Category: Marketing homework help

 Next, the General Merchandise store is contemplating using consumer promotional tools to increase sales of their gardening gloves this coming season. The most common consumer promotional tools include Coupons, Premiums, Contests & Sweepstakes, Refunds and Rebates, Product Sampling, Bonus Packs, and Price-offs. Which of the consumer promotional tools would you advise the management to use for each of the target markets listed below? And why?
Females, ages 60 +
Teenagers, ages 14 to 19
Kids, ages 5-13
You are the marketing manager of a major clothing retail store in a local community. The management of your organization wants to sponsor and physically promote their products at a local children’s event next summer. As the marketing manager, what key questions do you ask yourself when planning the event? What form of event marketing strategies do you think you should have, and how would you implement the strategies? In an effort to positively influence consumers’ and other stakeholders’ views of the company and improve its brand image what cause-related marketing or green marketing would you suggest to the management that the organization implements in the community? For this assignment, do not simply define concepts; instead, discuss the relevant underlying concepts and relate it to the scenario you are provided in the questions. You will answer all the 3 questions and submit your paper in a Word document formatted per APA Guidelines. Your paper should be between 2-3 pages excluding the assignment questions, title page, and reference page. You will provide in-text citations and at least 3 references. ‘
need this by Saturday Morning 10/14 – 11 am (US CST- Central standard time) 

help with market plan for a veterinarian office. 
Due by Saturday 10/14 at 9am 
There are 3 different parts.
Part 5, 6 and 7. 
thank you

Choose a company that is facing a significant marketing challenge, such as declining sales, negative brand reputation, or strong competition. Your assignment is to develop a comprehensive marketing strategy that addresses this challenge and helps the company achieve its goals. 

Now it is time to construct some of the final components of your business plan; operations, production, and supply. This portion of the business plan is mission critical because it deals with the management of many business functions to include production and manufacturing and suppliers and is key to achieving operating profit. 
Key elements in developing this part of your business plan are strategic in nature and include suppliers, production, logistics (fulfillment), and customer service. You will also have to decipher what will be your business’s organizational structure, and how it will help develop and build a high-performance culture. Do not just give your opinion but support your positions with research-based analysis (remember to properly identify, cite, and reference this throughout your submission).
It is important that you reconcile some base-level assumptions in your financial projections with this portion of your business plan. The length of this part of your plan will vary depending on the amount of research and effort you put into it and will generally fall between 2-3-pages in length. Cite three (3) peer-reviewed articles

  
This assignment will be the first of a series with similar prompts.
First, choose a country within a trading block (see list posted on D2L). It can be any country you are interested in, that you would like to travel to, or conduct business in. The choice of foreign country will not be graded (there are no wrong options) but try to avoid your own country, or a country in which you are near-native. On the other hand, it may help later on if you know someone from this country but this is not required.
For this assignment, you must submit a marketing country report on your country of choice. This country report will be informed by your own research on the country itself. Keep also in mind the trade block it belongs to, because that will be useful for the Economics section.
The structure recommended is to have separate sections for Demographics, Economic and Cultural facts. In total, it should be a short (approx. 2 single-spaced pages) bullet-point report of facts, one or two visuals are welcome if relevant. 
At the end, summarize the main points in the form of a PEST Analysis table. As a reminder, here you will list uncontrollable factors important to the success of any foreign business in that country. 
The challenge of this assignment is in summarizing an entire human community and reducing it to a considerably short list of sentences, numbers and visuals. You will be graded on how comprehensive but concise your report is, how marketing-relevant and insightful your data is, and how much the report demonstrates effort put into researching and understanding the foreign culture.
Write your answers in a Word document or another text processing file and submit the file here.

 
Assume you were recently hired as a marketing manager for a Five-Star Hotel in New York City, and the hotel’s management has tasked you with developing a new branding campaign for the hotel using traditional advertising methods. The Five-Star Hotel has been struggling for some time. How important do you believe traditional advertising will be to the Hotel’s strategic marketing program? What types of traditional advertising do you think are most appropriate for the strategic marketing program, and why? And how would you go about implementing traditional advertising?
Mobile marketing has become an important component of digital marketing campaigns. As the new marketing manager for the Five-Star Hotel, you are considering incorporating digital marketing into your marketing program. How could you justify incorporating digital marketing into your marketing program? Describe how you could use mobile marketing to drive website visits as well as patronage for the hotel. Be specific in your ideas.
Launching a social media campaign is a strategy you are also considering employing to increase public awareness and patronage of your company’s services. You investigated and found you can use any of the following social media strategies for your campaign; Content seeding, Real-time marketing, Video marketing, Influencer marketing, Interactive blogs, Consumer-generated reviews, and Viral marketing. What advantages and disadvantages of advertising on social media do you think you need to consider before deciding to implement a social media strategy? If you have money for only two of the strategies, which two would you choose? Why?
For this assignment, do not simply define concepts; instead, discuss the relevant underlying concepts and relate them to the scenario you are provided in the questions. You will answer all the 3 questions and submit your paper in a Word document formatted per APA Guidelines. Your paper should be between 2-3 pages excluding the assignment questions, title page, and reference page. You will provide in-text citations and at least 3 references.

pply what you know about Watzlawick’s iceberg model of communication  to analyze the organizational culture at Netflix. To do this, you will  write a one-page paper, in which you identify examples of each of the  four variables of the organizational culture at Netflix, which are  defined in the prompt below. You will find these examples in the  following readings  about Netflix:
Library Article: How Netflix Reinvented HR
Article: The Woman Behind the Netflix Culture Doc
Website: Netflix Culture – Seeking Excellence
This task provides you with key insights that will assist you in  completing Section II: Cultural Analysis Overview of Milestone One.
Prompt
Your submission must include these critical elements:
Examples from the readings of the four variables of  the organizational culture at Netflix. The four variables are:  observable artifacts, espoused values, enacted values, and basic  assumptions, as defined by Kreitner & Kinicki (2013) in their book, Organizational Behavior: 

Observable Artifacts. These are observable  components of a company’s organizational culture, i.e., acronyms, manner  of dress, awards, myths, stories about the organization, published  lists of values, values reinforced via observable rituals and  ceremonies, decorations, company brand features, etc.
Espoused Values. These are the explicitly stated values and norms that are preferred by the organization.
Enacted Values. These are the values and norms  that are exhibited by the employees, which may be the same or differ  from the stated espoused values.
Basic Assumptions. These are the organizational  values that have become so taken for granted over time that they have  become assumptions that guide organizational behavior.

Sources of the examples of each of the four variables from the readings.
What to Submit
Your chart must be submitted as a one-page Microsoft Word document with 12-point Times New Roman font and one-inch margins   USE the EXAMPLE provided to help you 

   
          Week 6 Case Analysis         
Due   Saturday by 11:59pm  
ch15 – THE SUBWAY FAMILY.pdf 
You must give quality answers that show mastery of the case and  questions asked using clear logic and supporting facts. Also, the  answers must directly answer the questions in the case.
Case analyses test the understanding of key elements of research methodology, therefore they must be thoroughly addressed.
You must use citations with references to document information  obtained from sources. The key elements of research methodology,  business analytics, and concepts are found in the sources listed in this  syllabus (it is your duty to search for them, read, analyze, evaluate,  summarize, paraphrase in your answers, and cite the authors who wrote  the articles, books, term papers, memoirs, studies, etc. What it means  is that you will have not less than 5 references from the listed sources.
Grammatically correct paper, no typos, and must have obviously been proofread for logic.
Questions must be typed out as headings, with follow up answers in  paragraph format, and a summary or conclusion at the end of all answers  as in the outline (Sample provided in Course Resources).
Case analysis must be in APA format.

 Week 6 Problem         
Week 6-Cars – Data.xls 
 Download Week 6-Cars – Data.xls
Using Cars Data file summarize the data using Excel Descriptive Statistics.
Create pie-charts for MPG on Cars’ CYL.
Create a Histogram for MPG, include Normal distribution density curve.
Make a scatter plot with MPG and x-axis and Cars’ CYL on y-axis, include trend line. What can you conclude?
Make a scatter plot with Car’s CYL on the x-axis and MPG on the y-axis, include trend line. What can you conclude?
Problem Guide:
You will manipulate and analyze data using Excel or SPSS.
You will copy charts, graphs, tables, from Excel or SPSS into a Word document.
Write a report on your findings in the Word document referencing the charts, graphs, and tables from Excel or SPSS.
The original questions must be typed out as headings, with follow up  answers + charts, graphs, and tables in paragraph format, and a summary  or conclusion at the end of the paper. Problems have no references limit  and must be in APA format.
 
Rubric
 Problems Grading Rubric  

  
Research Proposal: Fashion Advertising and Its Influences on People
Justification for the Research Problem 
Digital technology has significantly influenced the marketing industry in the last decade. In addition to the internet and its connected equipment, Nobile et al. (2021) says that digital tools include digital display advertising, electronic devices and mobile instant messaging, radio channels, and other similar products. Due to the ease with which marketing data can be examined and the flexibility with which it can be used to reach a vast client base, visual media commercials and social media internet marketing have gained a lot of attention in recent years.
Digital marketing was first coined in the 1980s. In the words of Nobile et al. (2021), “as individuals increasingly used digital gadgets instead of visiting physical firms,” “digital platforms were progressively incorporated into marketing strategy and daily life”. People are linked via various social media on digital platforms, as shown by the widespread usage of digital gadgets, making fashion retailing a key online feature. For digital marketers, this shows that they have new potential to interact with customers quickly and build better relationships with their brand or product (Sudha & Sheena, 2017). Visual material has become more popular on social networking sites, according to Sudha and Sheena (2017), who claims that smartphone usage has led to increased visual content. Including visual information on social media, such as photos and videos, increased fan interaction, content engagement, and interactive content engagement (Sudha & Sheena, 2017). 
Most well-known firms around the globe have already set up accounts on this site to get as much exposure as possible. To keep up with the rapidly changing business environment in the internet age, fashion retail companies are constantly devising new marketing and promotion techniques via social media. In addition, customers are more engaged in their quest for knowledge; thus, businesses are more inclined to provide regular news updates and product introductions (Sudha & Sheena, 2017). Frequent interactions like this may lead to a shared set of values, which can help build trust and provide opportunities for organisations to improve connections with their customers.
People in both developed and developing nations of the millennial generation spend a significant portion of their waking hours on various social media sites. As a result, internet users spend an average of 145 minutes daily on social media. Since online advertisements and customer reviews may affect customers’ buying choices during this time, it is a crucial period for marketers. Many companies are investing large sums of money in digital advertising because it allows them to swiftly influence customers by constantly connecting with them until they have built confidence in the brand, according to Nobile et al. (2021). When it comes to making a purchase, it has been shown that online relationships created via social media have a positive impact (Muniesa & Giménez, 2020). Various experts, who generally agree that it is an integral part of the solution, have called the extent to which social media helps achieve these more significant objectives into doubt.
Since social media is a business tool, most prior studies such as Muniesa and Giménez (2020) have focused on discovering how companies may profit from their use of social media. Even though it is obvious that this is important for businesses, academics and industry professionals are also interested in discovering what drives customers to connect with brand-related stories on social media in the first place, as well as how brands can encourage or discourage consumers from doing so (Muniesa & Giménez, 2020). Hence, this thesis’s purpose is to examine and contrast how digital marketing influences customers’ purchasing of fashion products. Fashion companies in wealthy nations (such as Zara, Nike, Prada, H&M, Gucci and Adidas) have a plethora of research at their disposal; however, research on fashion brand advertisement in the internet era is scarce. A qualitative data collection technique was utilised to assess the role of internet marketing in fashion industry on customer purchase decisions in this research.
General Literature Review: https://onlyassignmenthelp.com/fashion-retailing/ 
Advertisements for the fashion business have a significant impact on public attitudes: Marketers in the fashion industry work to create a cohesive image between their product and their target audience to achieve specific goals, such as increasing awareness of a particular fashion brand, launching a new line of clothing, or repositioning an existing one (Schouten, Janssen, & Verspaget, 2020). Celebrity endorsements are used to accomplish this; celebrity endorsements and other forms of social media influence customers’ opinions of fashion merchandise more and more (Schouten, Janssen, & Verspaget, 2020). Marketers in the company use these sorts of advertising to influence people’s attitudes by creating a sense of fashion behaviour. 
By appealing to a wide range of clienteles, including rational arguments (such as a product’s quality, economy, value, or performance) and emotional and positive appeals, advertisers can influence customers’ perceptions of a brand (Kim, Kim, & Park, 2019). For this reason, it has been found that logical advertising appeals are more effective in eliciting a positive response from customers than emotional appeals (Kim, Kim, & Park, 2019). Customers’ experiences have a cascading effect on their behaviour and attitudes. Many people are forced to take out loans to pay for their lifestyles because they work long hours without saving money (Grein & Gould, 2007). Advertising’s impact on fashion can be seen in different ways.
Due to social, cultural, and economic factors, advertising appears harmful. According to Schouten, Janssen, and Verspaget (2020), advertising also causes economic burdens, ordinary social injustice, and high rates of mental illness because of unresolved extrinsic drives and personal obligations. Extrinsic motivations are to blame for all of these outcomes. Advertising, according to Grein and Gould (2007), is either ineffective or raises enormous ethical concerns on an ongoing basis. Inefficient work habits, debt, family problems, and an inability to save money are among the most apparent effects of advertising, according to Kim, Kim, and Park (2019). Emotional responses from customers rather than rational ones result from advertising’s shift from rational to emotional messaging (Kim, Kim, & Park, 2019). The key driver in today’s fashion industry is not customer loyalty but financial success. The power of the consumer is minimal at best (Kim, Kim, & Park, 2019). Consumers tend to buy new products regardless of the price because of rapidly changing fashions (McNeill & Moore, 2015). Because the fashion industry influences consumers, they are less likely to make wise purchases. Good news for the companies in question: fashion-conscious customers positively view these businesses (McNeill & Moore, 2015).
Advertising in the fashion industry affects consumers’ purchasing decisions: The market’s reputation and positioning can be enhanced by having well known celebrities endorse a particular fashion line; this raises the brand’s visibility (McNeill & Moore, 2015; Sudha & Sheena, 2017). Consumers believe that any brand sponsored by a celebrity is superior to the competition, so their attitudes, values, beliefs, needs, and expectations toward that specific brand change (McNeill & Moore, 2015). More potential customers would be interested in the products because of their celebrity endorsement (Chetioui, Benlafqih, & Lebdaoui, 2020). Hence, they are more likely to have fashionable views, be in debt, and spend money on clothing if they have been exposed in the past to fashion retail promotions (Chetioui, Benlafqih, & Lebdaoui, 2020).
Customers’ desire to purchase fashion and designer clothing may be influenced by marketing tactics such as television programmes, fashion advertising, marketing displays in shops, and fashion events held in major shopping malls (Sudha & Sheena, 2017). Consumers may be persuaded to change their purchasing habits by developing relationships and presenting limited-time incentives in advertising (McNeill & Moore, 2015). As a result, customer preferences are shaped by the likes, sentiments, and emotions sparked by advertising (Sudha & Sheena, 2017). Exposure to commercials may set them off, but brand attribute information alone will not do so (Chetioui, Benlafqih, & Lebdaoui, 2020). Consumers’ attention is captured, support for a particular product or service is built, and marketing appeals mobilise consumer support for that product or service (Sudha & Sheena, 2017).
Adverts are a way of making more options available to consumers by giving them fewer choices about what they see and hear but no choice about how they react because of this feature (Kim, Kim, & Park, 2019). According to Assignment Help Services, fashion is an example of a market where customers are deceived into purchasing goods from more options (Chetioui, Benlafqih, & Lebdaoui, 2020). Customers do not think twice about spending money on fashion items because market trends constantly change (Sudha & Sheena, 2017). The fashion industry has compelled them to place a higher value on constantly replenishing their closets than thoughtfully planned purchases (McNeill & Moore, 2015). Thus, this aspect highlights how fast fashion influences consumers’ decision-making about repeat purchases.
Advertising in the fashion industry contributes to impulsive purchasing: New methods of persuasion are made possible by the involvement of consumers in advertising; this shows that advertising’s primary goal is to persuade consumers to buy products or services, regardless of whether the product or service meets those needs (Sudha & Sheena, 2017). Using enticing celebrities in an attempt to shift customers’ thoughts effectively, perceptions, and attitudes about specific fashion products to develop purchase intentions explain this aspect (McNeill & Moore, 2015). Many instances in which companies use a celebrity endorsement to manipulate consumers’ views, regardless of what they need (Sudha & Sheena, 2017). Customers’ level of involvement with a product is directly related to their perceptions of fashion products and how their peers react to the personality and adaptability that they display; this idiom emphasises the role that friends and peers play in influencing a consumer’s fashion sense (McNeill & Moore, 2015). Advertising is not solely responsible for the rise in consumers who base their clothing style decisions on public opinion, as was previously thought (Chetioui, Benlafqih, & Lebdaoui, 2020).
Advertisements are designed to influence consumers’ perceptions of a product or service by using messages considered appealing to them. According to Kim, Kim, and Park (2019), advertising in the fashion industry generates demand for fashion businesses, and advertising messages influence consumers’ purchase decisions (Sudha & Sheena, 2017). Marketing, rather than necessity, is the driving force behind this purchase. Some consumers are also motivated to pursue status, financial success, artistic goals, and self-interests due to exposure to advertising (Sudha & Sheena, 2017). Ads create a false sense of security for some consumers, leading them to overspend on clothing and accessories.
Advertisers using the growing body of scientific knowledge, which is a body of knowledge that does not require any conscious effort on the part of the customer, bolster customers’ inherent judgments about a product or service (McNeill & Moore, 2015; Chetioui, Benlafqih, & Lebdaoui, 2020). Thus, they make claims meant to elicit an emotional response from their audience rather than a rational one. Using the fashion industry as an example, this affirmation shows how effective advertising can elicit emotional responses from customers to increase impulsive purchasing behavior (McNeill & Moore, 2015; Sudha & Sheena, 2017). Client attitudes have shifted toward a desire for immediate gratification due to fashion promotion. Because of this, the fashion industry encourages shoppers to buy more and more, regardless of whether or not they are getting good value for their money (Kim, Kim, & Park, 2019). As a result, consumers end up shelling out more money to meet the standards set by the fashion industry. Today’s fashion industry is motivated more by money than by a commitment to customers, as used to be the case (Sudha & Sheena, 2017). Today’s fashion industry places a high value on money, and this phrase reflects that. The company is driven more by consumer demand than by a genuine need for the products it sells.
Summary of Aims and Objectives
· To investigate how advertising in the fashion industry affects consumers’ purchasing decisions.
· To investigate how people’s perceptions are influenced by advertising in the fashion industry.
· To investigate how advertising in the fashion industry contributes to impulsive purchasing.
Overview of the Key Literature: Indian Culture 
The goal of advertising is to persuade customers to buy a company’s goods. Advertisements can be distributed via a wide range of channels. Product placements, social media, television and radio advertising, media, and billboards are included in this category. To reach the broadest possible audience, advertisements are strategically planned and positioned. To change people’s feelings about the product or service, businesses must first make them aware of it. Adverts for fashion products appeal to men and women since what men think beautiful may not be what women find attractive. According to the conclusions of this study, fashion advertising has an influence on consumers in distinct ways. To begin, advertising influences customers’ perspectives, pushing them to believe that some goods are preferable to others. Some customers could have an unfavourable impression of a company because it is not widely publicised. 
Second, advertising has the potential to influence the purchase decisions of customers; this situation element generates another consequence, referred to “impulse purchasing.” Consumers are used as stepping stones by advertising agencies. Hence, some ads deceive customers into buying products they do not need. Furthermore, marketers create mental pictures in their clients’ brains, which then “colonise” their behaviour to make it seem as though they are mimicking the images. Deception is a common tactic used by marketers to trick customers into purchasing defective goods at inflated costs. Consequently, customers make impulsive purchases based on assumption that the marketed brands are better.
Potential Research Methods
The section on methodology aims to illustrate the proper use of primary research for data collection and offers a description of the methods that will be utilised in this study. Thus, the methodology, equipment, data collection methods, ethical issues, and the analytic technique were all put in place to assure the success of this study. One of these claims was the analytical method used. The approach focuses on using qualitative research. 
Philosophy: the research will use an interpretive method, and this tactic was essential in determining the needed idea. Using primary and secondary sources is now considered the most effective research strategy (such as studying the relevant literature). Interpretivism is a method that facilitates the selection of the most relevant and appropriate information from various sources (Elliott & Timulak, 2005). Similarly, using a qualitative approach as an example of one of the many insights and requirements provided by the interpretivism philosophy was an excellent choice for this investigation because of its applicability. As a result, although the majority of the data for this study came from qualitatively oriented semi-structured interviews, the interpretivism philosophy was selected for its compatibility with qualitative research rather than quantitative research. 
Reasoning approach: For this investigation, the ideal tactic will be to use inductive reasoning. Many studies such as Klauer and Phye (2008) have shown that the inductive approach works well for gathering primary data that may be compared to the secondary outcomes discussed in the literature review section. Also, several benefits of using the inductive method, including generating new ideas when primary and secondary data are inconsistent, which tends to disrupt the patterns and consistency of the findings (Klauer & Phye, 2008). Hence, this might happen when there is a considerable difference between the responses of one participant and the rest of the results on issues of investigations.
Research method: Qualitative research will be used in this investigation. The technique facilitates an accurate collection of ideas, motivation and reasons for concept research, which is required when using qualitative approaches, which necessitates planning (Umanailo et al., 2019). The use of a qualitative approach results in extra advantages. For example, the strategy supplied a complete explanation, which assists in explaining the material obtained during the significant data collection and literature evaluation procedures (Umanailo et al., 2019). The results of the literature will be compared to the results of the structured interviews and the findings of the primary outcome. The final benefit of employing this method will be a good choice for constructing an open-ended questionnaire or a semi-structured interview, which allows participants to broaden their opinions substantively (Umanailo et al., 2019). Consequently, the researcher will extract various themes from the extensive range of commentaries. 
Analysis Technique: the researcher will employ thematic approaches to tabulate and display the data. This study typically employs closed-ended questions as they proves to be the most effective approach to summing and tabulating the data thematically (Umanailo et al., 2019). Consequently, the researcher generated a summary of each participant’s descriptive and demographic information; this will be designed to comment on the open-ended questions related to fashion and advertisements. Also, a descriptive analysis will be applied throughout the data gathering process to synthesise the questions specified for the research. 
Sample and sampling technique: the thesis research will be carried out using a non-probabilistic sampling strategy known as the purposive sampling method. This strategy requires reasonable sample size of participants to participate in the interview (Tansey, 2009). Tansey (2009) notes that while applying a non-probability sampling strategy, it is vital to have criteria for both inclusion and exclusion. For example, in this study, the sample comprised of fashion advertisers and the consumers of fashion contents/products. Because of the use of the strategy known as purposive sampling, the researchers will be able to arrive at an example that successfully represents both categories of the population. Consequently, this technique adopts a semi-interview employing the Likert Scale as its primary instrument for assessing non-numerical data.
Ethical consideration: Throughout the study, the university’s requirements for human research will be followed. For example, the research will guarantee that the personal information of its participants will be kept secret. Furthermore, participants in the research will be issued randomly constructed code names to safeguard their identity throughout the process. Third, everyone who participates in the interview will do so freely/voluntarily. After obtaining the raw data, the recorded talks will be deleted due to additional privacy concerns. It will be up to the participant to select whether or not to engage in the research. The researcher will issue an informed consent statement over the phone before commencing the phone interviews. 
Timetable
  
RESEARCH PLAN
 
9/5/2022   – 25/5/2022
· Gather more relevant Articles for   Literature.
· Learn about Panel Regression
· Complete plan for Literature Review
· Complete other module. Final C/W   submission for semester 2 25/5/22.
 
25/5/2022   – 23/6/2022 
· Start the Introduction
· Gather more relevant Articles for   Literature and prepare keynotes.
· Meet with Supervisor
· Summative report submission
 
24/6/2022   – 27/7/2022
· Write the literature Review
· Meet with Supervisor
 
27/7/2022   – 25/8/2022
· Preparing the models
· Gather the relevant data
· Manipulate the relevant data
· Write up the Methodology
· Meet with Supervisor
 
25/8/2022   – 14/9/2022
· Complete Results and Discussion
· Meet with Supervisor
 
15/9/2022   – 18/10/2022
· Complete Conclusion
· Write the Abstract
· Improve the presentation of the   work
· Meet with Supervisor
· Prepare Draft 1 submission for   Turnitin purposes.
 
19/10/2022   – 10/11/2022
· Check for errors and similarity
· Reference checks
· Meet with Supervisor for last time
 
10/11/2022 –   13/1/2023
11/11/2022   before 3 pm
· Final Submission
References 
Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers’ purchase intention. Journal of Fashion Marketing and Management: An International Journal.
Elliott, R., & Timulak, L. (2005). Descriptive and interpretive approaches to qualitative research. A handbook of research methods for clinical and health psychology, 1(7), 147-159.
Grein, A. F., & Gould, S. J. (2007). Voluntary codes of ethical conduct: Group membership salience and globally integrated marketing communications perspectives. Journal of Macromarketing, 27(3), 289-302.
Kim, W. B., Kim, D. S., & Park, J. (2019). The effects of hashtag type on evaluations of influencer and fashion information and consumer responses. Journal of the Korean Society of Clothing and Textiles, 43(1), 1-16.
Klauer, K. J., & Phye, G. D. (2008). Inductive reasoning: A training approach. Review of Educational Research, 78(1), 85-123.
McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222.
Muniesa, R. L., & Giménez, C. G. (2020). The importance of the loyalty of fashion brands through digital marketing. Journal of Spatial and Organizational Dynamics, 8(3), 230-243.
Nobile, T. H., Noris, A., Kalbaska, N., & Cantoni, L. (2021). A review of digital fashion research: before and beyond communication and marketing. International Journal of Fashion Design, Technology and Education, 14(3), 293-301.
Schouten, A. P., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. International journal of advertising, 39(2), 258-281. Retrieved from https://onlyassignmenthelp.com/services/ 
Sudha, M., & Sheena, K. (2017). Impact of influencers in consumer decision process: the fashion industry. SCMS Journal of Indian Management, 14(3), 14-30.
Sudha, M., & Sheena, K. (2017). Impact of influencers in consumer decision process: the fashion industry. SCMS Journal of Indian Management, 14(3), 14-30.
Tansey, O. (2009). Process tracing and elite interviewing: a case for non-probability sampling. In Methoden der vergleichenden Politik-und Sozialwissenschaft (pp. 481-496). VS Verlag für Sozialwissenschaften.
Umanailo, M. C., Hamid, I., Hamiru, H., Assagaf, S. S. F., Bula, M., Nawawi, M., … & Bon, A. T. (2019). Utilization of qualitative methods in research universities. Education science, 20.