Category: Marketing homework help

Navigating the intricate landscape of book publishing demands more than just compelling content—it requires strategic manoeuvres, especially in the digital age. One crucial aspect is  ebook marketing services , a cornerstone in amplifying a book’s reach. These services encompass a spectrum of strategies, from targeted advertising to optimizing metadata, aimed at enhancing visibility and driving sales. Understanding the nuances of these services is akin to deciphering a complex code. It involves leveraging algorithms, analyzing market trends, and fine-tuning promotional efforts to resonate with readers. Mastery of these subtleties can mean the difference between a book languishing in obscurity or soaring to success.

 
 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:
Marketing professional organizations, such as 4 A’s website or American Marketing Association website
Get Started with Marketing Research page on the University Library website
Business databases on the Week 1 University Library
Consider the following during your business selection process:
The business you select will be used throughout the weekly assignments and summative assessments in this course.
It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.
Develop a 350- to 700-word outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment:  
Mission statement
Vision statement
Product line description
Business information, such as the size of the business
Current target markets
Current marketing tactics
Cite sources to support your outline.
Format citations and references according to APA guidelines.

 
Watch this video: Influencer MarketingLinks to an external site.. (3:28) before completing the discussion.
Choose one or more of the major social media platforms and find an example of a traditional advertisement and influencer marketing. (Note: you can refer to your social media activity this week to review the platforms and their marketing reach.)
Describe your selections, including the name of the platform, and respond to the following:
Are the creative elements (words, visuals) of the ad(s) working together to deliver the intended message? Why or why not?
How credible is the influencer in marketing this product? Support your response.
Discuss a positive and negative aspect for a business when using a social media influencer to market their product or service.

 
This week’s discussion will focus on asymmetric information, moral hazard, and adverse selection. Sometimes there can be confusion as to these terms’ meanings and connections. To prepare for the discussion, watch the following videos:
What is the Principal Agent Problem?Links to an external site.
What is Agency Problem?Links to an external site.
Additionally, review the following:
George Akerlof shook much of the economic world and won the Nobel Prize for asking What if everybody who is a party to an economic transaction doesn’t have the same information?
You may remember one of the basic assumptions of competitive markets is that buyers and sellers have perfect and identical information. There is a similar assumption for imperfectly competitive markets that information can be obtained at little or no cost. For a huge number of markets, neither of these is even close to true. When information is not the same on both sides of the market—or when it is very hard or costly for the unknowing party to gain parity of information—we are likely to find market failure called “adverse selection” or “moral hazard.”
Your instructor may also post additional resources to help further explain concepts related to this week’s discussion.
Context
In this discussion, you will examine a well-known principal-agent contract, the sale of your home by a licensed realtor. You will use the following data to analyze this case.
Your home is the typical home, approximately 1,875 sq ft with 3 bedrooms and 2.5 baths. You will list the home at the median home price for your area $425,000. You have done some research and most homes in this value range are closing within 26 days of being listed.
The typical commission for homes in your value range is 6%. You and your realtor have signed a sales agreement for a 6% commission. The commission is typically split between the agent for the seller and the agent for the buyer, i.e. 3% of the 6% commission will go to your agent.
Research shows that realtors in your area, when selling their properties, typically leave the properties listed for 10 days longer than the average listing-to-closing time of 26 days.
After 15 days on the market, you receive an offer of $405,000. The agent recommends that you accept the offer.
Also, see the help provided in the discussion preparation.

 
For this week’s HGTE, view the Live Lesson short clip and read the short excerpt from Joseph Schumpeter.
Live Lesson – Disruptive InnovationLinks to an external site.
TranscriptLinks to an external site.
“Capitalism, Socialism, and Democracy are much more than a prognosis of capitalism’s future. It is also a sparkling defense of capitalism on the grounds that capitalism sparks entrepreneurship. Indeed, Schumpeter was among the first to lay out a clear concept of entrepreneurship. He distinguished inventions from the entrepreneur’s innovations. Schumpeter pointed out that entrepreneurs innovate not just by figuring out how to use inventions but also by introducing new means of production, new products, and new forms of organization. These innovations, he argued, take just as much skill and daring as does the process of invention.”
—Joseph Schumpeter
“Innovation by the Entrepreneur” argued Schumpeter, leads to gales of “creative destruction” as innovations cause old inventories, ideas, technologies, skills, and equipment to become obsolete. The question is not “how capitalism administers existing structures,…[but] how it creates and destroys them.” This creative destruction, he believed, causes continuous progress and improves the standards of living for everyone.” Joseph Alois Schumpeter, 1883-1950Links to an external site.
In terms a little more modern than Shumpater’s, Dr. Abhijeett Desai explains that the predominant form of innovation can look disruptive, but is, in fact, transformational innovation. Explore Dr. Desai’s thinking in Transformative Innovations vs. Disruptive InnovationLinks to an external site..
Address the following statement in a 1-page (minimum) paper:
Identify at least one recent innovation in any industry and explain if that innovation was disruptive (per the definition Jon gives) or transformational.

Your brief Research Proposal documents your understanding of the essential concepts acquired in weeks 1-7. You are asked to write a short research proposal to answer both a qualitative and a quantitative research question about a suitable topic .
Your brief research proposal should contain the following elements:
A clear title and brief introduction and background 
At least two research questions: one suitable for quantitative methods, one for qualitative methods
A brief description of the approach planned to answer the questions
Philosophical positioning, strength and limitations of the approaches taken
More details on the assignment is attached on the PDF.
SHOULD HAVE MINIMUM 10 ACADEMIC JOURNALS. 

 
Watch this video: Influencer MarketingLinks to an external site.. (3:28) before completing the discussion.
Choose one or more of the major social media platforms and find an example of a traditional advertisement and influencer marketing. (Note: you can refer to your social media activity this week to review the platforms and their marketing reach.)
Describe your selections, including the name of the platform, and respond to the following:
Are the creative elements (words, visuals) of the ad(s) working together to deliver the intended message? Why or why not?
How credible is the influencer in marketing this product? Support your response.
Discuss a positive and negative aspect for a business when using a social media influencer to market their product or service.

 
This week’s discussion will focus on asymmetric information, moral hazard, and adverse selection. Sometimes there can be confusion as to these terms’ meanings and connections. To prepare for the discussion, watch the following videos:
What is the Principal Agent Problem?Links to an external site.
What is Agency Problem?Links to an external site.
Additionally, review the following:
George Akerlof shook much of the economic world and won the Nobel Prize for asking What if everybody who is a party to an economic transaction doesn’t have the same information?
You may remember one of the basic assumptions of competitive markets is that buyers and sellers have perfect and identical information. There is a similar assumption for imperfectly competitive markets that information can be obtained at little or no cost. For a huge number of markets, neither of these is even close to true. When information is not the same on both sides of the market—or when it is very hard or costly for the unknowing party to gain parity of information—we are likely to find market failure called “adverse selection” or “moral hazard.”
Your instructor may also post additional resources to help further explain concepts related to this week’s discussion.
Context
In this discussion, you will examine a well-known principal-agent contract, the sale of your home by a licensed realtor. You will use the following data to analyze this case.
Your home is the typical home, approximately 1,875 sq ft with 3 bedrooms and 2.5 baths. You will list the home at the median home price for your area $425,000. You have done some research and most homes in this value range are closing within 26 days of being listed.
The typical commission for homes in your value range is 6%. You and your realtor have signed a sales agreement for a 6% commission. The commission is typically split between the agent for the seller and the agent for the buyer, i.e. 3% of the 6% commission will go to your agent.
Research shows that realtors in your area, when selling their properties, typically leave the properties listed for 10 days longer than the average listing-to-closing time of 26 days.
After 15 days on the market, you receive an offer of $405,000. The agent recommends that you accept the offer.
Also, see the help provided in the discussion preparation.

 
For this week’s HGTE, view the Live Lesson short clip and read the short excerpt from Joseph Schumpeter.
Live Lesson – Disruptive InnovationLinks to an external site.
TranscriptLinks to an external site.
“Capitalism, Socialism, and Democracy are much more than a prognosis of capitalism’s future. It is also a sparkling defense of capitalism on the grounds that capitalism sparks entrepreneurship. Indeed, Schumpeter was among the first to lay out a clear concept of entrepreneurship. He distinguished inventions from the entrepreneur’s innovations. Schumpeter pointed out that entrepreneurs innovate not just by figuring out how to use inventions but also by introducing new means of production, new products, and new forms of organization. These innovations, he argued, take just as much skill and daring as does the process of invention.”
—Joseph Schumpeter
“Innovation by the Entrepreneur” argued Schumpeter, leads to gales of “creative destruction” as innovations cause old inventories, ideas, technologies, skills, and equipment to become obsolete. The question is not “how capitalism administers existing structures,…[but] how it creates and destroys them.” This creative destruction, he believed, causes continuous progress and improves the standards of living for everyone.” Joseph Alois Schumpeter, 1883-1950Links to an external site.
In terms a little more modern than Shumpater’s, Dr. Abhijeett Desai explains that the predominant form of innovation can look disruptive, but is, in fact, transformational innovation. Explore Dr. Desai’s thinking in Transformative Innovations vs. Disruptive InnovationLinks to an external site..
Address the following statement in a 1-page (minimum) paper:
Identify at least one recent innovation in any industry and explain if that innovation was disruptive (per the definition Jon gives) or transformational.

write a report on why do ERP (Enterprise) software implementations fail. Discuss at least the top five root causes of ERP failures. 
Then analyze a real fail case for a company. In the analysis please include the following elements:
The situation faced
The action (s) taken
Results (outcome) achieved
Lessons learned from the failure
The written part must be between 1700-3000 words excluding the references and title page. APA 7 or another consistent style of writing and referencing must be followed.
Students must also preparate and submit a presentation with a maximum 4-minute video (presenting their work) on it.
Case study or research paper  (10%). Presentation (10%)
Each student then will submit two files; a Word and a PPT with small video recording on it.
Attached is the study material if needed for refetrence.