Category: Marketing homework help

Identify an emerging technology discussed in the course. What are some of the ethical, social, cultural and/or political issues that are relevant to understanding its design, implementation and/or adoption?

In this week’s discussion post, you will respond to the following questions:
What is Marketing? How does it influence our daily lives, businesses, and society?
As a Christian, discuss your responsibilities as a Marketer. How should your values guide your ethical decision-making process in this field?
Share examples in which a company successfully marketed to you.  Why did the marketing work on you? 
Use at least 2 references to support your writing. (Your textbook can be one of your references). 

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Your initial discussion post (250-300 words) is due by Thursday night at 11:59 PM, with two response posts (100-150 words) to classmates’ posts due by Sunday at 11:59 PM. 

Identify an emerging technology discussed in the course. What are some of the ethical, social, cultural and/or political issues that are relevant to understanding its design, implementation and/or adoption?

  
Note how the PepsiCo mission statement answers the question “What business are we in and where are we going?” In addition, it focuses on the market(s) rather than the good or service it sells.
Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
Your task is to explain how your new product aligns with the company mission statement for the organization you chose.
  
Identify and analyze the organizational mission statement for the company for which you are writing a new product marketing plan.
  
Does the company’s mission statement focus on the market or markets that your new product/service is attempting to serve?
  
Is it broad enough to adequately describe the company’s focus and core values? Is it too broad? Does it encompass minute details?
  
Discuss the industry/market in which your company is doing business, who your target market is, and what the company’s long-term objectives are. Include data and research to support your analysis.
  
Submission:
2-pages Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and APA formatting. At least two scholarly resources.

Identify an emerging technology discussed in the course. What are some of the ethical, social, cultural and/or political issues that are relevant to understanding its design, implementation and/or adoption?

  
Define the characteristics of a vulnerable consumer. Considering ethics, should there be greater government regulation with respect to selling to vulnerable consumers? Within the context of a Christian worldview, why should businesses consider the methods of marketing to vulnerable consumers? 

  
In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C). What are the two primary differences in these environments? Provide an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which Amazon is participating?

 
Assignment Details
It is important for marketing professionals to understand the international conditions for entering a new market because it can help the company to expand globally and gain a competitive advantage.
You are a consultant to a U.S. food products company who is looking to sell its new plant-based “meat substitute” internationally in a country where vegetarian lifestyle is popular. There are several modes of entry that the company can follow to sell internationally, but it does not know which option to pursue.
Watch the following video to learn about modes of entry:
Methods of Entering International Markets
You are to convince your client that they should sell the product in an international market by providing rationale for doing business in a foreign country.
Download this assignment template. Then, in a 3–5-page paper, respond to the following:
What are the benefits of exporting and licensing products?
What is the benefit of a foreign direct investment?
What steps might you take to help your client understand the differences between exporting and licensing products and in making a foreign direct investment?
What recommendation would you provide your client based on your rationale?

 
For this Discussion Board, please complete the following:
International trade and globalization are normal aspects of daily life. Most items that people purchase, wear, or eat are grown, assembled, or developed in a foreign country.
People communicate on electronic devices comprised of raw materials from international locations while wearing clothes that were made in Indonesia, China, or the Philippines. People drink lattes made with Colombian coffee beans, and may drive a Japanese or European car.
Using your own shopping experiences, discuss the following with your classmates:
During travel, or even shopping trips, what other international products beyond those discussed above have you come across?
What could the marketing teams from these companies do to make the item(s) more appealing to a consumer?

 
Use the company and topic approved from Milestone 1 for this assignment. Milestone 2 begins the development of the PowerPoint Digital Strategy presentation.  This section should consist of approximately 5-7 slides and cover the following material:
Analysis of the problem: Brief summary of what the problem is and why it has occurred.  What the overall business problem is that the company needs to build a digital marketing strategy to solve or improve that problem
Target Market: Overview of the target market or markets.  What comprises this customer segment? What are their demographics? What other characteristics of the customer segment is considered?  Why is this the target market needs to be mentioned.  What type of online community does this target market belong to and why?
Digital Marketing Tools: Provide a brief overview of what digital marketing tools and techniques would be the focus of this strategy.  Between social media, website marketing, SEO, email marketing etc, briefly identify what the types of methods will be used and a brief statement why each one makes the most sense to use in this strategy for the target market?
Each slide should have minimum 4-5 speaker notes at the bottom. References and sources should be properly cited where needed. 
Any PowerPoint template and font type is fine. The slides however need to be executive presentation format. The final presentation is due in week 9. This project is iterative in the sense that I expect your work to apply and make changes based on any feedback I have provided in previous milestone assignments.