Category: Marketing homework help

Please, complete your Marketing Plan for the New Product/Service, continued from week 2. Write a paper to submit and prepare a 10-12-slide summary of the plan in PowerPoint to present to the class. Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
You know your product/service, target audience, and your competition. Build on that with the following:
Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market.
Create a new positioning statement and strategy for the product/service.
Justify the position strategy. What will make it a winning strategy?
Create an ad for the product to use in print or social media. The ad should take direction from your target audience and communicate your positioning. Get creative! (You will be judged on concept more than artwork, so don’t worry if your ad uses simple graphics.)
How will you measure the effectiveness of your ad? How will you know it is getting good results?

Subject : Wine bar  
Business Plan – The business plan describes the opportunity that you have uncovered and how you will take advantage of that opportunity. It is a form of storytelling that will persuade readers of the feasibility of the idea. One of the most significant reasons to write a business plan is that it requires you to participate in a laborious and often eye-opening process that is a critical phase before launching a new organization. You must respond to difficult queries about the nature of the need for the product or service, the intended target customer, your differentiation strategy, how long will it take before you are profitable and realize positive cash flow and how will you fund the beginning stages of growth.
Plan Details:
Opportunity: What need are you solving for which consumer?
What problems are you solving? What is the size of your market? What indicators are you seeing in the external environment that will sustain the growth?
Product/Service: Describe the product or service? What is your unique selling proposition (why would consumers choose your product over the closest competitor)?
Value Proposition: What value are you giving the target customer that others do not provide?
Marketing Strategy: What is your marketing communication strategy and how will you reach your target customer?
Competitive Environment: Who are the main competitors? What core competencies do you possess that others may not?
Management: Why will investors/suppliers/bankers be confident in your ability to be successful in this venture?
Financial: How will you determine projected sales? How long will it take to be profitable? When will the company become cash positive?
Funding: How much cash will you need to fund the startup? And how long will you be able to operate before even making $1 in sales.

 
The purpose of this assignment is to explain how you will evaluate and measure the success of the problem solution you intend to implement in the organization.
This solution evaluation process will be used to determine the potential success of your implemented solution. Success can be measured using both qualitative and quantitative methods, therefore it is important to determine which tools and metrics you will use to evaluate the data you have collected.
In this assignment, you will use cost-benefit analysis to evaluate the financial outcomes of your solution. Create a data chart or graph to most effectively display the cost-benefit evaluation metrics that you will use to measure the success of your solution. Review the study material “Cost Benefit Analysis Solution Evaluation” Excel spreadsheet to assist you. Then, write 250-word explanation of the degree of confidence you have regarding the cost-benefit analysis and the assumptions you are required to make for cost, risk, benefits, and the financial outcome of your proposed solution. Include an explanation of how you will measure whether the solution is successful in addressing the problem and meeting the needs of the business, employees, and customers.
This summary will be used as part of the Business Proposal Presentation in Topic 7 and within the Final Business Proposal in Topic 8. Evidence of revision from instructor feedback will be assessed on the final business proposal.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

 
Businesses can be defined a number of different ways.  Several of these definitions can be used to help understand something about the business from a general perspective.  We tend to pay attention to where the business is located (domestic and/or international), the type(s) of market(s) it is involved with, and in most cases, the type of government and degree of control it is involved in with the business.  The simplest definitions are for local and domestic businesses because we are accustom to them and understand them better.  But for many businesses it is impractical to limit themselves to only domestic customers.  Owners demand the most profit out of business as possible, which means for some businesses, to operate globally.  Sometimes this requires setting up in foreign countries that have different ways of treating the business and how it operates.  For example, the business practices you use in the United States may be very different than the practices you use in South Korea.  These differences may be driven by different perspectives of the market, the fluxation in local currency, differences in governmental regulations and involvement, differences in taxation, different means of transportation, etc.
All these factors play a role in the operation, and definition, of a business.  The module this week offers a broad look into some of the important fundamental issues and concepts behind any business.  There are layers to any business that must be identified and considered, but internally and externally, to get a better idea of issues facing that business.
Think back over the material you read in the module and viewed in the PowerPoint slides for the week to help you answer the following reflection question.
QUESTION: Comparing Free Markets to other competitive markets, explain what you feel, in your opinion, is an important factor that has the greatest impact on a market.  Give examples, if you can, to support your position. 
Remember, you must provide at least one paragraph (more than 5 sentences) for your post and comment on two other posts from fellow classmates (more than 3 sentences each) for full participation credit.  As you comment on other threads, consider your views, what you learned from the module, provide suggestions, and/or offer support from your perspective.  Saying “I agree” or “I disagree” is not a discussion response.  State why you agree or disagree and include your reasons..  

 
The purpose of this assignment is to explain how you will evaluate and measure the success of the problem solution you intend to implement in the organization.
This solution evaluation process will be used to determine the potential success of your implemented solution. Success can be measured using both qualitative and quantitative methods, therefore it is important to determine which tools and metrics you will use to evaluate the data you have collected.
In this assignment, you will use cost-benefit analysis to evaluate the financial outcomes of your solution. Create a data chart or graph to most effectively display the cost-benefit evaluation metrics that you will use to measure the success of your solution. Review the study material “Cost Benefit Analysis Solution Evaluation” Excel spreadsheet to assist you. Then, write 250-word explanation of the degree of confidence you have regarding the cost-benefit analysis and the assumptions you are required to make for cost, risk, benefits, and the financial outcome of your proposed solution. Include an explanation of how you will measure whether the solution is successful in addressing the problem and meeting the needs of the business, employees, and customers.
This summary will be used as part of the Business Proposal Presentation in Topic 7 and within the Final Business Proposal in Topic 8. Evidence of revision from instructor feedback will be assessed on the final business proposal.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 

 
Businesses can be defined a number of different ways.  Several of these definitions can be used to help understand something about the business from a general perspective.  We tend to pay attention to where the business is located (domestic and/or international), the type(s) of market(s) it is involved with, and in most cases, the type of government and degree of control it is involved in with the business.  The simplest definitions are for local and domestic businesses because we are accustom to them and understand them better.  But for many businesses it is impractical to limit themselves to only domestic customers.  Owners demand the most profit out of business as possible, which means for some businesses, to operate globally.  Sometimes this requires setting up in foreign countries that have different ways of treating the business and how it operates.  For example, the business practices you use in the United States may be very different than the practices you use in South Korea.  These differences may be driven by different perspectives of the market, the fluxation in local currency, differences in governmental regulations and involvement, differences in taxation, different means of transportation, etc.
All these factors play a role in the operation, and definition, of a business.  The module this week offers a broad look into some of the important fundamental issues and concepts behind any business.  There are layers to any business that must be identified and considered, but internally and externally, to get a better idea of issues facing that business.
Think back over the material you read in the module and viewed in the PowerPoint slides for the week to help you answer the following reflection question.
QUESTION: Comparing Free Markets to other competitive markets, explain what you feel, in your opinion, is an important factor that has the greatest impact on a market.  Give examples, if you can, to support your position. 
Remember, you must provide at least one paragraph (more than 5 sentences) for your post and comment on two other posts from fellow classmates (more than 3 sentences each) for full participation credit.  As you comment on other threads, consider your views, what you learned from the module, provide suggestions, and/or offer support from your perspective.  Saying “I agree” or “I disagree” is not a discussion response.  State why you agree or disagree and include your reasons..  

MAR3128CBE Section 01CBE Foundations of Digital Marketing (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Costa’s Customs Digital Impact Presentation
Deliverable 1 – Costa’s Customs Digital Impact Presentation
Assignment Content
Competency
Evaluate the role digital marketing plays in overall marketing strategy.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.
Costa’s Customs’ Company Profile Instructions
You realize that Costa’s Customs’ current strategy of ignoring digital marketing is a huge disadvantage in today’s business environment and set your sights on convincing management to shift their marketing budget towards digital channels. Your first meeting with the higher ups is coming up, and you feel that this would be the perfect opportunity to give a presentation making the case for a strategy shift to digital marketing channels.
The presentation should contain a detailed notes section for Costa’s Customs’ management, tailor your choices to Costa’s Customs’ needs/situation, and complete the following below:
Detail potential benefits of digital marketing and why it’s a good fit for Costa’s Customs’ brand.
Support your opinion with observations from the company profile.
Two slides minimum.
Select two digital marketing channels that you think best fit the case company and detail their potential impact.
Provide an overview of the strengths and weaknesses of each channel choice.
Support each channel choice with observations from the company profile.
Two slides minimum.
Provide initial thoughts on possible ways to implement content marketing within each of your two chosen channels.
Address how Costa’s Customs could use each channel to implement content marketing.
Highlight how content marketing could be used to connect the two channels to each other.
Two slides minimum.
Select a digital communication model that you think best fits Costa’s Customs’ needs and your channel choices.
Provide an overview of the strengths and weaknesses of this model and explain how it fits with both channel choices.
One slide minimum.
Submission

MAR3128CBE Section 01CBE Foundations of Digital Marketing (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Costa’s Customs Digital Impact Presentation
Deliverable 1 – Costa’s Customs Digital Impact Presentation
Assignment Content
Competency
Evaluate the role digital marketing plays in overall marketing strategy.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.
Costa’s Customs’ Company Profile
Instructions
You realize that Costa’s Customs’ current strategy of ignoring digital marketing is a huge disadvantage in today’s business environment and set your sights on convincing management to shift their marketing budget towards digital channels. Your first meeting with the higher ups is coming up, and you feel that this would be the perfect opportunity to give a presentation making the case for a strategy shift to digital marketing channels.
The presentation should contain a detailed notes section for Costa’s Customs’ management, tailor your choices to Costa’s Customs’ needs/situation, and complete the following below:

Detail potential benefits of digital marketing and why it’s a good fit for Costa’s Customs’ brand.
Support your opinion with observations from the company profile.
Two slides minimum.
Select two digital marketing channels that you think best fit the case company and detail their potential impact.
Provide an overview of the strengths and weaknesses of each channel choice.
Support each channel choice with observations from the company profile.
Two slides minimum.
Provide initial thoughts on possible ways to implement content marketing within each of your two chosen channels.
Address how Costa’s Customs could use each channel to implement content marketing.
Highlight how content marketing could be used to connect the two channels to each other.
Two slides minimum.
Select a digital communication model that you think best fits Costa’s Customs’ needs and your channel choices.
Provide an overview of the strengths and weaknesses of this model and explain how it fits with both channel choices.
One slide minimum.

Submission

 
This module focused on three important concepts that are not generally discussed much in business but play important roles for both the organization and the community.  Corporate Social Responsibility, Diversity, and Ethics are seldom recognized as part of a business, but offer important elements internally and externally.  Businesses are important to the economy in a number of ways. They obviously provide jobs which allows families to afford what their households need. They also inject the local economy with revenue for goods and services they provide. This may also impact the national and global economy in similar ways. But some businesses also recognize a larger responsibility to the community(ities) they operate from and/or segments of these areas that can benefit from their support.
Now more than ever businesses are competing globally  in some fashion in a more multinational, multiethnic, and multicultural environment than ever before. Listening to voices representing these groups has become an important part of business.  Including a diverse universe of thought is critical to the survival of business today.  Utilizing the ideas, experiences, and insights into a global market helps business to appeal to a broader customer base and employ a more diverse workforce, while offering a roadmap to a more secure future.
The workforce is changing to include similar dynamics involved in diversity.  As always, everyone has expectations that they are free to contribute to the best of their ability and that they will be rewarded, evaluated, and promoted equally and fairly.  They want to know that everyone has a fair shot at growing in the business and policies are in place that clearly express the importance ethics plays in selection, evaluation, promotion, compensation, and supply chain management as a part of business operation.  Policies should also encourage ethical behavior and punish unethical behavior and leaders should exhibit behavior consistent with these practices.
Think back over the material you read in the module and viewed in the PowerPoint slides for the week to help you answer the following reflection question.
QUESTION: Select one of the concepts discussed in the module and share what you learned that you were unfamiliar with before and how it has informed your thinking on the subject.  If you are inclined, find an example of a business that supports your point and share how they do it.
Remember, you must provide at least one paragraph (more than 5 sentences) for your post and comment on two other posts from fellow classmates (more than 3 sentences each) for full participation credit.  As you comment on other threads, consider your views, what you learned from the module, provide suggestions, and/or offer support from your perspective.  Saying “I agree” or “I disagree” is not a discussion response.  State why you agree or disagree and include your reasons..  

GEB3422CBE Section 01CBE Business Project Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 3 – Kingston-Bryce Risk Mitigation Plan
Deliverable 3 – Kingston-Bryce Risk Mitigation Plan
Assignment Content
Competency
Classify the components of project planning.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
In your role as a Project Manager for Kingston-Bryce Limited you have been assigned to create a risk mitigation plan. Risk mitigation is a key component of project planning because you are trying to look at all of the alternatives while planning everything for a project. The Board of Directors for Kingston-Bryce Limited (KBL) is eager to move forward with the acquisition of their competitor. The acquisition of the competitor will enable KBL to expand operations and triple their workforce and will take 18 months to complete with a projected cost of $5 million. The project could be at risk because there have been rumors that another buyer has entered a bid to buy KBL’s competitor. In order for this acquisition to be successful, you will need to use your project management skills to ensure success and that the project stays on budget and time.
Instructions
Your task is to create a risk mitigation plan in Microsoft Word to ensure that KBL has documentation to complete the acquisition. Detail the risks the project may be subjected to and what actions will be taken to minimize the impact of these risks on your project. You will need to create a list of risks that could potentially happen in the project. Be creative!
Think about examples such as cost, contractual, financial, political, or technical risks that might occur when launching a project. A key point to remember is that risks are broken down into the following broad categories, which should be included in your plan:
Risk avoidance
Risk sharing
Risk reduction
Risk transfer
Resources
Business Writing
Grammar Checking – How do I create a Grammarly account?
Submission