Category: Marketing homework help

 
The purpose of this assignment is to begin drafting an internal business proposal that outlines how you will implement the solution to the problem you have identified in your organization.
There are several parts to this assignment, and each part has been explained and briefly outlined in the “Business Proposal Project Summary” resource. This document should be used as a guide to assist you with constructing key elements of the proposal. Word count guidelines are provided for each section of the business proposal. For this assignment, you will complete the Purpose Statement, Problem Statement, Data and Research Findings, Proposed Solution, Stakeholder Analysis and Benefits, and Implementation Methods sections of the business proposal. Utilize content that was generated in the Topic 1-4 assignments, as well as implementing instructor feedback, to complete the sections as noted below. Evidence of revision from instructor feedback will be assessed on the final business proposal.
Purpose Statement (100-250 words) provides clear statement of why the business proposal is being made.
Problem Statement (revised as needed from Topic 1 assignment feedback) including specific data (statistics and numbers) related to how the problem impacts the business. This part of the proposal should include the graph/chart/data you collected in Part 1 of the Topic 2 assignment.
Data and Research Findings (250-500 words) should include a summary of what you learned from conducting research related to what has already been done to address the organizational problem. This part of the proposal should include the graph/chart/data you collected in Part 2 of the Topic 2 assignment.
Proposed Solution (250-500 words) should include a summary of the top three problem solutions you considered to address the problem. In addition to including the graph/chart/data you collected in Part 3 of the Topic 2 assignment, this section should provide a succinct discussion of the pros and cons of implementing each of the top three solutions being considered to address the problem.
Stakeholder Analysis and Benefits (500 words, revised as needed from Topic 3 assignment feedback).
Implementation Methods (250-500 words) summarize specific strategies that will used to implement the problem solution, including time and costs associated with implementation.
It is important to include specific data throughout the business proposal. Include statistics that support the problem statement that can be used to establish and track goals; relate to specifics of implementation, timing, and cost; and illustrate stakeholder benefits. The proposal is an internal document that will be read by stakeholders within the organization where the problem exists, so keep this in mind and focus on this audience as you write. Within the Word document, include subsection titles to organize content according to the categories listed above to provide easy reference points for the reader.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

 This week your topic is the Future of Public Health Preparedness and Emergency Response, and for your discussion forum there are four questions I would like for you to address:
1. Reflect on all the topics we have covered this term, and share what YOU think the future looks like.
2. We are thinking of some ideas for potential new courses – what do you think about healthcare informatics? Or some other idea sparked by topics this week (or other healthcare classes)?
3. Share your thoughts about using the AI to complete your midterm question. Several students said they would like to hear how the experience went for other classmates.
4. Identify at least one unexpected lesson learned this term.

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 2 – Sales Plan
Deliverable 2 – Sales Plan
Assignment Content
Competency
Differentiate between B2B and B2C sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You previously worked in B2C sales, but you have made the transition into B2B sales by recently accepting an entry-level B2B dental sales position in which you will sell dental chairs to dentists and orthodontists. There are different price points based on the different features. Basic chairs feature comfort and long-lasting durability with manual back, leg, seat, and height adjustments. The mid-range chairs also offer comfort and durability, but instead of manual adjustments they are electric, and all mid-range chairs have a built-in massage feature to help make patients more comfortable and relaxed. The high-end chairs have all these features, but the leather is a much higher quality, there is a wider variety of colors and features, there are multiple massage options plus a remote that allows patients to control their massage and heating/cooling options, and these chairs are more ergonomically designed to help prevent back pain for the dentist while working on the patients. You are expected to meet with 20 dentists and orthodontists each week to convince them to purchase your dental chairs.
Instructions
Before you start meeting with dentists and orthodontists, your supervisor has asked you to create a sales plan that she can review. In a Microsoft Word document, write your sales plan and include the following.

The differences between B2B sales and B2C sales
Three sales goals using the SMART formatting (specific, measurable, achievable, relevant, and time-based)
Your personal SWOT analysis
Your buyer analysis
Your action plan, including how you will reach each of your goals (i.e., your to-do list), who you will be targeting and how, and your lead generation plans
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
https://guides.rasmussen.edu/business/consumerdemographics
Need assistance with research? Ask a Librarian! 
APA Guide
What is a SWOT Analysis?
Grammarly is available to assist you with proofreading your work.

Submission

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Sales Strategies Presentation
Deliverable 1 – Sales Strategies Presentation
Assignment Content
Competency
Evaluate common sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
As the Regional Sales Director for a national bank, you are creating a new training program that will be used at each branch to increase the sales of financial products to customers, including checking and savings accounts, loans, certificates of deposits, and other financial investments.
Instructions
Create an 8-10 slide PowerPoint presentation for new and existing branch employees that addresses the following.

Describe whether employees should use consultative selling or transactional selling; explain your rationale.
Explain how employees can build long-term relationships with bank customers that help lead to sales.
Discuss the importance of ethics in sales. Research the Wells Fargo Fake Account Scandal and the $3 billion fine they had to pay in 2020.
Use only key words or phrases on the slides, along with pictures and graphics, to make your presentation visually appealing as well as professional looking.
Include at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
Include a reference slide, with at least 3 references, that follows APA guidelines.
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
Encyclopedia Britannica Image Quest (images)
Need assistance with research? Ask a Librarian! 
APA Guide
Click on the PowerPoint tab in the Business Writing Guide for support with developing PowerPoint presentations.

Submission

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 2 – Sales Plan
Deliverable 2 – Sales Plan
Assignment Content
Competency
Differentiate between B2B and B2C sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You previously worked in B2C sales, but you have made the transition into B2B sales by recently accepting an entry-level B2B dental sales position in which you will sell dental chairs to dentists and orthodontists. There are different price points based on the different features. Basic chairs feature comfort and long-lasting durability with manual back, leg, seat, and height adjustments. The mid-range chairs also offer comfort and durability, but instead of manual adjustments they are electric, and all mid-range chairs have a built-in massage feature to help make patients more comfortable and relaxed. The high-end chairs have all these features, but the leather is a much higher quality, there is a wider variety of colors and features, there are multiple massage options plus a remote that allows patients to control their massage and heating/cooling options, and these chairs are more ergonomically designed to help prevent back pain for the dentist while working on the patients. You are expected to meet with 20 dentists and orthodontists each week to convince them to purchase your dental chairs.
Instructions
Before you start meeting with dentists and orthodontists, your supervisor has asked you to create a sales plan that she can review. In a Microsoft Word document, write your sales plan and include the following.
The differences between B2B sales and B2C sales
Three sales goals using the SMART formatting (specific, measurable, achievable, relevant, and time-based)
Your personal SWOT analysis
Your buyer analysis
Your action plan, including how you will reach each of your goals (i.e., your to-do list), who you will be targeting and how, and your lead generation plans
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
https://guides.rasmussen.edu/business/consumerdemographics
Need assistance with research? Ask a Librarian! 
APA Guide
What is a SWOT Analysis?
Grammarly is available to assist you with proofreading your work.
Submission

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Sales Strategies Presentation
Deliverable 1 – Sales Strategies Presentation
Assignment Content
Competency
Evaluate common sales strategies.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
As the Regional Sales Director for a national bank, you are creating a new training program that will be used at each branch to increase the sales of financial products to customers, including checking and savings accounts, loans, certificates of deposits, and other financial investments.
Instructions
Create an 8-10 slide PowerPoint presentation for new and existing branch employees that addresses the following.
Describe whether employees should use consultative selling or transactional selling; explain your rationale.
Explain how employees can build long-term relationships with bank customers that help lead to sales.
Discuss the importance of ethics in sales. Research the Wells Fargo Fake Account Scandal and the $3 billion fine they had to pay in 2020.
Use only key words or phrases on the slides, along with pictures and graphics, to make your presentation visually appealing as well as professional looking.
Include at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
Include a reference slide, with at least 3 references, that follows APA guidelines.
NOTE – Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
Resources
Library Databases:
Gale Virtual Reference (topic overviews & definitions)
Business Source Complete via EBSCO (articles)
Business via ProQuest (articles)
Encyclopedia Britannica Image Quest (images)
Need assistance with research? Ask a Librarian! 
APA Guide
Click on the PowerPoint tab in the Business Writing Guide for support with developing PowerPoint presentations.
Submission

This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.
Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

 
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This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.
Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.
Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.
Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.
Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

 
Experience ultimate comfort and luxury with Tani USA coupon code, which offers underwear and loungewear made from innovative fabrics for ultimate comfort. Their products prioritize both fashion and quality, ensuring you feel luxurious every day. With Reecoupons’ specific coupon codes, you can revel in those premium necessities without overspending, making it less complicated to enhance your clothing wardrobe affordably. Don’t miss out on a chance to elevate your wardrobe with the best essentials.