Category: Marketing

Answer two out of the three discussion questions, listed below, for this week.
1. Please make a list of products you believe failed because of poor marketing channel choices.
2. Why do marketing professionals care about and participate in supply chain decisions?
3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Article Reviews
Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course.
Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a higher grade.
Each review should be one page, double spaced. The review should be a ½ page summary of the article, and a ½ page application of the material to the real world. Details about each review’s requirements are posted in the assignment instructions section.
All assignments will be submitted via Turnitin on Canvas. Review the detailed Turnitin instructions Links to an external site. on how to submit your assignments and how to review the Grademark comments (feedback) from your professor.

Article Reviews
Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course.
Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a higher grade.
Each review should be one page, double spaced. The review should be a ½ page summary of the article, and a ½ page application of the material to the real world. Details about each review’s requirements are posted in the assignment instructions section.
All assignments will be submitted via Turnitin on Canvas. Review the detailed Turnitin instructions Links to an external site. on how to submit your assignments and how to review the Grademark comments (feedback) from your professor.

Article Reviews
Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course.
Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a higher grade.
Each review should be one page, double spaced. The review should be a ½ page summary of the article, and a ½ page application of the material to the real world. Details about each review’s requirements are posted in the assignment instructions section.
All assignments will be submitted via Turnitin on Canvas. Review the detailed Turnitin instructions Links to an external site. on how to submit your assignments and how to review the Grademark comments (feedback) from your professor.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Try
to submit your Answers based your own understanding.
Answer
each question not in less than 150 words.
Incase
of more than 20% Plagiarism of the answers, it will be marked as zero.
Support
each answer with atleast two references.
Kindly confirm to meet the requirements for each question especially the amount of words required for every single question. Thanks

For this assignment read the following case study:
Basu, R., Lim, W. M., Kumar, A., & Kumar, S. (2023). Marketing analytics: The bridge between customer psychology and marketing decision‐making. Psychology & Marketing, 40(12).
Abstract:
As modern marketing environments become increasingly data-intensive, the role of marketing analytics in illuminating the dynamics of customer psychology to inform marketing decision-making becomes critical. This study conducts a systematic literature review using a bibliometric analysis of 122 studies identified and retrieved from Scopus, focusing on the expansive domain of marketing analytics. Our review serves as a conduit binding the fragmented past, present, and future of marketing analytics, presenting an organized framework that highlights the characteristic theoretical underpinnings associated with it. Beyond offering a panoramic perspective of key resources—encompassing journals, authors, countries/territories, and institutions—we delve deeply into predominant themes in marketing analytics. These themes underscore its vital applications, from decision-making, forecasting, and capability building, to understanding customer journeys and gaining a competitive edge. Central to our discourse is the study’s implication, emphasizing marketing analytics as a bridge to a more informed grasp of customer psychology in today’s customer-centric, data-driven environment. Through this lens, marketing analytics becomes a potent tool to capture psychological nuances, uncovering facets that might be bypassed by traditional marketing, thereby empowering enriched decision-making in modern marketing strategies.
After reading this case study, answer the following questions in a 3-4 page paper:
What are 3 main factors of connecting the study of consumer psychology to the process of marketing decision making did the case discuss?
What role does marketing analytics have in today’s modern marketing environment for decision making according to the article?
What future trends do you think this case study sheds light on in the use of marketing analytics for decision making, in your own words?
What final perspectives did this article give you in the advent of decision making as it relates to marketing analysis support?
Formatting Guidelines:
This paper should be 3-4 pages in length in APA format, Times New Roman, 12pt font, double spaced. A title page and reference page are expected, but do not count towards the 3-4 page minimum.

So far this semester, you picked a branded product in the Sport Utility Vehicle industry and researched the industry, branded product, and a target consumer segment. This week you will use that same customer segment to create a benefits ladder and then modify your previously developed value proposition and positioning statement.
Step 1. Restate the customer segment you are targeting.
Step 2. Interview at least five people who fall within your chosen segment. Use the laddering technique to identify what’s important to them. When you ask about benefits, they may give you product attributes, too (like in the Honda Element example in the video). Sort out the product attributes, the functional attributes, and discover affective, probably latent, and benefits.
Step 3. Use the information from prior research and this lesson’s interviews to create a benefits ladder. This isn’t nearly enough research to completely project the segment’s comprehension of the Tequila industry, but assume that this information is complete.
Step 4. Update the positioning statement to better reflect the emotional payoff in the last line. Remember that anytime you change one line of the positioning statement, you need to check the rest of the statement to make sure it still all works together, makes sense, and differentiates your product. As a reminder about how to create a positioning statement, check the positioning statement guidelines in Lesson 2.
Step 5. Next, update the value proposition you created in Lesson 1.
Submit Assignment
Submit four documents this week: The benefits ladder, updated positioning statement, value proposition and canvas.

One in three people in Australia will need blood or blood products during their
lifetime, yet only approximately 3% give blood annually (Australian Red Cross Blood
Service, 2018). The Red Cross estimates that Australia needs more than 1.3 million
donations annually (25,000 per week) to cope with the current need, and this
estimate will double in the next 10 years (Australian Red Cross Blood Service,
2018). There are currently 606,000 registered donors, according to the Red Cross
Australia, however more donors are needed for the growing demand for blood and
blood products.
Red Cross Australia is interested in the characteristics of the market segment that is
eligible to donate blood. Red Cross also wants to determine what motivates people
to donate blood and what barriers to blood donation exist among the target
population. In addition, identifying the media and communication channels that this
segment considers most important is also of interest as this information will help the
organisation to develop more effective marketing strategies to improve blood
donation rates.
For the purposes of this project, you will consider yourself a market researcher
engaged by Red Cross Australia to provide the organisation with appropriate
information to help with decision making on improvement of donation rates. As such,
this project is a market research simulation exercise, and the following tasks are
outlined below.
Assessment 2: THE RESEARCH REPORT
You are required to produce a written research report (2500 words) containing a
summary of your background literature review (modified from Assessment 1), the
research aim, your research objectives, hypotheses, research method with rationale,
the results of your data analysis and discussion of these results, as well as your
conclusions and recommendations. Tables and graphs and your learning reflection
are not included in the word count.
Please note that each of the relevant sections of your report does not have to be
lengthy to be effective. However, brevity should not be achieved at the cost of
clarity or completeness (Malhotra, 2012).
General layout suggestions for Research Report:
1. Title page
2. Table of contents
3. Executive summary or abstract (not included in word count)
4. Introduction and background to the issue
5. Summary literature review, research objectives and hypotheses
6. Method and rationale
7. Results and discussion
8. Conclusions, implications and recommendations (be sure to also
address any limitations of the research)
Please note that effective justification for all points made, arguments presented, and
any decisions should be evident throughout your research report.
Hint: It would be useful to examine some of the empirically based journal articles you
used in your background research to obtain some ideas for layout and presentation
of your final research paper.
Australian Red Cross Blood Service (2018).
https://www.donateblood.com.au/general-statistics, retrieved 12 June 2018.
Access to SPSS
You can access SPSS for free from the Griffith system: https://www.griffith.edu.au/student-computing/using-your-own-device#turbo
Some guide videos on using SPSS via Griffith system can be found here: https://www.griffith.edu.au/student-computing/using-your-own-device
I will attach the relevant docs and my previous assignment. Here is the feedback I have received from the prev assignment:
Maria Dharmesti at Tue Sep 24, 2024 9:30at Tue Sep 24, 2024 9:30
Hi Ananda,

Thank you for submitting your Assessment 1 report. I appreciate your efforts in exploring the literature related to Red Cross Australia’s request for insights into potential blood donor profiles, motivations, barriers, and communication strategies. Below is some constructive feedback to help guide your progress.
You have done a very good job of identifying relevant literature and defining the research problem. The report is well-organised, and your hypotheses are mostly well-reasoned, although there is still room for refinement. In particular, ensuring that your synthesis of the literature ties directly into your hypotheses would strengthen the overall coherence of your report.
As you move towards Assessment 2, consider reviewing the literature to further refine and clearly articulate your hypotheses. This will not only guide your analysis but also help ensure that the statistical tests you conduct are well aligned with your research aims. Additionally, be sure to use the SPSS dataset to its fullest potential by linking each hypothesis with a corresponding variable in the dataset.
For your upcoming assessment, where you will be testing the hypotheses using the SPSS dataset, please ensure that your hypotheses are well defined, specific, and testable. Focus on identifying the correct statistical tests (e.g., ANOVA, t-tests) that align with your hypotheses. Also, review the secondary data provided and make sure it supports the conclusions you plan to draw from your analysis. If any areas from this assessment were challenging, please don’t hesitate to reach out for further clarification.

The purpose of an executive summary is to simplify complex topics and projects, and entice readers to explore the full marketing plan further. It can be considered an elevator pitch for the marketing plan, and is often easier to write last, even though it appears first in the plan. This section is for someone (e.g. an “executive”) who does not have time to read the entire marketing
plan.
It enables them to scan the key details of the marketing plan:
• What are our goals?
• Who are we targeting?
• What is our budget?
• What do we plan to do with it?
• Are there any major activities or items worth noting?
• How will we measure success
Here are some tips for writing an effective executive summary:
Keep it concise and engaging
Use clear, concise language and avoid marketing jargon
Define any marketing-specific terms or acronyms for your audience
Support scannability with section headers and bulleted lists
Embed the summary information in a compelling narrative
At this juncture of the course, you have completed the following sections:
Write an Introduction
Your executive summary should begin with an introduction that briefly explains what the reader can expect. It provides valuable context and will make the subsequent points easier to understand. Concisely explain the project, the purpose of your marketing plan, and the key benefits it provides to potential customers. Keep the introduction simple, short, and direct.
Describe your Company and Team
Briefly describe your business, type, size, and services. List the main people involved with this plan, including their positions and responsibilities. For this project, you will list your name only; however, almost all projects in healthcare are team-based.
Outline Market Factors and Trends
Describe the marketplace and industry sectors in which you sell your products and service lines, and the main trends that affect them. List the factors that influence the market, the innovations that are taking place, and the main drivers or players involved.
Describe Products or Services being Marketed
Describe your products or services and explain their key features and benefits. Outline your products’ or services’ unique selling propositions to show how they differ from or are better than competitors’ offerings.
Define your Customer Base and Related Marketing Activities
Describe the key aspects of your target audience, as well as how you identify those customers. Briefly explain your target patient population and how you will reach them. Outline your promotional strategy, including its main objectives and related timelines. Describe your key marketing priorities and how they relate to specific business activities (e.g., entering a new market or creating new products). Explain what methods you will use to distribute your products or services.
Define Financial Plans and Projects
Clearly define key financial information related to short-term and long-term marketing activities. Provide line-by-line budget details for individual activities and related metrics to determine their success.
Summarize you Overall Objectives and Related Strategies
Briefly describe the project’s goals and the strategies that will be implemented to achieve those goals. Conclude with a couple of sentences that encourage the reader to review your marketing plan.
Last, Write the Executive Summary
The executive summary is a brief overview of your marketing plan. Write the complete marketing plan before you provide a summary of that plan. Once you have all of the information for your marketing plan, you can decide what’s important enough to include in the executive summary.
Whoever reads the executive summary should come away with a complete understanding of your marketing goals. Tell your story. Explain what your company does and why you chose to do what you do. Talk about what matters to you, the people who are helping you meet your goals, and what you want to achieve with your marketing.
After you have completed your executive summary, you may “spice up” the format or visual simulation of your project as you like for the final submission. Add charts, graphs, logos, colors, and other visually stimulating components. Make it look professional.

I need you to do a case analysis about Netflix. Our main focus is going to be doing the swot analysis and then identify the threat to Netflix growth. I have uploaded a document which would have details instruction on how to write a case analysis. My main part is going to be writing weakness and threats and identifying opportunities when it comes to future growth of Netflix. After identifying the threat we need to come up with 2-3 recommendation for the company to over come its threats or weakness. We also need a implementation plan with a time line that we could purpose in our case analysis. Lets say we are doing to launching new service in netflex with which would allow live tv. So to do list we would need time line a graph manner that would show the steps and would show how long would each step take. We also need some of the financial information as well. Like how would the cost to add the service and how much subscriiption cost be to add the service and projected revenue to do it. The case analysis guild I have uploaded would give details information about everything. Our main focus is to come up with threats and weakness and recommdations to solve the problems. I will also upload a case study as well for Netflix. I need this done fast