Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية الإلكترونية

College of Administrative and Financial Sciences
Assignment-3
Marketing Management (MGT 201)
Due Date: 4th May 2024 @ 23:59
Course Name: Marketing Management
Student’s Name:

Course Code: MGT201
Student’s ID Number:

Semester: 2nd
CRN:

Academic Year:2023-24

For Instructor’s Use only
Instructor’s Name:Dr/Mr/Ms….

Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (LO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (LO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4)
Critical Thinking(Max Marks-10)

Firms institute a variety of brand-related strategies to create and manage key brand assets that includes like brand extension and line extension, manufacturer brands and private-label brands, co-branding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market. (CH-11, CLO-1) (4 Marks)
A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure?
Imagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen.Which B2B pricing tactics would you use to promote it? Why? (CH-15, CLO-4) (3 Marks)
(CH-13, CLO-3) (3 Marks)

Answers

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية الإلكترونية

College of Administrative and Financial Sciences
Assignment-3
Marketing Management (MGT 201)
Due Date: 4th May 2024 @ 23:59
Course Name: Marketing Management
Student’s Name:

Course Code: MGT201
Student’s ID Number:

Semester: 2nd
CRN:

Academic Year:2023-24

For Instructor’s Use only
Instructor’s Name:Dr/Mr/Ms….

Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (LO-1)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (LO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4)
Critical Thinking(Max Marks-10)

Firms institute a variety of brand-related strategies to create and manage key brand assets that includes like brand extension and line extension, manufacturer brands and private-label brands, co-branding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market. (CH-11, CLO-1) (4 Marks)
A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure?
Imagine you are the product manager for Neutrogena’s sun protection product line and your team developed a new type of sunscreen.Which B2B pricing tactics would you use to promote it? Why? (CH-15, CLO-4) (3 Marks)
(CH-13, CLO-3) (3 Marks)

Answers

Assignment 3 MGT322 (2nd Term 2023-2024) Deadline: 04/05/2024 @ 23:59 Cours

Assignment 3 MGT322 (2nd Term 2023-2024)
Deadline: 04/05/2024 @ 23:59
Course Name: Logistics Management
Student’s Name:

Course Code: MGT322
Student’s ID Number:

Semester: 2nd
CRN:

Academic Year: 1445 H (2023-2024)2nd Term

For Instructor’s Use only
Instructor’s Name: Dr Ghazala Aziz

Students’ Grade: /10
Level of Marks:

Instructions – PLEASE READ THEM CAREFULLY
This assignment is an individual assignment.
Due date for Assignment 3 is 04/05/2024
The Assignment must be submitted only in WORD format via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Logistics Management
ASSIGNMENT -3
Submission Date by students:Before 4/5/24
Place of Submission: Students Grade Centre
Weight: 10 Marks
Learning Outcome:
1. Demonstrate an understanding of how global competitive environments are changing supply chain management and logistics practice.
2. Apply essential elements of core logistic and supply chain management principles.
3. Analyze and identify challenges and issues pertaining to logistical processes.
Assignment Workload:
This assignment is an individual assignment.

Critical Thinking
In today’s highly competitive, extremely variable, and dynamic environment, many firms are seeking solutions. Supply chain management becomes more sophisticated and the difference between what firms want to achieve and what they can do in-house continues to grow, firms begin to realize that doing the right thing becomes more interesting than doing everything.Accordingly, they become better focused and more specialized by outsourcing and offshoring activities that are far from their core businesses. In many cases, firms decide to outsource this function in whole or in part to agents or third-party logistics firms.
Using this concept of offshoring and outsourcing answer the following questions by conceding any Saudi Local company or any Multinational company.

Question:
What are the roles of Third-party logistics firms in the smooth running of Supply chain process of a multinational organization? (3 Mark)
What are the motivational factors for companies going internationally? (3 Mark)
On what ground do companies choose developing countries’ locations for offshoring? Use examples. (Mention the country and decisive factors) (3 Mark)
References (Use APA style of referencing (1 Mark)
The Answer must follow the Keyword/ outline points below:
Each answer should be 300 to 400 range of word counts.
Outsourcing, offshoring, Third Party Logistics
Their Main functions
Motivational Factors /Drivers
Reasons with suitable Examples
Reference
Note: You can support your answer by reading your book.
You can use secondary source available on internet.

Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية الإلكترونية

College of Administrative and Financial Sciences
Assignment 3
Introduction to International Business (MGT 321)
Due Date: 04/05/2024 @ 23:59
Course Name: Introduction to International Business
Student’s Name:

Course Code: MGT-321
Student’s ID Number:

Semester: Second
CRN:

Academic Year:2023-24-2nd

For Instructor’s Use only
Instructor’s Name:

Students’ Grade:
Marks Obtained/Out of 10
Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
Knowledge:
1.3 Explain the forces driving and evaluating the impact of globalization:
Skills:
2.1 Analyse the effects of culture, politics, and economic systems in the context of international business
2.2 Identify the major components of international business management:
Values:
3.1 Carry out effective self-evaluation through discussing economic systems in the international business context

Report Writing
In this assignment, you will conduct an in-depth analysis of any publicly listed Saudi Company that operates in GCC. Your aim is to investigate how the selected MCN deals with the challenges and opportunities it is facing due to cultural, political, and economic differences in any of the country it operates. To complete this assignment, follow the tasks highlighted below:
Present the study report with clear Introduction and Conclusion including your own views. (minimum words: 300, marks: 2)
Using SWOT analysis, analyze the external and internal environment of your selected company. (minimum words: 700, marks: 5)
Analyze the political, economic, cultural and legal challenges the company currently faces in any of the country it operates (select one country in which the company operates for this analysis).(minimum words: 300, marks: 2)
References: Your paper must include at least five (5) external sources such as academic papers, reputable business databases, company websites, or government websites.(marks: 1)
Strengths: Explain the strengths of the selected company;
Weaknesses: Describe the areas of weakness in the company’s operations;
Opportunities: Examine factors that may improve the company’s chances of success;
Threats: Discuss the external threats to the business company’s success.

Important Notes:

This is an individual assignment.
The paper should be between 1,300-2,000 words.
All references must be cited using APA format. This includes both in-text citations and the reference list at the end of the document.
Originality, Similarity and Plagiarism Check: Your work must be original. All papers will be submitted through SafeAssign software to check for similarity and plagiarism. Any instance of academic dishonesty will result in a grade of zero for the assignment. No exceptions and no second chances!

Answers

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Answer-
Answer-
Answer-

The Assignment must be submitted only in WORD format via allocated folder. Assig

The Assignment must be submitted only in WORD format via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

The Assignment must be submitted on Blackboard (WORD format only) via allocated

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or

Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).