Category: Marketing homework help

OVERVIEW
Consumer Behavior (CB) is the “psychology” of marketing. One definition of a Consumer
Behavior is the study of individuals, groups, or organizations and the processes they use to
select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and
the impacts that these processes have on the consumer and society. Studying consumer behavior
is important because marketers need to understand what influences are associated with
consumers’ buying decisions.
INSTRUCTIONS
This Promotions Project: Consumer Behavior and Competitive Insights Assignment
is all about developing a better understanding of CB theory as it helps marketers decide how to
present their products in a way that generates maximum impact with customers and consumers.
In addition, a better understanding of CB theory helps marketers reach and engage consumers
and ultimately convert them into customers.
Research Questions for the Promotions Project: Consumer Behavior and Competitive
Insights Assignment: Instructions for the assignment will be uploaded.

This is a graded assignment – 20 points based on your response to the following questions. It should be a couple of good paragraphs (complete sentences; approx. 180-250 words). You are welcome to reply to others’ posts, but that is not part of the grade (may help with borderline grades, though).
Select a company you have seen in the news or advertisements lately (or maybe one you work for). For that company, answer the following:
(1) What does the company sell, and who is their primary target market?
(2) How has the company been affected by the coronavirus pandemic (good and/or bad)?
(3) How has the company responded during the pandemic (e.g., advertising, changes in how they do business, or other responses), and how will that response affect the company (good or bad) post-pandemic?

 
Marketing Analysis for a company. The attached assignment gives you a choice of 2 companies (Mattel or lululemon), instructions for how to research and write the paper, and an outline to follow. There are also resources in Modules (Help Documents & Links) for learning about APA format, plagiarism, and how to cite sources. This is an individual paper, and it is due August 8. It is not a paper you can do last-minute, so I suggest picking one of the companies now and starting to look for articles and other information that can help you start working on it.
The paper will be submitted through TurnItIn, which will check for plagiarism. Make sure you do your own work and cite sources correctly.

  
  
Identify costs associated with each of the following elements of the plan:
  
Feature
Cost
 
Product manufacture
 
Marketing research
 
Competitive intelligence
 
Packaging
 
Intermediaries
 
Distribution network
 
Online promotion
 
Offline promotion
 
Promotional tools design
 
Promotional tools production
 
Media costs
 
Sales force   compensation
 
Domain name registration
 
ISP contract
 
Web site development—design and   content
 
Other
 
Total

 
Crypto influencer marketing company is a cutting-edge firm specializing in the promotion and branding of cryptocurrency projects. Influencer Marketing for cryptocurrency has become a powerful tool in the digital landscape. As cryptocurrencies continue to gain traction, brands and businesses are leveraging the influence of prominent individuals to reach their target audience effectively. Influencers with expertise in cryptocurrencies and blockchain technology are sought after to endorse, promote, and educate their followers about various crypto projects and services. These influencers, with their massive social media following and credibility, have the ability to shape public opinion and drive adoption of cryptocurrencies. Through sponsored content, collaborations, and endorsements, influencer marketing creates awareness, builds trust, and ultimately boosts the visibility and credibility of cryptocurrency projects in the highly competitive market.

   Smart Home Assistant: A voice-controlled device that integrates with various home automation systems, allowing users to control their lights, temperature, security, and other smart devices using voice commands. 
Instructions:
Each group will develop a prototype of the chosen product or service. This can be a sketch, picture, wireframe, storyboard, paper mockup, physical model, etc.
Use the prototype to demonstrate the function and value of the team’s product or service and obtain real-world feedback.

P
1. Basic principles of market research  • Product and branding concepts  • Developing and managing products  (3 pages cover these topics) 
2. Basic principles of pricing  • Principles of pricing strategies  • Principles of distribution management  
 (3pages cover these topics )
 3. Impact of emerging trends on retailing.  • Changes in Direct Marketing  • Integrated Marketing Communications   (3pages cover these topics) 
4. Factors that favor personal selling.  • Types of sales promotions  ( 3pages cover these topics) 

in 200-250 words with references please answer the following:
Select two licensing segments that interest you (e.g., Olympic licensing and collegiate licensing). Compare and contrast three to five unique elements of each segment from a sports licensing business point of view,  discussing both differences and perhaps similarities that are shared.  Make sure you specifically comment on why these unique elements may be  important if you were trying to conduct licensing development activities  within the segment.

Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.
Include the sections below in your marketing plan.
Introduction: Include a brief introduction of the company.
Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors.
Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy?
Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
Your submission must be in assignment format and use subheadings. You need to include a minimum of five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages in length, not counting the title page and references page. APA format is required.

 
Week 3 Discussion Forum
As it relates to chapters 5:
Please read the mini case on page 156, what advice do you have for Mr. Road?