TOPIC 1: Emerging Technologies PROMPT:  In your readings this week you will lea

 TOPIC 1: Emerging Technologies PROMPT:  In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.  Choose one of the following technologies:  
Artificial intelligence
Chatbot 
Extended reality
Voice marketing 
 Visit ANA Marketing Futures (For this topic, you will have to create an account to view the trends on www.ana.net/futures. UMGC email allows you to have a free account to learn about these technologies or another technology that may be new to you.  If you prefer not to sign up, feel free to choose topics two and three this week). Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.  
Luis Alvarez / Digital Vision / Getty Images
TOPIC 2: Ready for Future Customers?PROMPT:  Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha?  Is your client ready to do so? 
Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.
Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics.  Chapter 2 Generation Gap in Marketing 5.0 
What are some changes would you recommend to reflect Gen Z and Alpha?

The School Board: Social Studies Department Instructor Noah has a college GPA of

The School Board: Social Studies Department Instructor
Noah has a college GPA of 3.0. He also has several years of teaching experience. Noah’s references emphasize his concern for social activism. During his interview, Noah reveals that he is actively involved in social issues and has been arrested several times for taking part in protests. Noah has never worked more than two years for a single employer. Tori has a college GPA of 3.5. She has two years of regular teaching experience at another high school. During her interview, Tori emphasizes her feminist convictions and states that she would explore those views in the classroom. She also stated that she would work to empower her female students. One of Tori’s references states that she was “very outspoken.” Ethan has a college GPA of 3.2. His references are positive. He has two years of teaching experience at another high school. Ethan has a one-year gap in his employment record. During his interview, Ethan stated that he was arrested and served time for the possession of marijuana. He also stated that he would not bring the subject up unless he was asked about it. Aubriana has a college GPA of 3.1. She has one year of teaching experience at a local private religious school. Her references (all from religious organizations) are all good. During her interview, Aubriana stated that although she was a very religious person, she thought she would be able to teach Social Studies without teaching religion, although she would not hide or teach material that violated her personal values. Shawn has a college GPA of 3.1. He has just graduated from college and has no formal teaching experience, but has volunteered at a summer music camp for several years. His student teaching evaluations are general in nature, but his references attest to his nice personality. During his interview, Shawn stated that he would learn whatever he needed to know, since his dream has always been to teach
Sample reflection

 Week 10 Assignment – Your Marketing Plan Executive Summary Overview Synthesize

 Week 10 Assignment – Your Marketing Plan Executive Summary
Overview
Synthesize the information from your previous assignments and create an executive summary in which you present your full marketing plan. References are required.  
Instructions
Write a professional 1–2 page executive summary in which you:
Discuss the goals and objectives, including how they can be measured and applied to customers, clients, and employees. 
Discuss the key components of an environmental analysis, determining the status of external factors that will impact the company’s offerings. 
Discuss the consumer analysis that identified the target market and how the company will meet the needs of the consumers in a competitively superior way. 
Describe the marketing mix based on analysis of the market, environment, consumers, and SWOT. 
Use at least two sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:
Create an executive summary based on a marketing plan that will guide a company’s marketing strategy.

Main task Task 2.3: Marketing Plan Develop a marketing plan for the suggested br

Main task
Task 2.3: Marketing Plan
Develop a marketing plan for the suggested brand in Assessment 1. Your report should include at least the following:
–  a clearly identified target group
–  analysis of competition
–  branding elements supporting the positioning of the product
–  suggestions on pricing
–  suggestions on channel management (distribution)
–  suggestions on the promotion element of the marketing mix
–  marketing goals and specific KPs to monitor performance vs.goals
Other details:
Font size 12
Double-spaced
Number of words: 1500
All refencing and citations require Harvard referencing style.

Marketing for the Digital Age Task 2.2: Communication Plan Assessment type: Powe

Marketing for the Digital Age
Task 2.2: Communication Plan
Assessment type: PowerPoint Presentation
Description: Develop a PowerPoint Presentation with notes at the bottom of each slide to explain each slide in more detail suggesting an IMC(Integrated marketing communication) plan for any brand.
Other details:
10-12 Slides
All refencing and citations require Harvard referencing style.

 TOPIC 1: Emerging Technologies PROMPT:  In your readings this week you will lea

 TOPIC 1: Emerging Technologies PROMPT:  In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience.  Choose one of the following technologies:  
Artificial intelligence
Chatbot 
Extended reality
Voice marketing 
 Visit ANA Marketing Futures (For this topic, you will have to create an account to view the trends on www.ana.net/futures. UMGC email allows you to have a free account to learn about these technologies or another technology that may be new to you.  If you prefer not to sign up, feel free to choose topics two and three this week). Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.  
Luis Alvarez / Digital Vision / Getty Images
TOPIC 2: Ready for Future Customers?PROMPT:  Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha?  Is your client ready to do so? 
Describe Gen Z in terms of behavioral, demographic, and psychographic characteristics. Chapter 2 Generation Gap in Marketing 5.0.
Describe Generation Alpha in terms of behavioral, demographic, and psychographic characteristics.  Chapter 2 Generation Gap in Marketing 5.0 
What are some changes would you recommend to reflect Gen Z and Alpha?

The School Board: Social Studies Department Instructor Noah has a college GPA of

The School Board: Social Studies Department Instructor
Noah has a college GPA of 3.0. He also has several years of teaching experience. Noah’s references emphasize his concern for social activism. During his interview, Noah reveals that he is actively involved in social issues and has been arrested several times for taking part in protests. Noah has never worked more than two years for a single employer. Tori has a college GPA of 3.5. She has two years of regular teaching experience at another high school. During her interview, Tori emphasizes her feminist convictions and states that she would explore those views in the classroom. She also stated that she would work to empower her female students. One of Tori’s references states that she was “very outspoken.” Ethan has a college GPA of 3.2. His references are positive. He has two years of teaching experience at another high school. Ethan has a one-year gap in his employment record. During his interview, Ethan stated that he was arrested and served time for the possession of marijuana. He also stated that he would not bring the subject up unless he was asked about it. Aubriana has a college GPA of 3.1. She has one year of teaching experience at a local private religious school. Her references (all from religious organizations) are all good. During her interview, Aubriana stated that although she was a very religious person, she thought she would be able to teach Social Studies without teaching religion, although she would not hide or teach material that violated her personal values. Shawn has a college GPA of 3.1. He has just graduated from college and has no formal teaching experience, but has volunteered at a summer music camp for several years. His student teaching evaluations are general in nature, but his references attest to his nice personality. During his interview, Shawn stated that he would learn whatever he needed to know, since his dream has always been to teach
Sample reflection

 Week 10 Assignment – Your Marketing Plan Executive Summary Overview Synthesize

 Week 10 Assignment – Your Marketing Plan Executive Summary
Overview
Synthesize the information from your previous assignments and create an executive summary in which you present your full marketing plan. References are required.  
Instructions
Write a professional 1–2 page executive summary in which you:
Discuss the goals and objectives, including how they can be measured and applied to customers, clients, and employees. 
Discuss the key components of an environmental analysis, determining the status of external factors that will impact the company’s offerings. 
Discuss the consumer analysis that identified the target market and how the company will meet the needs of the consumers in a competitively superior way. 
Describe the marketing mix based on analysis of the market, environment, consumers, and SWOT. 
Use at least two sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:
Create an executive summary based on a marketing plan that will guide a company’s marketing strategy.