Category: Marketing : Marketing

We are a car company that sells four types of cars: hybrid, electric, combustion and hydrogen. Basically we are competing in the market with having the highest number of features amongst competitors which makes our price premium. Hence, our targeted audience are also high-ended. This company is imaginary just for class purposes. The task is to come up with a good mission and vision statement for the company. (If you need to put in our company name in the statements let me know )

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!

Mission Statement:

“At [Company Name], we are dedicated to pioneering the future of automotive innovation. By offering cutting-edge hybrid, electric, combustion, and hydrogen vehicles, we strive to deliver unparalleled features and performance to our discerning customers. Our commitment to sustainability, luxury, and advanced technology ensures that every drive is a step towards a smarter, cleaner, and more connected world.”

Vision Statement:

“To lead the automotive industry in providing exceptional, feature-rich vehicles that redefine driving experiences for high-end consumers, while advancing the transition to a more sustainable future. Our vision is to be the brand of choice for those who demand excellence, innovation, and environmental responsibility in every journey.”

If you’d like to include the company name in these statements, feel free to share it with me, and I can easily tailor the language to fit!

Instructions:  Read the two papers connected to the links below.  Then, go to the American Airlines website http://www.aa.com/homePage.do ) and describe the manner in which American Airlines implements the marketing mix.  Be sure to define each “P” (product, place, price, and promotion) and then show how each is implemented by American Airlines.
https://www.marketing91.com/marketing-mix-southwest-airlines/
http://bilaras.hubpages.com/hub/Aviation-Marketing
Mid-term Format:
Write a 2 page paper. Use the APA style format. Use Times New Roman, 12pt. font, and double spaced. Make sure to include an Introduction and Conclusion. You must also use at least one external reference. If you choose to quote someone else, make sure you have cited both in text and on the reference page.

Can product decline be prevented? Why or why not?
Use an external source to back-up your opinion.  Cite sources according to APA style formatting.

In regards to Wikidata, my employer is “planning to present the initial marketing to publishers of scholarly library journals.” Basically, he wants to increase the awareness of wikidata and encourage publishers of scholarly articles to use Wikidata.
The only instructions given are:
1) Product: what is the thing? How do you define it, explain it and its benefits to potential users?
2) Price: how much are people willing to spend to get the benefits? In this case it might be more time/energy/inconvenience rather than money. This could be secondary research on similar products and how often they are used.
3) Placement: who is the target audience and what is the best way to get this product in front of their
face?
4) 4) Promotion: how do you create brand awareness and encourage users to spread the word?
I have wrote a portion of the paper; however, I am confused based on his own person research report/study he did (I will link it). He suggests marketing ideas in his study, so I am confused if I should go off of his ideas or think of my own. He is a school librarian so there has to be a realistic approach on how awareness would be increased.
Attached is my partial overview so far and his study.

This assignment is on a Advertising campaign on the Brand Miloo(more information on documents attached)
Looking at the project proposal below you will see our aim which trying to convince people that it is a luxury brand
For this assignment I would like you to START the assignment not DO the whole thing.
You will do the front page,table of contents,introudtion and start some of the writing (make sure to mention concepts when you start the writing ) In every week use most the concepts (you can see in the file attached below)

* Please use this link to evaluate data!!!
https://play.marketplace-simulation.com/?language=en-us
Email: alexa.perez@ucf.edu Password: Shawn_Mendes22
BULLET POINTS, no complete sentences
SLIDE 1: Please complete a SWOT analysis for your company, as it operated in the simulation. Include all strategic dimensions on which the company operated within the simulation (including relevant decisions/outcomes in the simulation), as well as dimensions of management (i.e., your team)
SLIDE 2-5: Please explain your decisions on each dimension of the 4P strategy (1 slide each P). Each bullet should note a decision (e.g., priced
at this level, highlighted these dimensions in our ads), or a decision shift (e.g., shifted our pricing this way, changed our product design this way in this quarter), followed by an explanation as to how that decision was
intended to service a particular target market. How did that decision meet the criteria of consistency? Or realism? Or did it fail to do so in some way? How? *Please make sure it is very clear which brand you are
referring to in each set of decision. Please discuss the strategy for your top 2 brands; MountainPro and EasyRider.
SLIDE 6 & 7: Successes & Failures
Please provide between 5-8 bullets (for each slide) describing key strategic successes and failures. You are required to use simulation data to support your claim of success. The data should reflects outcomes (e.g., “we had the highest ranked brand [rating/rank #] in this segment for X quarters” or “we had the highest share [% range noted] in the target
market throughout the simulation”) not decisions (e.g., we put this much money into XYZ). Your explanation must go beyond such data to explain the cause of your success. Why did this outcome come about? ranking? How were you able to obtain it? What strategic actions brought that success/failure?
SLIDE 8: Please list between 4-8 key learnings from the simulation. Unlike slides 6-7, which focus on simulation specifics, this slide focuses on Takeaways that are useful for any marketing process/decision. Most of
your items should focus on learning that is directly related to marketing strategy. For each takeaway, please briefly explain where/how it came to light for you (what was the source of the a-ha moment?) and what it taught you to notice in future marketing contexts.

All instructions are detailed in the document. This is a comprehensive research and response assignment for advertising and marketing studies. AI is much more easily detected because the instructor lives and breathes this course for decades now. Please refrain from AI. Thank you.

Build an Instagram carousel ad
Chose a product to advertise
The carousel ad needs to tell a story 
Must have 4 ad rotations
Can’t just be a series of images or video, must have words
You must submit:
Goal of the ad
Target audience
The 4 rotations of the imagery, messaging, and CTA at least on the last rotation
Final tile must have a call to action
i’ve attached an example

Design a strategic marketing plan for a new product launch in a competitive market environment. Conduct market research to identify target demographics, consumer preferences, and competitor analysis. Utilize the marketing mix (product, price, place, promotion) to develop a comprehensive marketing strategy aimed at achieving specific objectives. Implement innovative promotional tactics such as social media campaigns, influencer partnerships, or experiential marketing events to generate buzz and drive sales. Incorporate budgeting, timeline, and performance metrics for tracking and evaluating the effectiveness of the marketing plan. Present your strategic marketing plan in a detailed report format, showcasing creative ideas and actionable strategies to capture market share and achieve sustainable growth.

Create a strategic marketing plan for a new product or service entering the market. Conduct market research to identify target demographics, market trends, and competitive landscape. Utilize SWOT analysis to assess the product/service’s strengths, weaknesses, opportunities, and threats. Develop clear marketing objectives, positioning, and messaging that resonate with the target audience. Design an integrated marketing mix strategy encompassing product, price, place, and promotion elements. Implement marketing tactics across various channels such as digital, traditional, and experiential marketing to reach and engage consumers effectively. Present your comprehensive marketing plan in a professional report format, detailing strategies, timelines, budgets, and expected outcomes.