Category: Marketing

Your task
Individually, you are required to record an 8-minute video to present your investigation into digital
platforms adopted by a brand for its products or services, and then provide recommendations.
The rest is the files.

1. Analyze Airtel′s marketing strategy and its evolution.
2. Which type of brand architecture do Airtel and Jio Telecom use? Are they aligned with their overall marketing strategy?
3. Evaluate the three branding options being considered for Airtel′s convergence product.
4. What route would you suggest Sharma to take in terms of branding decisions and why?

Background
Consumer behavior research can be very expensive and time consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a very small exploratory project that is often done with the expertise that is already staffed in the Marketing Department. Once this is done and if it’s found you need a national sample then, you can pitch the CFO for the money needed to go forward. You have been put in the position of conducting the exploratory research to find if you need to hire an expensive outside Consumer Behavior Research firm to take the research to the next level. You have been assigned a brand/product item for your first consumer behavior research project (brand assigned at random by Professor). Complete sections one and three based on secondary data collected through outside research.
Cover Slide: Include name of student, Professor and the brand that is being covered.
Section 1: Background
1. A) Give some introductory information about your product/brand. Include the current status of the four P’s. Not needed is historic information (company beginnings, etc.). Only current data is needed here. 
          B) Research and discuss the brands target market:
* demographics
* also include the geographics, psychographics and any behavior-based segmenting variables (label them by base)
* typical decision-making aspects (How would the target go through the Consumer Decision Process?  Where in the Consumer Decision Process does there seem to be issues?)
* identify one market segment that you will discuss as a target market using segmenting variables discussed above.
 Section 2: Consumer Influences
Identify and analyze three of the most relevant aspects of consumer influences that are relevant when marketing this brand. Provide reasoning why you believe the influence is relevant. (Each Consumer Influence should be it’s own slide)
Examples of what might be included:
* Attitude
* Perception
* Learning/Memory/Consumer Information Processing
* Motivation
* Emotion
* Personality
* External Influences:
* family
* culture
* social class
* reference groups
* situation
* generation
* any other external influences.
Section 3: Marketing Strategy (Identify current issues that may need consumer behavior research). 
Outline at least SIX questions for each of the three Consumer Influences (from SECTION 2) relating to the brand being explored (relating directly to Consumer Behavior internal and or external factors). Each group of questions must have at least 6 closed-ended questions which explore the dimension in detail.  For each question, give an explanation as to why it needs to be asked.  State the question and then give the reasoning. Be sure to organize by paragraph.  DO NOT question using marketing terms or concepts (ex. What are your perceptions of the brand?).  Qualifying questions (demographic or otherwise) are not included in the required number but you can ask these to get the correct sample for your survey.   
Examples of areas that pair nicely with the Consumer Influences include:
* advertising
* consumer decision process (be specific which stage)
* public relations and publicity
* sponsorship
* cross promotion
* product distribution (specific retailer, shelving, etc.)
* product placement
* alternative media
* pricing
* sales activities
* customer service
* packaging
* brand name, brand images, brand personality figures or celebrity endorsers 
Section 4: Present and Survey Respondents
A) Complete a Consumer Behavior Survey with at least 20 questions using the questions created in Section 3.  The breakdown of the questions should be 18 closed-ended questions and 2 open-ended questions.  Be sure that the closed-ended questions are numerically scaled questions (horizontal scales presented, adjectives are numerically represented and the presentation is horizontal for the scale offering the + choices from left to right.  Here is an example:
The taste of Coca-Cola is important when choosing this brand to purchase:
Very Likely +3  +2  +1  0 -1  -2  -3  Not Very Likely
B) Collect survey results from at least 10 respondents that would be a part of the main target segment discussed in section 1.  In this section, tell how you implemented the instrument (survey) whether is be in person (paper), internet or social media (which one).  Also comment on how the subjects were recruited to take the survey.  Did you offer any incentive?  Were there difficulties in doing this?    What was your response rate (number of surveys mailed/posted vs. what was turned in or taken, if applicable).
(should represent a copy of the finished look of the survey, the one that was given to the respondents)
Section 5: Analyze Finding/Conclusion
Analyze your findings from the survey, including a minimum of one table. Discuss how your findings (even though they are from a very small sample) could be the basis for a larger research project to be conducted by the brand. A copy of the survey itself and your resulting data must be included in your presentation (results can be in table form). Last, make your recommendation if there needs to be a larger study conducted or not (and why). Identify and recommend which type of research approach should be done (Positivist or Interpretivist) and why.

Chapter 15
One of the most important means to communicate with customers is advertising. Using the Internet, locate an ad on social media and an ad on a video platform. (Please do not use foreign language ads.)
For each ad, identify the sender and the receiver.
For each ad, discuss how the message was communicated and what it means.
What were some of the commonalities among the static ads on social media?
What were some of the commonalities among the video-based ads?
For each ad, how is responsiveness or emotion driven?
How would each ad attract or retain customers and promote their service/product?
From your perspective, who is the targeted audience for each ad?
What issues, if any, did you encounter in identifying the four elements in each of your examples? Was it always easy to decode the intended message? Explain your response.
Your responses must be substantial; no one-liners. Respond to all of the above.
Make sure that you share the website link from where the ads are taken.

using these suggestions edit the paper and make it sound cohesive, add on anything that needs to be added on using the info from the paper.
” An effective title gives a general idea of what the project is about; make people curious about the project and prompt you to read more and to participate in it; and be memorable. This can be further revised in the next project paper. • Do proofreading/punctuation check throughout the entire paper. • You may want to utilize subheadings to divide your content into different, meaningful sections. • Company background section: o You may consider adding a brand-product matrix (in the Appendix) that focuses on the overview of activities for each brand and helps businesses to assess what type of product category is available for consumers at the moment. Visual aids make a difference. • Marketing problem section: This section is a bit too factual. It would be great if you can not only gather some factual information, but also present arguments and make analyses (based upon those facts). So, what are the marketing problems to be addressed? Can you break down this section into subsections, and point each problem out in the subtitle clearly and concisely? Subsequently, you can further explain the reasons why each is a major marketing problem. • Research questions section: o Your research questions should be aligned with (i.e., consistent with) the marketing problems you have identified in the previous section. That means, the paper should speak with one single voice. Please double check. o Can you break down this section into several subsections (with a clear subheading) with each addressing one research question along with the justification of your choice? ”
” Hypothesis Section: • In a research paper, it is crucial for proposed hypotheses to align well with the previously stated research questions. Put simply, each hypothesis should aim to address a specific research question. Please double-check for consistency. • Your proposed hypotheses are currently buried within the paragraphs, making it unclear how many hypotheses you are proposing and the specifics of each. Please explicitly and formally state each hypothesis. A hypothesis is a testable statement about the relationship between two (or more) variables, serving as a potential answer to the research question you previously posed. • If you have multiple hypotheses, you may want to label them numerically such as: Hypothesis 1: (add hypothesis statement here)… … Hypothesis 2: (add hypothesis statement here)… …… … Hypothesis 3: (add hypothesis statement here)… …… … • While formulating each hypothesis, you will need to provide a justification (i.e., supporting evidence) for it. This justification can come in a paragraph format above or below each hypothesis. Survey Section: • Adjust order of questions. Make sure you ask your most important questions first. Let me explain this in detail in the forthcoming progress meeting. • Open-ended questions are challenging to analyze. Consider converting them into interval-scale questions. • You may want to change some of your dichotomous (yes or no) questions and multiple-choice questions to interval scale questions. • If possible, you may want to design interval scales (e.g., Likert scale questions) which can help you test your hypotheses quantitatively. Multiple-choice or open-ended questions are not useful if you want to conduct quantitative statistical tests. I will provide detailed guidance on how to do so during our progress meeting.”
Company background
Marketing problem
Research questions
Research hypotheses
Research design and data collection
Data analysis and results
Final marketing recommendations
References
Appendices

Develop a website prototype for a business of your choosing as part of your digital marketing strategy. The website should be based on luxurious clothing (for example Dior). The Name of the company should be called Nior luxe. Use the website Weebly to create the website. Make sure you are able to navigate through the website. For example, if it says contacts, it takes you to an contact page, if its discover, it takes you to a discover page. Have a about me on this site.

I have an essay due on May 7 at 10am British Time, word count 2000 words. I have attached the essay brief as well as the marking criteria. The company that I want you to use for the brief is Nerualink. Please do not use chagpt or plagarised work. If your work is good i will have other projects for you in the near future. Please follow these directions for each section
1. Introduction – No specific academic sources required please provide what the brief is asking for but make sure to use at least three reputable sources from respected websites/ governmental reports/ etc…
2. Market for the Technology – In this section please make sure to use these specific sources/frameworks to prove your point
-Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop
sustainable business model archetypes. Journal of cleaner production, 65, 42-56.https://www.sciencedirect.com/science/article/pii/…
– Cohen, B., & Winn, M. I. (2007). Market imperfections, opportunity and sustainable entrepreneurship. Journal
of business venturing, 22(1), 29-49
– Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2-3),
354-363.
-Acs, Z. J., Braunerhjelm, P., Audretsch, D. B., & Carlsson, B. (2009). The knowledge spillover theory of
entrepreneurship. Small business economics, 32, 15-30.
3.Sustainability of the Business Idea – please use these sources to prove your point
– -Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop
sustainable business model archetypes. Journal of cleaner production, 65, 42-56.https://www.sciencedirect.com/science/article/pii/…
(sustainable business model archetypes)
– UN Sustainable develepment goals https://sdgs.un.org/goals
– Boons and Ludeke Freund (2013) https://www.sciencedirect.com/science/article/abs/…
4. Conclusions, just do as brief tells you
5. Referencing, i have attached a picture of specific refereincing requirement

our store has begun making a new meal-replacement drink—it costs $5.00 to produce a 6-pack of drinks (or $0.83.33 per drink). These drinks are being marketed as full meal replacements for individuals who are looking to lose weight. You and a small team have been tasked with pricing this product, as well as proposing the in-store display for its sale.
For this assignment, you may work on this alone or together in partnership groups of 2–3 students if you choose.
Part 1
Your task is to propose a price for this new drink product. Take into account the cost of producing the product, the potential cost of transporting the product and marketing the product.
Your company is trying something new with this product; while the store has sold this type of drink before, this is the first time they have produced such a product. Your company has had success in selling other company-branded food products but having its own branded product will be a new venture.
Write a short essay (400 words minimum) outlining your reasoning for the price you choose. Be sure to include the specifics of production, distribution, and marketing. And the calculated profit for the selling such a product and why. Be sure to identify your target market (and why) as well.
Part 2
Once your price has been determined, it’s time to decide how you want to display your product in the store to encourage customers to buy it. How will you motivate your target customers to buy this new product?
Produce a visual aid (diagram, sketch, etc.) preferably using Draw, PowerPoint, Excel, or some other software tool. Be sure your submission includes a brief desсrіption of the display that explains your rationale based on all the evidence you have acquired. Please include this visual aid and submit it along with your essay.

Background
Consumer behavior research can be very expensive and time consuming. How do companies decide/justify spending money on research? Many large companies that regularly conduct research begin with a very small exploratory project that is often done with the expertise that is already staffed in the Marketing Department. Once this is done and if it’s found you need a national sample then, you can pitch the CFO for the money needed to go forward. You have been put in the position of conducting the exploratory research to find if you need to hire an expensive outside Consumer Behavior Research firm to take the research to the next level. You have been assigned a brand/product item for your first consumer behavior research project (Document attached). Complete sections one and three based on secondary data collected through outside research.
Cover Slide: Include name of student, Professor and the brand that is being covered. (Slide 1)
Section 1: Background
A) Give some introductory information about your product/brand. Include the current status of the four P’s. Not needed is historic information (company beginnings, etc.). Only current data is needed here. (This should be covered in slides 2-5, one slide for each area of the Market Mix)
B) Research and discuss the brands target market:
demographics (slide 6)
also include the geographics, psychographics and any behavior-based segmenting variables (label them by base) (slide 7)
typical decision-making aspects (How would the target go through the Consumer Decision Process? Where in the Consumer Decision Process does there seem to be issues?) (slide 8)
identify one market segment that you will discuss as a target market using segmenting variables discussed above. (slide 9)
Section 2: Consumer Influences
Identify and analyze three of the most relevant aspects of consumer influences that are relevant when marketing this brand. Provide reasoning why you believe the influence is relevant. (Each Consumer Influence should be it’s own slide 10-12)
Examples of what might be included:
Attitude
Perception
Learning/Memory/Consumer Information Processing
Motivation
Emotion
Personality
External Influences:family
culture
social class
reference groups
situation
generation
any other external influences.
Section 3: Marketing Strategy (Identify current issues that may need consumer behavior research).
Outline at least SIX questions for each of the three Consumer Influences (from SECTION 2) relating to the brand being explored (relating directly to Consumer Behavior internal and or external factors). Each group of questions must have at least 6 closed-ended questions which explore the dimension in detail. For each question, give an explanation as to why it needs to be asked. State the question and then give the reasoning. Be sure to organize by paragraph. DO NOT question using marketing terms or concepts (ex. What are your perceptions of the brand?). Qualifying questions (demographic or otherwise) are not included in the required number but you can ask these to get the correct sample for your survey. (Slides 13-18)
Examples of areas that pair nicely with the Consumer Influences include:
advertising
consumer decision process (be specific which stage)
public relations and publicity
sponsorship
cross promotion
product distribution (specific retailer, shelving, etc.)
product placement
alternative media
pricing
sales activities
customer service
packaging
brand name, brand images, brand personality figures or celebrity endorsers
Section 4: Present and Survey Respondents
A) Complete a Consumer Behavior Survey with at least 20 questions using the questions created in Section 3. The breakdown of the questions should be 18 closed-ended questions and 2 open-ended questions. Be sure that the closed-ended questions are numerically scaled questions (horizontal scales presented, adjectives are numerically represented and the presentation is horizontal for the scale offering the + choices from left to right. Here is an example:
The taste of Coca-Cola is important when choosing this brand to purchase:
Very Likely +3 +2 +1 0 -1 -2 -3 Not Very Likely
B) Collect survey results from at least 10 respondents that would be a part of the main target segment discussed in section 1. In this section, tell how you implemented the instrument (survey) whether is be in person (paper), internet or social media (which one). Also comment on how the subjects were recruited to take the survey. Did you offer any incentive? Were there difficulties in doing this? What was your response rate (number of surveys mailed/posted vs. what was turned in or taken, if applicable).
(Slide 19 and 20 should represent a copy of the finished look of the survey, the one that was given to the respondents)
Section 5: Analyze Finding/Conclusion
Analyze your findings from the survey, including a minimum of one table. Discuss how your findings (even though they are from a very small sample) could be the basis for a larger research project to be conducted by the brand. A copy of the survey itself and your resulting data must be included in your presentation (results can be in table form). Last, make your recommendation if there needs to be a larger study conducted or not (and why). Identify and recommend which type of research approach should be done (Positivist or Interpretivist) and why.
(Slides 21+)
Submission Requirements
Your final project must be submitted as follows:
PowerPoint presentation format.
No fewer than 20 slides organized by topic (do not use “notes” on the bottom of the slide)
Typed, double-spaced, in 16-18-point Times New Roman
Prepared using an acceptable college-level style guide such as APA, MLA, or UMGC’s Guide to Writing and Research; all of these guides can be found in the virtual UMGC library
Presented in such a way that the reader can clearly understand your logic and conclusions. Organize using the slide outline given in the assignment.
Posted in your Assignments folder not later than midnight on the due date for this assignment, according to the syllabus
Use required headings
Citations (end/foot notes) within text is required as well as a references slide (Use APA) at the end of the paper
Cover page and references slide are required and included in the slide number.
Keep text analysis in the business tradition of a 3rd person voice (no I, me or my, we, or you, etc).
DO NOT use portions of a another project (typically Principles of Marketing 350) to plug into any of the requirements for this project. The two projects are very different.

In this course you will be working with the owner of a start up retain businesses on market selection and location analysis, managing retail operations, and retailing future. Each owner has their own set of mission, vision, purpose, objective and sale goals that they would like to see presented.
To ensure that the learning objectives are met for this course each student is responsible for developing a innovative outline retail plan that the company can use to market their brand and increase revenue. This is Grading Rubric
https://cdn.inst-fs-iad-prod.inscloudgate.net/b1e639d9-fe86-49b6-bc60-64e2ac75dcd8/Principles%20of%20Retail%20Semester%20Project%20Grading%20Rubric.pdf?token=eyJhbGciOiJIUzUxMiIsInR5cCI6IkpXVCIsImtpZCI6ImNkbiJ9.eyJyZXNvdXJjZSI6Ii9iMWU2MzlkOS1mZTg2LTQ5YjYtYmM2MC02NGUyYWM3NWRjZDgvUHJpbmNpcGxlcyUyMG9mJTIwUmV0YWlsJTIwU2VtZXN0ZXIlMjBQcm9qZWN0JTIwR3JhZGluZyUyMFJ1YnJpYy5wZGYiLCJ0ZW5hbnQiOiJjYW52YXMiLCJ1c2VyX2lkIjoiNTcyODAwMDAwMDAzNjg2NjAiLCJpYXQiOjE3MTQ3MzM5NzAsImV4cCI6MTcxNDgyMDM3MH0.bZBcuutptIZIv5YsfwTC1ecK5N8PKp6Z1hNyhyYBDIUBnXnN9kAyFXP4pAUUtdRNwwzb9mvWm2QVNWkAShQR2g&download=1&content_type=application%2Fpdf