Category: Marketing : Marketing

If its possible 5 supportive documents and at least 5 references in APA, the file i uploaded is like a guide.

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology
Note: Please choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Note: Assessment should be submitted in Microsoft Word or PDF format.
A.  Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1.  Identify two new products and/or services that the company can sell or offer to a global market.
a.  Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b.  Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c.  Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2.  Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a.  Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3.  Discuss at least one distribution channel for the two new products and/or services.
a.  Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b.  Analyze how the global supply chain may affect the product or service.
4.  Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a.  Identify costs associated with developing and launching the new products and/or services.
b.  Evaluate consumer acceptance of the price set for the new products and/or services.
c.  Evaluate competitor prices for similar products and/or services.
5.  Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a.  Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i.  Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b.  Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C.  Demonstrate professional communication in the content and presentation of your submission.
Please see attached the paper that was already submitted but needs revision to include the missing information they are requesting to add and/or expand on. The missing information that is required is also attached. Please see attachments. Thank you.

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology
Note: Please choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Note: Assessment should be submitted in Microsoft Word or PDF format.
A.  Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1.  Identify two new products and/or services that the company can sell or offer to a global market.
a.  Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b.  Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c.  Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2.  Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a.  Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3.  Discuss at least one distribution channel for the two new products and/or services.
a.  Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b.  Analyze how the global supply chain may affect the product or service.
4.  Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a.  Identify costs associated with developing and launching the new products and/or services.
b.  Evaluate consumer acceptance of the price set for the new products and/or services.
c.  Evaluate competitor prices for similar products and/or services.
5.  Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a.  Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i.  Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b.  Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C.  Demonstrate professional communication in the content and presentation of your submission.
Please see attached the paper that was already submitted but needs revision to include the missing information they are requesting to add and/or expand on. The missing information that is required is also attached. Please see attachments. Thank you.

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology
Note: Please choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Note: Assessment should be submitted in Microsoft Word or PDF format.
A.  Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1.  Identify two new products and/or services that the company can sell or offer to a global market.
a.  Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b.  Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c.  Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2.  Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a.  Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3.  Discuss at least one distribution channel for the two new products and/or services.
a.  Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b.  Analyze how the global supply chain may affect the product or service.
4.  Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a.  Identify costs associated with developing and launching the new products and/or services.
b.  Evaluate consumer acceptance of the price set for the new products and/or services.
c.  Evaluate competitor prices for similar products and/or services.
5.  Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a.  Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i.  Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b.  Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C.  Demonstrate professional communication in the content and presentation of your submission.
Please see attached the paper that was already submitted but needs revision to include the missing information they are requesting to add and/or expand on. The missing information that is required is also attached. Please see attachments. Thank you.

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology
Note: Please choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Note: Assessment should be submitted in Microsoft Word or PDF format.
A.  Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1.  Identify two new products and/or services that the company can sell or offer to a global market.
a.  Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b.  Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c.  Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2.  Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a.  Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3.  Discuss at least one distribution channel for the two new products and/or services.
a.  Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b.  Analyze how the global supply chain may affect the product or service.
4.  Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a.  Identify costs associated with developing and launching the new products and/or services.
b.  Evaluate consumer acceptance of the price set for the new products and/or services.
c.  Evaluate competitor prices for similar products and/or services.
5.  Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a.  Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i.  Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b.  Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C.  Demonstrate professional communication in the content and presentation of your submission.
Please see attached the paper that was already submitted but needs revision to include the missing information they are requesting to add and/or expand on. The missing information that is required is also attached. Please see attachments. Thank you.

Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. You will first consider the products and services the company currently offers and recommend new products and services that have the most potential for profitability based on your evaluation. You will then identify the target market and consider how you would reach that market using traditional mass media and social media for the launch and beyond.
For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology
Note: Please choose a business that can be adapted to a global market. Any information that would be considered confidential, proprietary, or personal in nature should not be included in the actual task submission. Do not include the actual names of people, suppliers, the organization(s), or other identifiable information. Fictional names should be used. Also, organization-specific data, including financial information, should not be included but should be addressed in a general fashion as appropriate. Work performed for a client or an employer is their property and should not be used without written permission.
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. The originality report that is provided when you submit your task can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
Note: Assessment should be submitted in Microsoft Word or PDF format.
A.  Develop a proposal for your chosen business’s global strategic marketing plan in which you do the following:
1.  Identify two new products and/or services that the company can sell or offer to a global market.
a.  Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b.  Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c.  Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.
2.  Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales.
a.  Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.
3.  Discuss at least one distribution channel for the two new products and/or services.
a.  Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces).
b.  Analyze how the global supply chain may affect the product or service.
4.  Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services’ position within the overall market strategy of the global marketplace.
a.  Identify costs associated with developing and launching the new products and/or services.
b.  Evaluate consumer acceptance of the price set for the new products and/or services.
c.  Evaluate competitor prices for similar products and/or services.
5.  Discuss the promotional strategy you will use to promote your products and/or services in a global market.
a.  Identify two mass media and two social media channels you would use to promote your new products and/or services in a global market.
i.  Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics)
b.  Discuss two sales promotion activities (e.g., coupons, games, contests, sweepstakes) you would use to promote your new products and/or services in a global market.
B.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
C.  Demonstrate professional communication in the content and presentation of your submission.
Please see attached the paper that was already submitted but needs revision to include the missing information they are requesting to add and/or expand on. The missing information that is required is also attached. Please see attachments. Thank you.

Instructions
Brand Extension Assignment: Choose a product and write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Headings to include:
Brand (to include a brief background)
Extension idea
Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations

Introduction: 1. Begin with a captivating hook or a relevant anecdote to grab the reader′s attention. 2. Provide a brief overview of the importance of marketing in today′s business landscape. 3. Present a clear thesis statement that outlines the main argument or purpose of your essay. Body Paragraphs: 4. Organize your essay into well-structured paragraphs, each focusing on a specific aspect or point related to marketing. 5. Start each paragraph with a topic sentence that introduces the main idea of that section. 6. Use evidence, statistics, case studies, and relevant examples to support your points. 7. Analyze and discuss marketing theories, strategies, or concepts as they relate to your topic. 8. Address any counterarguments or opposing viewpoints, and refute them if necessary. 9. Ensure a logical flow between paragraphs to maintain coherence. Key Topics to Explore: 10. Explore different aspects of marketing, such as digital marketing, traditional advertising, branding, consumer behavior, market research, etc. 11. Discuss the impact of technology and social media on modern marketing practices. 12. Examine ethical considerations in marketing, such as consumer privacy, transparency, and responsible advertising. 13. Analyze successful marketing campaigns or failures to illustrate your points. 14. Consider the cultural and global influences on marketing strategies. Conclusion: 15. Summarize the key points and arguments made in your essay. 16. Restate your thesis statement and its significance. 17. Offer insights into the future of marketing and potential trends. 18. Leave the reader with a thought-provoking concluding statement or a call to action. References: 19. Cite all sources used in your essay following a specific citation style (e.g., APA, MLA, Chicago). 20. Ensure proper formatting and consistency in your reference list. Proofreading and Editing: 21. Carefully proofread your essay for grammar, spelling, and punctuation errors. 22. Check for clarity, coherence, and consistency in your writing. 23. Seek feedback from peers or professors to refine your essay further.

I​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​nstructions Two Part Assignment – Part 1: A high percentage of internet traffic begins with someone conducting a search. Compare and contrast the concepts of display ads, organic search results, and paid search ads from the perspective of a consumer wanting to locate websites that provide information and products on camping. Compare and contrast paid search insertions, organic search, and paid sear​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​ch ads from the viewpoint of Coleman, a company that sells camping supplies and equipment. Part 2: Watch the Google video on use of Keywords and then use your Google Ads account to research and select five keywords Coleman may want to use with a new line of tents. Provide your rationale for your selections. Submit a screen shot of your Google Ad Keyword Planner page. https://youtu.be/6hv5hl89RN​‌‍‍‌‌‍‌‌‌‌‌‍‍‍‌‌‌‌‍​4

Please follow the discussion guidelines I uploaded, read the case study and answer the following questions:
There are several factors that should be considered when deciding upon your primary segment; for example, the size of the segment, risk, reachability, and ability to influence. This project identified the hipsters as their target segment due to their high-risk level. What do you think about their choice of this target segment? Too narrow? Too broad? What factors did they consider when prioritizing this target segment? What factors would you have chosen?
I have also uploaded materials that you can reference or quote from.