Category: Marketing homework help

 
Share a couple of sentences on each of the four Ps (product, price, place, promotion) and how they connect to your project. 
Post an initial response of 300 words 

One marketing experiment discovers that people tend to eat more ice cream if it is labeled “Low Fat.” Do you have any experiences of feeling less guilty about consuming more because of a label (low-fat, meatless, organic, etc.)? (5-8 sentences)
Answer 2 classmate replies without using the words “I agree”: (3-5 sentences)
Classmate 1: I do have experiences of feeling less guilty about consuming more because of a label. For example, when a label reads “made with real fruit”, “no artificial flavors”, “excellent source of vitamins or minerals”, “immune support”, or “heart healthy”, I definitely feel less conscious of the amount of food or drink I consume. When a food does not have these labels, I tend to be more aware of the amount I consume. I generally eat healthy foods, so I would not say all of my purchasing decisions are made based on those labels, but there are often times the thought in my head that something I am eating needs to be in more moderation than other foods I eat with “healthier” labels. I see how this would lead to purchasing foods with healthier labels more often than foods without those labels because I probably go through them quicker. Overall, I don’t think the labels determine whether I eat the entire tub of ice cream or not, since I mostly try to eat things in moderation regardless of the label.
classmate 2: It does not surprise me that people find themselves eating more of a food when it is labeled as low-fat. “Guilt-free” is a popular term that is used within the health and fitness community online. People who are conscious about their diets can feel guilty about having a food that is deemed “unhealthy”. I have seen food be labeled as “good’ or “bad” but an article from the British Heart Foundation explains why that stigma can be problematic. The article called “Why there’s no such thing as ‘good’ or ‘bad’ foods” explains how some people approach eating habits with the idea that particular meals are “good” or “bad.” This applies to basic notions of healthy eating as well as the frequent connections between nutrition and weight loss.The problem is that this mindset doesn’t work and isn’t always accurate. You already know how difficult it may be to give up a favorite meal.  So something that is forbidden will probably make you want to eat it even more. It is important to remember that foods are neither good or bad and =everything can be enjoyed in moderation.
I have had experiences in the past of feeling less guilty when consuming a food that was low calorie, low, sugar, or labeled as “good”. I always try to remember to enjoy things in moderation and be mindful of calories when consuming my favorite foods. It does not hurt to choose something tat is low calorie over an alternative, but if you eat more of that food, it defeats the point.
Works cited
Why there’s no such thing as “good” or “bad” foods. (n.d.). Why There’s No Such Thing as “good” or “bad” Foods – BHF. https://www.bhf.org.uk/informationsupport/heart-matters-magazine/nutrition/good-foods-bad-foods

 
Students will identify, select, and justify the selection of a mix of traditional media and digital marketing channels that could be used to deliver messages effectively to the target market for products or services of their chosen company. Visit the Nielsen Company website (https://www.nielsen.com/us/en/insights/) and consider reviewing the rating academy to gain a better understanding of how the effectiveness of a marketing medium is measured: https://ratingsacademy.nielsen.com
The teams are required to write and submit a 1-2 page paper with a minimum of 3-4 references

Attached is the Company info for the project – Gale’s Green Barn 

 
Write a 1-2 page Memo answering the following questions:
Is the strong intrusion value of television an advantage? Why or why not?
What is reach? Give examples of reach in various advertising media?
Identify and describe the elements of an effective email campaign in marketing.
What are the most commonly used digital marketing strategies?
Describe and differentiate between geo-targeting and geo-fencing advertising.
Needed by Friday 9/22 – 

 
To complete this assignment:

Download the Week 4 Assignment: Positioning Statement and Motto Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week4_Assignment.
Select one of the following brands:

Aston Martin.

Vision: To be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.

Jenny Craig.

Vision: Jenny Craig is passionate about improving others’ lives and making weight loss easier with great-tasting food, unparalleled support, and the latest science-backed strategies.
Mission: Help their clients learn how to lose weight and keep it off, so they can live life to the Max!

Evenflo Baby.

Mission: Have families trust their brand products more than ever for leading-edge safety, smart innovation, everyday convenience, and lasting comfort.
Vision: We look forward to serving and delighting new generations of babies, kids, parents, and caregivers.

Fanatics Sports Gear.

Mission: Amplify pride and create connections for all fans by changing the way fans purchase their favorite team apparel, jerseys, headwear, and hard goods through an innovative, tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy.

Use the information listed, as well as your own research and original analysis, to assess the brand.
At the end of the template, you will present a new or better positioning statement and motto for the selected brand.
Submit the completed template by clicking the title to this assignment.
Formatting Requirements
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course outcome associated with this assignment is:

Develop a positioning statement and motto for a brand.

 
Review the SWOT Analysis you completed in Week 3. Focus on the bigger picture that addresses your organization’s overall strategy in terms of the strengths and opportunities you identified. 
Prepare a 500- to 700-word Strategic Systems Thinking Strategy Proposal that identifies 3 key organization strengths and the role they play in identifying and building upon 3 key opportunities that fit your organization’s overall strategy. 
In the proposal, include: 
3 key organization strengths and the role they play in identifying and building upon 3 key opportunities that fit your organization’s overall strategy 
An analysis of the following: 
Elements of “chaos,” identified through your 5 Whys or Fishbone diagram, that can be turned into “butterfly effects” or potential large-scale strategic opportunities for your organization
Potential opportunities for projects that apply creativity in the solution of identified “chaotic” issues or problems within your organization 
Potential leverage points that will help your organization build on a strength(s) to take advantage of strategic opportunities 
A description of how chaos theory applies to your strategic opportunities 
A final systems thinking diagram that focuses on strategic project opportunities for your organization
Cite 3 reputable references to support your diagram and paper (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality). 
Format your references according to APA guidelines. 

in 200-250 words with references answer the following:
discuss how the NBA identifies new markets and why you believe the NBA has chosen China as an area in which to expand.

Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
Coca-Cola Classic
 
Apple iPhone
 
Nike basketball shoes
 
L’Oreal Shampoo

Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?

 
For this assignment, look at the company you began analyzing in Week 1 from the perspective of the manufacturing it does or service it provides.
First, discuss the following for your company:
Summarize the company’s product or service that you are analyzing, including a mention of whether or not the company deals only in products, only in services, or if they offer both. 
Summarize the process by which these products are made or by which these services are provided (in other words, what is the process that is being used?). Be sure to mention whether or not changes to this process are needed when new products or services are introduced by the company. 
Assess why the company does or does not outsource the manufacturing of its products or the provision of its services.
Then, complete the following tasks as part of your analysis:
Diagram the process that is currently in use by developing a process map for how the company manufactures the product or provides the service.
Justify areas of process improvement for the company based upon the process map.
Evaluate whether the company is a make-to-order, make-to-stock, assemble-to-order, or engineer-to-order company, explaining what it is about the company that makes them the type of company that you are describing them to be.

 
This entails you going through the process of influencing policymakers. Review the Oklahoma Rehabilitation Council Advocacy Toolbox. Read the “Writing to government officials or lobbyists” and the “Raising a Concern” sample letter. Additionally, read the “Finding and using data” article.
The health topic for this will focus on Prescription Drug Misuse/Abuse.
Choose any topic that is related to the category stated above. You will advocate for change at the local level.
For this, you will be writing to “raise a concern.”
Choose three key elements from “Finding and using data” page and discuss how these elements relate to influencing policymakers (one paragraph).
Write a one-page letter that encompasses the information from the above 3 bullets (on “raise a concern”).
Note: The first page addresses bullets 1–3. The second page is a one-page letter on “raising a concern” and encompasses the information from questions 1–3 (see sample letters for guidance). Your letter must be on a topic related to the category stated above and must be directed toward the local level.
Length: 2 pages (excluding the cover page and the reference list). References must include at least on peer reviewed article.