Category: Marketing

Analyze a brand profile on Facebook or Twitter. Identify four types of social media marketing tactics they have recently used.
Please also reference this book -MKT425 (S) Social Media Marketing 4th Edition Tracy L. Tuten Sage 2021 9781529731989 The majority of your response should be your own original writing based on what you have learned from the textbook. Be sure to provide a citation and a reference for any materials used, including the required textbook. The following points are designed to help you understand how to provide proper citations and references for your work: Sources are listed in two places. The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment. The second, a reference, is at the end of your work in the list of references section. All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material. 

SWOT, PEST, Competition, Target market, 4Ps (Product, price, promotion, & place).
Analysis paper- company is Shein; Country is Turkey
Company of expertise (COE) & country of specialty (COS) marketing plan: COE can be an American company currently operating in a foreign country. USA cannot be used as COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. USA companies can be used as COE if they are operating in a foreign market.
You cannot use Netflix as your COE. You cannot use USA or Taiwan as your COS.
A1 Company of expertise (company) and Country of specialty (country) marketing plan should include the following sections:
1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information)
Cover page
1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word)
1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis and your recommendations.
1.3 Introduction about your country (1/2 of a page, paragraph format).
1.4 Introduction/background of your company (1/2 of a page, paragraph format)
2.0 Global Macro Environment with focus on your country. Macro Environment Analysis, PEST analysis. (PEST points should be classified as opportunities or threats)
2.1 Politics, Rules and Regulations; (outline format with discussion of each point)
Discussion
Key words (1-4 words): Discussion.
Key words: Discussion.
2.2 COS Economy,
Discussion
Key words: Discussion (e.g. Depression: …)
Key words: Discussion
2.3 COS Society and culture,
Discussion
Key words: Discussion: (e.g., Health Conscious: …)
Key words: Discussion:
2.4 COS Technology.
Discussion
Key words: Discussion (e.g., Internet usage: …)
Key words: Discussion:
3.0 Global Competition Analysis.
3.1 Discuss Porter model of five competitive forces in your country (threat of new entrants, buyers’ power, suppliers’ power, threat of substitutes, and degree of rivalry).
3.2 Primary competitor in your country: Discuss the primary competitor 3 strengths and 3 weaknesses.
3.3 Summary table: use a summary table to compare the 3 strengths and 3 weaknesses of your company and their primary competitor. The table should list very briefly three strengths and three weaknesses for your company and the same for their primary competitor.
4.0 Target market analysis & segmentation. (Do not leave the main section 4.0 blank)
4.1 Target market analysis (current and potential segments of consumers). Discuss the 1 strength and 1 weakness of the current target market.
4.2 Target market segmentation (discuss one segment). Demographic, Geographic, psychographic, and/or behavioral segmentation.
Potential consumers of the selected company in the selected country. Talk about people (consumer segments) that company needs to target in the selected country, their characteristics, their demographics, geographies, and so on (be specific as much as you can).
4.3 Recommended Target market analysis: Discuss the consumers that your company should target in your country. Minimum: you should recommend one new group of consumers that your company should target in your country.
5.0 Global Marketing Mix Strategies
5.1 Product Strategy
5.1.1 Current product strategy with examples. (Discuss one strength and one weakness of the current product strategy)
5.1.2 Recommended product strategy.
5.2 Price Strategy
5.2.1 Current price strategy with examples. (Discuss one strength and one weakness of the current price strategy)
5.2.2 Recommended price strategy.
5.3 Promotion Strategy
5.3.1 Current promotion strategy with examples. (Discuss one strength and one weakness of the current promotion strategy)
5.3.2 Recommended promotion strategy.
5.4 Place strategy
5.4.1 Current place strategy with examples. (Discuss one strength and one weakness of the current place strategy)
5.4.2 Recommended place strategy.
6.0 Conclusion (paragraph format). Should include a short summary of your analysis, summary for your recommendations, and your general opinion on what the company should do moving forward.
7.0 References (APA, No bullets, No numbers). All references must be cross cited in the body of your analysis. Points will be taken for every reference that does NOT appear in the body of your analysis and vice versa.
8.0 Appendix. Optional: An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional).

Pages of Analysis (These pages assume single space you need to double the pages in case of using double space):
Page 0 = Cover page.
Page 1 = table of contents. Should auto develop in MS Word. Do not bold and do not italicize.
Page 2= executive summary. ES summarizes your plan key points and your recommendations.
Page 3= Introduction & Background of your company and your country (half page each)
Pages 4-9 = your analysis (Can use extra one or two pages if needed)
Page 10 = Conclusion
Page 11 = References (APA formatted and should be cross referenced in the body of your Report).
Pages 12 on ward = Appendix.

Please carefully review the attached information to ensure all requirements are met. I have also included the previous assignment to assist with the completion of this one.
Also, Please be sure to utilize the template that has been provided and format it as instructed.
Thank you!

Here are two videos for Emirates Airlines, first class travel. The first one is paid advertisement by Jennifer Aniston. The other is Casey Neistat, a prominent vblogger on YouTube (was unpaid, but did get an upgrade to $21,000 Emirates first class).
Jennifer Aniston:

Casey Neistat:

QUESTIONS
1- Generally speaking, what is appealing about vbloggers? What make a vblog go viral?
2- Discuss how the content is curated? Who is the target audience /target customer segments for $21,000 Emirates Airlines travel ticket for a 7+ hour flight? (Think global)
3- Connect Anniston and Neistat videos to the target audience? Which one is a better fit? Or, does this matter?
4- What are the nuances that make either one of the videos more successful?
5- How does Emirates Airlines measure the “success” of its promotional efforts?

Analyze a brand profile on Facebook or Twitter. Identify four types of social media marketing tactics they have recently used.
Please also reference this book -MKT425 (S) Social Media Marketing 4th Edition Tracy L. Tuten Sage 2021 9781529731989 The majority of your response should be your own original writing based on what you have learned from the textbook. Be sure to provide a citation and a reference for any materials used, including the required textbook. The following points are designed to help you understand how to provide proper citations and references for your work: Sources are listed in two places. The first, a citation, is briefly listed within your answer. This includes identifying information that directs the reader to your list of references at the end of your writing assignment. The second, a reference, is at the end of your work in the list of references section. All sources cited should follow APA style and provide enough identifying information so that the reader can access the original material. 

SWOT, PEST, Competition, Target market, 4Ps (Product, price, promotion, & place).
Analysis paper- company is Shein; Country is Turkey
Company of expertise (COE) & country of specialty (COS) marketing plan: COE can be an American company currently operating in a foreign country. USA cannot be used as COS. You cannot choose a foreign company that is operating in, or planning to enter, or should enter the US market. USA companies can be used as COE if they are operating in a foreign market.
You cannot use Netflix as your COE. You cannot use USA or Taiwan as your COS.
A1 Company of expertise (company) and Country of specialty (country) marketing plan should include the following sections:
1.0 Cover Page (Should include company name, company logo, brand or mark, county of specialty flag, course number and name, semester, your name and any other relevant information)
Cover page
1.1 Table of contents (TOC) (should include section numbers and page numbers) (must use the auto TOC from word)
1.2 Executive Summary of your analysis (1/2 of a page, paragraph format). Summary of key points in your analysis and your recommendations.
1.3 Introduction about your country (1/2 of a page, paragraph format).
1.4 Introduction/background of your company (1/2 of a page, paragraph format)
2.0 Global Macro Environment with focus on your country. Macro Environment Analysis, PEST analysis. (PEST points should be classified as opportunities or threats)
2.1 Politics, Rules and Regulations; (outline format with discussion of each point)
Discussion
Key words (1-4 words): Discussion.
Key words: Discussion.
2.2 COS Economy,
Discussion
Key words: Discussion (e.g. Depression: …)
Key words: Discussion
2.3 COS Society and culture,
Discussion
Key words: Discussion: (e.g., Health Conscious: …)
Key words: Discussion:
2.4 COS Technology.
Discussion
Key words: Discussion (e.g., Internet usage: …)
Key words: Discussion:
3.0 Global Competition Analysis.
3.1 Discuss Porter model of five competitive forces in your country (threat of new entrants, buyers’ power, suppliers’ power, threat of substitutes, and degree of rivalry).
3.2 Primary competitor in your country: Discuss the primary competitor 3 strengths and 3 weaknesses.
3.3 Summary table: use a summary table to compare the 3 strengths and 3 weaknesses of your company and their primary competitor. The table should list very briefly three strengths and three weaknesses for your company and the same for their primary competitor.
4.0 Target market analysis & segmentation. (Do not leave the main section 4.0 blank)
4.1 Target market analysis (current and potential segments of consumers). Discuss the 1 strength and 1 weakness of the current target market.
4.2 Target market segmentation (discuss one segment). Demographic, Geographic, psychographic, and/or behavioral segmentation.
Potential consumers of the selected company in the selected country. Talk about people (consumer segments) that company needs to target in the selected country, their characteristics, their demographics, geographies, and so on (be specific as much as you can).
4.3 Recommended Target market analysis: Discuss the consumers that your company should target in your country. Minimum: you should recommend one new group of consumers that your company should target in your country.
5.0 Global Marketing Mix Strategies
5.1 Product Strategy
5.1.1 Current product strategy with examples. (Discuss one strength and one weakness of the current product strategy)
5.1.2 Recommended product strategy.
5.2 Price Strategy
5.2.1 Current price strategy with examples. (Discuss one strength and one weakness of the current price strategy)
5.2.2 Recommended price strategy.
5.3 Promotion Strategy
5.3.1 Current promotion strategy with examples. (Discuss one strength and one weakness of the current promotion strategy)
5.3.2 Recommended promotion strategy.
5.4 Place strategy
5.4.1 Current place strategy with examples. (Discuss one strength and one weakness of the current place strategy)
5.4.2 Recommended place strategy.
6.0 Conclusion (paragraph format). Should include a short summary of your analysis, summary for your recommendations, and your general opinion on what the company should do moving forward.
7.0 References (APA, No bullets, No numbers). All references must be cross cited in the body of your analysis. Points will be taken for every reference that does NOT appear in the body of your analysis and vice versa.
8.0 Appendix. Optional: An appendix is used to include supplementary material that cannot be inserted in the body of your paper. Examples of appendix items include tables, charts, figures, or pictures to name few (optional).

Pages of Analysis (These pages assume single space you need to double the pages in case of using double space):
Page 0 = Cover page.
Page 1 = table of contents. Should auto develop in MS Word. Do not bold and do not italicize.
Page 2= executive summary. ES summarizes your plan key points and your recommendations.
Page 3= Introduction & Background of your company and your country (half page each)
Pages 4-9 = your analysis (Can use extra one or two pages if needed)
Page 10 = Conclusion
Page 11 = References (APA formatted and should be cross referenced in the body of your Report).
Pages 12 on ward = Appendix.

Please carefully review the attached information to ensure all requirements are met. I have also included the previous assignment to assist with the completion of this one.
Also, Please be sure to utilize the template that has been provided and format it as instructed.
Thank you!

Here are two videos for Emirates Airlines, first class travel. The first one is paid advertisement by Jennifer Aniston. The other is Casey Neistat, a prominent vblogger on YouTube (was unpaid, but did get an upgrade to $21,000 Emirates first class).
Jennifer Aniston:

Casey Neistat:

QUESTIONS
1- Generally speaking, what is appealing about vbloggers? What make a vblog go viral?
2- Discuss how the content is curated? Who is the target audience /target customer segments for $21,000 Emirates Airlines travel ticket for a 7+ hour flight? (Think global)
3- Connect Anniston and Neistat videos to the target audience? Which one is a better fit? Or, does this matter?
4- What are the nuances that make either one of the videos more successful?
5- How does Emirates Airlines measure the “success” of its promotional efforts?

Please discuss your career plans after graduating? (Please do not exceed 1750 characters)
Context: I am applying for the Strategic Marketing program at Imperial College, and I need an essay detailing my career plans after graduation. The essay should not exceed 1750 characters. My background is rooted in Cambodia’s largest conglomerate, Chip Mong Group, which is family-owned. I have interned in various roles, including Brand Associate at Khmer Beverages, Marketing at Hyatt Regency Phnom Penh, and Project Manager Trainee at Chip Mong Supermarket.
Structure and Focus:
Opening (Brief Overview):
– Start with a compelling statement about my passion for marketing, reflecting on the role it has played in shaping my career direction.
Career Vision (Post-Graduation Goals):
– Clearly outline my vision of working in strategic marketing for a global conglomerate, possibly returning to Chip Mong to lead innovative marketing strategies.
– Highlight a desire to integrate global marketing insights into Cambodia’s growing market, particularly in digital transformation, branding, and consumer-centric approaches.
– Mention any plans to leverage Imperial College’s network and knowledge to position myself as a leader who can bridge Cambodian businesses with global trends.
Connection to the Program:
– Explicitly connect how Imperial’s Strategic Marketing program will provide the skills, exposure, and strategic thinking I need to achieve these career goals.
– Mention specific aspects of the program (e.g., digital marketing, brand management, strategic analysis) that align with my goals and how they will prepare me to contribute significantly to Chip Mong or other global brands.
Closing (Future Impact):
– End with a strong closing statement about my commitment to advancing marketing in Cambodia, with a vision of influencing regional and global markets.
– Highlight the broader impact I hope to make, including contributing to Cambodia’s business landscape and fostering innovation in family-owned conglomerates.
Company website: https://www.chipmong.com/en/
*I am open to discuss and Open to write about any topic that the write find best. The information on top is only given as a background about the applicant*

Please discuss your career plans after graduating? (Please do not exceed 1750 characters)
Context: I am applying for the Strategic Marketing program at Imperial College, and I need an essay detailing my career plans after graduation. The essay should not exceed 1750 characters. My background is rooted in Cambodia’s largest conglomerate, Chip Mong Group, which is family-owned. I have interned in various roles, including Brand Associate at Khmer Beverages, Marketing at Hyatt Regency Phnom Penh, and Project Manager Trainee at Chip Mong Supermarket.
Structure and Focus:
Opening (Brief Overview):
– Start with a compelling statement about my passion for marketing, reflecting on the role it has played in shaping my career direction.
Career Vision (Post-Graduation Goals):
– Clearly outline my vision of working in strategic marketing for a global conglomerate, possibly returning to Chip Mong to lead innovative marketing strategies.
– Highlight a desire to integrate global marketing insights into Cambodia’s growing market, particularly in digital transformation, branding, and consumer-centric approaches.
– Mention any plans to leverage Imperial College’s network and knowledge to position myself as a leader who can bridge Cambodian businesses with global trends.
Connection to the Program:
– Explicitly connect how Imperial’s Strategic Marketing program will provide the skills, exposure, and strategic thinking I need to achieve these career goals.
– Mention specific aspects of the program (e.g., digital marketing, brand management, strategic analysis) that align with my goals and how they will prepare me to contribute significantly to Chip Mong or other global brands.
Closing (Future Impact):
– End with a strong closing statement about my commitment to advancing marketing in Cambodia, with a vision of influencing regional and global markets.
– Highlight the broader impact I hope to make, including contributing to Cambodia’s business landscape and fostering innovation in family-owned conglomerates.
Company website: https://www.chipmong.com/en/
*I am open to discuss and Open to write about any topic that the write find best. The information on top is only given as a background about the applicant*