I‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ntegrated Brand Portfolio for Employer and Consumer Brandin

I‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ntegrated Brand Portfolio for Employer and Consumer Branding Purpose of this Assessment The purpose of this project is for you to demonstrate your advanced understanding of creating organisational value from a cross-functional perspective specifically through management of human resources and marketing. Task Required Individually, you are required to create a brand portfolio for a company of your choice that integrates human resource and marketing perspectives to create (or enhance) organisational value; Employer and Consumer Branding serve as the HR and Marketing perspectives respectively. The portfolio is a style guide i.e. language, imagery, behaviours, etc. of how your organisation communicates its values as a brand and creates touchpoints for internal and external audiences. You will need to identify an overarching organisational value or goal that currently is not well addressed in HRM and/ or marketing and propose activities or campaigns that are clearly synergetic, i.e. consistent use of corporate values that allow cross referencing. As such the portfolio consists of four parts: The brand style guide laying out the rules for how the corporate value are to be interpreted for HRM and Marketing. This may include mock-ups. Secondly, you will need to propose an HRM activity/ campaign . an internal promotional scheme or external graduate programme incl. any regulatory requirements. Thirdly, a marketing activity/ campaign proposal for an external consumer focused promotion or launch or internal product awareness campaigns. The marketing activity needs to consider targeting, positioning and segmentation concepts. Lastly, the portfolio needs to contain a commentary how the HRM and Marketing activities/ campaigns support each other by drawing upon brand values in a consistent way and its limitations. In the upload file you will find the structure requirement for the portfolio including 1. introduction: The aim, remit and context of the report aim well captured. The report aim and structure are clearly and succinctly presented. The case organisation and aspect of vale creation that is focused on are identified and introduced. Relevant analysis of the industry and macro-environment aimed at evidencing critical awareness of contemporary issues in relation to drivers for organisational value creation with specific reference to the ‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍organisation and aspect of the value creation selected is demonstrated. 2. Brand analysis: The brand is clearly highlighted and discussed to reflect meaningful understanding and synthesis of the brand in question, The discussion evidences critical evaluation of the brand in terms of its value from both customers’ and employees’ perspectives with attention to robust theory supported discussion. 3. Marketing Recommendations For Creating Organisational Value: The discussion demonstrates meaningful appreciation of the organisational context and aspect of the value creation selected, effective engagement with the Marketing literature, and the ability to select and apply relevant Marketing theories and concept to practice. The discussion is also appropriately scoped and evidences critical analysis and synthesis of the chosen theories and concepts. Implications for value creation for the selected organisation are effectively considered and attention to robust theoretical support is evidenced. 4. HRM Recommendations For Creating Organisational Value: The discussion demonstrates meaningful appreciation of the organisational context and aspect of the value creation selected, effective engagement with the HRM literature, and the ability to select and apply relevant HRM theories and concept to practice. The discussion is also appropriately scoped and evidences critical analysis and synthesis of the chosen theories and concepts. Implications for value creation for the selected organisation are effectively considered and attention to robust theoretical support is evidenced. 5. Awareness of limitations and constraints : Balanced critical analysis of the combined implications of both the Marketing and HRM recommendations on the organisation, employer and consumer brand value, and the aspect of value creation selected are evidenced. The discussion considers the interactions between both sets of recommendations with attention to both the combined benefits and potential challenges for the desired value creation for the selected organisation. Awareness of potential constraints as well as limitations faced by company when trying to implement marketing / HRM recommendations is clearly evidenced. Relevant theory supported discussion and analysis is demonstrated. I needs 40 up to 50 references ( you have to cite every thing in the portfo‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍lio).