Category: Marketing homework help

 1. Identify the competitors to CNN and organize them in terms of their intensity of competition.
2. Pick any company or brand/business on which to focus. What business is it in? Who are its direct and indirect competitors? Which in each category are the most relevant competitors?
3. Identify competitors to Ford SUVs and organize them in terms of their intensity of competition. Also organize them into strategic groups. What are the key success factors for the strategic groups?
4. Perform a competitive analysis of the wireless telecommunications industry.
Address the following eight elements:
Size, growth, profitability
Image, positioning and strategy
Objectives and commitment
Current and past strategies
Organization and culture
Cost structure
Exit barriers
Strength and weaknesses
 

This marketing plan from strategic marketing management course has very high- 92% AI plagiarism detection from Turnitin.com
Revised the content to 100% humanized. Must provide the AI Content Checker & Plagiarism report to proof it’s 100% humanized.

In this discussion topic you are asked to Explain how and why international marketing is important in a business venue (Module objective #2). You will be graded on how well your discussion demonstrates competence in this learning objective, not by how much you write. Start your own thread answering the prompt bellow and reply to as many threads by other students as you want. Please reply to at least two other student posts, to create interaction and active discussion.
Prompt:
Research shows that an important part of the value of higher education is in the networking and “social opportunities” that come from classmates and professors. Put simply, the friends and connections you make will open doors in the future. Post here your major, specialization and a bit about your current or future career. What would be your dream job? Whether your job is international or not, how could you benefit from the lessons in this course? 

Finding an article:
You can find the latest news pertaining about International Business from various media such as The NewYork Times, The Washington Post, Economist, Fortune, Business Week, and Wall Street Journal.  Of course, if you need any help in finding an article, talk to me in advance
In your recorded presentation, you will provide the following information (Due by Wednesday):
Summary of the article so that your group knows the relevant details
Brief background about the company/industry highlighted in the article (current status; future growth; trends impacting the industry etc). You will need to do some research here. 
Why you found the article interesting 
How can other companies use the information presented in the article?  
Generate 3 questions that can lead to a discussion among your group. If an article does not have enough information to generate discussion, pick another article. Do not ask questions for which the answer would be a simple yes or no. 
Please make notes on each slide so I can present without reading straight off each slide.

Human behavioral patterns and data help advance A.I. that is capable of identifying images, emotional sentiment in text, and so on. What are some marketing applications of A.I. and some pros and cons of using A.I. in marketing? (5-10 sentences)
Then reply to 2 classmates: (3-5 sentences)
Classmate 1: Some marketing applications of AI include offering customer service through online chats, creating personalized content for customers, identifying potential customers, and gathering data on customer feedback. AI is used on many websites for online chatting with customers. They can receive feedback from customers that marketers can use to determine new needs of customers. AI can also create personalized ads for customers depending on what customers are looking at online and on social media. This can draw more responsive potential customers to the company. Also, AI can use the information it gathers to identify new target market groups and collect data on those people. This information can help marketers more successfully target those people. AI collects customer feedback and turns it into information marketers can use to make necessary changes to operations, products, services, etc. Some pros of using AI in marketing include gathering detailed data and only using relevant information. It can be very time-consuming to sift through lots of customer data to find relevant information that marketers can use to their benefit. AI can gather information much more efficiently than human employees. Some cons of using AI in marketing include it being invasive of customer privacy and limiting intimacy between employees and customers directly. AI collects a lot of data and customers may feel like their privacy is being invaded by the company. It also limits the conversations that happen directly between employees and customers, which makes the customer relationship weaker. Overall, there seem to be more benefits to using AI as long as it is used for both the benefits of the company and the customer.
classmate 2: Artificial Intelligence has proven to be an extremely powerful tool, especially in the marketing world. Artificial intelligence can directly affect marketing in innumerable ways. Primarily, artificial intelligence can generate content when it comes to digital marketing. With the help of AI, an entire company can be branded with its very own logos, colors, social media posts, and much more. AI can also generate captions for posts, write public relations statements, draft email marketing templates, and optimize communication with customers. Some more pros to AI is that it is an efficient tool especially when a person is working a tough deadline. It can generate unique thoughts and ideas to allow a marketer to move forward in their work. AI is also great with data analysis meaning that it may be able to sift through customer data and simplify it to what is needed for a certain task. AI on a general level is also pretty accessible and cost-effective depending on what work is needed. However, there are definitely some cons to using AI for marketing purposes. Primarily, the generated content may become repetitive, or less and less creative as time goes on. Moreover, by connecting customers with AI chatbots, or phone call operators, people may feel more disconnected from human interaction which is sometimes needed in business. Additionally, there are many privacy and data concerns that come with using AI, so many businesses may need to implement AI at their own discretion. 

Now that you have laid the foundation for your new business venture and completed the beginnings of your business plan, it is time to complete a vision, mission, and venture concept for your new business venture. 
Using the textbook and other resources, develop a well-structured vision and mission statement. This statement of vision and mission should depict the direction and ultimate goals that the venture will follow. 
Once you have completed your vision and mission statements, in the same document, develop your positioning statement. 
Provide specific details pertaining to the strategy for positioning and branding your new business venture so you can go-to-market. This involves investigating, developing, and articulating your positioning on functional, emotional, and social dimensions that will provide a competitive advantage over the competition. 
Finally, develop a positioning statement for your solution(s) and venture. 
The statement should include how you intend to bring your product/service to life with a powerful, unique, and distinctive brand. 
Use the resources that have been provided to you, including your textbook, and feel free to search the web for other resources and examples as you build this part of your business plan. Cite three (3) peer-reviewed articles not including your textbook. Make sure to properly identify, cite, and reference these resources within your submission.
When you submit this part of the assignment, consider how the other components of your business plan may have changed or may have been affected by these new components. Are there any adjustments to be made? 

In this assignment, you will develop a personality branding strategy for a celebrity of your choice (real or imagined, dead or alive) to promote a product or service.

 
Assignment
Choose a company from the list below and do a SWOT analysis. Be sure to broadly consider the
company’s own strengths and weaknesses. Opportunities and threats will pertain to the factors
impacting the company from the external environment; consider things like legal, technological,
competitive, environmental, social, economic, political.
Critically analyze all 4 of the SWOT areas. You will need to work to provide 3 bullet points per
section, so be sure to critically analyze the company/brand and select only the most relevant content
for each of the 4 SWOT sections. Be sure that you explain the implication of each point you analyze
to show how it is relevant to the company/brand you have selected.
A few notes:
– Please add your sources to the bottom of the SWOT in a footnote.
– Please keep this to one page- SWOT’s are always 1 page.
– Acceptable sources include company website, company 10-K & annual report, business
press, trade articles, market research reports, analyst reports, scholarly articles.
– Please consider formatting, spelling, grammar in addition to your content
– DO NOT copy or use existing SWOT analyses sourced from the web- I want this to be your
own analysis of the company and its position
List of Companies:
• P&G
• Estee Lauder Companies
• Apple
• Disney
1 PAGE

  Course Project Phase II         
Due  Saturday by 11:59pm  
Project Recap: Business-Related Research Proposal
This is the concluding project for this Graduate Business Analytics  and Research Methods course. It offers students the opportunity to show  mastery of all key elements of Research Design, Research Methods,  Analytics, and mastery of designing and executing a business-related  research proposal. The big picture is for students to assume the  position of a research analyst for a corporation or being an independent  research analyst, tasked to understand a corporate problem and offer  solution(s) via a professionally conducted proposal that would mitigate  or alleviate the problem or issue. Three phases fulfill this project:  weeks 3, 5, and 7 (Phase III is a combination of all phases to make a  full document). Therefore phase content scoring less than 75 percent  will result in a redo of some parts of the phase or complete phase.
For Phase II:
Do not combine with Phase I content. Address the below:
Introduction to your paper… Since the first paragraph  or section of a document is assumed to be the introduction of the paper,  the word ‘Introduction’ is not needed. Do not begin a paper with the  word ‘Introduction’ as a heading (APA, 2020, p. 47). The paper’s title  should be the first heading above the first body paragraph of your paper  and must be bolded – Check Sample Student paper (APA, 2020, pp. 61-67)
The Scope of the Study (full details – chapter 1-4,  & 19)… In the situation of a project report on some business, or  industry, the scope of the study covers the upper and lower limits of  the area you have studied. The scope covers what, how, when, and where  the study was done or will be done. What data were/will be taken as  inputs, what criteria were used/to be used for comparing the data, what  was/will be the outcome of the comparison, etc. a) The details of the  scope depends upon the area you have selected, the bigger the industry  the more details are in the scope. b) This scope of the study will be  the basis for the business decision.
Literature Review (Comprehensive – chapter 5)… A  literature review is a comprehensive summary of previous research on a  topic (the problem already discussed). The literature review surveys  scholarly articles, books, and other sources relevant to a particular  area of research. The review should enumerate, describe, summarize,  objectively evaluate, and clarify this previous research/problem.
Theoretical Framework (well detailed – chapter 6)… The  theoretical framework in a study is based on an existing theory or  theories (e.g., a theory of motivation). Theories are formulated to  explain, predict, and understand phenomena and, in many cases, to  challenge and extend existing knowledge within the limits of critical  bounding assumptions. The theoretical framework is the structure that  can hold or support a theory of a research study. The theoretical  framework introduces and describes the theory that explains why the  research problem under study exists. Do not develop your own conceptual  framework from an existing theory because it will take you a long time  to complete the project.
Research Design (be very specific – chapters 7-17)…  Research design is a plan to answer your research question(s). The  design of a study defines the study type (descriptive, correlation,  semi-experimental, experimental, review, meta-analytic) and sub-type  (e.g., descriptive-longitudinal case study), research problem,  hypotheses, independent and dependent variables, experimental design,  and, if applicable, data collection methods.
Summary for Phase II and projection of Phase III
The paper must have a minimum of 5 references and in APA format.

Please take the time to read and re-read these instructions for your final project. There are 20 points in the grading rubric for following instructions. There are another 20 points spelling, grammar, and for having at least three references, citing all of your references and having references for all of your citations and APA formatting. Please reach out to me with questions. 
It is a minimum of 7-8 pages including a separate Title page and a separate Reference page. There is no maximum number of pages.
Pick a good or a service that you are interested in and prepare a report on the Marketing Mix actually used for that product. You are required to choose a product by brand name. You may choose a well-known name like Tommy Hilfiger, Nike, and Coke or a lesser-known brand such as Louisville Slugger, Peavey, or Furby. It can be a familiar product such as a soft drink, automobile, backpack, a piece of sports equipment or a computer; or one that is of special interest to you that is less familiar to most of us such as deer stands, paint ball equipment, or a musical group. The choice is yours but my one criterion is just to ensure that there is enough marketing information readily available on the good or service.  Discuss this product/service/brand/product line in a single report describing Product, Place, Promotion, and Price.  There should be at least one page for each of the 4P’s.
                                                           Product
     This section is the heart of the marketing mix and should describe the product offering and product strategy. The product includes not only the physical unit but also its product depth and breadth of the line/service, package, warranty, after-sale service, brand name, company image, value and many other factors like the products life cycle stage. 
                                                            Place
     This section should describe the Place associated with your product. Place is concerned with making products available when and where customers want them.  A part of place is physical distribution, which involves all the business activities concerned with storing and logistical transporting of the finished products distribution channel and channel management. The goal is to make sure that the products arrive in usable conditions at designated places where they are needed. 
                                                         Promotion
     This section should describe the Promotion associated with your product. Promotion includes advertising, public relations, sales promotion and personal selling tactics that create attention, interest, desire and action. Promotion’s role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading and reminding them of the benefits of an organization or product. 
                                                           Price
     This section should describe the Pricing strategies associated with your product. Price is what a buyer must give up to obtain a product.  The “value” they see associated with it versus competition which fosters lower pricing. What pricing strategy is used also relates to distribution availability (supply and demand).  It is often the most flexible of the four mix elements- the quickest element to change. It is an important competitive weapon and is very important to the organization because price multiplied by the number of units sold equals total revenue for the firm. 
PAPER FORMAT- USE APA Style
The following must be used for your paper:
Title (separate page following APA format)
Introduction
Product
Place
Promotion
Price
Conclusion
References (separate page following APA format)
There must be at least one paragraph after each main, level one, heading.
Subheadings or Level Two and Level Three
To help you organize your paper, you should also use subheadings along with main headings.  You do have to use the exact Level 1 headings above, but you do not have to use these exact Level two and three headings. You can choose the ones that fit your chosen product or service. Remember, you must have a paragraph under each heading or subheading. Here is the way to format APA headings using level one headings and level two, and three subheadings:
Level one Heading: Centered, Boldface, Title Case Heading
Text starts a new paragraph.
Level two: Heading: Flush Left, Boldface, Title Case Heading
 Text starts a new paragraph
Level three Heading: Flush Left, Boldface Italics, Title Case Heading
Text starts a new paragraph
An example of this formatting is: 
Introduction (Level one)
     A paragraph introducing your paper.
Product
     At least one paragraph introducing your brand, product, service or product line and at least one paragraph for each Level two or three heading.
Positioning
Brand Name
Company Image
Features & Benefits
Packaging
Product Support Service
Warrant)
After-sale Service
Place
     At least one paragraph introduction place and at least one paragraph for each Level two or three heading.
Channels of Distribution
Type of Distribution
Convenience to Consumer
Promotion
     At least one paragraph introduction promotion and at least one paragraph for each Level two or three heading
Message Positioning
Advertising
Traditional Advertising
Social Media and Digital Communication
Consumer Involvement 
Personal Selling
Public Relations
Price
     At least one paragraph introducing price and at least one paragraph for each Level two or three heading.
Objective
Strategy
Impact of Competition
Conclusion
     At least one paragraph summing up your paper.
This paper be in APA format, Times New Roman Font 12 pt, double spaced. You should only use the third person perspective in a formal paper. First person and second person pronouns (I, me, we, us, you) should not be used in the paper. You must use at least three references. All references must also be cited in your paper. All citations in your paper must have a reference.