I have to write a report to describe the case study of “AIA Vitality” mobile app

I have to write a report to describe the case study of “AIA Vitality” mobile apps which is a science-backed wellness program by smartwatch that provides insurance policy owners knowledge, tools, and motivation to help them achieve their personal health goals.
My part is to explain as a data analyst in AIA Insurance company (website:https://www.aia.com.hk/en/index.html)
1. how AIA collect data,
2. which types of data
3. how to format data then input to a data model
The data model for this case is a “predictive modeling”
Data Model: Predictive Analytics
Data: Customer Health-related Data
Data Sharing : Excel Chart
Who: Present the business analysis to AIA (The company CEO).
What is the purpose: Find out the best health/ life insurance program for customers by Customer Segmentation
Where is the data reside: Hong Kong
When: From 2017 to 2021 (5 years data)
How: Collect Data from Smart Device and use Data Mining and Machine Learning
Data requirement: Period of Time: 5 years data
Attributes Needed: Customers health-related data:
1. BMI
2. Blood pressure
3. Steps and workouts
4. Heart rate
5. Food intake
6. Sleep quality
7. Mindfulness minutes
8. Customer demographic data
How detailed do you want the data to be: Customer level
Frequency: Real-time data collection, analysis every month
Data Collection (smartwatch device)
-IOS HEALTH
-SAMSUNG HEALTH
-FITBIT
-GARMIN
-POLAR
-STRAVA
-SUUNTO
-MY STEP COUNTER
-HUAWEI HEALTH

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