Overview For your final paper we will be focusing on the retail industry and the

Overview
For your final paper we will be focusing on the retail industry and the many changes which have happened in the retail landscape over the past 5, 10, 15, 20 years — lots of big shifts, in fact too many for one person’s paper, so you will have a choice of how you choose to focus your paper, via path A, B, or C — and you will later be sharing your paper with the class on the discussion board as part of the final project, so you will be able to see what other classmates wrote about in their research, hopefully adding to your knowledge in this way as well. Read the directions carefully!
Part One:
To start with, choose ONE of the following to begin your paper.
A — The Traditional Focus – “The Rise and Fall of the American Mall”
B – The Online Focus – “Internet Shopping Takes Over”
C – Amazon – (so big they get their own category!) “How Amazon Ate Everyone”
Under this topic heading, you will engage in a brief historical overview of your topic — so if you choose topic A you would outline how the mall came to be a part of the American landscape, when was the mall at its peak and how and when the decline began as well as potential trends and forecast for the future. This analysis is to be supplemented with at least three credible sources for this portion (probably more!) — this is not an opinion piece, but a researched historical overview backed up with sources and facts. Facts are key, including specific numbers – this is in the past so there is plenty of data to find, dollar amounts, percentages, etc. If you are having a hard time finding these facts online, I advise you to search out a reference librarian at a CSU library, or any public library near you, they are incredibly helpful in pointing you toward a printed source that will have this information. (Again, it is in the past, it has been written about, and if you tell me you can’t find it, my first question will be which library you consulted!)
Part Two:
Next, you will choose ONE brand within your topic to study more closely — so in theme A, it could be a department store such as Macy’s, a big-box retailer like Home Depot, or a smaller mall staple like Abercrombie & Fitch. In the online category an online retailer like Zappos or chewy.com; NOT a physical store that is also online. (Which is pretty much every physical store now so that defeats the purpose!) The idea is to examine an online retailer; however, if they have now opened physical stores those are acceptable, but their origin must be online (ex: Away luggage, Bonobos — both of which were started online but have some physical stores now) If you say you “do not know,” an online search will be advised, this is not hidden information, it is very discoverable. For choice C, your brand is also Amazon.
After you choose your brand you will do a deeper analysis of this brand and how they interact with their retail landscape. Again, three sources (additional ones, so minimum of six different sources total) are required, and your analysis must include facts (what is the valuation of the brand in sales, what percentage of sales does the brand have in their category – are they the leader or a small player; is their market share rising or falling?) Those are just some of the questions to ask yourself and answer, concluding with an analysis of where you see this brand in five to ten years. For some of you, the answer may be extinct! For others, transformed, and for others, perhaps bigger and better than ever. Back up your prediction with data and sources.
Part Three:
Finally, in the last part of the paper, you get to be the expert and offer your brand advice, based on what you now know about the retail landscape — if you were the brand manager, what would you recommend? You are NOT creating a campaign! That is for another class, down the line, this is not a complete creative execution, it is an explanation with your words, and if you WANT to, you could include some clip art/visuals to make your point, but you are not required to do so at this point.
For example, I have had students in the past, who are very excited about their idea, show a logo switch they would recommend for the brand and they design the new logo to practice their Adobe InDesign skills – that is excellent! They were not required to make a whole campaign showing this logo in all the places it exists – that is a 400-level class assignment. On the other hand, saying “I would make changes” without describing them in detail with your words is not what I am looking for — and the ideas must be based on what you found out. For example, if you determine your brand has not kept up with the times and must target a younger demographic (and this idea is backed up with research you found) you can then explain how you would target this new demographic. If you have questions about this (or any) portion I would be happy to go in more depth with you, based on your brand, as long as you reach out in plenty of time.
Finally, conclude briefly to summarize the three portions of the paper, don’t just end without a summary, it can be a re-cap or “one more idea” type of conclusion, no new research is required.
Plan on two to three pages for the beginning analysis, another two to three pages about the brand, and one to two pages for the advice, plus a reference page. Your paper may be longer, but it is doubtful you can accomplish these goals in less than 8 pages total, not including references. Total source Minimum: SIX. (sources do not include the brand website, although definitely plan to spend time on their website!) References must be APA or MLA Style – choose the style of your preference and then stick with it for citing in the paper and in the bibliography, do not make up a new hybrid style.
Recommend using sites such as citefast.com, easybib, or Zotero for your bibliography.
Keep in mind this is your capstone/final assignment, this is the reason you do not have a final exam, so plan to spend significant time if you want to do well, it is not the type of assignment you can throw together in a day or two and do well, trust me, it shows!
Print out this assignment, read it over and start planning ASAP and you will have a paper you can eventually use for gaining employment (this project has helped students in the past gain internships and interviews, it shows you know what is happening in the consumer landscape which is critical information since you have a choice here, choose the one which interests you most!)
Last but not least: An Important Pandemic Related Note on Retail!
The retail industry is in flux, when the students were completing their assignment in the spring they were already writing about a brand and it may have gone bankrupt, increased sales, or otherwise changed dramatically in a few weeks. The retail landscape was already shifting dramatically, but the pandemic has changed it even more, and many corporations are being paid to analyze and consult on this topic, I do not expect you in one paper to have all the answers for your brand, but I do expect you to address the pandemic and your theme and brand. Did it help, hurt, or otherwise impact the retail landscape and brand? If you are writing about the mall, you would address that a shutdown did not help matters, however, online shopping mostly grew (in certain categories but not all.)
The good news is, this topic is being researched DAILY and written about everywhere, so you will have plenty of sources, no matter if you are doing A, B, or C – but if you do not mention the pandemic your report will definitely be incomplete, as no industry is completely unaffected by recent events, for good or bad. The pandemic analysis is likely to figure mostly into Part Three where you forecast for your brand, but it can be included in the other parts of the paper as well.

I‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ need a rough draft for this paper by the end of tommorow w

I‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ need a rough draft for this paper by the end of tommorow with at least 1000 words This paper examines and explains its author’s responses to a visual argument. Y‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ou will analyze the choices the creator/advertiser used in this Netflix ad: https://s3-prod.adage.com/s3fs-public/styles/width_340/public/20211001_netflixDreams_3x2.‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍jpg

Writer #281533954 finished part A, and Part B is the group project. I chose the

Writer #281533954 finished part A, and Part B is the group project. I chose the part which is “advertising problem statement or opportunity. you only need to finish that part. I uploaded the new lecture notes, guidelines, marking criteria, please read these first.

Based on final paper (That paper will be attached) A. Background of company; (Co

Based on final paper (That paper will be attached)
A. Background of company; (Company is MACYS)
B. Assessment of current advertising strengths and weaknesses;
C. 3-5 examples from current advertising campaign;
D. Recommendations to improve company’s advertising and web presence;
E. Have an intro and conclusion.

Learning Goal: I’m working on a advertising multi-part question and need an expl

Learning Goal: I’m working on a advertising multi-part question and need an explanation and answer to help me learn.Advertising campaigns help build our relationships with brands. Everyone has a certain product or brand that they are incredibly loyal to. Identify five brands you are loyal to and for each:A. List each brand name (Please attach the ad image)
B. Find an ad you consider good
C. Tell us why the brand has earned your loyalty (1-3 sentences)

Prompt: Pela has asked you to come up with a message that will easily spin out.

Prompt: Pela has asked you to come up with a message that will easily spin out. Please include the message, slogan, or headline, you create for Pela within your supporting paragraphs, which include an explanation of the VALS, tone of voice, the techniques used in the creation of your message.
Please review their website at https://pelacase.com
Audience: Keep in mind your paper is to be directed toward Pela, who IS familiar with their product. Imagine yourself preparing a persuasive essay explaining your message using all the knowledge you have gained from the first 5 chapters of A Copywriter’s Toolkit to convince Pela that you know what you are doing.
Role: Consider yourself a creative thinker but get to know your client and their product. Pela has already thought carefully about their core values, so respect them as you go about creating a message that has the potential to spin out.
Format: Please type your answers in size 12 font, Time New Roman, double spaced, number your pages with a three to four page minimum.
Citations and References
Use this style for references when citing from your textbook:
When it comes to messages that easily spin out, Berman states that they address a universal truth like “Mornings are better with coffee” because people can relate to it (290).
Berman, Margo. The Copywriter’s Toolkit: The Complete Guide to Strategic Advertising Copy, John Wiley & Sons, Incorporated, 2012.

Prompt: Pela has asked you to come up with a message that will easily spin out.

Prompt: Pela has asked you to come up with a message that will easily spin out. Please include the message, slogan, or headline, you create for Pela within your supporting paragraphs, which include an explanation of the VALS, tone of voice, the techniques used in the creation of your message.
Please review their website at https://pelacase.com
Audience: Keep in mind your paper is to be directed toward Pela, who IS familiar with their product. Imagine yourself preparing a persuasive essay explaining your message using all the knowledge you have gained from the first 5 chapters of A Copywriter’s Toolkit to convince Pela that you know what you are doing.
Role: Consider yourself a creative thinker but get to know your client and their product. Pela has already thought carefully about their core values, so respect them as you go about creating a message that has the potential to spin out.
Format: Please type your answers in size 12 font, Time New Roman, double spaced, number your pages with a three to four page minimum.
Citations and References
Use this style for references when citing from your textbook:
When it comes to messages that easily spin out, Berman states that they address a universal truth like “Mornings are better with coffee” because people can relate to it (290).
Berman, Margo. The Copywriter’s Toolkit: The Complete Guide to Strategic Advertising Copy, John Wiley & Sons, Incorporated, 2012.

Based on final paper (That paper will be attached) A. Background of company; (Co

Based on final paper (That paper will be attached)
A. Background of company; (Company is MACYS)
B. Assessment of current advertising strengths and weaknesses;
C. 3-5 examples from current advertising campaign;
D. Recommendations to improve company’s advertising and web presence;
E. Have an intro and conclusion.

Final – Analysis Research Project Presentation You will research specific popula

Final – Analysis Research Project Presentation
You will research specific population of marginalized group that exist in your community. A community is defined the place where you live, work or where you have familiar ties. As you research the marginalized group and gather information and analysis of the cultural issue facing this group. (For example, sexual discrimination, religious discrimination, spiritual beliefs, disabilities, gender discrimination, violence, etc.). This will be discuseed within the group. Once it has been determined each student responsibility begin creating the presentation to include the instruction for the presentation below.
Rubric
Identify the marginalized group (Who?)
What is the cultural issue? (What?)
Demonstrate evidence based research to support your description of the cultural issue among the identified marginalized group. (Why?)
What CLAS standards are needed? What CLAS standards should be included in the solution section?
How does the cultural issue of the marginalized group impact health/health outcomes? (How?)
Propose an ideal system that combats the cultural issue and improves health for the marginalized population. (Solution)
Presentation
Create a presentation to tell the story of your solution of the cultural issue you have described.
Your slide presentation max 15 slides
Include images and bulleted highlights
Audio recording for slide presentation
The presentation will describe the marginalized group and briefly discus cultural issue they face (based on the written analysis) and how it impacts their health and/or health outcomes. Finally you will thoughtfully propose an ideal system that incorporates the concepts learned throughout the course. It can include but are not limited to CLAS standards, cultural humility, diversity, systems approach, trainings, etc. (Please be creative in this area even if you create a utopia solution).

PROMPT: With the worldwide outbreak of COVID-19, companies and advertising agen

PROMPT:
With the worldwide outbreak of COVID-19, companies and advertising agencies alike have been forced to quickly change their way of business. For this paper, first explore the different responses of brands and advertising agencies. then pick ONE response from a brand or ad agency that you thought was effective.
INSTRUCTIONS:
In the second paragraph, explain why the brand’s or ad agency’s response was (or you think will be) effective. What made the response effective? How authentic was the response to the brand’s or ad agency’s mission statement?
In the third paragraph, suggest another brand or ad agency that should follow your chosen brand’s or ad agency’s example. How would they tailor this response to fit their brand/ad agency?
In the fourth and last paragraph, explain what can be learned from how your chosen brand’s or ad agency’s response to the crisis and how it can be applied in a professional career in the near future.
GUIDELINES:
1.5 pages
1-inch margins on all sides
Times font, size 12, single-spaced
Referencing should be APA style – make sure in-text citations and reference page follow APA guidelines. For guidelines, refer to Purdue Owl (https://owl.english.purdue.edu/owl/resource/560/02/)
CRITERIA:
Quality writing (grammar, mechanics and style)
Adherence to the aforementioned guidelines (formatting and citations/referencing)
Completeness of the assignment (Sufficiently answering questions they address? Is it extensive enough?
Logic of arguments (Do the argument make sense and is evidence provided?)
I HAVE ATTACHED AND SAMPLE PAPER. DO NOT USE THE SAME AD, OR PLAGIARIZE ANY PORTION OF THE PAPER. (ESPECIALLY THE INTRO AND THE CONCLUSION)
there is no limit to how many references to include.
it will depend on which ad you choose to write the paper about. (YOU MUST CONFIRM WITH ME WHAT AD YOU PLAN ON WRITING THE PAPER ABOUT BEFORE STARTING THE ORDER)