**Note that the new product is Chai-Tea by PepsiCo.
In this module, you reviewed many of the different factors that influence the pricing process. One aspect of the pricing process is the brand image and the brand equity related to the product. Explain how these two items may influence the price you can establish for your product. Support your answer with additional outside materials (apart from the text).
1. What do you think your brand image is in terms of quality and value to your consumer? Are you high-end, low-end or in-between? Explain as it relates to your major competitor.
2. Given the image you want to project and where you are in the Product Life Cycle, what type of pricing scheme do you think you should use (e.g., prestige pricing, penetration pricing, skimming pricing, bundle pricing, odd-even, value, etc.)? Why will this scheme work best for your target market?
3. What do you think your final price might be for this product? Provide a realistic range and discuss why.
This is a case study for my MBA marketing class; the instructions for the framework of writing the case study are included; The case study and case study questions are included; READ CHAPTER 14 TO ANSWER THE CASE STUDY ALONG WITH WATCHING THE VIDEOS LINKS INCLUDED AS AN ATTACHMENT AND READING THE ATTACHED DOCUMENT; I have provided the sources to use for the case study as well; please provide your own reputable business sources as needed; Write only 500 words for the case study; Write the case study using bullet points; Also follow the framework instructions completely!
This assignment is for my MBA marketing class; the instructions are to respond to a discussion post question which I have attached. The question to answer is:
Discuss two important learnings you derive from reading the text book chapter, watching the videos, and reading the article by Schoemaker
THE WORD LIMIT IS 200. I have attached the textbook to use, documents to read, assigned videos to watch, and read chapter 14 to base the question answers off of. I have attached the framework in which to follow to create the discussion post and also the rubric. The framework is the same as the case study analysis in the document I attached; pay only attention to the discussion board post directions.
The following exercise allows you to practice group collaboration skills while learning about the strategic digital and social media marketing strategy of the Specialized Bicycle Components (SBC) company.
Review the SBC Overview.
Complete the exercise, Interactive Analysis: Digital and Social Media. A transcript of this interactive exercise is also available.
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
What is your view of SBC’s strategic marketing strategy?
What is your view of SBC’s use of social media for its target market?
What were some of your frustrations you noted in the team project throughout the exercise?
How would you resolve similar challenges in the workplace?
This is a deep dive analysis for my marketing MBA class: I would like you to follow the instructions I have provided and the feedback the professor gave; I have also provided new sources, please use all of these sources to answer the questions for the deep dive; also base the answers to the questions off of the associated chapters 1 through 3
A marketing researcher will usually be expected to present a marketing research report based on the results of the research. In this assessment, you will act as a market research consultant and compose a narrated PowerPoint presentation on the value of a market research journal article. As you prepare this marketing research presentation, you will engage in demonstrating the following professional competencies of a marketing researcher:
Sell ideas and persuade others
Create and edit reports
Marketing researchers must communicate with all stakeholders to develop accurate results when presenting a marketing research report to organizational leaders. The goal of the presentation is to sell and persuade the results of the marketing research, whether they favorably or unfavorably help to solve the research problem, or to help capitalize on the research opportunity.
A credible and appropriately designed research study will render valid results that should provide guidance to decision-making leaders. Additionally, it is essential that marketing researchers use time management while creating and presenting the results of a marketing research report. Although the terminology may differ among industries, the basic format for presenting a marketing research report discussed in Chapter 13 of your textbook will help you, as a researcher, to plan and prepare your verbal presentation of a marketing research report.
Directions for Completing this Assessment
You will use the attached “content server” article. Using the marketing research study, you will prepare a professional verbal presentation in a PowerPoint presentation with a narration, and written notes accompanying each slide.
Using PowerPoint, design a (10-14 slide) narrated presentation using the marketing research report outline as described in Chapter 13 of your textbook.
Presentation Design: 2-3 slides recommended
Design a professional title slide.
Format, and build a table of contents.
Use a consistent, and professional presentation design throughout the PowerPoint.
Executive Summary: 1 slide recommended
The executive summary presents the major points of the report.
The executive summary conveys how, and why the research was undertaken.
The executive summary summarizes the key findings and suggests future actions.
Introduction: 2-3 slides recommended
The introduction contains relevant background information based on the literature review regarding the marketing research study topic.
The introduction discusses specific research objectives, and questions the study was designed to answer.
The introduction provides an explanation of the hypotheses in detail.
Research Methods and Procedures: 2-3 slides recommended
Explain the research designed employed in the marketing research study.
Communicate the primary and secondary research collection methods and procedures.
Explain the sampling processes used in the marketing research study.
Data Analysis and Findings: 2-3 slides recommended
Data analysis is presented using supporting tables, figures, and graphs.
Findings of the study are logically arranged to correspond with each research objective, or research question listed in the report.
Data analysis and findings of the marketing research study are explained in a straightforward fashion without technical output and language.
Conclusions and Recommendations: 1 slide recommended
Explains the research designed employed in the marketing research study.
Communicates the primary and secondary research collection methods and procedures.
Explains the sampling processes used in the marketing research study.
Based on the attached information about taoula app, I want two creative brief for an advertising campaign.
The first brief is about print media
the second is about social media
note: the doc has information that needs to be added on the brief for more info see the pdf
“Write an essay (with introduction and conclusion) on the suggested topic.
Your introduction should include the thesis statement – main idea of the paper (here is more detailed explanation – https://essayshark.com/blog/how-to-write-a-thesis-statement-to-make-it-clear/). Don’t include any new information in the conclusion. It should restate the thesis statement of the paper.
Support your ideas with relevant arguments and examples (in-text citations). List 2-3 sources in the references. Make sure you stick to a required formatting style. Get benefits of these sources citationmachine.net and easybib.com.
MLA format – https://owl.english.purdue.edu/owl/resource/747/01/ https://owl.purdue.edu/owl/research_and_citation/mla_style/mla_formatting_and_style_guide/mla_in_text_citations_the_basics.html”
you are required to develop a research proposal.
A research proposal is a concise and coherent summary of your proposed action research. A research proposal describes what you will investigate, why it’s important, and how you will do the research. It sets out the central issues or questions that you intend to address. It outlines the general area of study within which your research falls, referring to the current state of knowledge and recent practice-based insights on the topic. It also demonstrates the suitability and feasibility of your proposed research methodology.
You will also find a template
Read this article
Answer these questions separately.
Question 1: Summarize the current state of supply and demand for sales jobs at the present time.
Question 2: Describe at least two perspectives people tend to have about sales that aren’t necessarily accurate.
Question 3: What skills, knowledge, and abilities do today’s sales positions tend to require?
Question 4: For what reasons are companies trying to hire more salespeople right now?