This term’s research project will concern attitudes and behaviors of college stu

This term’s research project will concern attitudes and behaviors of college students with respect to the consumption of cars
promotion issues. How do advertising, sales, and sales promotions impact your consumers’ behavior? What types of information about the product needs to be communicated, both real information and image information? Where do you advertise that kind of product to reach the particular target market? Refer back to your basic marketing text to see a treatment of all the types of considerations that go under the umbrella term promotion. Do you emphasize its functionality, or its cool image?
In this case do 3 informative crosstabulations with Chi-square consumptions, and interpretations of the outcome. (must create tests)
Must answer the following:
What Are Tests for Significance
Steps in Testing for Statistical Significance
1) State the Research Hypothesis
2) State the Null Hypothesis
3) Select a probability of error level (alpha level)
4) Select and compute the test for statistical significance (Calculate Chi Square)
5) Interpret the results
Examples of whats expected :
https://ismayc.github.io/teaching/sample_problems/chi-square.html
https://home.csulb.edu/~msaintg/ppa696/696stsig.htm

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