Category: Marketing

Week 5 Discussion
Introduction
Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods.
For your discussion this week, read chapter 13 of the textbook.
Watch the videos and read the articles to prepare.
Initial Post Instructions
For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research.
Secondary Post Instructions
For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective.
Writing Requirements
In addition to one initial post, respond to at least two peers.
Initial Post Length: minimum of 350 words
Secondary Post Length: minimum of 200 words per post
Use APA format for in-text citations and list of references.
Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success
Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.
Weekly Learning Goals:
Week 5 LO 1 – Distinguish between similarities/differences in global marketing strategies (CLO 4)
Week 5 LO 2 – Argue the 10 Commandments of Global Branding (CLO 1, 3, 4)
Initial posts due by 11:55 pm ET on Wednesday; Responses due no later than 11:55 pm ET on Saturday

Please see two attachments. one is with Case outline information and the example of the investment portfolio. Second attachment is the project Excel file template example.
Portfolio Setup
Choose the type of investment fund
You have $1 million to invest.
Define your portfolio goal
Select the assets for investment
Develop a portfolio selection strategy
Data Collection
Download one year of weekly stock price data for the stocks or ETFs in your portfolio using Yahoo Finance
Collect weekly S&P 500 data as the market portfolio for comparison.
Get the T-bill rate to use as a proxy for the risk-free rate.
Portfolio Allocation
Allocate the $1 million across your selected stocks. Decide how much to invest in each stock (equally or different weights).
Performance Calculation
Calculate weekly portfolio returns and standard deviation, the Sharpe ratio and the Sharpe ratio.
PowerPoint Report Preparation
(Introduction, Portfolio Setup, Major News, Investment Theory, Data Sources and Analysis and Conclusion)

Week 5 Discussion
Introduction
Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods.
For your discussion this week, read chapter 13 of the textbook.
Watch the videos and read the articles to prepare.
Initial Post Instructions
For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research.
Secondary Post Instructions
For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective.
Writing Requirements
In addition to one initial post, respond to at least two peers.
Initial Post Length: minimum of 350 words
Secondary Post Length: minimum of 200 words per post
Use APA format for in-text citations and list of references.
Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success
Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.
Weekly Learning Goals:
Week 5 LO 1 – Distinguish between similarities/differences in global marketing strategies (CLO 4)
Week 5 LO 2 – Argue the 10 Commandments of Global Branding (CLO 1, 3, 4)
Initial posts due by 11:55 pm ET on Wednesday; Responses due no later than 11:55 pm ET on Saturday

Please see two attachments. one is with Case outline information and the example of the investment portfolio. Second attachment is the project Excel file template example.
Portfolio Setup
Choose the type of investment fund
You have $1 million to invest.
Define your portfolio goal
Select the assets for investment
Develop a portfolio selection strategy
Data Collection
Download one year of weekly stock price data for the stocks or ETFs in your portfolio using Yahoo Finance
Collect weekly S&P 500 data as the market portfolio for comparison.
Get the T-bill rate to use as a proxy for the risk-free rate.
Portfolio Allocation
Allocate the $1 million across your selected stocks. Decide how much to invest in each stock (equally or different weights).
Performance Calculation
Calculate weekly portfolio returns and standard deviation, the Sharpe ratio and the Sharpe ratio.
PowerPoint Report Preparation
(Introduction, Portfolio Setup, Major News, Investment Theory, Data Sources and Analysis and Conclusion)

Week 5 Discussion
Introduction
Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods.
For your discussion this week, read chapter 13 of the textbook.
Watch the videos and read the articles to prepare.
Initial Post Instructions
For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research.
Secondary Post Instructions
For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective.
Writing Requirements
In addition to one initial post, respond to at least two peers.
Initial Post Length: minimum of 350 words
Secondary Post Length: minimum of 200 words per post
Use APA format for in-text citations and list of references.
Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success
Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.
Weekly Learning Goals:
Week 5 LO 1 – Distinguish between similarities/differences in global marketing strategies (CLO 4)
Week 5 LO 2 – Argue the 10 Commandments of Global Branding (CLO 1, 3, 4)
Initial posts due by 11:55 pm ET on Wednesday; Responses due no later than 11:55 pm ET on Saturday

Please see two attachments. one is with Case outline information and the example of the investment portfolio. Second attachment is the project Excel file template example.
Portfolio Setup
Choose the type of investment fund
You have $1 million to invest.
Define your portfolio goal
Select the assets for investment
Develop a portfolio selection strategy
Data Collection
Download one year of weekly stock price data for the stocks or ETFs in your portfolio using Yahoo Finance
Collect weekly S&P 500 data as the market portfolio for comparison.
Get the T-bill rate to use as a proxy for the risk-free rate.
Portfolio Allocation
Allocate the $1 million across your selected stocks. Decide how much to invest in each stock (equally or different weights).
Performance Calculation
Calculate weekly portfolio returns and standard deviation, the Sharpe ratio and the Sharpe ratio.
PowerPoint Report Preparation
(Introduction, Portfolio Setup, Major News, Investment Theory, Data Sources and Analysis and Conclusion)

Week 5 Discussion
Introduction
Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods.
For your discussion this week, read chapter 13 of the textbook.
Watch the videos and read the articles to prepare.
Initial Post Instructions
For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research.
Secondary Post Instructions
For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective.
Writing Requirements
In addition to one initial post, respond to at least two peers.
Initial Post Length: minimum of 350 words
Secondary Post Length: minimum of 200 words per post
Use APA format for in-text citations and list of references.
Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success
Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.
Weekly Learning Goals:
Week 5 LO 1 – Distinguish between similarities/differences in global marketing strategies (CLO 4)
Week 5 LO 2 – Argue the 10 Commandments of Global Branding (CLO 1, 3, 4)
Initial posts due by 11:55 pm ET on Wednesday; Responses due no later than 11:55 pm ET on Saturday

Please see two attachments. one is with Case outline information and the example of the investment portfolio. Second attachment is the project Excel file template example.
Portfolio Setup
Choose the type of investment fund
You have $1 million to invest.
Define your portfolio goal
Select the assets for investment
Develop a portfolio selection strategy
Data Collection
Download one year of weekly stock price data for the stocks or ETFs in your portfolio using Yahoo Finance
Collect weekly S&P 500 data as the market portfolio for comparison.
Get the T-bill rate to use as a proxy for the risk-free rate.
Portfolio Allocation
Allocate the $1 million across your selected stocks. Decide how much to invest in each stock (equally or different weights).
Performance Calculation
Calculate weekly portfolio returns and standard deviation, the Sharpe ratio and the Sharpe ratio.
PowerPoint Report Preparation
(Introduction, Portfolio Setup, Major News, Investment Theory, Data Sources and Analysis and Conclusion)

Analyze a brand profile on Facebook or Twitter. Identify four types of social media marketing tactics they have recently used.
Please also reference this book -MKT425 (S) Social Media Marketing 4th Edition Tracy L. Tuten Sage 2021 9781529731989 The majority of your response should be your own original writing based on what you have learned from the textbook. Be sure to provide a citation and a reference for any materials used, including the required textbook. The following points are designed to help you understand how to provide proper citations and references for your work: Sources are listed in two places. The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment. The second, a reference, is at the end of your work in the list of references section. All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material. 

SWOT, PEST, Competition, Target market, 4Ps (Product, price, promotion, & place).
Analysis paper- company is Shein; Country is Turkey
Company of expertise (COE) & country of specialty (COS) marketing plan: COE can be an American company currently operating in a foreign country. USA cannot be used as COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. USA companies can be used as COE if they are operating in a foreign market.
You cannot use Netflix as your COE. You cannot use USA or Taiwan as your COS.
A1 Company of expertise (company) and Country of specialty (country) marketing plan should include the following sections:
1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information)
Cover page
1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word)
1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis and your recommendations.
1.3 Introduction about your country (1/2 of a page, paragraph format).
1.4 Introduction/background of your company (1/2 of a page, paragraph format)
2.0 Global Macro Environment with focus on your country. Macro Environment Analysis, PEST analysis. (PEST points should be classified as opportunities or threats)
2.1 Politics, Rules and Regulations; (outline format with discussion of each point)
Discussion
Key words (1-4 words): Discussion.
Key words: Discussion.
2.2 COS Economy,
Discussion
Key words: Discussion (e.g. Depression: …)
Key words: Discussion
2.3 COS Society and culture,
Discussion
Key words: Discussion: (e.g., Health Conscious: …)
Key words: Discussion:
2.4 COS Technology.
Discussion
Key words: Discussion (e.g., Internet usage: …)
Key words: Discussion:
3.0 Global Competition Analysis.
3.1 Discuss Porter model of five competitive forces in your country (threat of new entrants, buyers’ power, suppliers’ power, threat of substitutes, and degree of rivalry).
3.2 Primary competitor in your country: Discuss the primary competitor 3 strengths and 3 weaknesses.
3.3 Summary table: use a summary table to compare the 3 strengths and 3 weaknesses of your company and their primary competitor. The table should list very briefly three strengths and three weaknesses for your company and the same for their primary competitor.
4.0 Target market analysis & segmentation. (Do not leave the main section 4.0 blank)
4.1 Target market analysis (current and potential segments of consumers). Discuss the 1 strength and 1 weakness of the current target market.
4.2 Target market segmentation (discuss one segment). Demographic, Geographic, psychographic, and/or behavioral segmentation.
Potential consumers of the selected company in the selected country. Talk about people (consumer segments) that company needs to target in the selected country, their characteristics, their demographics, geographies, and so on (be specific as much as you can).
4.3 Recommended Target market analysis: Discuss the consumers that your company should target in your country. Minimum: you should recommend one new group of consumers that your company should target in your country.
5.0 Global Marketing Mix Strategies
5.1 Product Strategy
5.1.1 Current product strategy with examples. (Discuss one strength and one weakness of the current product strategy)
5.1.2 Recommended product strategy.
5.2 Price Strategy
5.2.1 Current price strategy with examples. (Discuss one strength and one weakness of the current price strategy)
5.2.2 Recommended price strategy.
5.3 Promotion Strategy
5.3.1 Current promotion strategy with examples. (Discuss one strength and one weakness of the current promotion strategy)
5.3.2 Recommended promotion strategy.
5.4 Place strategy
5.4.1 Current place strategy with examples. (Discuss one strength and one weakness of the current place strategy)
5.4.2 Recommended place strategy.
6.0 Conclusion (paragraph format). Should include a short summary of your analysis, summary for your recommendations, and your general opinion on what the company should do moving forward.
7.0 References (APA, No bullets, No numbers). All references must be cross cited in the body of your analysis. Points will be taken for every reference that does NOT appear in the body of your analysis and vice versa.
8.0 Appendix. Optional: An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional).

Pages of Analysis (These pages assume single space you need to double the pages in case of using double space):
Page 0 = Cover page.
Page 1 = table of contents. Should auto develop in MS Word. Do not bold and do not italicize.
Page 2= executive summary. ES summarizes your plan key points and your recommendations.
Page 3= Introduction & Background of your company and your country (half page each)
Pages 4-9 = your analysis (Can use extra one or two pages if needed)
Page 10 = Conclusion
Page 11 = References (APA formatted and should be cross referenced in the body of your Report).
Pages 12 on ward = Appendix.