Category: Marketing

I need help with marketing plan part B. The details of part B are inside the (part B) file and the other file is part A, which is done already. Screenshot is the tool list that might need.

Read the chapter (Uploaded below in order)
Find an article written between 2019 & 2023 related to ONE topic from ONE of the chapters assigned
Read the article and write a clear and concise summary (minimum of 4-6 sentences, 150-200 words)
Include the link & APA citation for the article

Details:
Students must pick any aspect of consumer culture and relationship marketing: favourite concept/unfamiliar concept/something experienced as a customer etc. you’ll develop ideas as the module develops.
Ideas include: loyalty, brands, brand fanatics, brand relationships, rituals, leisure activities, communities, inequalities, sustainability, ethics, advertising, markets, festivals, food halls, technology etc any phenomenon or aspect of consumer culture you find interesting or wish to explore. I will give more local ideas in class also.
Represent the aspect of consumer culture chosen using a photo-essay
A series of photographs accompanied with theoretical narrative derived from readings and relationship with the visual images
Requirement: 10-20 photos, and 1,000 words
Correct APA style academic referencing necessary
Students may choose any style or format: chronological, captioned, thematic, documentary, comedy, poetry, satire
Examples of creative work will be provided as the module develops (see canvas)

BE ORIGINAL! BE CREATIVE! BE EXPRESSIVE!

Products are sometimes even developed for specific markets , and companies need to adapt to different customer segments in different markets
1.Even though an American company might be segmenting the middle class in the United States , they have to focus on different segments in other markets such as the elite market . Explain how companies use different segmentation strategies in different markets (give examples)
2.Choose a US company and choose a market that you want to enter . Explain what kind of data would you be researching ? and why?
3.Based on Question 2, explain how would you position the company in the new market and explain the difference with the domestic market
4.Choose a company that has focused on the Bottom of the pyramid markets and explain their product adaptation strategy as well as its branding (give examples)
5.Choose a company that has focused on the luxury market in an international market while it is targeting the mass market in the US and discuss why they have done that and whether it is beneficial .

You are the marketing
department for a new MLS team that will begin play in 2026. You have a little over 18 months to
put together a marketing plan for this new team.
Use the Las Vegas Market
Must be in powerpoint format
Due Monday Oct 7 @ 11:59 PM

You are the marketing
department for a new MLS team that will begin play in 2026. You have a little over 18 months to
put together a marketing plan for this new team.
Use the Las Vegas Market
Must be in powerpoint format
Due Monday Oct 7 @ 11:59 PM

You are the marketing
department for a new MLS team that will begin play in 2026. You have a little over 18 months to
put together a marketing plan for this new team.
Use the Las Vegas Market
Must be in powerpoint format
Due Monday Oct 7 @ 11:59 PM

You are the marketing
department for a new MLS team that will begin play in 2026. You have a little over 18 months to
put together a marketing plan for this new team.
Use the Las Vegas Market
Must be in powerpoint format
Due Monday Oct 7 @ 11:59 PM

You are the marketing
department for a new MLS team that will begin play in 2026. You have a little over 18 months to
put together a marketing plan for this new team.
Use the Las Vegas Market
Must be in powerpoint format
Due Monday Oct 7 @ 11:59 PM

Read an article about creative advertising strategies (see the attached article). Write a report to briefly discuss the six creative templates. Then find three recent print advertisements using three different strategies from the article and thoroughly describe each ad and its creative strategies (please include the print ads in your report). Then propose a new idea for each ad using a different creative strategy (Due on 10/6).
The report should be typed, double-spaced, with 1-inch margins and a 12-pt. font. The total length should be no more than three pages.