Define and explain in these terms in 2-3 sentences each. Use terms that Strat co

Define and explain in these terms in 2-3 sentences each. Use terms that Strat comm professionals use. And discuss an unsuccessful company campaign or company that was cancelled for discrimination
There are many tools and strategies available to strategic communication professionals to help them focus and emphasize the importance of diversity. When it comes to targeting specific ethnic groups, such as Hispanic and LatinX Americans, Asian Americans, and Black Americans, there are a few key steps that strategic communication professionals need to take. Here are those steps: 
Audience Research:
Cultural Competence:
Inclusive Messaging:
Language Considerations:
Representation:.
Engagement with Community:
Feedback Mechanisms:
Example of Unsuccessful Company: