I built an online shop to market products to buy for a 21 year olds birthday. The products were, a candle, scarf, miss dior perfume, leather wallet and the Gabby bag. My task was to influence consumers to buy the gabby bag. I have used the following nudges to market the black gabby bag.
1. Discount
2. Swap options- (showed gabby bag as “products you may like” whenever another product was selected
3. Labels- express delivery, arrives by
Selling fast, only a few left- marketing tactic- scarcity marketing- to create a sense of urgency- to influence purchases before— customers place a higher value on goods perceived to be ‘scarce’ or in ‘high demand’— social proof-
Scarcity is one of Cialdini ‘7 weapons of influence’
According to the slides and readings, please link each nudge to a theory and describe.
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