Category: Marketing

Background:
In your first assignments, you conducted industry and client research, identified 2 key target markets and developed Customer Journey Maps for those key target markets for Vagabond Players ’ upcoming production of Tick, Tick…Boom! In this Individual Assignment, you will develop a media plan based offthe creative brief
resulting from the work on your previous assignments. Note: if you make any changes to your creative brief following feedback from the first assignment, you should reattach the revised brief in an appendix.
First, perform research to determine “a day in the life” of your 2 key target segments.You will need to analyze, determine and justify a media plan using all three components of the Paid, Owned and Earned media model.
Your media plan will need to be both efficient and effective in accomplishing your objectives.The budget for the campaign is $1,000 and the campaign should launch no earlier than October 31, 2024 and run no later than December 15, 2024. You’ll need to be resourceful and creative in how you allocate your limited dollars.

Discuss the following:
1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research;
2) make thorough recommendations on how the issues should be handled;
3) provide a justification for the recommendations.

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The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question. Based on your understanding of the case AND external research on the CURRENT situation, what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).
Strategic recommendations should be measurable and broad enough to encompass the direction of the brand for at least 5 years. At the same time, the analysis should explain in detail the logic and process behind implementing such initiatives.

Dear writer,
Kindly read everything i wrote here. Read and understand the case I’ve attached, it’s 5 pages. It’s a group project and my part in the group only introduction and problem descriiption.
Please copy my style in writing as it is easy to understand, simple language, smooth flow, and connected. About the references only use open and available to everyone sources and put the link (I don’t have a specific minimum of sources but two-three or 4 are reasonable)
The intro should be short and grabbing, our main focus is on the problem descriiption, we need to put the problems each with its challenge (please put subtitles for problem and challenge so it’s easier for the reader). I’m really struggling with identifying the problems, I initially said that hey Netflix isn’t experienced in producing movies and series as competitors like HBO or Disney but idk that could be only my opinion i’ve not collected any evidence, another thing is the license it’s now less than before. also i found this online highlighting Netflix challenges, which could help you brainstorming:
1. Increased competition: Over the years, many competitors have entered the streaming market, offering compelling alternatives to Netflix. Companies like Amazon Video, Disney+, Hulu, and HBO Max have gained traction with their own exclusive content and bundled services, challenging Netflix’s dominance.
2. Fragmentation of content: As content creators and media companies launch their streaming platforms, they are increasingly pulling their content from Netflix to create exclusivity on their own platforms. This fragmentation reduces Netflix’s library and potentially weakens its appeal to subscribers.
3. Rising costs and debt: Netflix has been spending heavily on original content production, which has led to a substantial increase in its debt. As competition intensifies, maintaining a diverse and high-quality content portfolio becomes more expensive, putting pressure on Netflix’s financials.
4. Pricing pressure: With more streaming options available to consumers, price sensitivity becomes a factor. Competitors offering bundled services or lower subscriiption costs could attract price-conscious consumers away from Netflix.
Please feel free to inquire on anything you need.
Best of luck writer!

Write 500 words to explain Q1 and Q2 results. Bear in mind:
1)Use marketing mix, and terminologies to support decision-making process and links clearly to the outcomes of the strategies.

2)Why increase the price so significantly each quarter? Mention different pricing tactics here.
The sudden and substantial price increase in every quarter was not fully explained. It would have been valuable to discuss the reasoning behind this decision and consider alternative pricing tactics, such as value-based pricing, penetration pricing, or skimming. Discussing different pricing strategies would provide more depth to your analysis and help explain how these tactics align with your overall business goals.

3)You should report on the competitor above you, not only the one below.
In your competitive analysis, you focused solely on the competitor performing below you. It would have been more insightful to also analyze the competitor above you.

4)Why the addition of Smart?
The addition of the “Smart” feature to your product was an interesting decision, but you didn’t provide enough detail about why it was necessary or how it fits with your overall strategy. It would be helpful to explain the market need or consumer demand that drove this addition and how you expect it to impact your product’s performance in the market.

5)You changed so many things so radically.
Throughout the presentation, it was noted that you made several radical changes to your strategy. While innovation is key to staying competitive, such sweeping changes should be justified. It would have been helpful to hear more about the reasons behind these shifts and how you managed the risks associated with making such large adjustments.

6)You can use more specific terminology to justify and strengthen your strategic decisions. Using the appropriate marketing frameworks and theories could make your analysis more robust and demonstrate a deeper understanding of the course content.
Add references from google scholar

PLEASE CHOOSE ALPHABET AS THE COMPANY
Over the last several weeks we have researched various organizational structures and cultures. Business is in constant change with many forces that influence these changes such as global, local, legislative, cultural, etc. This week we consider how these forces impact the organization along with what managers can do when confronted with these forces.
In this discussion, let’s look at companies from a global perspective. Select one of the following companies: Alphabet, Amazon, Apple, META, Microsoft, or Nvidia. The following create both threats and new opportunities, and strengths and weaknesses.
In this discussion response, address how the following create both challenges and new opportunities and internal strengths and weaknesses for these organizations.
Global economic trends
Regulatory changes
Demographic shifts
Geographic shifts
Social perspectives
Technological developments
Based on your understanding of the structure and culture of the organizations, which organization do you think is best positioned to succeed in the coming 10 years? What are the most pressing external concerns that need to be addressed immediately? Use the online library for research-based support and include citations and reference list as required.
When replying to others, compare their analysis of the challenges with your own, share your research, experiences, and expand on the topics.

Please, for your INITIAL posting, answer and discuss ALL the following questions in great detail according to the Learning Instructions provided. For your answers, please DOUBLE make SURE you write each heading – title – question followed by its corresponding answer. Learning Assignments that not follow these Learning Instructions will NOT be GRADED.
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1. What is this article about?To answer this question, please develop a comprehensive Concept Map with no less than 30 Concepts (boxes) from a Concept Mapping Perspective and their corresponding Linking Words from a Concept Mapping Perspective … for more information about “How to Develop a Concept Map” please refer to the “Some Learning Tips for this Learning Assignment” section below.
2. Which are the three most critical issues of this article? Please explain why? and analyze, and discuss in great detail …For EACH critical issue please write and post at least one or two strong comprehensive paragraphs
3. Which are the three most relevant lessons learned of this article? Please explain why? and analyze, and discuss in great detail …For EACH lesson learned please write and post at least one or two strong comprehensive paragraphs
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I expect high caliber reviews with top analyses and interesting insights!! If you have any questions, please let me know.
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Please choose some data that are easy to understand and work on because I’m not very familiar with the coursework. Please keep it simple but fulfill the requirements. My prof. is very strict. Thank you
Please see assignment Course Project, for details.
Grade weight:
-2% of your course project if you do not submit the link by the due time.
Here are some examples my classmates chose for the assignment
1. https://www.kaggle.com/datasets/mczielinski/bitcoin-historical-data
2. https://corgis-edu.github.io/corgis/csv/broadway/
3. New_York_State_Statewide_COVID-19_Hospitalizations_and_Beds_20241024.csv
Columns: 37 Rows: 277,113
https://health.data.ny.gov/Health/New-York-State-Statewide-COVID-19-Hospitalizations/jw46-jpb7/about_data

New_York_State_Statewide_COVID-19_Wastewater_Surveillance_Data_20241024.csv
Columns: 43 Rows: 27,260
https://health.data.ny.gov/Health/New-York-State-Statewide-COVID-19-Wastewater-Surve/hdxs-icuh/about_data

New_York_State_Statewide_COVID-19_Testing_20241024.csv
Columns: 10 Rows: 123,808
https://health.data.ny.gov/Health/New-York-State-Statewide-COVID-19-Testing/jvfi-ffup/about_data

New_York_State_Statewide_COVID-19_Fatalities_by_County_20241024.csv
Columns: 4 Rows: 88,832
https://health.data.ny.gov/Health/New-York-State-Statewide-COVID-19-Fatalities-by-Co/xymy-pny5/about_data

Discussion Forum 1 will focus on the following question:
What are the core differences between how industry/business sees the role of marketing and the marketing concept compared to the evolving nature of marketing and its role within the academic literature?
Remember, each post will need to include a reference to an academic article that supports your position and you can only use each academic reference once during the course. [MO 1.1]

Marketing is primarily about connecting products and services with customers who have a want or need for it. It is important to understand the attributes and benefits of the product and how the product satisfies the want or need of the customer. Marketers are tasked with understanding the customers. Communicating with customers is only effective if you know the customer well. With digital marketing, a customer persona is used to understand how best to reach the customer through digital and social media efforts.
Tease Tea has created a great online shopping experience for tea lovers. The company has multiple missions, and one is to benefit the health and wellness of people through their teas. Another is to benefit the planet through responsible sourcing and packaging. Finally, the company strives to benefit women by helping women-owned businesses.
Based on what you have learned, use the following prompts to guide your writing:
Based on the variety of Tease Tea kits, develop a segmentation strategy for Tease Tea. Include demographic, psychographic, behavioral, and geographic segments.
Identify the target market for the Organic Tea Kits, and discuss how you could promote Tease Tea to this audience.
Research Tease Tea’s top competitors. Choose 1 competitor, and develop at least 4 points of differentiation between Tease Tea and the competitor.

Assignment Instructions
Case write-up: Each student will be expected to complete two case write-ups. Students can choose 1 case from the following cases below.
The suggested length of the write up is 2-3 pages (12 point- double spacing) of Word document. However, please focus on addressing the questions in the case and demonstrating the application of key marketing concepts. The points allocated will be based on the quality of the case write-up.
Case Options: Choose one from Nike (Chapter 1), LEGO (Chapter 5), Chase Sapphire (Chapter 6), or Honest Tea (Chapter 18) for your first case write-up.
Notes
Answer all the questions given at the end of the case. Typically, there are 3-4 questions at the end of each case. All the questions need to be answered individually with proper section separation.
Avoid using outside sources if possible. Please try to stick to the information given in the case to answer the questions.
Tie it to your knowledge of the course material.
Demonstrate application of marketing knowledge.
Each case write-up is worth 40 points.
The following rubric will be used for grading the assignment:

Detailed coverage of issues: 20 points
Logical support for answers: 13 points
Demonstrate application of marketing knowledge by providing your recommendation(s)/suggestion(s) to the companies: 5 points
Spelling and grammar: 2 points