Category: Marketing

Instructions
Review Questions: Answer the following questions in detail.
1. Explain the notions of mathematical differences, managerially important differences, and statistical significance. Can results be statistically significant and yet lack managerial importance. Explain your
answer.
2. Describe the steps in the procedure for testing hypotheses. Discuss the difference between a null hypothesis and an alternative hypothesis.
3. What purpose does a scatter diagram serve?
4. The following ANOVA summary data are the result of a regression with sales per year (dependent variable)as a function of promotion expenditures per year (independent variable) for a toy company.
F = MSA = 34,276
MSE 4,721
The degrees of freedom are 1 for the numerator and 19 for the denominator. Is the relationship statistically significant at ” = .05? Comment on your answer.
Deliverable length 3-5 body page in APA format with the incorporation and citation of reference material.
Note: Write the paper similar to my previous one that I uploaded.

Overview
For this semester project, you will choose a branded product in the Sport Utility Vehicle industry. The first step in this process is to develop two important tools: a perceptual map and a value proposition canvas. First, you will use a perceptual map to identify 10 competitors in this space and then select one to focus on for your project.
Step One: Perceptual Map
To create the perceptual map, the first step is to identify two attributes for this group of products. They could be any attribute you want, such as price, durability, built, quality, etc. The key is to choose two attributes that you think would be most important to consumers as it relates to this class of product.
Once you have your two attributes, interview three people and ask them to rate each of your 10 branded products in terms of the two attributes from a scale of 1-9, with one being very poor in an attribute, and nine being exceptional in an attribute.
Next, ask them to rate each attribute on a scale of 1-9, with one being not at all important, and 9 being very important. Once you have these data, you can use the perceptual map tool Download perceptual map toolto develop the perceptual map and place it in the document you will submit.
Step Two: Perceptual Map Narrative
Once you have produced your perceptual map, you will then provide a brief narrative discussing important aspects of this map, such as:
Do you notice any clusters within the perceptual map? These are groups of competitors that are similar and a particular way. Consider them to be a submarket within the larger industry.
What is the best place to be on this in your opinion? Which of these competitors are closest to the best place on the map? Why do you think these particular companies seem to be positioned best?
Do you see any places in the map that would represent a good opportunity for a company? Where specifically would you like to see companies move to?
Step 3: Value Proposition Canvas
Create a value proposition canvas for one of these branded products. Use the value proposition canvas tool to create a value proposition canvas that looks similar to the one provided in the lesson. You’ll find some insight into each of the sections of the VPC and the lesson content as well.
Step 4: Value Proposition Canvas Narrative
In a brief narrative, comment on what you think the source of value is for this branded product to the proposed target market. Consider things like:
the elimination of consumer pain points
the ability of the product to add value to consumers lives in some way
the superiority of this branded product to competitors and substitutes

Integrated Marketing Communications: Advertising, Public Relations, and More. Trade and sales promotion are mainly short-term marketing tactics that are offered to dealers as well as consumers to increase sales. In an initial post of at least 300 words, address the following:
Compare and contrast trade and sales promotions.
Incorporate concepts and examples from this week’s lecture in your post.
Must refer to at least two credible resources in addition to the course text.

Integrated Marketing Communications: Advertising, Public Relations, and More. Also refer to TLS: Marketing: How to Market When You Are the ProductLinks to an external site. and the Marketing Professionals and OccupationsLinks to an external site. video playlist before posting your discussion. In an initial post of at least 300 words, address the following:
Compare promoting company products and promoting yourself considering product attributes and your personal attributes and skills.
Incorporate concepts and examples from this week’s lecture in your post.
Must refer to at least two credible resources in addition to the course text.

Integrated Marketing Communications: Advertising, Public Relations, and More.
Businesses use many types of promotional tactics for both consumer promotions and trade promotions based on Table 6.2, Types of Sales Promotion, in Chapter 6 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.
In your paper,
Select one product.
Describe seven different types of consumer promotions from the 12 shown in Table 6.2 of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More.
Assess how each of the seven types would be applied to your product.
Determine which strategy is the most effective and why.
The Consumer Promotions paper
must be two to four double-spaced pages in length (not including title and references pages formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
must include a separate title page with the following in title case:title of paper in bold fontSpace should appear between the title and the rest of the information on the title page.
student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date
must utilize academic voice.See the Academic VoiceLinks to an external site. resource for additional guidance.
must include an introduction and conclusion paragraph.Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.
must use at least two credible sources in addition to the course text.The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
To assist you in completing the research required for this assignment, view this Quick and Easy Library ResearchLinks to an external site. tutorial, which introduces the University of Arizona Global Campus Library and the research process and provides some library search tips.
must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
must include a separate references page that is formatted according to APA Style as outlined in the Writing Center

This will be a 2-part assignment. As of right now the plan (outline) is what is needed. Later when The second half is needed I will then Request you (the writer) to complete the actual paper. Once the 2nd half is finished, I will tip. If you would like to complete the second half now, that is fine but again not needed, Please note that there could be changes if you choose to complete now. Here is the assignment….
In one page, provide a summary about your plan idea by answering the following questions. You are allowed to base your plan on a new organization, an existing organization, or an individual entity.
Before getting started with your plan (overview)?
Campaign/Organization Name:
Describe the nature of this campaign by answering the following:
Is this for a new organization?
Is this for an existing organization?
Is this for a new product or service?
Product/Service Name:
Is this for an existing product or service?
Product/Service Name:
Website:
Include links to all current social media profiles
Is this a one-off campaign or part of a continuous marketing operation?
Describe the nature of campaign/organization by answering the following:
What is your mission?
What problem are you trying to solve?
What is your goal?
What will your objectives be to achieve this?
Who is your audience(s)?
Where do they reside?
What’s their age range?
What is your timeframe for this plan?
Note: this is a two-page assignment and many of these questions will be developed fully as you create the full social media plan due later. Be complete but concise.
The final plan should include 3-4 social media zones/channels. If you are working with an existing business, you may include zones/channels already in use by improving upon their current use. You may also include new zones/channels or delete zones/channels you determine are not effective for the audience.
To see an example plan – pages 142-151 in the attached docs. It is very close to our assignment requirements but ours will be more visual and use some MS Excel files you will find in Blackboard.

Overview & Purpose
During this course, you will learn to develop many of the essential elements of a Marketing Plan. The purpose of this assignment is to get started on your Marketing Plan Project by taking a look at some of the key elements of a company profile and building one yourself. By completing this assignment, you will be able to explain how mission, situational analysis, objectives, positioning, and product and market analysis affect planning, forecasting and overall marketing strategy which will help you achieve course-level objective 3. It will also enable you to construct an integrated marketing plan which completes course-level objective 10.
You should save this document some place where you can access it. The purpose of the series of assignments is for you to continue to work on the same company throughout the course and develop additional parts of the marketing plan as the course progresses. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan. The Marketing Plan Project will be turned in throughout the course in four separate assignments (Modules 2, 4, 6, and 8), and this is Part 1.
What To Do
To get started on Part 1, follow the instructions outlined below. Part 1 consists of one section that is made up mostly of data and information that you can get online from the company website. This part of the Marketing plan is worth 50 points. If you have questions, please ask your instructor so that you are able to get them clarified prior to turning this in. Remember to be thorough, create complete answers, and provide as much information in each requirement that you can.
Be sure to check out resources that will guide you on access to Microsoft Office 365 (Word, PowerPoint, Excel, etc) that is included for free as a student at Ivy Tech.
Student Instructions
For the first part of the Marketing Plan Project, you will choose a company from the list below, conduct some research on your own, and create a company profile. This profile should be as thorough and should include the following information.

You will choose an organization from the list below
Angie’s List
Vera Bradely
Tractor Supply
Celedon
Steak and Shake
Ball State College
Finish Line
Marsh
Cummins
A different public company approved by your instructor prior to submitting this assignment.
1. Company Name:
2. Industry:
3. Headquarters (city, state, country):
4. Year founded:
5. Number of employees:
6. Annual revenue (estimated):
7. Major products and/or services:
8. Target customers:
9. Distribution channel(s):
10. Key competitors:
11. Link to website:
12. Link to Yahoo! Finance information page (for public companies):
Submit this information as a Word document. Be sure to organize and format the information in a professional manner and properly cite any sources used in APA format.

For Assignment 2 you will create a new product or service and provide how you would market your product or service. You will need to provide information on how your product or service is superior to your competitors. You can also take a current product or service and create something new from that product or service. Make sure there are competitors when you do your research or you may struggle to find information for what you need below.
1) Define and explain each of the following tools/concepts below. Make sure each segment is fully explained. Do not combine topics. Everything below needs full explanations. A paragraph is made of 3-5 complete sentences. Make sure you have a least one well-written paragraph for each segment. Also, make sure you have enough content to meet the minimum page requirements for your content.
Here is the list provided. Create a heading for EACH item below. Explain EACH item below in full.
The strategic planning process
S.W.O.T – The SWOT has four (4) parts – explain each in full.
Market Segmenting
Target Marketing
Product PositioningOfferings: Please explain each of these separately and in full.
product
price
service
2) Use two or more of the concepts from part 1 in your product assessment.
3) Analyze the following in full. Make sure each is its own topic and that you create a new bold subheading for each segment:
Security issues
Privacy issues
Ethical issues
Legal issues
ALL of the above four need to be related to the digital information world and marketing concepts for your product/service.
The assignment needs to be in a Word document and in APA format.
You must cite at least 3 academic references. NOTE: Wiki sites are NOT allowed. Anyone can edit a Wiki.
The page requirement is a minimum of 4 body pages in length. This part means your content of the paper must be at LEAST four (4) full pages of written content. Go a little over, or go farther. Just do not submit a short paper.
This page count of 4 pages does not include the cover(title) and reference pages. These pages are also required. So, if you write 4 pages of content and include your title and References pages, you will have at least 6 total pages.

Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).
Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted?
Part 3: Find an international version of one of the prior selected advertisements. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.

you can read project 1 and 2, than you can open portfolio project 1 and When you finish the power point 10 slides you can follow frame your design challenge . you can write 5 question in the last 10 slides to the power point