Category: Marketing

Read the chapter, I’ve uploaded it in order.
Find an article written between 2019 & 2023 related to ONE topic from the chapter
Read the article and write a clear and concise summary (minimum of 4-6 sentences, 150-200 words)
Include the link & APA citation for the article

In this individual project, you will be collecting secondary research along these three “pillars.”
1) competitive intelligence
Define competitive intelligence
What examples does your book give regarding competitive intelligence?
Find two outside articles that discuss competitive intelligence and why it is important to organization?
2) Value Narrative
Define value narrative or value proposition.
What examples does your book give involving a value proposition?
Find four outside articles that discuss value proposition and why it is important to an organization.
3) Prospecting
Define prospecting (networking).
Your book describes three categories of B2B customers; please define them and give examples.
How does this affect a firm’s value narrative?
Your book describes three types of buying situations; please define them and give examples.
Explain the relationship between competitive intelligence and the value narrative with prospecting.
Discuss how firms can identify a profitable customer and what can be done to address non-profitable customers.
Overall, your paper should be 7-10 pages. Make sure to use Times New Roman 12-point font. This paper needs to be double-spaced. Make sure to use APA formatting when citing your sources (in-text citations as well as your reference sheet). Make sure to use good grammar, spelling, and punctuation. Use page numbers. The answers to these questions need to be in “essay form.” In other words, just don’t answer the questions as if they were a test question.
Book link https://ebooks.cenreader.com/#!/reader/0175d118-c7…

Assessment Task 1 – (Individual work)
Market Opportunity Analysis

Task:

Identify a new product (of your choice) that has entered the Australian market in the last 24 months. You are the market analyst for the firm. Your task is to establish the attractiveness of the product in the market. Using the Market Opportunity Analysis (MOA) framework determine the attractiveness of the product in comparison to one other product in the same category.
For example, home security camera systems with 4 cameras and cloud storage facility.

Word limit: 1,000 (not including Executive summary, title page, references and the appendix section or in-text references)
Presentation requirements: Font: Times New Roman – Font size 12 Paragraphs – align left and double spaced – left margin 2.5 cm
Submission process:Send as email attachment [Subject: MKF 5801 Minor Project]
Assignment type:Report format (*)
Due:
Total Value:
Estimated return date: 19 September, 2024 – with feedback.
(*) Suggested Report format
1.Title Page: Market Opportunity Analysis (name of org); date; authorship. [Do not print
word length on title page – include it on last page of the report] – Not included in word count.
2.Executive Summary – 1 A4 page. Not included in word count
3.Introduction:
4.Body of the report: Use the MOA framework as headings
5.Conclusions/recommendation: Outcome of your analysis and the rational for your recommendation.

In this individual project, you will be collecting secondary research along these three “pillars.”
1) competitive intelligence
Define competitive intelligence
What examples does your book give regarding competitive intelligence?
Find two outside articles that discuss competitive intelligence and why it is important to organization?
2) Value Narrative
Define value narrative or value proposition.
What examples does your book give involving a value proposition?
Find four outside articles that discuss value proposition and why it is important to an organization.
3) Prospecting
Define prospecting (networking).
Your book describes three categories of B2B customers; please define them and give examples.
How does this affect a firm’s value narrative?
Your book describes three types of buying situations; please define them and give examples.
Explain the relationship between competitive intelligence and the value narrative with prospecting.
Discuss how firms can identify a profitable customer and what can be done to address non-profitable customers.
Overall, your paper should be 7-10 pages. Make sure to use Times New Roman 12-point font. This paper needs to be double-spaced. Make sure to use APA formatting when citing your sources (in-text citations as well as your reference sheet). Make sure to use good grammar, spelling, and punctuation. Use page numbers. The answers to these questions need to be in “essay form.” In other words, just don’t answer the questions as if they were a test question.
Book link https://ebooks.cenreader.com/#!/reader/0175d118-c7…

Assessment Task 1 – (Individual work)
Market Opportunity Analysis

Task:

Identify a new product (of your choice) that has entered the Australian market in the last 24 months. You are the market analyst for the firm. Your task is to establish the attractiveness of the product in the market. Using the Market Opportunity Analysis (MOA) framework determine the attractiveness of the product in comparison to one other product in the same category.
For example, home security camera systems with 4 cameras and cloud storage facility.

Word limit: 1,000 (not including Executive summary, title page, references and the appendix section or in-text references)
Presentation requirements: Font: Times New Roman – Font size 12 Paragraphs – align left and double spaced – left margin 2.5 cm
Submission process:Send as email attachment [Subject: MKF 5801 Minor Project]
Assignment type:Report format (*)
Due:
Total Value:
Estimated return date: 19 September, 2024 – with feedback.
(*) Suggested Report format
1.Title Page: Market Opportunity Analysis (name of org); date; authorship. [Do not print
word length on title page – include it on last page of the report] – Not included in word count.
2.Executive Summary – 1 A4 page. Not included in word count
3.Introduction:
4.Body of the report: Use the MOA framework as headings
5.Conclusions/recommendation: Outcome of your analysis and the rational for your recommendation.

Explain the business market purchase decision process by taking a fictional company through the six stages of the process.(S) Marketing Management 4th Greg Marshall & Mark Johnston McGraw Hill 2022 9781264155385 PLEASE ONLY USE THIS BOOK !!! DO NOT USE OTHER SOURCES… I WILL NOT ACCEPT AGAIN PLEASE USE THIS BOOK ONLY…..NOOOOOOO SOURCES The majority of your response should be your own original writing based on what you have learned from the textbook. Please look at the evaluation sheet, it states that the essay content is measured with what is in the textbook. The structure of an essay begins with the introduction which is the first paragraph, and it introduces the topic. It should include naming the main components of the answer. It should be at least 4 – 5 sentences. It tells the reader what the essay is about and mentions the main points. Then the body of the essay elaborates on each of the main points, and it is at least 3 or 4 paragraphs of at least 4 – 5 sentences. The last paragraph of an essay is the conclusion, and it is a summary of the main points of the answer. Before you write the conclusion, go back and read the question, then write the conclusion, summarizing the main points of the answer. It should be a full paragraph, usually 4 – 5 sentences. There is no new information in the conclusion. DON’T WANT TO PAY FOR OTHER PAGE SO JUST DO BEST YOU CAN ON THE LAST PART OF THE INSTRUCTIONS

ASSIGNMENT 3: Write a Blog for the Donut Shop
It is time to develop content! For the Donut Shop ONLY, write an initial blog post. Here are the specifics:
Donut Shop
• The client wants a listicle of 400-500 words
• The blog post must include information about their Signature Double Chocolate Donut
• Their SEO consultant recommends the keyword phrase best breakfast restaurant
• The CTA is to order from their online store.
*** I will attach previous assignments as well to give you a background on the donut shop, etc.***

I required to update the abstract only to ensure it is line with the attached abstract guidance document. Also the abstract needs to be maximum of 300 words but above 150 words.

Explain the business market purchase decision process by taking a fictional company through the six stages of the process.(S) Marketing Management 4th Greg Marshall & Mark Johnston McGraw Hill 2022 9781264155385 PLEASE ONLY USE THIS BOOK !!! DO NOT USE OTHER SOURCES… I WILL NOT ACCEPT AGAIN PLEASE USE THIS BOOK ONLY…..NOOOOOOO SOURCES The majority of your response should be your own original writing based on what you have learned from the textbook. Please look at the evaluation sheet, it states that the essay content is measured with what is in the textbook. The structure of an essay begins with the introduction which is the first paragraph, and it introduces the topic. It should include naming the main components of the answer. It should be at least 4 – 5 sentences. It tells the reader what the essay is about and mentions the main points. Then the body of the essay elaborates on each of the main points, and it is at least 3 or 4 paragraphs of at least 4 – 5 sentences. The last paragraph of an essay is the conclusion, and it is a summary of the main points of the answer. Before you write the conclusion, go back and read the question, then write the conclusion, summarizing the main points of the answer. It should be a full paragraph, usually 4 – 5 sentences. There is no new information in the conclusion. DON’T WANT TO PAY FOR OTHER PAGE SO JUST DO BEST YOU CAN ON THE LAST PART OF THE INSTRUCTIONS

ASSIGNMENT 3: Write a Blog for the Donut Shop
It is time to develop content! For the Donut Shop ONLY, write an initial blog post. Here are the specifics:
Donut Shop
• The client wants a listicle of 400-500 words
• The blog post must include information about their Signature Double Chocolate Donut
• Their SEO consultant recommends the keyword phrase best breakfast restaurant
• The CTA is to order from their online store.
*** I will attach previous assignments as well to give you a background on the donut shop, etc.***