Category: Marketing

A.I. plays a growing role in choice of media, content creation, offering tools that assist in generating articles, images, and even video content. More tools are being utilized than ever before, to expedite the creativity and ideation process, consequently allowing fast and accurate output in marketing communications. Recently, The Washington Post’s ‘Heliograf’ A.I. technology has been used to produce short news reports.
Evaluate the role of A.I. in content marketing. What tools are available today? How are they changing the competitive landscape among marketing and advertising firms?
Instructions:Initial response: 250+ words minimum.
Response to classmates: 150+ words minimum.
Student must post initial response before seeing replies.
Minimum of 3 supporting references for the initial response required.
Turn it in enabled, please cite all references

A.I. plays a growing role in choice of media, content creation, offering tools that assist in generating articles, images, and even video content. More tools are being utilized than ever before, to expedite the creativity and ideation process, consequently allowing fast and accurate output in marketing communications. Recently, The Washington Post’s ‘Heliograf’ A.I. technology has been used to produce short news reports.
Evaluate the role of A.I. in content marketing. What tools are available today? How are they changing the competitive landscape among marketing and advertising firms?
Instructions:Initial response: 250+ words minimum.
Response to classmates: 150+ words minimum.
Student must post initial response before seeing replies.
Minimum of 3 supporting references for the initial response required.
Turn it in enabled, please cite all references

Carefully consider the political, economic, and cultural challenges and benefits of global business. How should Sun City management address its planning, organizing, leading, and controlling functions to participate in the global market?
essay must include three properly referenced and defined terms from Module 3 Learning Unit. For example, if you believe that Sun City should follow a standardization strategy, what implications would this have on management control? How does your plan address the potential for a global supply chain?
You are encouraged to use appropriate illustrations or charts to describe your plan. In addition to the module, you may also reference reliable and properly cited Internet resources. You may also draw from your personal work experience with appropriate examples to support your references.

I will provide the instructions to the assignment in an attached file. As well as the previous assignment completed for reference.

I will provide the instructions in an attached Word Doc file. I will also provide the previous assignment attached as well for reference.

Apply what you have learned to a real-world scenario in the
fast fashion industry.
To prepare, thoroughly read the Shein Case Study and the seven related articles
Additionally, conduct your research to gather further insights. Your final document should address the
topics outlined in the Deliverable section, integrating what you’ve learned from the course and your
individual views.
These articles will give you essential context about Shein’s challenges, which will be pivotal for your
analysis.
Forecasting Growth With Generation X
1. Do you believe that Shein’s revenues and profits, which were $32 billion and $2 billion respectively
in 2023, will grow among Generation Z consumers over the next five years?
To support your analysis, review the provided research in detail and supplement it with additional insights
from academic journals, industry reports, and news articles related to Shein, the fast fashion sector,
current trends regarding Gen Z’s apparel preferences, and social responsibility stances.
Include citations and references at the end of your submission.
The document should not exceed 2 ½ pages, using 12-point Times New Roman font and 1-inch margins,
not counting references.

Apply what you have learned to a real-world scenario in the
fast fashion industry.
To prepare, thoroughly read the Shein Case Study and the seven related articles
Additionally, conduct your research to gather further insights. Your final document should address the
topics outlined in the Deliverable section, integrating what you’ve learned from the course and your
individual views.
These articles will give you essential context about Shein’s challenges, which will be pivotal for your
analysis.
Forecasting Growth With Generation X
1. Do you believe that Shein’s revenues and profits, which were $32 billion and $2 billion respectively
in 2023, will grow among Generation Z consumers over the next five years?
To support your analysis, review the provided research in detail and supplement it with additional insights
from academic journals, industry reports, and news articles related to Shein, the fast fashion sector,
current trends regarding Gen Z’s apparel preferences, and social responsibility stances.
Include citations and references at the end of your submission.
The document should not exceed 2 ½ pages, using 12-point Times New Roman font and 1-inch margins,
not counting references.

1 page will be SWOT/Strategic analysis, another page will be conclusion and summary paragraph.
Assignment should include a title page, abstract, headings, cites and references and font (Times New Roman 12) are to be in APA format. Double Space
1. Develop a strategic analysis using three tools. Two of the three tools must be the SWOT and 5 Forces tools. The other tool is your choice. Apply the tools to the Costco Company.
2. For all of the sections of your project paper (see word doc attached) organize the document into a single file with a title page, abstract page, and references page in APA format.
3. Add a final Conclusion heading with a summary paragraph.

You are asked to apply your learning on branding to the development of the Native ™ brand of products.
Native ™ is a Proctor & Gamble (P&G) sub-brand in the Personal Beauty category. Originally, Native was a highly successful private company selling natural-based deodorant. In 2017 P&G purchased Native for $100 million to bolster its portfolio in the deodorant category, fully expecting this new brand to compete with its existing Secret™ brand. P&G invested substantial marketing resources to promote the brand through its digital prowess and strong retail presence. Additionally, it expanded the Native product portfolio beyond deodorants, into hair products, body lotions, and toothpaste, while continuing to build on its brand image.
Evaluate the Native brand image along its various elements, such as logo, typography, color palette, image style, iconography, graphics… How does the brand image communicate its value proposition across its portfolio of products?
Analyze P&G’s digital media strategy on X, Facebook, and other social media channels, paying closer attention to influencer content and the perspectives of unearned media. What evidence do you see of cultural/sub-cultural branding (Holt (2016))?
In P&G’s 2023 annual report, Native brands appear within the Beauty category’s hair care, skin care, and personal care subcategories. Drawing from your learning, discuss P&G’s brand architecture.
How does P&G mitigate the risks of cannibalization in its brand architecture? A sample of competing brands in hair care are Head and Shoulders, Curls, Pantene, and Herbal Essence. A sample of competing skin and personal care brands are Olay, Old Spice, SK II, and Secret.
https://www.nativecos.com/

Answer one of the discussion questions listed below
1. Please try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?
2. You’ve been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?