Category: Marketing

The purpose of this assignment is to develop a campaign to promote a special event for Pandora Jewelry. Create a campaign (10-15 PowerPoint slides) for the new store launch event by completing the attached “Benchmark Marketing Campaign” template. identify campaigns that would be practical for the requirements of this assignment.
This campaign could be a 1-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research. Be sure to include media choices that will hit the target audience.
Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company?
Lastly, indicate how you will measure and evaluate the success of the campaign.
The presentation must be supported by appropriately cited research, with a minimum of three sources. Please use the COMBINE PDFs as a main resource and include more resources, make sure they are scholarly.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

The purpose of this assignment is to develop a campaign to promote a special event for Pandora Jewelry. Create a campaign (10-15 PowerPoint slides) for the new store launch event by completing the attached “Benchmark Marketing Campaign” template. identify campaigns that would be practical for the requirements of this assignment.
This campaign could be a 1-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research. Be sure to include media choices that will hit the target audience.
Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company?
Lastly, indicate how you will measure and evaluate the success of the campaign.
The presentation must be supported by appropriately cited research, with a minimum of three sources. Please use the COMBINE PDFs as a main resource and include more resources, make sure they are scholarly.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Week 5 Discussion
Introduction
Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods.
For your discussion this week, read chapter 13 of the textbook.
Watch the videos and read the articles to prepare.
Initial Post Instructions
For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research.
Secondary Post Instructions
For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective.
Writing Requirements
In addition to one initial post, respond to at least two peers.
Initial Post Length: minimum of 350 words
Secondary Post Length: minimum of 200 words per post
Use APA format for in-text citations and list of references.
Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success
Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.
Weekly Learning Goals:
Week 5 LO 1 – Distinguish between similarities/differences in global marketing strategies (CLO 4)
Week 5 LO 2 – Argue the 10 Commandments of Global Branding (CLO 1, 3, 4)
Initial posts due by 11:55 pm ET on Wednesday; Responses due no later than 11:55 pm ET on Saturday

Please see two attachments. one is with Case outline information and the example of the investment portfolio. Second attachment is the project Excel file template example.
Portfolio Setup
Choose the type of investment fund
You have $1 million to invest.
Define your portfolio goal
Select the assets for investment
Develop a portfolio selection strategy
Data Collection
Download one year of weekly stock price data for the stocks or ETFs in your portfolio using Yahoo Finance
Collect weekly S&P 500 data as the market portfolio for comparison.
Get the T-bill rate to use as a proxy for the risk-free rate.
Portfolio Allocation
Allocate the $1 million across your selected stocks. Decide how much to invest in each stock (equally or different weights).
Performance Calculation
Calculate weekly portfolio returns and standard deviation, the Sharpe ratio and the Sharpe ratio.
PowerPoint Report Preparation
(Introduction, Portfolio Setup, Major News, Investment Theory, Data Sources and Analysis and Conclusion)

Week 5 Discussion
Introduction
Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods.
For your discussion this week, read chapter 13 of the textbook.
Watch the videos and read the articles to prepare.
Initial Post Instructions
For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research.
Secondary Post Instructions
For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective.
Writing Requirements
In addition to one initial post, respond to at least two peers.
Initial Post Length: minimum of 350 words
Secondary Post Length: minimum of 200 words per post
Use APA format for in-text citations and list of references.
Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success
Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.
Weekly Learning Goals:
Week 5 LO 1 – Distinguish between similarities/differences in global marketing strategies (CLO 4)
Week 5 LO 2 – Argue the 10 Commandments of Global Branding (CLO 1, 3, 4)
Initial posts due by 11:55 pm ET on Wednesday; Responses due no later than 11:55 pm ET on Saturday

Please see two attachments. one is with Case outline information and the example of the investment portfolio. Second attachment is the project Excel file template example.
Portfolio Setup
Choose the type of investment fund
You have $1 million to invest.
Define your portfolio goal
Select the assets for investment
Develop a portfolio selection strategy
Data Collection
Download one year of weekly stock price data for the stocks or ETFs in your portfolio using Yahoo Finance
Collect weekly S&P 500 data as the market portfolio for comparison.
Get the T-bill rate to use as a proxy for the risk-free rate.
Portfolio Allocation
Allocate the $1 million across your selected stocks. Decide how much to invest in each stock (equally or different weights).
Performance Calculation
Calculate weekly portfolio returns and standard deviation, the Sharpe ratio and the Sharpe ratio.
PowerPoint Report Preparation
(Introduction, Portfolio Setup, Major News, Investment Theory, Data Sources and Analysis and Conclusion)

Week 5 Discussion
Introduction
Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods.
For your discussion this week, read chapter 13 of the textbook.
Watch the videos and read the articles to prepare.
Initial Post Instructions
For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research.
Secondary Post Instructions
For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective.
Writing Requirements
In addition to one initial post, respond to at least two peers.
Initial Post Length: minimum of 350 words
Secondary Post Length: minimum of 200 words per post
Use APA format for in-text citations and list of references.
Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success
Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.
Weekly Learning Goals:
Week 5 LO 1 – Distinguish between similarities/differences in global marketing strategies (CLO 4)
Week 5 LO 2 – Argue the 10 Commandments of Global Branding (CLO 1, 3, 4)
Initial posts due by 11:55 pm ET on Wednesday; Responses due no later than 11:55 pm ET on Saturday

Please see two attachments. one is with Case outline information and the example of the investment portfolio. Second attachment is the project Excel file template example.
Portfolio Setup
Choose the type of investment fund
You have $1 million to invest.
Define your portfolio goal
Select the assets for investment
Develop a portfolio selection strategy
Data Collection
Download one year of weekly stock price data for the stocks or ETFs in your portfolio using Yahoo Finance
Collect weekly S&P 500 data as the market portfolio for comparison.
Get the T-bill rate to use as a proxy for the risk-free rate.
Portfolio Allocation
Allocate the $1 million across your selected stocks. Decide how much to invest in each stock (equally or different weights).
Performance Calculation
Calculate weekly portfolio returns and standard deviation, the Sharpe ratio and the Sharpe ratio.
PowerPoint Report Preparation
(Introduction, Portfolio Setup, Major News, Investment Theory, Data Sources and Analysis and Conclusion)

Week 5 Discussion
Introduction
Product branding has substantial influence on businesses in any industry. The global market and technology has create increased competition. Most of you have heard of the Virgin brand and Richard Bronson (i.e. Virgin Records, Virgin Airlines, etc). This discussion will examine global branding and will compare Bronson’s techniques to traditional methods.
For your discussion this week, read chapter 13 of the textbook.
Watch the videos and read the articles to prepare.
Initial Post Instructions
For your initial post this week you will examine differences in branding by comparing domestic and global approaches. Watch the two TedTalks to prepare. Pick a product you are familiar with that does not have a global marketing campaign/presence to your knowledge. Pick a country and provide a basic global branding idea. Include challenges and risks. Use the 10 Commandments of Global Branding. Be sure to support with external research.
Secondary Post Instructions
For responses, consider your classmates initial posts provide suggestions or concerns to the ideas. Be sure to use examples in addition to the TedTalks to support your perspective.
Writing Requirements
In addition to one initial post, respond to at least two peers.
Initial Post Length: minimum of 350 words
Secondary Post Length: minimum of 200 words per post
Use APA format for in-text citations and list of references.
Must include at minimum 1 scholarly references that is not the textbook.
Tips for Success
Remember to earn maximum points you must do more than the minimum. The minimum at the graduate level will earn an 80% score. Our discussions are the classroom, so it is important to have hearty discussions. You must include scholarly references to illustrate this next level of learning.
Weekly Learning Goals:
Week 5 LO 1 – Distinguish between similarities/differences in global marketing strategies (CLO 4)
Week 5 LO 2 – Argue the 10 Commandments of Global Branding (CLO 1, 3, 4)
Initial posts due by 11:55 pm ET on Wednesday; Responses due no later than 11:55 pm ET on Saturday

Please see two attachments. one is with Case outline information and the example of the investment portfolio. Second attachment is the project Excel file template example.
Portfolio Setup
Choose the type of investment fund
You have $1 million to invest.
Define your portfolio goal
Select the assets for investment
Develop a portfolio selection strategy
Data Collection
Download one year of weekly stock price data for the stocks or ETFs in your portfolio using Yahoo Finance
Collect weekly S&P 500 data as the market portfolio for comparison.
Get the T-bill rate to use as a proxy for the risk-free rate.
Portfolio Allocation
Allocate the $1 million across your selected stocks. Decide how much to invest in each stock (equally or different weights).
Performance Calculation
Calculate weekly portfolio returns and standard deviation, the Sharpe ratio and the Sharpe ratio.
PowerPoint Report Preparation
(Introduction, Portfolio Setup, Major News, Investment Theory, Data Sources and Analysis and Conclusion)