The purpose of this paper is to provide an analysis of an organization and their social media practices. For this Research Paper: Social Media Analysis Assignment, choose an organization (for-profit or non-profit) in your local community such as a church, ministry, food bank, or other type of business that provides direct services or indirect services to individuals or families. Avoid selecting organizations that have little to no social media footprint (Trader’s Joes, Apple, or Marlboro). Instead, select an organization that has an active presence, but in which an analysis and repair of social media use could benefit their marketing efforts.
Your completed Research Paper: Social Media Analysis Assignment should analyze the organization and include the following items:
· Introduction, history and mission of the organization, audience analysis including demographics and psychometrics, current status of marketing efforts including social media practices, comparison to a competitor or other brand, and conclusion.
· Eight (8) to Ten (10) pages in length
o Not including title page, abstract, and references page
· Formatted according to APA Style, current edition
· Eight (8) sources required
o At least five (5) sources should be scholarly articles published within the last five years, and no more than three sources (3) should come from organizational, business, trade, or professional news outlets, magazines, or websites.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.