Category: Marketing : Marketing

As Philip Kotler (n.d.) said, “There is no such thing as a commodity. It is simply a product waiting to be differentiated.” Product differentiation helps marketers find the niche target audiences to market products to.
Prior to beginning your discussion, review:
Module readings and notes
Discussion instructions

Initial Discussion Post 
Your initial response should address both questions, use two references, and is due by Wednesday at 11:59 PM ET.
Choose a product and discuss how it differentiates itself from its competitors.
What problem does the product solve
How does it perform better than its competitors
What other strategy could they have employed? How might it have been equally or more effective, and why?
required materials below and module lessons to complete this week’s assignments.
Taking industry structuring seriously: A strategic perspective on product differentiation
The customer value proposition: evolution, development, and application in marketing
How to write a brand positioning statement
How to Create a Unique Value Proposition: 7 Examples in Marketing

Review the video on writing a value proposition to assist you with creating your value proposition.

Choose a product that is in competition with the one you are doing your final plan on.
Provide links to the websites for each product/ service.
For each product, list the positioning strategies the marketing relies on most heavily.
List of positioning strategies from which to choose.
Quality-based Product Positioning – your product’s quality vs. the competitor’s.
Variety-based Product Positioning – the number of product options compared to competitor’s
Performance-based Product Positioning – compares product performance, e.g., our battery lasts ten times longer than theirs. (Quantitative).
Efficiency-based Product Positioning – our product makes your life easier (qualitative.) you could mention customer feedback/surveys
Aesthetic-based Product Positioning – relies on the product’s attractiveness without needing to compare it to competitors. (How is this different than brand awareness/brand capital?)
Reliability-based Product Positioning – focuses on the consumer being able to trust that the product will keep on working. (Again, can this tie into brand capital?)
Sustainability-based Product Positioning – spotlights the product’s environmental friendliness.
DIY-based Product Positioning – centers around the product’s ability to make doing it yourself attainable.
Identify and provide the product’s Value Proposition.
Whom are they each targeting, and why?
What problem(s) does each product solve for its customer?
How is that effectively relayed through the value proposition? If you believe it to be ineffective, why, and how would you change it?
What are the benefits of each product?
Based on your answers to the above questions, summarize the following in a 3-4 page paper:
How the competitors have differentiated themselves from each other?
What do they each promise to deliver?
How effective or ineffective their Value Proposition and Positioning Statements are at grabbing the intended audience’s attention and relaying their features and benefits to consumers?
How do the companies reinforce their claims throughout the website?

Please answer the following questions after reading the case study I uploaded (“Tradition and taste…”):
What is the decision problem?
Do you think the students formulated the research questions correctly?
Do you think the research design articulated by students was appropriate?
Please follow the Discussion Guidelines. Here are some readings that you can quote from:
https://www.forbes.com/sites/paultalbot/2020/07/09/inside-jeeps-marketing-strategy/?sh=23cf7a965168
https://canvas.brown.edu/courses/1092689/files/69358090/download?wrap=1

Introduction
This week, you will submit your proposal for your Consumer Brand Marketing Plan for your final project, due in Module` 7.

Assignment Instructions
This will be a B2C (Business to Consumer) product plan proposal – NOT a B2B (Business to Business) plan.  You must have your product proposal ‘pre-approved’ before proceeding.  No apps, but a physical product that any consumer could purchase.  It could be a specific automotive vehicle, a computer, a television, a food item (brand like Jif Peanut Butter), a membership to an exercise club, or many other consumer products.  If you are concerned about your idea, prior to writing your proposal, contact the instructor first by Thursday before the Sunday due date.

Submission
Use the template provided for your proposal. Your proposal should be at least 700 words and include at least two resources you will use to create your final plan. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior Library resources to properly cite your work and find resources.
Professional Communication
The assignment is presented in a professional tone and format and organized in ways that facilitate viewer understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the presentation.
Depth of Analysis
The presentation applies concepts and theories found in the module and additional sources, as appropriate, displays evidence of critical thinking, and is organized in a logical way.

Evaluation
This proposal contributes to the completion of your final project and is graded for contribution. Carefully review the requirements for each portion of your final project and review the project introduction and weekly assignments for additional information.

STP allows for marketing teams to create effective strategies because they help teams prioritize and develop personalized and relevant messages to increase consumer engagement.
Prior to beginning your discussion, review:
STP marketing examples: How it attracts new customers to increase sales(https://ppcexpo.com/blog/stp-marketing-examples)
Module readings and notes
Discussion instructions

Initial Discussion Post 
Your initial response should address both questions, and use two references, due by Wednesday at 11:59 PM ET.
After you read the article(https://ppcexpo.com/blog/stp-marketing-examples), choose one of the six companies listed, research further on their use of STP strategies to increase sales, and share your analysis of strategies they employed with your classmates.  The discussion is split between the six companies, please choose a company with fewer responses to respond to for your initial post.

Introduction
This week, you will submit your proposal for your Consumer Brand Marketing Plan for your final project, due in Module` 7.

Assignment Instructions
This will be a B2C (Business to Consumer) product plan proposal – NOT a B2B (Business to Business) plan.  You must have your product proposal ‘pre-approved’ before proceeding.  No apps, but a physical product that any consumer could purchase.  It could be a specific automotive vehicle, a computer, a television, a food item (brand like Jif Peanut Butter), a membership to an exercise club, or many other consumer products.  If you are concerned about your idea, prior to writing your proposal, contact the instructor first by Thursday before the Sunday due date.

Submission
Use the template provided for your proposal. Your proposal should be at least 700 words and include at least two resources you will use to create your final plan. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior Library resources to properly cite your work and find resources.
Professional Communication
The assignment is presented in a professional tone and format and organized in ways that facilitate viewer understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the presentation.
Depth of Analysis
The presentation applies concepts and theories found in the module and additional sources, as appropriate, displays evidence of critical thinking, and is organized in a logical way.

Evaluation
This proposal contributes to the completion of your final project and is graded for contribution. Carefully review the requirements for each portion of your final project and review the project introduction and weekly assignments for additional information.

Introduction
This week, you will submit your proposal for your Consumer Brand Marketing Plan for your final project, due in Module` 7.

Assignment Instructions
This will be a B2C (Business to Consumer) product plan proposal – NOT a B2B (Business to Business) plan.  You must have your product proposal ‘pre-approved’ before proceeding.  No apps, but a physical product that any consumer could purchase.  It could be a specific automotive vehicle, a computer, a television, a food item (brand like Jif Peanut Butter), a membership to an exercise club, or many other consumer products.  If you are concerned about your idea, prior to writing your proposal, contact the instructor first by Thursday before the Sunday due date.

Submission
Use the template provided for your proposal. Your proposal should be at least 700 words and include at least two resources you will use to create your final plan. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior Library resources to properly cite your work and find resources.
Professional Communication
The assignment is presented in a professional tone and format and organized in ways that facilitate viewer understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the presentation.
Depth of Analysis
The presentation applies concepts and theories found in the module and additional sources, as appropriate, displays evidence of critical thinking, and is organized in a logical way.

Evaluation
This proposal contributes to the completion of your final project and is graded for contribution. Carefully review the requirements for each portion of your final project and review the project introduction and weekly assignments for additional information.

Introduction
This week, you will submit your proposal for your Consumer Brand Marketing Plan for your final project, due in Module` 7.

Assignment Instructions
This will be a B2C (Business to Consumer) product plan proposal – NOT a B2B (Business to Business) plan.  You must have your product proposal ‘pre-approved’ before proceeding.  No apps, but a physical product that any consumer could purchase.  It could be a specific automotive vehicle, a computer, a television, a food item (brand like Jif Peanut Butter), a membership to an exercise club, or many other consumer products.  If you are concerned about your idea, prior to writing your proposal, contact the instructor first by Thursday before the Sunday due date.

Submission
Use the template provided for your proposal. Your proposal should be at least 700 words and include at least two resources you will use to create your final plan. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior Library resources to properly cite your work and find resources.
Professional Communication
The assignment is presented in a professional tone and format and organized in ways that facilitate viewer understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the presentation.
Depth of Analysis
The presentation applies concepts and theories found in the module and additional sources, as appropriate, displays evidence of critical thinking, and is organized in a logical way.

Evaluation
This proposal contributes to the completion of your final project and is graded for contribution. Carefully review the requirements for each portion of your final project and review the project introduction and weekly assignments for additional information.

Introduction
This week, you will submit your proposal for your Consumer Brand Marketing Plan for your final project, due in Module` 7.

Assignment Instructions
This will be a B2C (Business to Consumer) product plan proposal – NOT a B2B (Business to Business) plan.  You must have your product proposal ‘pre-approved’ before proceeding.  No apps, but a physical product that any consumer could purchase.  It could be a specific automotive vehicle, a computer, a television, a food item (brand like Jif Peanut Butter), a membership to an exercise club, or many other consumer products.  If you are concerned about your idea, prior to writing your proposal, contact the instructor first by Thursday before the Sunday due date.

Submission
Use the template provided for your proposal. Your proposal should be at least 700 words and include at least two resources you will use to create your final plan. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior Library resources to properly cite your work and find resources.
Professional Communication
The assignment is presented in a professional tone and format and organized in ways that facilitate viewer understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the presentation.
Depth of Analysis
The presentation applies concepts and theories found in the module and additional sources, as appropriate, displays evidence of critical thinking, and is organized in a logical way.

Evaluation
This proposal contributes to the completion of your final project and is graded for contribution. Carefully review the requirements for each portion of your final project and review the project introduction and weekly assignments for additional information.

Introduction
This week, you will submit your proposal for your Consumer Brand Marketing Plan for your final project, due in Module` 7.

Assignment Instructions
This will be a B2C (Business to Consumer) product plan proposal – NOT a B2B (Business to Business) plan.  You must have your product proposal ‘pre-approved’ before proceeding.  No apps, but a physical product that any consumer could purchase.  It could be a specific automotive vehicle, a computer, a television, a food item (brand like Jif Peanut Butter), a membership to an exercise club, or many other consumer products.  If you are concerned about your idea, prior to writing your proposal, contact the instructor first by Thursday before the Sunday due date.

Submission
Use the template provided for your proposal. Your proposal should be at least 700 words and include at least two resources you will use to create your final plan. Make sure you check your work and correct any spelling or grammatical errors. Use the Excelsior Library resources to properly cite your work and find resources.
Professional Communication
The assignment is presented in a professional tone and format and organized in ways that facilitate viewer understanding. The text has been proofread and checked for grammar and punctuation. Any sources are cited appropriately using APA guidelines. Your name and course number are included in the presentation.
Depth of Analysis
The presentation applies concepts and theories found in the module and additional sources, as appropriate, displays evidence of critical thinking, and is organized in a logical way.

Evaluation
This proposal contributes to the completion of your final project and is graded for contribution. Carefully review the requirements for each portion of your final project and review the project introduction and weekly assignments for additional information.