Category: Marketing

PLEASE CHOOSE ALPHABET AS THE COMPANY
Over the last several weeks we have researched various organizational structures and cultures. Business is in constant change with many forces that influence these changes such as global, local, legislative, cultural, etc. This week we consider how these forces impact the organization along with what managers can do when confronted with these forces.
In this discussion, let’s look at companies from a global perspective. Select one of the following companies: Alphabet, Amazon, Apple, META, Microsoft, or Nvidia. The following create both threats and new opportunities, and strengths and weaknesses.
In this discussion response, address how the following create both challenges and new opportunities and internal strengths and weaknesses for these organizations.
Global economic trends
Regulatory changes
Demographic shifts
Geographic shifts
Social perspectives
Technological developments
Based on your understanding of the structure and culture of the organizations, which organization do you think is best positioned to succeed in the coming 10 years? What are the most pressing external concerns that need to be addressed immediately? Use the online library for research-based support and include citations and reference list as required.
When replying to others, compare their analysis of the challenges with your own, share your research, experiences, and expand on the topics.

Please, for your INITIAL posting, answer and discuss ALL the following questions in great detail according to the Learning Instructions provided. For your answers, please DOUBLE make SURE you write each heading – title – question followed by its corresponding answer. Learning Assignments that not follow these Learning Instructions will NOT be GRADED.
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1. What is this article about?To answer this question, please develop a comprehensive Concept Map with no less than 30 Concepts (boxes) from a Concept Mapping Perspective and their corresponding Linking Words from a Concept Mapping Perspective … for more information about “How to Develop a Concept Map” please refer to the “Some Learning Tips for this Learning Assignment” section below.
2. Which are the three most critical issues of this article? Please explain why? and analyze, and discuss in great detail …For EACH critical issue please write and post at least one or two strong comprehensive paragraphs
3. Which are the three most relevant lessons learned of this article? Please explain why? and analyze, and discuss in great detail …For EACH lesson learned please write and post at least one or two strong comprehensive paragraphs
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I expect high caliber reviews with top analyses and interesting insights!! If you have any questions, please let me know.
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Please choose some data that are easy to understand and work on because I’m not very familiar with the coursework. Please keep it simple but fulfill the requirements. My prof. is very strict. Thank you
Please see assignment Course Project, for details.
Grade weight:
-2% of your course project if you do not submit the link by the due time.
Here are some examples my classmates chose for the assignment
1. https://www.kaggle.com/datasets/mczielinski/bitcoin-historical-data
2. https://corgis-edu.github.io/corgis/csv/broadway/
3. New_York_State_Statewide_COVID-19_Hospitalizations_and_Beds_20241024.csv
Columns: 37 Rows: 277,113
https://health.data.ny.gov/Health/New-York-State-Statewide-COVID-19-Hospitalizations/jw46-jpb7/about_data

New_York_State_Statewide_COVID-19_Wastewater_Surveillance_Data_20241024.csv
Columns: 43 Rows: 27,260
https://health.data.ny.gov/Health/New-York-State-Statewide-COVID-19-Wastewater-Surve/hdxs-icuh/about_data

New_York_State_Statewide_COVID-19_Testing_20241024.csv
Columns: 10 Rows: 123,808
https://health.data.ny.gov/Health/New-York-State-Statewide-COVID-19-Testing/jvfi-ffup/about_data

New_York_State_Statewide_COVID-19_Fatalities_by_County_20241024.csv
Columns: 4 Rows: 88,832
https://health.data.ny.gov/Health/New-York-State-Statewide-COVID-19-Fatalities-by-Co/xymy-pny5/about_data

Discussion Forum 1 will focus on the following question:
What are the core differences between how industry/business sees the role of marketing and the marketing concept compared to the evolving nature of marketing and its role within the academic literature?
Remember, each post will need to include a reference to an academic article that supports your position and you can only use each academic reference once during the course. [MO 1.1]

Marketing is primarily about connecting products and services with customers who have a want or need for it. It is important to understand the attributes and benefits of the product and how the product satisfies the want or need of the customer. Marketers are tasked with understanding the customers. Communicating with customers is only effective if you know the customer well. With digital marketing, a customer persona is used to understand how best to reach the customer through digital and social media efforts.
Tease Tea has created a great online shopping experience for tea lovers. The company has multiple missions, and one is to benefit the health and wellness of people through their teas. Another is to benefit the planet through responsible sourcing and packaging. Finally, the company strives to benefit women by helping women-owned businesses.
Based on what you have learned, use the following prompts to guide your writing:
Based on the variety of Tease Tea kits, develop a segmentation strategy for Tease Tea. Include demographic, psychographic, behavioral, and geographic segments.
Identify the target market for the Organic Tea Kits, and discuss how you could promote Tease Tea to this audience.
Research Tease Tea’s top competitors. Choose 1 competitor, and develop at least 4 points of differentiation between Tease Tea and the competitor.

Assignment Instructions
Case write-up: Each student will be expected to complete two case write-ups. Students can choose 1 case from the following cases below.
The suggested length of the write up is 2-3 pages (12 point- double spacing) of Word document. However, please focus on addressing the questions in the case and demonstrating the application of key marketing concepts. The points allocated will be based on the quality of the case write-up.
Case Options: Choose one from Nike (Chapter 1), LEGO (Chapter 5), Chase Sapphire (Chapter 6), or Honest Tea (Chapter 18) for your first case write-up.
Notes
Answer all the questions given at the end of the case. Typically, there are 3-4 questions at the end of each case. All the questions need to be answered individually with proper section separation.
Avoid using outside sources if possible. Please try to stick to the information given in the case to answer the questions.
Tie it to your knowledge of the course material.
Demonstrate application of marketing knowledge.
Each case write-up is worth 40 points.
The following rubric will be used for grading the assignment:

Detailed coverage of issues: 20 points
Logical support for answers: 13 points
Demonstrate application of marketing knowledge by providing your recommendation(s)/suggestion(s) to the companies: 5 points
Spelling and grammar: 2 points

Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.
Include the sections below in your marketing plan.
Introduction: Include a brief introduction of the company.
Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.
Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?
Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required.

How do Industry 4.0 technologies contribute to marketing analytics and value management? Identify some of the companies that are not doing this. Explain how they could implement Industry 4.0 technologies.
Your journal entry must be at least 200 words in length. No references or citations are necessary.

Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.
Include the sections below in your marketing plan.
Introduction: Include a brief introduction of the company.
Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.
Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?
Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
Your submission must be in essay format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required.

How do Industry 4.0 technologies contribute to marketing analytics and value management? Identify some of the companies that are not doing this. Explain how they could implement Industry 4.0 technologies.
Your journal entry must be at least 200 words in length. No references or citations are necessary.