The brand referenced in the instructions is Tyson Chicken. Attached are the inst

The brand referenced in the instructions is Tyson Chicken. Attached are the instructions, a list of links to articles I was considering using as sources, the relevant pages of the textbook, and the first paper I wrote for this series of papers as well as the rubric. Make sure to identify the archetype for Tyson foods (Chapter 10) I have it highlighted. This paper is for a StoryBranding class. It falls in the communication/marketing field. Here is a copy of the instructions: OVERVIEW In order to help apply the content from the textbook, you will be asked to complete short papers that focus on the important aspects of branding through story. At the start of the class term, the professor will provide the brand that you will examine for these papers. Each member of the class will study the same brand. You will be asked to provide the brand’s backstory; the brand’s inner and outer layer; the obstacles the brand faces and the prospect’s inner and outer layer; and an assessment of whether the brand’s story connects to its prospect. Your paper is to be double spaced and your references page(s), title and abstract pages are not counted as a part of the two- or three-page total. Please note that your paper is to be two full pages (not one and part of a second) or three full pages (not two and part of a third). If, as a result, you go a bit longer than the page requirement the professor does not mind. These papers will be assessed on the quality of writing and sourcing (using APA style) and the quality of thought in applying the specific attributes of Storybranding that are relevant to each specific paper. You will want to closely follow the class text as you write each of these papers, since each paper is based on specific parts of the class text. Paper: The Brand’s Inner and Outer Layers Assignment will refer to Module 3: Week 3 Learn item, Read: Signorelli: Chapters 9 – 11. If you are interested in a visual representation of the parts of the Storybranding paradigm (which can help you get a sense of how all the parts fit together) please see Chapter 15 (The Storybrief; pp. 160 – 161) of the class text. INSTRUCTIONS Be sure you are familiar with the principles in our text. Use the text concepts LIBERALLY in your paper. You are to apply these principles to the brand we are studying, and tell me what the soul of our brand is (beliefs, convictions, etc.) and what actions they take that flow from the beliefs and convictions. Remember the inner layer is what the brand is. The outer layer is what the brand does. Please be sure you follow proper APA formatting and style, and that your work is complete. • Three full pages (going over by a bit is encouraged) o Page count does not include: Cover Page, Abstract, or Reference Page • APA 7th edition • Four sources plus the organization website Be sure to read all class announcements for additional helpful tips and suggestions regarding this assignment. Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.