Category: Marketing homework help

MAR3128CBE Section 01CBE Foundations of Digital Marketing (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 2 – Costa’s Search Engine Marketing Report
Deliverable 2 – Costa’s Search Engine Marketing Report
Assignment Content
Competency
Interpret how to plan and execute search engine related marketing strategy.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.
Costa’s Customs’ Company Profile
Your administrator lets you know that Costa’s goals are to grow online clothing sales by 50% within 6 months and traffic to their website’s blog by 100% in 18 months.
Instructions
In your first weeks of reviewing Google Analytics for the company’s website, you have noticed that the website gets very little in the way of search engine traffic. You approach your administrator with this information, and she has asked you for a report detailing:
Summarize organic and paid-search-engine-related marketing and include an analysis of the strengths and weaknesses of each method, focusing on the Google search engine.
Introduce the topics of paid and organic search through an executive summary focused on historical context and current best practices.
Hypothesize on how both paid and organic search could be used by Costa’s and what results might happen if campaigns were created.
Create your own sample Adwords text ad and meta title and description for a page showing in organic search with a justification for creative direction of each.
Adwords title limit is 30 characters and 80 characters for description.
Search result limit is 60 characters for title and 160 characters for description.
All of these character limits include spaces.
Conclude your report.
Why is it important to pursue both paid and organic search campaigns?
How are each approaches different in terms of speed at which they work and costs short and long-term?
Submission

 
This module focused on three important concepts that are not generally discussed much in business but play important roles for both the organization and the community.  Corporate Social Responsibility, Diversity, and Ethics are seldom recognized as part of a business, but offer important elements internally and externally.  Businesses are important to the economy in a number of ways. They obviously provide jobs which allows families to afford what their households need. They also inject the local economy with revenue for goods and services they provide. This may also impact the national and global economy in similar ways. But some businesses also recognize a larger responsibility to the community(ities) they operate from and/or segments of these areas that can benefit from their support.
Now more than ever businesses are competing globally  in some fashion in a more multinational, multiethnic, and multicultural environment than ever before. Listening to voices representing these groups has become an important part of business.  Including a diverse universe of thought is critical to the survival of business today.  Utilizing the ideas, experiences, and insights into a global market helps business to appeal to a broader customer base and employ a more diverse workforce, while offering a roadmap to a more secure future.
The workforce is changing to include similar dynamics involved in diversity.  As always, everyone has expectations that they are free to contribute to the best of their ability and that they will be rewarded, evaluated, and promoted equally and fairly.  They want to know that everyone has a fair shot at growing in the business and policies are in place that clearly express the importance ethics plays in selection, evaluation, promotion, compensation, and supply chain management as a part of business operation.  Policies should also encourage ethical behavior and punish unethical behavior and leaders should exhibit behavior consistent with these practices.
Think back over the material you read in the module and viewed in the PowerPoint slides for the week to help you answer the following reflection question.
QUESTION: Select one of the concepts discussed in the module and share what you learned that you were unfamiliar with before and how it has informed your thinking on the subject.  If you are inclined, find an example of a business that supports your point and share how they do it.
Remember, you must provide at least one paragraph (more than 5 sentences) for your post and comment on two other posts from fellow classmates (more than 3 sentences each) for full participation credit.  As you comment on other threads, consider your views, what you learned from the module, provide suggestions, and/or offer support from your perspective.  Saying “I agree” or “I disagree” is not a discussion response.  State why you agree or disagree and include your reasons..  

MAR3128CBE Section 01CBE Foundations of Digital Marketing (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 2 – Costa’s Search Engine Marketing Report
Deliverable 2 – Costa’s Search Engine Marketing Report
Assignment Content
Competency
Interpret how to plan and execute search engine related marketing strategy.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.
Costa’s Customs’ Company Profile
Your administrator lets you know that Costa’s goals are to grow online clothing sales by 50% within 6 months and traffic to their website’s blog by 100% in 18 months.
Instructions
In your first weeks of reviewing Google Analytics for the company’s website, you have noticed that the website gets very little in the way of search engine traffic. You approach your administrator with this information, and she has asked you for a report detailing:

Summarize organic and paid-search-engine-related marketing and include an analysis of the strengths and weaknesses of each method, focusing on the Google search engine.
Introduce the topics of paid and organic search through an executive summary focused on historical context and current best practices.
Hypothesize on how both paid and organic search could be used by Costa’s and what results might happen if campaigns were created.
Create your own sample Adwords text ad and meta title and description for a page showing in organic search with a justification for creative direction of each.
Adwords title limit is 30 characters and 80 characters for description.
Search result limit is 60 characters for title and 160 characters for description.
All of these character limits include spaces.
Conclude your report.
Why is it important to pursue both paid and organic search campaigns?
How are each approaches different in terms of speed at which they work and costs short and long-term?

Submission

GEB3422CBE Section 01CBE Business Project Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 3 – Kingston-Bryce Risk Mitigation Plan
Deliverable 3 – Kingston-Bryce Risk Mitigation Plan
Assignment Content
Competency
Classify the components of project planning.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
In your role as a Project Manager for Kingston-Bryce Limited you have been assigned to create a risk mitigation plan. Risk mitigation is a key component of project planning because you are trying to look at all of the alternatives while planning everything for a project. The Board of Directors for Kingston-Bryce Limited (KBL) is eager to move forward with the acquisition of their competitor. The acquisition of the competitor will enable KBL to expand operations and triple their workforce and will take 18 months to complete with a projected cost of $5 million. The project could be at risk because there have been rumors that another buyer has entered a bid to buy KBL’s competitor. In order for this acquisition to be successful, you will need to use your project management skills to ensure success and that the project stays on budget and time.
Instructions
Your task is to create a risk mitigation plan in Microsoft Word to ensure that KBL has documentation to complete the acquisition. Detail the risks the project may be subjected to and what actions will be taken to minimize the impact of these risks on your project. You will need to create a list of risks that could potentially happen in the project. Be creative!
Think about examples such as cost, contractual, financial, political, or technical risks that might occur when launching a project. A key point to remember is that risks are broken down into the following broad categories, which should be included in your plan:

Risk avoidance
Risk sharing
Risk reduction
Risk transfer
Resources
Business Writing
Grammar Checking – How do I create a Grammarly account?

Submission

 What are some recent examples of social media mishaps by sports organizations? For instance, in August of 2020, the social media staff of the Vancouver Canucks had to delete a tweet and issue an apology regarding an insensitive graphic on the team’s official Twitter account.  Write an initial post of at least 15 sentences (250 words) offering 2 examples and discuss how it could have been prevented 

 
The purpose of this assignment is to begin drafting an internal business proposal that outlines how you will implement the solution to the problem you have identified in your organization.
There are several parts to this assignment, and each part has been explained and briefly outlined in the “Business Proposal Project Summary” resource. This document should be used as a guide to assist you with constructing key elements of the proposal. Word count guidelines are provided for each section of the business proposal. For this assignment, you will complete the Purpose Statement, Problem Statement, Data and Research Findings, Proposed Solution, Stakeholder Analysis and Benefits, and Implementation Methods sections of the business proposal. Utilize content that was generated in the Topic 1-4 assignments, as well as implementing instructor feedback, to complete the sections as noted below. Evidence of revision from instructor feedback will be assessed on the final business proposal.
Purpose Statement (100-250 words) provides clear statement of why the business proposal is being made.
Problem Statement (revised as needed from Topic 1 assignment feedback) including specific data (statistics and numbers) related to how the problem impacts the business. This part of the proposal should include the graph/chart/data you collected in Part 1 of the Topic 2 assignment.
Data and Research Findings (250-500 words) should include a summary of what you learned from conducting research related to what has already been done to address the organizational problem. This part of the proposal should include the graph/chart/data you collected in Part 2 of the Topic 2 assignment.
Proposed Solution (250-500 words) should include a summary of the top three problem solutions you considered to address the problem. In addition to including the graph/chart/data you collected in Part 3 of the Topic 2 assignment, this section should provide a succinct discussion of the pros and cons of implementing each of the top three solutions being considered to address the problem.
Stakeholder Analysis and Benefits (500 words, revised as needed from Topic 3 assignment feedback).
Implementation Methods (250-500 words) summarize specific strategies that will used to implement the problem solution, including time and costs associated with implementation.
It is important to include specific data throughout the business proposal. Include statistics that support the problem statement that can be used to establish and track goals; relate to specifics of implementation, timing, and cost; and illustrate stakeholder benefits. The proposal is an internal document that will be read by stakeholders within the organization where the problem exists, so keep this in mind and focus on this audience as you write. Within the Word document, include subsection titles to organize content according to the categories listed above to provide easy reference points for the reader.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

 This week your topic is the Future of Public Health Preparedness and Emergency Response, and for your discussion forum there are four questions I would like for you to address:
1. Reflect on all the topics we have covered this term, and share what YOU think the future looks like.
2. We are thinking of some ideas for potential new courses – what do you think about healthcare informatics? Or some other idea sparked by topics this week (or other healthcare classes)?
3. Share your thoughts about using the AI to complete your midterm question. Several students said they would like to hear how the experience went for other classmates.
4. Identify at least one unexpected lesson learned this term.

 What are some recent examples of social media mishaps by sports organizations? For instance, in August of 2020, the social media staff of the Vancouver Canucks had to delete a tweet and issue an apology regarding an insensitive graphic on the team’s official Twitter account.  Write an initial post of at least 15 sentences (250 words) offering 2 examples and discuss how it could have been prevented 

 
The purpose of this assignment is to begin drafting an internal business proposal that outlines how you will implement the solution to the problem you have identified in your organization.
There are several parts to this assignment, and each part has been explained and briefly outlined in the “Business Proposal Project Summary” resource. This document should be used as a guide to assist you with constructing key elements of the proposal. Word count guidelines are provided for each section of the business proposal. For this assignment, you will complete the Purpose Statement, Problem Statement, Data and Research Findings, Proposed Solution, Stakeholder Analysis and Benefits, and Implementation Methods sections of the business proposal. Utilize content that was generated in the Topic 1-4 assignments, as well as implementing instructor feedback, to complete the sections as noted below. Evidence of revision from instructor feedback will be assessed on the final business proposal.
Purpose Statement (100-250 words) provides clear statement of why the business proposal is being made.
Problem Statement (revised as needed from Topic 1 assignment feedback) including specific data (statistics and numbers) related to how the problem impacts the business. This part of the proposal should include the graph/chart/data you collected in Part 1 of the Topic 2 assignment.
Data and Research Findings (250-500 words) should include a summary of what you learned from conducting research related to what has already been done to address the organizational problem. This part of the proposal should include the graph/chart/data you collected in Part 2 of the Topic 2 assignment.
Proposed Solution (250-500 words) should include a summary of the top three problem solutions you considered to address the problem. In addition to including the graph/chart/data you collected in Part 3 of the Topic 2 assignment, this section should provide a succinct discussion of the pros and cons of implementing each of the top three solutions being considered to address the problem.
Stakeholder Analysis and Benefits (500 words, revised as needed from Topic 3 assignment feedback).
Implementation Methods (250-500 words) summarize specific strategies that will used to implement the problem solution, including time and costs associated with implementation.
It is important to include specific data throughout the business proposal. Include statistics that support the problem statement that can be used to establish and track goals; relate to specifics of implementation, timing, and cost; and illustrate stakeholder benefits. The proposal is an internal document that will be read by stakeholders within the organization where the problem exists, so keep this in mind and focus on this audience as you write. Within the Word document, include subsection titles to organize content according to the categories listed above to provide easy reference points for the reader.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

 This week your topic is the Future of Public Health Preparedness and Emergency Response, and for your discussion forum there are four questions I would like for you to address:
1. Reflect on all the topics we have covered this term, and share what YOU think the future looks like.
2. We are thinking of some ideas for potential new courses – what do you think about healthcare informatics? Or some other idea sparked by topics this week (or other healthcare classes)?
3. Share your thoughts about using the AI to complete your midterm question. Several students said they would like to hear how the experience went for other classmates.
4. Identify at least one unexpected lesson learned this term.