Category: Marketing

Visit the websites for Hydro Flask (www.hydroflask.com), Yeti (www.yeti.com) and Nalgene (www.nalgene.com) bottles. What value do these manufacturers provide customers? How are their value propositions different? CH-1 (4 Marks)
As discussed in Ch-2, there are four important macro strategies that can help a firm to develop a sustainable competitive advantage. Critically examine with the help of suitable examples. CH-2 (4 Marks)
Suppose an herbal tea company introduced a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. How should it go about creating excitement using various social and mobile media tools? CH-3 (2 Marks)

-The Participant information sheet. (templates attached)
-The consent Form. (template attached)
-A list of the survey questions. (please include the ones to the managers as well to the one to the consumers)
-An interview guide detailing (please only include interviews made through Qualtrics and e-mail, no face to face interviews, also, please write that all the interviews are only looking and the country India and consumers/ managers working in India) the process of the interviews and how the data and anonymity will be protected. This can only be a few sentences.

https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html

Sustainable & Refillable Insulated Tumblers (hydroflask.com) use this link foe answer
Additional Instructions:
Try to submit your Answers based your own understanding.
Answer each question not in less than 150 words.
Incase of more than 20% Plagiarism of the answers, it will be marked as zero.
Support each answer with atleast two references.

MKT 500 Milestone Seven Guidelines and Rubric
Marketing Strategy—Distribution
Overview
In this milestone, you will describe the channels of distribution structure you will use to get your product or service into the market. This milestone is due in Module Seven.
In doing so, be sure to identify:
The rationale for the structure you have selected.
How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?
What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?
If you will have a sales force (or someone who assumes the selling function), discuss the selection, compensation, training, and management of your sales staff. If, on the other hand, you are selling directly to the end user (direct channel), also discuss this here.
If you are providing a service to your target market, you fulfill the responsibilities of a direct-channel service provider. You will probably not use intermediaries (i.e., wholesalers, brokers, retailers, etc.). Instead, describe how you will provide the services that you will offer your target market. (Note: The product descriiption section describes what you will provide). As a service provider, describe your physical facility, how you will deliver your service, and other aspects that suggest you are taking that which is intangible and making it tangible.
What to Submit
Your paper must be submitted as a 3- to 4-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. Incorporate at least two scholarly resources.

Read Case 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe? Select any 3 of the questions for your paper.
Include an introductory paragraph listing which three questions you selected and why. Write a one-paragraph response for each question you selected, and then a summary paragraph with the main point of each of the three paragraphs.
Use APA formatting and ensure that your paper includes your name and course number on the cover page.

Create a marketing plan for the company described in the marketing plan proposal document i have uploaded. Use the instructions i uploaded to complete the drafts. Use the company in the proposal to create the complete marketing plan. Use the outline i uploaded to guide you through creating the marketing plan. Use the outline exactly as shown in my uploaded file. The marketing plan proposal has already been completed and uploaded for you to use. Do not make another proposal.

Identify and fully analyze a minimum of three problems that the FedEx Office representative can solve. It is important that you carefully consider if the problem you identify has a corresponding FedEx Office solution – primarily in materials production and shipping.

Each review should be one page, double spaced. The review should be a ½ page summary of the article, and a ½ page application of the material to the real world. Details about each review’s requirements are posted in the assignment instructions section.

Choose one of the following scenarios and briefly outline a marketing plan. Create a product from one of the scenarios, (it can be an existing product or a hypothetical one).
Scenario 1. A Brand new product, a new advancement with little competition
(Im choosing Scenario 1) For my product lets use the product Loving Tan (self tan brand)
For my chosen scenario, briefly outline a marketing plan including:
Identify the product
The product’s Unique Selling Point
Identify a target market
Decide two marketing channels to reach the target market
Decide the key message of the marketing