Category: Marketing

Imagine that you are a marketing analyst at a company, and the company’s leadership has tasked you with presenting a poster by conducting a market environment analysis of their products) or service(s) using the PESTEL (PESTLE) framework. The goal is to identify marketing challenges and provide marketing recommendations for their products) or service(s).The word count for the poster is a maximum of 1,000 words.
• References are excluded from this limit.
You are required to develop a poster (1000 words absolute maximum on the marketing challenges faced by an actual organisation.
• In order you find the Marketing Challenges, you are expected to conduct a PESTEL (PESTLE) analysis (i.e. we are interested in those challenges that come from a company’s macro-environment)
• The poster should include marketing recommendations that would enable the organisation to overcome the challenges you identified.
• Key Areas to Cover: A PESTEL (PESTLE) analysis, marketing challenges, and marketing recommendations, along with a reference list.You are expected to use theory and secondary sources of information to identify some of the main challenges for your chosen company.
• You take the role of marketing analyst that will suggest, based on your PESTEL (PESTLE) analysis, how the organisation can overcome challenges.
• Your audience is your seminar tutor who takes the role of the Managing Director of the organisation you have selected.Format:
• One A3-sized (landscape orientation) submission document consisting of a poster and a reference list.Referencing:
You are expected to include a bibliography on a separate page using the Harvard system of referencing.You are expected to use a wide range of in-text academic citations following the Harvard referencing system.
• Mintel reports, books, and academic journals will be very useful.
• You must include at least FIVE references from academic journals and industry reports.
• You should include a reference list on a separate page using the Harvard referencing system.You can choose any company you like for your poster BUT
2.If the company operates in a diverse range of industries (e.g. Apple is in the phone, computer industries etc), it is strongly recommended that you focus on one line of business (e.g. phone).
• This will allow you to provide a more coherent and well-balanced poster by narrowing down their research on political, economic, socio-cultural, technological, environmental and legal factors that impact the company.
3. When conducting a PESTEL (PESTLE) analysis, it is strongly advisable that you focus on one country (the UK) as it will be too difficult to provide a wider scope within the word limitThink creatively how to use the poster’s dimensions and graphs to your advantage and ensure your work is presented in a clear, concise and unique way
‘A picture is worth a thousand words’. Therefore, ask yourself: what are the most effective visual ways to present concepts and ideas without relying too heavily on large blocks of text? You can use photos, figures, diagrams. Remember to label graphics and make sure that your images support your text.Use short sentences and paragraphs to convey your message
Title
Body
Slide Number
• You can use PowerPoint or alternative programmes to layout your poster such as Adobe Illustrator
• It is imperative to set up the desired page size (A3)
before creating the Poster
• Maintain a good contrast between the background colour and text (e.g. Light colour background and dark text)In essence you need to conduct a PESTEL (PESTLE) analysis, identify key challenges based on your analysis and suggest ways to overcome them
– You are not required to conduct a competitor analysis or an internal analysis
– You are not required to discuss the 4Ps
– The more information you include that is not required, the more the chances that you will not provide the depth of analysis on what is actually required.Below are pictures of examples.8-9 references

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Please read and answer questions thoroughly. Only use the reading as a source and use in-text citations.

Describe strategies for all 4 P’s of marketing, or how to improve what a company is currently doing;

Please read and answer questions thoroughly. Only use the reading as a source and use in-text citations.

Describe strategies for all 4 P’s of marketing, or how to improve what a company is currently doing;

Background:
In your first assignments, you conducted industry and client research, identified 2 key target markets and developed Customer Journey Maps for those key target markets for Vagabond Players ’ upcoming production of Tick, Tick…Boom! In this Individual Assignment, you will develop a media plan based offthe creative brief
resulting from the work on your previous assignments. Note: if you make any changes to your creative brief following feedback from the first assignment, you should reattach the revised brief in an appendix.
First, perform research to determine “a day in the life” of your 2 key target segments.You will need to analyze, determine and justify a media plan using all three components of the Paid, Owned and Earned media model.
Your media plan will need to be both efficient and effective in accomplishing your objectives.The budget for the campaign is $1,000 and the campaign should launch no earlier than October 31, 2024 and run no later than December 15, 2024. You’ll need to be resourceful and creative in how you allocate your limited dollars.

Discuss the following:
1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research;
2) make thorough recommendations on how the issues should be handled;
3) provide a justification for the recommendations.

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The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).
Strategic recommendations should be measurable and broad enough to encompass the direction of the brand for at least 5 years. At the same time, the analysis should explain in detail the logic and process behind implementing such initiatives.

Dear writer,
Kindly read everything i wrote here. Read and understand the case I’ve attached, it’s 5 pages. It’s a group project and my part in the group only introduction and problem descriiption.
Please copy my style in writing as it is easy to understand, simple language, smooth flow, and connected. About the references only use open and available to everyone sources and put the link (I don’t have a specific minimum of sources but two-three or 4 are reasonable)
The intro should be short and grabbing, our main focus is on the problem descriiption, we need to put the problems each with its challenge (please put subtitles for problem and challenge so it’s easier for the reader). I’m really struggling with identifying the problems, I initially said that hey Netflix isn’t experienced in producing movies and series as competitors like HBO or Disney but idk that could be only my opinion i’ve not collected any evidence, another thing is the license it’s now less than before. also i found this online highlighting Netflix challenges, which could help you brainstorming:
1. Increased competition: Over the years, many competitors have entered the streaming market, offering compelling alternatives to Netflix. Companies like Amazon Video, Disney+, Hulu, and HBO Max have gained traction with their own exclusive content and bundled services, challenging Netflix’s dominance.
2. Fragmentation of content: As content creators and media companies launch their streaming platforms, they are increasingly pulling their content from Netflix to create exclusivity on their own platforms. This fragmentation reduces Netflix’s library and potentially weakens its appeal to subscribers.
3. Rising costs and debt: Netflix has been spending heavily on original content production, which has led to a substantial increase in its debt. As competition intensifies, maintaining a diverse and high-quality content portfolio becomes more expensive, putting pressure on Netflix’s financials.
4. Pricing pressure: With more streaming options available to consumers, price sensitivity becomes a factor. Competitors offering bundled services or lower subscriiption costs could attract price-conscious consumers away from Netflix.
Please feel free to inquire on anything you need.
Best of luck writer!

Write 500 words to explain Q1 and Q2 results. Bear in mind:
1)Use marketing mix, and terminologies to support decision-making process and links clearly to the outcomes of the strategies.

2)Why increase the price so significantly each quarter? Mention different pricing tactics here.
The sudden and substantial price increase in every quarter was not fully explained. It would have been valuable to discuss the reasoning behind this decision and consider alternative pricing tactics, such as value-based pricing, penetration pricing, or skimming. Discussing different pricing strategies would provide more depth to your analysis and help explain how these tactics align with your overall business goals.

3)You should report on the competitor above you, not only the one below.
In your competitive analysis, you focused solely on the competitor performing below you. It would have been more insightful to also analyze the competitor above you.

4)Why the addition of Smart?
The addition of the “Smart” feature to your product was an interesting decision, but you didn’t provide enough detail about why it was necessary or how it fits with your overall strategy. It would be helpful to explain the market need or consumer demand that drove this addition and how you expect it to impact your product’s performance in the market.

5)You changed so many things so radically.
Throughout the presentation, it was noted that you made several radical changes to your strategy. While innovation is key to staying competitive, such sweeping changes should be justified. It would have been helpful to hear more about the reasons behind these shifts and how you managed the risks associated with making such large adjustments.

6)You can use more specific terminology to justify and strengthen your strategic decisions. Using the appropriate marketing frameworks and theories could make your analysis more robust and demonstrate a deeper understanding of the course content.
Add references from google scholar