Write me a 8 page essay about globalization for my marketing class using this information below
General Instructions
Purpose: These essays have been designed to immerse the student in the reality of relevant marketing trends at a global scale. The American Marketing Association (AMA) has determined the topics selected as critical for marketing students to understand, analyze, and evaluate their implications for firms and organizations.
Goal: To develop critical thinking, analysis, interpretation, and evaluative skills and competencies in the following marketing areas: Globalization, Strategic Growth, Innovation, and Value Chain Configuration in consumer and industrial settings.
Essay description and structure
Description: These essays allow you to discover, understand, analyze, evaluate, and provide statements and opinions about a marketing topic. These essays should reflect your own and authentic thinking and rationale. Essays are not a summary of facts, reports, notes, or writing of others. Essays are not a collection of information from the internet, websites, journals, etc. Your writing should reflect a critical and in-depth dive into each topic, description, implications, impact, and relevancy to marketing consumer and business organizations.
Structure: The general structure of an essay is as follows.
Your written report should have a minimum of pages. These pages do not include figures, tables, graphics, references, etc. The maximum number of pages is 15.
All material in the essay must be your original creation. For example, you cannot copy and paste graphics or tables directly from the internet or any other publication. All figures, tables, or any other data arrangement must be your preparation.
You should follow the general format of the APA (American Psychological Association) publishing manual. This manual establishes rules for referencing and formatting documents and is chiefly accepted for writing in the marketing discipline. The present edition by the APA is the seventh (2020). Several online sources provide information about this manual. For a quick reference, please access https://apastyle.apa.org.
Please note that even though I have included several questions under each essay topic, you are not asked to answer these questions “one by one” and submit this as your final essay.
An essay is not a set of questions answered. These questions have been included to assist is win thinking about sere, y dimer sions of the sading essay topic, This i tof questions aspects of the topic you judge adequate.
Please refer to the following guide on how to prepare a critical thinking essay: https://essayshark.com/blog/how-to-write-a-critical-thinking-essay-complete-guide/. The material from this source is stated below.
1. The topic for each essay is your central issue.
This topic becomes the central problem, issue, or theme you must address in your essay. Plenty of information is related to each of these essays through different sources. These sources may be the DSU library (ournals, periodicals, books, technical reports, etc.), consulting organizations (check websites of the most intriguing such as McKinsey, Boston Consulting Group BCG, Arthur D. Little, KPMG, and many others), International Organizations (International Monetary Fund IMF, United Nations UN, Organization of American States OAS, World Health Organization WHO, Unian Nain to , DominiCiperat An and an element OBCD, World Bank WB, Associani
CRutheast Asian Nations ASBAN, African Union, Buropean Union, Caribbean Communily Americo, and others), Industry Trade Associations (American Marketing Association AVA, Manical Advertising Federation AAT, US Chamber of Commerce, National Association of Firms (Gartner, Mintel, etc.). Firms acturer, Mi others, Industry Publications (Advertising Agre Ad Week, et. ), Resee
2. Gather information related to the central topic.
take notes as you read diverse material, remember to annotate the sources for future reference, and briefly write your thoughts.
3. Come up with a thesis statement.
This requires that you identify with the central focus of your essay. When a good thesis statement is clear, this becomes the aim to achieve in the body paragraphs.
4. Engage in writing the body paragraphs.
When writing the body paragraphs, attempt to blend, conjugate, and assemble ideas you noted during your research and thinking. You will need to engage in a profound analysis of the material you read and your views.
5. Analyze the information collected in depth.
What evidence, arguments, and claims have you found? Identify weaknesses and strengths, pointing out relevant and vital relationships between concepts, positions, and ideas.
6. Examine different viewpoints and perspectives.
Do not jump into supporting a particular claim or position. You will probably need to compare opinions from different sources or authors. No position is evident and undeniable. Confront perspectives with each other. This requires a thorough evaluation of scholarly, professional, and expert opinions about the central topic and its aspects.
7. Review contexts and frames of reference.
Does the author whose statement you are evaluating try to approach the topic from an ideological, functional, policy, etc. perspective? Remember that your culture, ideology, experience, profession, and others influence your interpretation of issues and facts.
8. Build and detail your viewpoint.
As you evaluate facts and issues, contrast opinions and others’ perspectives and create your viewpoint. What is your opinion on the subject? What arguments can you provide to justify this position? What evidence can you submit to explain and justify your arguments? Remember that your arguments and viewpoints must be credible, logical, and verifiable. Remember to avoid pronouns like “T” and “my.”
9. Provide sound conclusions.
You may decide to provide “intermediate” conclusions as you discuss the paragraphs in your essay. These conclusions either refer to aspects or topics related to the central problem and, as such, should build on each other. Alternatively, you may defer your conclusions until the end of the essay and tackle the central and related issues.
10. Define the importance of your findings.
Why do you consider them relevant? What are the takeoffs from your analysis and reflections?
What do you expect the reader to be left with as they review the essay? Can you provide suggestions for issues that need further attention and study? Finally, can you point out possible directions that need further research and inquiry?
Sources:
https://journals.sagepub.com/doi/10.1177/21582440211047576
https://www.sciencedirect.com/science/article/abs/pii/S000768131200002X?via%3Dihub
https://link.springer.com/chapter/10.1007/978-3-030-24933-5_1
https://www.sciencedirect.com/science/article/abs/pii/S1090951616300700?via%3Dihub
https://www.cjpi.com/insights/how-adapting-to-market-shifts-can-help-your-business-thrive/
https://www2.deloitte.com/xe/en/insights/topics/strategy/how-to-stay-competitive-amid-disruption.html
https://ideas.repec.org/a/sae/fbbsrw/v9y2020i3p189-204.html
Category: Marketing : Marketing
If its possible 5 supportive documents and at least 5 references in APA, the fil
If its possible 5 supportive documents and at least 5 references in APA, the file i uploaded is like a guide.
Marketing managers for global organizations are often asked to evaluate the feas
Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology
Note: Please choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Note: Assessment should be submitted in Microsoft Word or PDF format.
A. Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1. Identify two new products and/or services that the company can sell or offer to a global market.
a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3. Discuss at least one distribution channel for the two new products and/or services.
a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b. Analyze how the global supply chain may affect the product or service.
4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a. Identify costs associated with developing and launching the new products and/or services.
b. Evaluate consumer acceptance of the price set for the new products and/or services.
c. Evaluate competitor prices for similar products and/or services.
5. Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a. Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b. Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C. Demonstrate professional communication in the content and presentation of your submission.
Please see attached the paper that was already submitted but needs revision to include the missing information they are requesting to add and/or expand on. The missing information that is required is also attached. Please see attachments. Thank you.
Instructions Brand Extension Assignment: Choose a product and write a 5 page pap
Instructions
Brand Extension Assignment: Choose a product and write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Headings to include:
Brand (to include a brief background)
Extension idea
Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations
Introduction: 1. Begin with a captivating hook or a relevant anecdote to grab th
Introduction: 1. Begin with a captivating hook or a relevant anecdote to grab the reader′s attention. 2. Provide a brief overview of the importance of marketing in today′s business landscape. 3. Present a clear thesis statement that outlines the main argument or purpose of your essay. Body Paragraphs: 4. Organize your essay into well-structured paragraphs, each focusing on a specific aspect or point related to marketing. 5. Start each paragraph with a topic sentence that introduces the main idea of that section. 6. Use evidence, statistics, case studies, and relevant examples to support your points. 7. Analyze and discuss marketing theories, strategies, or concepts as they relate to your topic. 8. Address any counterarguments or opposing viewpoints, and refute them if necessary. 9. Ensure a logical flow between paragraphs to maintain coherence. Key Topics to Explore: 10. Explore different aspects of marketing, such as digital marketing, traditional advertising, branding, consumer behavior, market research, etc. 11. Discuss the impact of technology and social media on modern marketing practices. 12. Examine ethical considerations in marketing, such as consumer privacy, transparency, and responsible advertising. 13. Analyze successful marketing campaigns or failures to illustrate your points. 14. Consider the cultural and global influences on marketing strategies. Conclusion: 15. Summarize the key points and arguments made in your essay. 16. Restate your thesis statement and its significance. 17. Offer insights into the future of marketing and potential trends. 18. Leave the reader with a thought-provoking concluding statement or a call to action. References: 19. Cite all sources used in your essay following a specific citation style (e.g., APA, MLA, Chicago). 20. Ensure proper formatting and consistency in your reference list. Proofreading and Editing: 21. Carefully proofread your essay for grammar, spelling, and punctuation errors. 22. Check for clarity, coherence, and consistency in your writing. 23. Seek feedback from peers or professors to refine your essay further.
Instructions Two Part Assignment – Part 1: A high percentag
Instructions Two Part Assignment – Part 1: A high percentage of internet traffic begins with someone conducting a search. Compare and contrast the concepts of display ads, organic search results, and paid search ads from the perspective of a consumer wanting to locate websites that provide information and products on camping. Compare and contrast paid search insertions, organic search, and paid search ads from the viewpoint of Coleman, a company that sells camping supplies and equipment. Part 2: Watch the Google video on use of Keywords and then use your Google Ads account to research and select five keywords Coleman may want to use with a new line of tents. Provide your rationale for your selections. Submit a screen shot of your Google Ad Keyword Planner page. https://youtu.be/6hv5hl89RN4
Please follow the discussion guidelines I uploaded, read the case study and answ
Please follow the discussion guidelines I uploaded, read the case study and answer the following questions:
There are several factors that should be considered when deciding upon your primary segment; for example, the size of the segment, risk, reachability, and ability to influence. This project identified the hipsters as their target segment due to their high-risk level. What do you think about their choice of this target segment? Too narrow? Too broad? What factors did they consider when prioritizing this target segment? What factors would you have chosen?
I have also uploaded materials that you can reference or quote from.
As Philip Kotler (n.d.) said, “There is no such thing as a commodity. It is simp
As Philip Kotler (n.d.) said, “There is no such thing as a commodity. It is simply a product waiting to be differentiated.” Product differentiation helps marketers find the niche target audiences to market products to.
Prior to beginning your discussion, review:
Module readings and notes
Discussion instructions
Initial Discussion Post
Your initial response should address both questions, use two references, and is due by Wednesday at 11:59 PM ET.
Choose a product and discuss how it differentiates itself from its competitors.
What problem does the product solve
How does it perform better than its competitors
What other strategy could they have employed? How might it have been equally or more effective, and why?
required materials below and module lessons to complete this week’s assignments.
Taking industry structuring seriously: A strategic perspective on product differentiation
The customer value proposition: evolution, development, and application in marketing
How to write a brand positioning statement
How to Create a Unique Value Proposition: 7 Examples in Marketing
Review the video on writing a value proposition to assist you with creating your
Review the video on writing a value proposition to assist you with creating your value proposition.
Choose a product that is in competition with the one you are doing your final plan on.
Provide links to the websites for each product/ service.
For each product, list the positioning strategies the marketing relies on most heavily.
List of positioning strategies from which to choose.
Quality-based Product Positioning – your product’s quality vs. the competitor’s.
Variety-based Product Positioning – the number of product options compared to competitor’s
Performance-based Product Positioning – compares product performance, e.g., our battery lasts ten times longer than theirs. (Quantitative).
Efficiency-based Product Positioning – our product makes your life easier (qualitative.) you could mention customer feedback/surveys
Aesthetic-based Product Positioning – relies on the product’s attractiveness without needing to compare it to competitors. (How is this different than brand awareness/brand capital?)
Reliability-based Product Positioning – focuses on the consumer being able to trust that the product will keep on working. (Again, can this tie into brand capital?)
Sustainability-based Product Positioning – spotlights the product’s environmental friendliness.
DIY-based Product Positioning – centers around the product’s ability to make doing it yourself attainable.
Identify and provide the product’s Value Proposition.
Whom are they each targeting, and why?
What problem(s) does each product solve for its customer?
How is that effectively relayed through the value proposition? If you believe it to be ineffective, why, and how would you change it?
What are the benefits of each product?
Based on your answers to the above questions, summarize the following in a 3-4 page paper:
How the competitors have differentiated themselves from each other?
What do they each promise to deliver?
How effective or ineffective their Value Proposition and Positioning Statements are at grabbing the intended audience’s attention and relaying their features and benefits to consumers?
How do the companies reinforce their claims throughout the website?
Please answer the following questions after reading the case study I uploaded (“
Please answer the following questions after reading the case study I uploaded (“Tradition and taste…”):
What is the decision problem?
Do you think the students formulated the research questions correctly?
Do you think the research design articulated by students was appropriate?
Please follow the Discussion Guidelines. Here are some readings that you can quote from:
https://www.forbes.com/sites/paultalbot/2020/07/09/inside-jeeps-marketing-strategy/?sh=23cf7a965168
https://canvas.brown.edu/courses/1092689/files/69358090/download?wrap=1