Category: Marketing

hello,
Setting Goals and Strategies
Creating an effective SMM plan involves setting goals and creating strategies. In other words, define what you want to achieve and how best to do it. Listening and observing are important antecedents of social media marketing goal-setting and strategy creation.
Develop your skills in listening and observing by analyzing the Saudi Tourism market.
Through listening and observing, analyze Saudi tourism social media platforms and detail your findings. Detail the best avenues to listen to and observe the market before launching a social media campaign.
Develop the goals of a social media campaign about Saudi Tourism, considering the Valid Metrics Framework, and explain how you would link the goals with a Call to Action.
Examine and explain how this relates to Saudi Vision 2030 and tourism development.
Your well-written paper should meet the following requirements:
The following guidelines apply No AI allowed, APA 7th edition References
A minimum of five pages in length, not including the title and reference pages.
Provide support for your statements with in-text citations from a minimum of four scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but the other two must be external. The Saudi Digital Library is a good place to find these references.
Chapter 4: Content Marketing Strategy in “eMarketing: The Essential Guide to Marketing in A Digital World”

IN CASE YOU NEED TO ACCESS ONE SERACH THE NAME OF THE INSTITUTION IN UNIVERSITY ON MARYLAND GLOBAL CAMPUS
Purpose:
This assignment seeks to examine the impact of environmental change on management practices. This project is created to encourage good research and writing skills that are needed for assignments, and to identify and evaluate theories and theorists that influence our management building skills.
Your manager overheard you telling a colleague that you are taking a graduate-level organizational theory class at UMGC. He remembers his college course on organizational behavior and realizes that he found the knowledge he learned extremely useful over the years. Lately, he has felt that he has been overwhelmed with changes that require him and his employees to quickly respond to situations that he cannot always solve effectively. Experience has taught him that professional development is a lifelong endeavor. To that end he would like you to select some articles for him to read on the following topics: management theory, management skills and practices, external/economic impacts to organizations, internal/structure impacts to organizations, and/or responding to change.
Instructions for this assignment:
Step 1: Using OneSearch in the UMGC online library, conduct a search for at least 3 scholarly articles that address how organizations can respond to unplanned change (whether internal or external). The articles need to be current – published within the past five years.
· Article selection should consider management theory, management skills and practices, external/economic impacts to organizations, internal/structure impacts to organizations, and/or responding to change.
· Articles should bring a contemporary perspective on one or more of the major theorists who developed management studies in the 19th-20th centuries.
Step 2: Create an annotated bibliography for each article. Guidance on writing an an annotated bibliography can be found here. The articles should be summarized in 2-3 paragraphs as the format suggests.
Step 3: Then, aggregately analyze and explain the articles for the way in which internal and external factors cause change in workplace behavior. This section should comprise 2 paragraphs using multiple course readings and research to support how the internal and external factors identified in the selected articles can/do cause change in workplace behavior and ultimately organizational structure and culture. Show the connection between these contemporary writers and the major theoretical perspectives that they drew from earlier ‘fathers’ of management science.
Step 4: Conclude the paper with a two to three paragraph examination of the selected articles and the impact to managing effectively. Be sure to clearly explain your reasoning for the selection and provide supporting examples and rationale from class readings related to the modern organization.
Title page
Annotated Bibliographies
Analysis of the Three Articles
Conclusion
Reference Page
INSTRUCTIONS ON HOW TO PREPARE THE SUBMISSION:
Check the instructions to make sure ALL elements of the assignment have been covered.
Students are expected to use a variety as well as multiple course readings and research to support ideas, reasoning, and conclusions.
Follow writing style guidelines to ensure that your final submission includes a Title Page, Introduction, Conclusion, In-Text Citations and a Reference List. Here is guidance from the UMGC Library Citing & Writing page. Consider using the Online Guide to Writing and Research or the Tutoring assistance – link above under Academic Support
Paraphrase and do not use direct quotation marks. Check the UMGC Writing Center’s Guide to Paraphrasing. This means you do not use more than four consecutive words from a source document, put a passage from a source document into your own words, and attribute the passage to the source document. Provide the page or paragraph number. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
The analysis should begin with an introductory paragraph that clearly and succinctly explains what you intend to cover in the body of the paper.
The analysis should end with a conclusion/summary paragraph that clearly and succinctly explains what you covered in the body of the paper.
Third-person writing is required. Third-person means that there are no words such as “I, me, my, we, or us” (first-person writing), nor is there use of “you or your” (second-person writing). If uncertain how to write in the third person, view this link: https://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Contractions are not used in business writing, so the expectation is that students do NOT use contractions in the assignment.
The paper must be double-spaced with 1-inch margins with 12 pt. font.

Hi, please help me with revising my project and writing a proposal for my project. The instructions are below, followed by the comments my prof. made for my project. The attachment is the project I’ve written. For this proposal, please pick a specific but not too difficult and profound topic for it. Please don’t use chatGPT, with simple English and critical thinking. Let me know if you have any questions, thank you.
Below are the instructions my prof. made for this assignment:
This assignment’s requirement is to write a proposal for your project. Based on the feedback each and every one of you have received on Brightspace regarding this assignment and based on the instructions given during the classroom, write a proposal of your project. This is not an essay but a blueprint of your analytical plan. Therefore, be pragmatic and realistic.
Word limit: Not more than 1200 words. Be succinct. APA style. Reference at the end, APA style.
Your proposal should contain the following sections:
Title
Abstract
Introduction and background information leading to what this document is about
What is the challenge/ problem we are trying to solve
Phrase the question
Compile the hypothesis – Is this related to any existing theory? What is known already?
Objectives: by compiling the objectives we break down our work to three or four parts. Once all objectives are addressed, we reach our goal and we answer the main question of the proposal.
Methods and DATA availability/ sources – provide a detailed descriiption of your data. Describe the features (the columns), the sample size, and the source. Make sure they are available to you and you have permission to use them.
Methods and data analytics: describe how you will analyze the data and how they are going to be used to answer each of your objectives.
Expected outcomes / metrics: explain what metrics you will derive.
Conclusion, so what? Explain the impact of this hypothesis in the marketing field.
Limitations
Timeline/ Roadmap/ Milestones: offer dates and milestones you expect to achieve by then
Comment my prof. made for my project:
“Do you have in mind a particular sector of small business? I am asking this because your project descriiption is too general. Without focusing on a specific sector or a specific brand, or something that is yours, I believe it will make the project a very general essay.
Methods: Certainly here you mention data sources. Yet this is not enough, we need town if there are indeed data to answer your question. Please provide details of the dat you will be using, what is the sample size? how many features they have (columns), do they need cleaning? Where are they available from?
Also, the methods is the section where we describe the metrics and how we will analyze the data. Again, this is a very generic descriiption. Imaging you are in from of your laptop and you have data to analyze, what is the first action you do? what do you implement? what analytics you use? These all I recommend to include in the following up assignment.”

Students who subscribed to the Wall Street Journal are required to read the newspaper and summarize at least four articles. The summaries should be at least 150 words. Make sure the titles of the articles and dates they appeared the WSJ are submitted with the summaries.
Please select articles to read and summarize that are business/marketing oriented. Although the WSJ is largely business oriented, articles related to politics and other areas are included in the paper. I hope you will not wait until October 7 to submit your summaries. Ideally, you should begin reading the paper as soon as your subscriiption begins, and hopefully subscribers will submit a summary each week.
The articles selected to summarize must have appeared in the WSJ between September 5, 204 and October 6, 2024. Please submit the summaries in the WSJ Dropbox. Only the students who subscribed to the WSJ are allowed to earn the bonus points.

I need help with marketing plan part B. The details of part B are inside the (part B) file and the other file is part A, which is done already. Screenshot is the tool list that might need.

For this assignment, you will consider a product or service.
You will create an integrated communications plan for this product or service using this example. Download the example (attached below).
The template comprises these five broad sections:
Market Analysis
External Influences on the Market
Competitive Analysis
Brand Analysis
SWOT Analysis
The brand is for Smart Wearables for Pets:
Trackers that monitor pet health, activity, and location.
Target market: pet owners, especially those with dogs and cats.
Part 1 and Part 2 of the project is completed. Please complete part 3-5.
The example and project are attached below. The course textbook is also attached

This is an integrated report.
The assigned case analysis is the 2017 experiences of Unilever’s brand Dove Body Wash arising from its 2017 FB content for its ad campaign, “The Real Beauty Campaign”. The campaign’s theme aimed to present its brand as a counter to the social and personal stresses arising from high beauty standards for women and girls.
The campaign was well-researched. It was designed and managed by the top Ad agency. What could go wrong?

For this assignment, you will consider a product or service.
You will create an integrated communications plan for this product or service using this example. Download the example (attached below).
The template comprises these five broad sections:
Market Analysis
External Influences on the Market
Competitive Analysis
Brand Analysis
SWOT Analysis
The brand is for Smart Wearables for Pets:
Trackers that monitor pet health, activity, and location.
Target market: pet owners, especially those with dogs and cats.
Part 1 and Part 2 of the project is completed. Please complete part 3-5.
The example and project are attached below. The course textbook is also attached

For this assignment, you will consider a product or service.
You will create an integrated communications plan for this product or service using this example. Download the example (attached below).
The template comprises these five broad sections:
Market Analysis
External Influences on the Market
Competitive Analysis
Brand Analysis
SWOT Analysis
The brand is for Smart Wearables for Pets:
Trackers that monitor pet health, activity, and location.
Target market: pet owners, especially those with dogs and cats.
Part 1 and Part 2 of the project is completed. Please complete part 3-5.
The example and project are attached below. The course textbook is also attached

This is an integrated report.
The assigned case analysis is the 2017 experiences of Unilever’s brand Dove Body Wash arising from its 2017 FB content for its ad campaign, “The Real Beauty Campaign”. The campaign’s theme aimed to present its brand as a counter to the social and personal stresses arising from high beauty standards for women and girls.
The campaign was well-researched. It was designed and managed by the top Ad agency. What could go wrong?