Category: Marketing

This is an integrated report.
The assigned case analysis is the 2017 experiences of Unilever’s brand Dove Body Wash arising from its 2017 FB content for its ad campaign, “The Real Beauty Campaign”. The campaign’s theme aimed to present its brand as a counter to the social and personal stresses arising from high beauty standards for women and girls.
The campaign was well-researched. It was designed and managed by the top Ad agency. What could go wrong?

For this assignment, you will consider a product or service.
You will create an integrated communications plan for this product or service using this example. Download the example (attached below).
The template comprises these five broad sections:
Market Analysis
External Influences on the Market
Competitive Analysis
Brand Analysis
SWOT Analysis
The brand is for Smart Wearables for Pets:
Trackers that monitor pet health, activity, and location.
Target market: pet owners, especially those with dogs and cats.
Part 1 and Part 2 of the project is completed. Please complete part 3-5.
The example and project are attached below. The course textbook is also attached

This is an integrated report.
The assigned case analysis is the 2017 experiences of Unilever’s brand Dove Body Wash arising from its 2017 FB content for its ad campaign, “The Real Beauty Campaign”. The campaign’s theme aimed to present its brand as a counter to the social and personal stresses arising from high beauty standards for women and girls.
The campaign was well-researched. It was designed and managed by the top Ad agency. What could go wrong?

You are the marketing
department for a new MLS team that will begin play in 2026. You have a little over 18 months to
put together a marketing plan for this new team.
Use the Las Vegas Market
Must be in powerpoint format
Due Monday Oct 7 @ 11:59 PM

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Try
to submit your Answers based your own understanding.
Answer
each question not in less than 150 words.
Incase
of more than 20% Plagiarism of the answers, it will be marked as zero.
Support
each answer with atleast two references.
Kindly confirm to meet the requirements for each question especially the amount of words required for every single question. Thanks

For this assignment read the following case study:
Basu, R., Lim, W. M., Kumar, A., & Kumar, S. (2023). Marketing analytics: The bridge between customer psychology and marketing decision‐making. Psychology & Marketing, 40(12).
Abstract:
As modern marketing environments become increasingly data-intensive, the role of marketing analytics in illuminating the dynamics of customer psychology to inform marketing decision-making becomes critical. This study conducts a systematic literature review using a bibliometric analysis of 122 studies identified and retrieved from Scopus, focusing on the expansive domain of marketing analytics. Our review serves as a conduit binding the fragmented past, present, and future of marketing analytics, presenting an organized framework that highlights the characteristic theoretical underpinnings associated with it. Beyond offering a panoramic perspective of key resources—encompassing journals, authors, countries/territories, and institutions—we delve deeply into predominant themes in marketing analytics. These themes underscore its vital applications, from decision-making, forecasting, and capability building, to understanding customer journeys and gaining a competitive edge. Central to our discourse is the study’s implication, emphasizing marketing analytics as a bridge to a more informed grasp of customer psychology in today’s customer-centric, data-driven environment. Through this lens, marketing analytics becomes a potent tool to capture psychological nuances, uncovering facets that might be bypassed by traditional marketing, thereby empowering enriched decision-making in modern marketing strategies.
After reading this case study, answer the following questions in a 3-4 page paper:
What are 3 main factors of connecting the study of consumer psychology to the process of marketing decision making did the case discuss?
What role does marketing analytics have in today’s modern marketing environment for decision making according to the article?
What future trends do you think this case study sheds light on in the use of marketing analytics for decision making, in your own words?
What final perspectives did this article give you in the advent of decision making as it relates to marketing analysis support?
Formatting Guidelines:
This paper should be 3-4 pages in length in APA format, Times New Roman, 12pt font, double spaced. A title page and reference page are expected, but do not count towards the 3-4 page minimum.

Read an article about creative advertising strategies (see the attached article). Write a report to briefly discuss the six creative templates. Then find three recent print advertisements using three different strategies from the article and thoroughly describe each ad and its creative strategies (please include the print ads in your report). Then propose a new idea for each ad using a different creative strategy (Due on 10/6).
The report should be typed, double-spaced, with 1-inch margins and a 12-pt. font. The total length should be no more than three pages.

Answer two out of the three discussion questions, listed below, for this week.
1. Please make a list of products you believe failed because of poor marketing channel choices.
2. Why do marketing professionals care about and participate in supply chain decisions?
3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Article Reviews
Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course.
Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a higher grade.
Each review should be one page, double spaced. The review should be a ½ page summary of the article, and a ½ page application of the material to the real world. Details about each review’s requirements are posted in the assignment instructions section.
All assignments will be submitted via Turnitin on Canvas. Review the detailed Turnitin instructions Links to an external site. on how to submit your assignments and how to review the Grademark comments (feedback) from your professor.

Article Reviews
Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course.
Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a higher grade.
Each review should be one page, double spaced. The review should be a ½ page summary of the article, and a ½ page application of the material to the real world. Details about each review’s requirements are posted in the assignment instructions section.
All assignments will be submitted via Turnitin on Canvas. Review the detailed Turnitin instructions Links to an external site. on how to submit your assignments and how to review the Grademark comments (feedback) from your professor.