Category: Marketing : Marketing

Instructions:  Read the two papers connected to the links below.  Then, go to the American Airlines website http://www.aa.com/homePage.do ) and describe the manner in which American Airlines implements the marketing mix.  Be sure to define each “P” (product, place, price, and promotion) and then show how each is implemented by American Airlines.
https://www.marketing91.com/marketing-mix-southwest-airlines/
http://bilaras.hubpages.com/hub/Aviation-Marketing
Mid-term Format:
Write a 2 page paper. Use the APA style format. Use Times New Roman, 12pt. font, and double spaced. Make sure to include an Introduction and Conclusion. You must also use at least one external reference. If you choose to quote someone else, make sure you have cited both in text and on the reference page.

Can product decline be prevented? Why or why not?
Use an external source to back-up your opinion.  Cite sources according to APA style formatting.

In regards to Wikidata, my employer is “planning to present the initial marketing to publishers of scholarly library journals.” Basically, he wants to increase the awareness of wikidata and encourage publishers of scholarly articles to use Wikidata.
The only instructions given are:
1) Product: what is the thing? How do you define it, explain it and its benefits to potential users?
2) Price: how much are people willing to spend to get the benefits? In this case it might be more time/energy/inconvenience rather than money. This could be secondary research on similar products and how often they are used.
3) Placement: who is the target audience and what is the best way to get this product in front of their
face?
4) 4) Promotion: how do you create brand awareness and encourage users to spread the word?
I have wrote a portion of the paper; however, I am confused based on his own person research report/study he did (I will link it). He suggests marketing ideas in his study, so I am confused if I should go off of his ideas or think of my own. He is a school librarian so there has to be a realistic approach on how awareness would be increased.
Attached is my partial overview so far and his study.

This assignment is on a Advertising campaign on the Brand Miloo(more information on documents attached)
Looking at the project proposal below you will see our aim which trying to convince people that it is a luxury brand
For this assignment I would like you to START the assignment not DO the whole thing.
You will do the front page,table of contents,introudtion and start some of the writing (make sure to mention concepts when you start the writing ) In every week use most the concepts (you can see in the file attached below)

* Please use this link to evaluate data!!!
https://play.marketplace-simulation.com/?language=en-us
Email: alexa.perez@ucf.edu Password: Shawn_Mendes22
BULLET POINTS, no complete sentences
SLIDE 1: Please complete a SWOT analysis for your company, as it operated in the simulation. Include all strategic dimensions on which the company operated within the simulation (including relevant decisions/outcomes in the simulation), as well as dimensions of management (i.e., your team)
SLIDE 2-5: Please explain your decisions on each dimension of the 4P strategy (1 slide each P). Each bullet should note a decision (e.g., priced
at this level, highlighted these dimensions in our ads), or a decision shift (e.g., shifted our pricing this way, changed our product design this way in this quarter), followed by an explanation as to how that decision was
intended to service a particular target market. How did that decision meet the criteria of consistency? Or realism? Or did it fail to do so in some way? How? *Please make sure it is very clear which brand you are
referring to in each set of decision. Please discuss the strategy for your top 2 brands; MountainPro and EasyRider.
SLIDE 6 & 7: Successes & Failures
Please provide between 5-8 bullets (for each slide) describing key strategic successes and failures. You are required to use simulation data to support your claim of success. The data should reflects outcomes (e.g., “we had the highest ranked brand [rating/rank #] in this segment for X quarters” or “we had the highest share [% range noted] in the target
market throughout the simulation”) not decisions (e.g., we put this much money into XYZ). Your explanation must go beyond such data to explain the cause of your success. Why did this outcome come about? ranking? How were you able to obtain it? What strategic actions brought that success/failure?
SLIDE 8: Please list between 4-8 key learnings from the simulation. Unlike slides 6-7, which focus on simulation specifics, this slide focuses on Takeaways that are useful for any marketing process/decision. Most of
your items should focus on learning that is directly related to marketing strategy. For each takeaway, please briefly explain where/how it came to light for you (what was the source of the a-ha moment?) and what it taught you to notice in future marketing contexts.

All instructions are detailed in the document. This is a comprehensive research and response assignment for advertising and marketing studies. AI is much more easily detected because the instructor lives and breathes this course for decades now. Please refrain from AI. Thank you.

Build an Instagram carousel ad
Chose a product to advertise
The carousel ad needs to tell a story 
Must have 4 ad rotations
Can’t just be a series of images or video, must have words
You must submit:
Goal of the ad
Target audience
The 4 rotations of the imagery, messaging, and CTA at least on the last rotation
Final tile must have a call to action
i’ve attached an example

Design a strategic marketing plan for a new product launch in a competitive market environment. Conduct market research to identify target demographics, consumer preferences, and competitor analysis. Utilize the marketing mix (product, price, place, promotion) to develop a comprehensive marketing strategy aimed at achieving specific objectives. Implement innovative promotional tactics such as social media campaigns, influencer partnerships, or experiential marketing events to generate buzz and drive sales. Incorporate budgeting, timeline, and performance metrics for tracking and evaluating the effectiveness of the marketing plan. Present your strategic marketing plan in a detailed report format, showcasing creative ideas and actionable strategies to capture market share and achieve sustainable growth.

Create a strategic marketing plan for a new product or service entering the market. Conduct market research to identify target demographics, market trends, and competitive landscape. Utilize SWOT analysis to assess the product/service’s strengths, weaknesses, opportunities, and threats. Develop clear marketing objectives, positioning, and messaging that resonate with the target audience. Design an integrated marketing mix strategy encompassing product, price, place, and promotion elements. Implement marketing tactics across various channels such as digital, traditional, and experiential marketing to reach and engage consumers effectively. Present your comprehensive marketing plan in a professional report format, detailing strategies, timelines, budgets, and expected outcomes.

Write me a 8 page essay about globalization for my marketing class using this information below
General Instructions
Purpose: These essays have been designed to immerse the student in the reality of relevant marketing trends at a global scale. The American Marketing Association (AMA) has determined the topics selected as critical for marketing students to understand, analyze, and evaluate their implications for firms and organizations.
Goal: To develop critical thinking, analysis, interpretation, and evaluative skills and competencies in the following marketing areas: Globalization, Strategic Growth, Innovation, and Value Chain Configuration in consumer and industrial settings.
Essay description and structure
Description: These essays allow you to discover, understand, analyze, evaluate, and provide statements and opinions about a marketing topic. These essays should reflect your own and authentic thinking and rationale. Essays are not a summary of facts, reports, notes, or writing of others. Essays are not a collection of information from the internet, websites, journals, etc. Your writing should reflect a critical and in-depth dive into each topic, description, implications, impact, and relevancy to marketing consumer and business organizations.
Structure: The general structure of an essay is as follows.
Your written report should have a minimum of pages. These pages do not include figures, tables, graphics, references, etc. The maximum number of pages is 15.
All material in the essay must be your original  creation. For example, you cannot copy and paste graphics or tables directly from the internet or any other publication. All figures, tables, or any other data arrangement must be your preparation.
You should follow the general format of the APA (American Psychological Association) publishing  manual. This manual establishes rules for referencing and formatting documents and is chiefly accepted for writing in the marketing  discipline. The present edition by the APA is the seventh (2020). Several online sources provide information about this  manual. For a quick reference, please access https://apastyle.apa.org.
Please note that even though I have included several questions under each essay topic, you are not asked to answer these questions “one by one” and submit this as your final essay.
An essay is not a set of questions answered. These questions have been included to assist is win thinking about sere, y dimer sions of the sading essay topic, This i tof questions aspects of the topic you judge adequate.
Please refer to the following guide on how to prepare a critical thinking essay: https://essayshark.com/blog/how-to-write-a-critical-thinking-essay-complete-guide/. The material from this source is stated below.
1. The topic for each essay is your central issue.
This topic becomes the central problem, issue, or theme you must address in your essay. Plenty of information is related to each of these essays through different sources. These sources may be the DSU library (ournals, periodicals, books, technical reports, etc.), consulting organizations (check websites of the most intriguing such as McKinsey, Boston Consulting Group BCG, Arthur D. Little, KPMG, and many others), International Organizations (International Monetary Fund IMF, United Nations UN, Organization of American States OAS, World Health Organization WHO, Unian Nain to , DominiCiperat An and an element OBCD, World Bank WB, Associani
CRutheast Asian Nations ASBAN, African Union, Buropean Union, Caribbean Communily Americo, and others), Industry Trade Associations (American Marketing Association AVA, Manical Advertising Federation AAT, US Chamber of Commerce, National Association of Firms (Gartner, Mintel, etc.). Firms acturer, Mi others, Industry Publications (Advertising Agre Ad Week, et. ), Resee
2. Gather information related to the central topic.
take notes as you read diverse material, remember to annotate the sources for future reference, and briefly write your thoughts.
3. Come up with a thesis statement.
This requires that you identify with the central focus of your essay. When a good thesis statement is clear, this becomes the aim to achieve in the body paragraphs.
4. Engage in writing the body paragraphs.
When writing the body paragraphs, attempt to blend, conjugate, and assemble ideas you noted during your research and thinking. You will need to engage in a profound analysis of the material you read and your views.
5. Analyze the information collected in depth.
What evidence, arguments, and claims have you found? Identify weaknesses and strengths, pointing out relevant and vital relationships between concepts, positions, and ideas.
6. Examine different viewpoints and perspectives.
Do not jump into supporting a particular claim or position. You will probably need to compare opinions from different sources or authors. No position is evident and undeniable. Confront perspectives with each other. This requires a thorough evaluation of scholarly, professional, and expert opinions about the central topic and its aspects.
7. Review contexts and frames of reference.
Does the author whose statement you are evaluating try to approach the topic from an ideological, functional, policy, etc. perspective? Remember that your culture, ideology, experience, profession, and others influence your interpretation of issues and facts.
8. Build and detail your viewpoint.
As you evaluate facts and issues, contrast opinions and others’ perspectives and create your viewpoint. What is your opinion on the subject? What arguments can you provide to justify this position? What evidence can you submit to explain and justify your arguments? Remember that your arguments and viewpoints must be credible, logical, and verifiable. Remember to avoid pronouns like “T” and “my.”
9. Provide sound conclusions.
You may decide to provide “intermediate” conclusions as you discuss the paragraphs in your essay. These conclusions either refer to aspects or topics related to the central problem and, as such, should build on each other. Alternatively, you may defer your conclusions until the end of the essay and tackle the central and related issues.
10. Define the importance of your findings.
Why do you consider them relevant? What are the takeoffs from your analysis and reflections?
What do you expect the reader to be left with as they review the essay? Can you provide suggestions for issues that need further attention and study? Finally, can you point out possible directions that need further research and inquiry?
Sources:
https://journals.sagepub.com/doi/10.1177/21582440211047576 
https://www.sciencedirect.com/science/article/abs/pii/S000768131200002X?via%3Dihub 
https://link.springer.com/chapter/10.1007/978-3-030-24933-5_1 
https://www.sciencedirect.com/science/article/abs/pii/S1090951616300700?via%3Dihub 
https://www.cjpi.com/insights/how-adapting-to-market-shifts-can-help-your-business-thrive/ 
https://www2.deloitte.com/xe/en/insights/topics/strategy/how-to-stay-competitive-amid-disruption.html 
https://ideas.repec.org/a/sae/fbbsrw/v9y2020i3p189-204.html