Category: Marketing homework help

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 2 – Sales Plan
Deliverable 2 – Sales Plan
Assignment Content
Competency
Differentiate between B2B and B2C sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You previously worked in B2C sales, but you have made the transition into B2B sales by recently accepting an entry-level B2B dental sales position in which you will sell dental chairs to dentists and orthodontists. There are different price points based on the different features. Basic chairs feature comfort and long-lasting durability with manual back, leg, seat, and height adjustments. The mid-range chairs also offer comfort and durability, but instead of manual adjustments they are electric, and all mid-range chairs have a built-in massage feature to help make patients more comfortable and relaxed. The high-end chairs have all these features, but the leather is a much higher quality, there is a wider variety of colors and features, there are multiple massage options plus a remote that allows patients to control their massage and heating/cooling options, and these chairs are more ergonomically designed to help prevent back pain for the dentist while working on the patients. You are expected to meet with 20 dentists and orthodontists each week to convince them to purchase your dental chairs.
Instructions
Before you start meeting with dentists and orthodontists, your supervisor has asked you to create a sales plan that she can review. In a Microsoft Word document, write your sales plan and include the following.

The differences between B2B sales and B2C sales
Three sales goals using the SMART formatting (specific, measurable, achievable, relevant, and time-based)
Your personal SWOT analysis
Your buyer analysis
Your action plan, including how you will reach each of your goals (i.e., your to-do list), who you will be targeting and how, and your lead generation plans
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
https://guides.rasmussen.edu/business/consumerdemographics
Need assistance with research? Ask a Librarian! 
APA Guide
What is a SWOT Analysis?
Grammarly is available to assist you with proofreading your work.

Submission

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Sales Strategies Presentation
Deliverable 1 – Sales Strategies Presentation
Assignment Content
Competency
Evaluate common sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
As the Regional Sales Director for a national bank, you are creating a new training program that will be used at each branch to increase the sales of financial products to customers, including checking and savings accounts, loans, certificates of deposits, and other financial investments.
Instructions
Create an 8-10 slide PowerPoint presentation for new and existing branch employees that addresses the following.

Describe whether employees should use consultative selling or transactional selling; explain your rationale.
Explain how employees can build long-term relationships with bank customers that help lead to sales.
Discuss the importance of ethics in sales. Research the Wells Fargo Fake Account Scandal and the $3 billion fine they had to pay in 2020.
Use only key words or phrases on the slides, along with pictures and graphics, to make your presentation visually appealing as well as professional looking.
Include at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
Include a reference slide, with at least 3 references, that follows APA guidelines.
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
Encyclopedia Britannica Image Quest (images)
Need assistance with research? Ask a Librarian! 
APA Guide
Click on the PowerPoint tab in the Business Writing Guide for support with developing PowerPoint presentations.

Submission

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 2 – Sales Plan
Deliverable 2 – Sales Plan
Assignment Content
Competency
Differentiate between B2B and B2C sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You previously worked in B2C sales, but you have made the transition into B2B sales by recently accepting an entry-level B2B dental sales position in which you will sell dental chairs to dentists and orthodontists. There are different price points based on the different features. Basic chairs feature comfort and long-lasting durability with manual back, leg, seat, and height adjustments. The mid-range chairs also offer comfort and durability, but instead of manual adjustments they are electric, and all mid-range chairs have a built-in massage feature to help make patients more comfortable and relaxed. The high-end chairs have all these features, but the leather is a much higher quality, there is a wider variety of colors and features, there are multiple massage options plus a remote that allows patients to control their massage and heating/cooling options, and these chairs are more ergonomically designed to help prevent back pain for the dentist while working on the patients. You are expected to meet with 20 dentists and orthodontists each week to convince them to purchase your dental chairs.
Instructions
Before you start meeting with dentists and orthodontists, your supervisor has asked you to create a sales plan that she can review. In a Microsoft Word document, write your sales plan and include the following.
The differences between B2B sales and B2C sales
Three sales goals using the SMART formatting (specific, measurable, achievable, relevant, and time-based)
Your personal SWOT analysis
Your buyer analysis
Your action plan, including how you will reach each of your goals (i.e., your to-do list), who you will be targeting and how, and your lead generation plans
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
https://guides.rasmussen.edu/business/consumerdemographics
Need assistance with research? Ask a Librarian! 
APA Guide
What is a SWOT Analysis?
Grammarly is available to assist you with proofreading your work.
Submission

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Sales Strategies Presentation
Deliverable 1 – Sales Strategies Presentation
Assignment Content
Competency
Evaluate common sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
As the Regional Sales Director for a national bank, you are creating a new training program that will be used at each branch to increase the sales of financial products to customers, including checking and savings accounts, loans, certificates of deposits, and other financial investments.
Instructions
Create an 8-10 slide PowerPoint presentation for new and existing branch employees that addresses the following.
Describe whether employees should use consultative selling or transactional selling; explain your rationale.
Explain how employees can build long-term relationships with bank customers that help lead to sales.
Discuss the importance of ethics in sales. Research the Wells Fargo Fake Account Scandal and the $3 billion fine they had to pay in 2020.
Use only key words or phrases on the slides, along with pictures and graphics, to make your presentation visually appealing as well as professional looking.
Include at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
Include a reference slide, with at least 3 references, that follows APA guidelines.
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
Encyclopedia Britannica Image Quest (images)
Need assistance with research? Ask a Librarian! 
APA Guide
Click on the PowerPoint tab in the Business Writing Guide for support with developing PowerPoint presentations.
Submission

This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.
Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

 
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This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.
Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

 
Experience ultimate comfort and luxury with Tani USA coupon code, which offers underwear and loungewear made from innovative fabrics for ultimate comfort. Their products prioritize both fashion and quality, ensuring you feel luxurious every day. With Reecoupons’ specific coupon codes, you can revel in those premium necessities without overspending, making it less complicated to enhance your clothing wardrobe affordably. Don’t miss out on a chance to elevate your wardrobe with the best essentials.

Navigating the intricate landscape of book publishing demands more than just compelling content—it requires strategic manoeuvres, especially in the digital age. One crucial aspect is  ebook marketing services , a cornerstone in amplifying a book’s reach. These services encompass a spectrum of strategies, from targeted advertising to optimizing metadata, aimed at enhancing visibility and driving sales. Understanding the nuances of these services is akin to deciphering a complex code. It involves leveraging algorithms, analyzing market trends, and fine-tuning promotional efforts to resonate with readers. Mastery of these subtleties can mean the difference between a book languishing in obscurity or soaring to success.

 
 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:
Marketing professional organizations, such as 4 A’s website or American Marketing Association website
Get Started with Marketing Research page on the University Library website
Business databases on the Week 1 University Library
Consider the following during your business selection process:
The business you select will be used throughout the weekly assignments and summative assessments in this course.
It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.
Develop a 350- to 700-word outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment:  
Mission statement
Vision statement
Product line description
Business information, such as the size of the business
Current target markets
Current marketing tactics
Cite sources to support your outline.
Format citations and references according to APA guidelines.