Instructions for Paper show an advertisement for the retailer (online, print ad, commercial, radio, billboard….) short background on the retailer company Who is their competition? Who is their target audience? What type of merchandise do they sell? What type of layout or format do they use in the store Why is this your favorite retailer? Include citations on the paper. Instructions for powerpoint Show an advertisement (online, print ad, commercial, radio, billboard….) Short background on the parent company Who is their competition? Who is their target audience? What problem does the advertisement solve? What purpose does it serve? What tactic do they use to engage the audience? (humor, emotion, rationalization…) What is their IMC strategy? (where else do they advertise – show various social media formats) Why is this your favorite advertisement? How does this relate to a topic/chapter in our class discussion/textbook?
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