Category: Marketing homework help

Planning should be adapted to the nature of a project. In this assignment, you apply the appropriate planning techniques to complete the project.
Astral Bank is known for providing excellent online services to its customers. As part of a new project, customers will be able to electronically submit a loan request. You’re assigned to be the scrum master of this project within a team of six developers and a product owner.

 The company is Target
Reminder: Do not forget about Porter’s “Sixth” force. “Complementors” are Not the same as Competitors!
Support your Statements: Include citations
Format your citations and references according to APA guidelines.

 Given the resultant damage to the Astros brand, what actions should the team take to recover from the crisis and repair its reputation?

Write a 350- to 700-word analysis of your company’s competitive advantages.
Analyze how your company will use the following strategies: overall cost leadership, differentiation, or focus in strengthening competitive advantage in line with your strategic objectives.
Analyze how economies of scale and any related diversification can be aided by mergers and acquisitions. Include at least 2 ways your company’s diversification might be positively influenced through mergers and acquisitions with other companies that you identify.
Format any references according to APA guidelines. 
Submit your assignment.

Please, create a presentation in which you explore advertising that triggers an emotional reaction. Submit your work as a slide presentation or PDF, and present it to the class when directed.
Advertisements are often at their best when they trigger an emotional reaction in their audience. Show and discuss two examples of advertisements or social media posts that gave you a positive emotion. Share the reasons why it brought out your emotions. What was the trigger? Who is the brand?  What is the product/service? Who are the target audience? 
In contrast, show and discuss an example of an advertisement that you do not like or find annoying. Explain why.

Please, complete your Marketing Plan for the New Product/Service, continued from week 2. Write a paper to submit and prepare a 10-12-slide summary of the plan in PowerPoint to present to the class. Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
You know your product/service, target audience, and your competition. Build on that with the following:
Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market.
Create a new positioning statement and strategy for the product/service.
Justify the position strategy. What will make it a winning strategy?
Create an ad for the product to use in print or social media. The ad should take direction from your target audience and communicate your positioning. Get creative! (You will be judged on concept more than artwork, so don’t worry if your ad uses simple graphics.)
How will you measure the effectiveness of your ad? How will you know it is getting good results?

Subject : Wine bar  
Business Plan – The business plan describes the opportunity that you have uncovered and how you will take advantage of that opportunity. It is a form of storytelling that will persuade readers of the feasibility of the idea. One of the most significant reasons to write a business plan is that it requires you to participate in a laborious and often eye-opening process that is a critical phase before launching a new organization. You must respond to difficult queries about the nature of the need for the product or service, the intended target customer, your differentiation strategy, how long will it take before you are profitable and realize positive cash flow and how will you fund the beginning stages of growth.
Plan Details:
Opportunity: What need are you solving for which consumer?
What problems are you solving? What is the size of your market? What indicators are you seeing in the external environment that will sustain the growth?
Product/Service: Describe the product or service? What is your unique selling proposition (why would consumers choose your product over the closest competitor)?
Value Proposition: What value are you giving the target customer that others do not provide?
Marketing Strategy: What is your marketing communication strategy and how will you reach your target customer?
Competitive Environment: Who are the main competitors? What core competencies do you possess that others may not?
Management: Why will investors/suppliers/bankers be confident in your ability to be successful in this venture?
Financial: How will you determine projected sales? How long will it take to be profitable? When will the company become cash positive?
Funding: How much cash will you need to fund the startup? And how long will you be able to operate before even making $1 in sales.

 
The purpose of this assignment is to explain how you will evaluate and measure the success of the problem solution you intend to implement in the organization.
This solution evaluation process will be used to determine the potential success of your implemented solution. Success can be measured using both qualitative and quantitative methods, therefore it is important to determine which tools and metrics you will use to evaluate the data you have collected.
In this assignment, you will use cost-benefit analysis to evaluate the financial outcomes of your solution. Create a data chart or graph to most effectively display the cost-benefit evaluation metrics that you will use to measure the success of your solution. Review the study material “Cost Benefit Analysis Solution Evaluation” Excel spreadsheet to assist you. Then, write 250-word explanation of the degree of confidence you have regarding the cost-benefit analysis and the assumptions you are required to make for cost, risk, benefits, and the financial outcome of your proposed solution. Include an explanation of how you will measure whether the solution is successful in addressing the problem and meeting the needs of the business, employees, and customers.
This summary will be used as part of the Business Proposal Presentation in Topic 7 and within the Final Business Proposal in Topic 8. Evidence of revision from instructor feedback will be assessed on the final business proposal.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

 
Businesses can be defined a number of different ways.  Several of these definitions can be used to help understand something about the business from a general perspective.  We tend to pay attention to where the business is located (domestic and/or international), the type(s) of market(s) it is involved with, and in most cases, the type of government and degree of control it is involved in with the business.  The simplest definitions are for local and domestic businesses because we are accustom to them and understand them better.  But for many businesses it is impractical to limit themselves to only domestic customers.  Owners demand the most profit out of business as possible, which means for some businesses, to operate globally.  Sometimes this requires setting up in foreign countries that have different ways of treating the business and how it operates.  For example, the business practices you use in the United States may be very different than the practices you use in South Korea.  These differences may be driven by different perspectives of the market, the fluxation in local currency, differences in governmental regulations and involvement, differences in taxation, different means of transportation, etc.
All these factors play a role in the operation, and definition, of a business.  The module this week offers a broad look into some of the important fundamental issues and concepts behind any business.  There are layers to any business that must be identified and considered, but internally and externally, to get a better idea of issues facing that business.
Think back over the material you read in the module and viewed in the PowerPoint slides for the week to help you answer the following reflection question.
QUESTION: Comparing Free Markets to other competitive markets, explain what you feel, in your opinion, is an important factor that has the greatest impact on a market.  Give examples, if you can, to support your position. 
Remember, you must provide at least one paragraph (more than 5 sentences) for your post and comment on two other posts from fellow classmates (more than 3 sentences each) for full participation credit.  As you comment on other threads, consider your views, what you learned from the module, provide suggestions, and/or offer support from your perspective.  Saying “I agree” or “I disagree” is not a discussion response.  State why you agree or disagree and include your reasons..  

 
The purpose of this assignment is to explain how you will evaluate and measure the success of the problem solution you intend to implement in the organization.
This solution evaluation process will be used to determine the potential success of your implemented solution. Success can be measured using both qualitative and quantitative methods, therefore it is important to determine which tools and metrics you will use to evaluate the data you have collected.
In this assignment, you will use cost-benefit analysis to evaluate the financial outcomes of your solution. Create a data chart or graph to most effectively display the cost-benefit evaluation metrics that you will use to measure the success of your solution. Review the study material “Cost Benefit Analysis Solution Evaluation” Excel spreadsheet to assist you. Then, write 250-word explanation of the degree of confidence you have regarding the cost-benefit analysis and the assumptions you are required to make for cost, risk, benefits, and the financial outcome of your proposed solution. Include an explanation of how you will measure whether the solution is successful in addressing the problem and meeting the needs of the business, employees, and customers.
This summary will be used as part of the Business Proposal Presentation in Topic 7 and within the Final Business Proposal in Topic 8. Evidence of revision from instructor feedback will be assessed on the final business proposal.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.