumer Culture and Corporate Branding
Objective:
This assignment aims to provide students with an in-depth understanding of the 2009 Oscar-winning animated short film “Logorama.” Through critical analysis, students will explore the themes, narrative techniques, and visual style of the film, as well as its commentary on consumer culture, corporate branding, and environmental issues.
Watch the Film: Watch “Logorama” carefully, noting the use of logos, the narrative structure, and the thematic elements presented.
Brief Info on Content Creators: Conduct some background research on the production of “Logorama,” focusing on its directors (François Alaux, Hervé de Crécy, and Ludovic Houplain), the animation studio (H5), and the context in which it was created. Consider how the film’s production context influences its message and artistic choices.
Analysis: Write a comprehensive analysis of “Logorama,” addressing the following points:
Visual Style and Innovation: Discuss the significance of the film’s visual style, particularly its exclusive use of corporate logos and mascots to create the characters and the world. How does this choice impact the viewer’s perception and the overall narrative?
Narrative and Genre: Analyze the narrative structure of “Logorama.” How does the film parody the action genre, and what effect does this have on its message? Consider the roles and representation of the characters, especially the choice of Ronald McDonald as the antagonist.
Themes and Commentary: Examine the themes of consumer culture, corporate branding, and environmentalism in “Logorama.” How does the film critique these aspects of modern society? Discuss the use of an apocalyptic event as a narrative climax and its symbolic meaning.
Cultural Impact: Reflect on the cultural and social implications of “Logorama.” How does the film contribute to discussions about the role of corporations in our lives and the impact of consumer culture on our environment and identity?
Personal Reflection: Offer your personal reflection on the film. Were there any logos or scenes that particularly stood out to you? How did the film change your perspective on the prevalence of logos and branding in your own life?
Conclusion: Summarize your analysis, emphasizing the importance of “Logorama” in contemporary cinema and its relevance to discussions about consumerism, corporate power, and environmental responsibility.
Format:
Your analysis should be between 1000-1200 words.
Use APA format for citations and references.
Include a title page and references page (not included in the word count).
Grading Criteria:
Depth and clarity of analysis
Understanding of the film’s themes and narrative techniques
Ability to connect the film to broader cultural and social contexts
Quality of writing, including organization, grammar, and adherence to APA format
This assignment is an opportunity to engage critically with an innovative piece of cinema and reflect on corporate culture’s impact on our lives. Your analysis should provide a thoughtful and nuanced perspective on “Logorama,” supported by research and personal reflection.

As the name suggests, you will need to conduct a comparison of a manga that’s been
adapted into an anime, the work can be ongoing. You will need to examine the
adaption from the perspectives of plot and character changes, visual style, and other
aspects of anime such as quality of animation, music, and casting etc.
An analysis of audience reception is also required, including comparison of
perspectives from manga readers vs anime watchers. You may use MyAnimeList,
Reddit, AnimeNewsNetworks etc. and any other online forums or publications (eg:
Twitter, Tumblr, discord, or video essays) for the examination of reception, make sure
to properly cite your sources. You should provide an overview of the reception, and
explain why you think the receptions are as positive/negative as they are.
The write up should be about 1800 words (±500 words), subheadings are preferred
excluding bibliography and any appendix. Academic sources are not required, but
very much welcomed.

After going through the PowerPoint and doing the reading, watch Bruce Conner “A Movie”. Isolate one or two shot sequences that employ the Kuleshove effect. How do you make sense of the these sequences? And how do they affect your understanding of the meaning overall? What are some of the general themes that the film in general established by means of open association? Write a statement no less then 300 words that respond analytically to the reading.
Part 2: reflective journal, 100-150 words, briefly discuss the Palmquist reading. What are some of the challenges that you might expect trying to write an effective paper? And how might you cope with them.
I have provided the PowerPoints with video links to watch. Also, the readings are attached