Category: Marketing homework help

Throughout this course, you have learned about the elements of a marketing plan. This assignment will allow you to research the marketing methodology of a specific brand of an existing publicly traded company. Using a publicly traded company will give you access to more information to complete this assignment. Remember: Some publicly traded companies offer many branded products. For example, see Proctor and Gamble. It would be unfathomable to think that Proctor and Gamble, with revenue over $80B and 100K+ employees, only employs one marketing strategy. Thus, selecting a brand would be a better use of your time.
Include the sections below in your marketing plan:
Introduce your company and brand.
Competitive Analysis: Who are your company’s competitors, and how are they differentiated? Identify two or three strengths and two or three weaknesses of your company brand compared to a minimum of two competitor’s brands.
Marketing Strategies: What are the marketing strategies used by your company to manage the global customer brand? Use the four Ps in your analysis, which are listed below.
Product: Begin with a theoretical definition of a product. What is the product/service offered by your company? How did developing these new products affect the marketing strategy?
Place: Begin with a theoretical definition of place. What are the distribution channels used by your company/brand?
Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company brand?
Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing and promotion used by your company’s brand? Explain a minimum of three traditional and three digital methods.
Competitive Advantage: Identify whether your company brand has a competitive advantage in each area of the four Ps. Remember that your company brand ould have a competitive advantage in one area and not in another. Include supporting rationale.
Your submission must be in Level 1 and Level 2 APA headings. You must include at least five scholarly sources (no blogs, no Wikipedia), and three must be peer-reviewed sources. Your scholarly activity must be at least six pages long, not counting the title page and references page. APA format is required.

For this assignment, I only need you to do the Industry analysis portion. i will attach the work done so far by my group members.
Objective
The primary idea behind this project is to apply the concepts learnt in this course towards writing an in-depth marketing plan for a company’s entry into a foreign market. The secondary objective is to develop skills necessary to work in a group. This will be a group project with not more than 2 members. 
Project Description
The project will consist of three main parts
Country Analysis
Industry Analysis
Development of branding and marketing strategy suitable to the chosen country.
The following are guidelines and depending on your product and country, you may have to assess other factors. Please refer to Page 626 in your text book to get a complete list of topics. You can choose a country from the “2019 Global Retail Development IndexLinks to an external site.” developed by AT Kearney. 
(2 points) Executive Summary (1/2 page)
(30 points) Country Analysis – Choose a country other than U.S. and a company that you are representing. Before you start your project, make sure that your company is not already present in that foreign country. The country analysis should be a detailed study of the country including information on:

Demographics (General information and more in-depth information about your potential customer segment)
Economy and economic trends (e.g., income distribution, per capita income, key imports and exports)
Political and legal environments (e.g., Democracy or other, any restrictions on foreign companies in terms of marketing strategies and product specifications)
Cultural and Social factors (e.g., Influence of various cultural dimensions impacting the industry of your choice)

(30 points) Industry Outlook – Study the chosen industry on the following general aspects 

Market Factors (e.g., market size, growth rate, long-term potential)
Major consumer segments (e.g., could segment in terms of demographics, lifestyles, benefits sought, behavior etc)
Competitive landscape
Channels of distribution 

(30 points) Branding/Marketing Strategy

How would you conduct market research in the foreign market?
Potential entry strategies for your company
Market coverage strategy (should the whole market be covered or specific segments?)
In depth strategies to reach out to each segment with respect to the 4P’s

Product – (e.g., standardization vs adaptation)
Place – (e.g., what kinds of channels would be appropriate? Any particular channel you would like to avoid? How would you avoid the grey market?)
Price strategies
Promotion strategies

(5 points) Sales, profit and market share projections

How would the company measure these and take actions to remedy poor performance?

Other Guidelines
Should include a table of contents 
Font size 12; line spacing – 1.5
Paper should be written in paragraph form AND need to provide headings and sub-headings. If the paper is submitted without this, it will not be graded. 
Grades will be based on critical thinking, providing responses that go beyond what is asked, clarity in writing, formatting  (3 points for writing clarity, formatting)

Read Statistical Analysis in Excel. Run a regression analysis on ad budget Download ad budget. Download . Compare the coefficients and see which ad outlets are most effective in increasing sales. Where should Forever 21 invest their ad budget? 
[Optional] Read Installing R Perform a regression analysis on ad budget (extended). Download ad budget (extended).Interpret the regression results and identify the advertising outlet (social media, tv, radio) that is most effective in increasing sales. 
Take a screenshot of the linear regression results.
Interpret the results based on coefficient, p-value, and R-squared. Do social media, tv, and radio ads pay off, and why? (100 words)
Where should Forever 21 invest their ad budget? (150 words)

Answer 5-7 sentences to the discussion below. Then Reply to 2 classmates.
Influencer marketing has transformed marketing. Chipotle and e.l.f. Cosmetics doubled the revenue since they collaborated with influencers and launched hashtag challenges. Influencer marketing is highly effective compared to traditional advertising methods and it is expensive too. It is important to hire the right influencer. Make a few predictions about what makes influencers likable/popular and explain your reasoning. Pick a brand. What are three key words (in bold) that describe the brand’s personality? Choose one influencer that best fits the three keywords and discuss why. 
Reply to classmates (3-5 sentences)
Classmate 1: I believe influencers are likable and popular because they are relatable. Their presence on social media platforms is strong because people can identify with the topics they discuss and post about. I believe the reason people listen to what they have to say is because they present themselves as one of us. They aren’t celebrities, but they are well known because they are normal people with big personalities. I find that people love relating to others online. It gives people a sense of community and understanding. The brand I picked for this discussion is Gymshark. Gymshark is a fitness apparel, manufacturer, and online retailer. The words that describe the brand’s personality are innovative, inclusive, and confident. I chose these words because the clothing that the company sells is constantly changing and adapting to people’s needs, carries sizes for a wide range of body types, and has bold colors and patterns that draw attention to the clothing. The influencer that I think fits those keywords is Joey Swoll (Sergo). He is a fitness influencer who focuses on creating a safe space for people to start going to the gym. He emphasizes the importance of inclusivity in most of his posts. He is innovative by offering new perspectives to people with closed minds about gym culture. He is confident in assuring people that they should feel comfortable at the gym. I think he fits the description of those words and would really help grow Gymshark’s profit.
Classmate 2: Brand: Nike
Three Words That Best Sum Up Nike’s Personality: inspiring, innovative, and empowering.
Serena Williams is an inspiration.
Reasoning:
Inspiring: Nike is renowned for its inspiring advertising, which inspires people to exceed their expectations and succeed. Serena Williams exemplifies this motivating quality as a highly accomplished athlete. Many people find inspiration in her transformation from a young tennis prodigy to one of the greatest athletes of all time. Innovative: Nike is always looking for new ways to improve sports and athletic apparel. Serena Williams fits in with this facet of Nike’s personality because she is a tennis pioneer and a proponent of innovation in the game. Her utilization of new gear and influence on tennis style and fashion demonstrate her inventiveness.
Nike’s marketing frequently emphasizes empowerment, especially motivating people to pursue their athletic aspirations. Serena Williams is a symbol of empowerment since she is an athlete who overcame obstacles including racial and gender inequality in tennis. She has advocated for gender equality and motivated young athletes using her platform.
Serena Williams is a good influencer for Nike since her personal brand fits with the company’s core values, making her an appealing and productive ambassador. She was an obvious candidate to represent Nike in influencer marketing efforts because of the way that her life story, accomplishments, and activism align with the principles that the company advocates.

Consider each of the steps in the communications process and give an example of how cultural differences can affect each step and the way the final message received. 

Answer the 3 questions below with 3-5 sentences to each question. Then reply to 2 classmates.
1. How significant is India’s role in Apple’s efforts to diversify its supply chain away from China?
2. What challenges and opportunities do other tech companies face when trying to penetrate the Indian smartphone market?
3. In what ways can Apple adapt their product pricing and marketing strategies to better compete in India’s smartphone market, given the significant price difference with iPhones?
Classmate 1: Hey Tori, 
Your presentation was well thought out, and your explanation of recent events was outstanding. You did a great job of summarizing the article by emphasizing all the essential information, and your PowerPoint presentation made it easy for me to follow along with what you were talking about. Your chosen article about Apple emphasizing expanding to India in an effort to spread its production away from China was an intriguing topic. 
How significant is India’s role in Apple’s efforts to diversify its supply chain away from China?- India’s role in Apple’s efforts to diversify its supply chain away from China is quite significant. As you mentioned, Apple is the industry leader in India’s growing demand for luxury smartphones. For Apple and the countless businesses that provide Apple iPhone components, growing manufacturing in India is a significant tactical initiative. One of the reasons why this will occur is Apple’s success in opening the first Apple store in Mumbai, India; they opened a new one in Delhi just two days later. With its vast population and developing economic growth, India is the perfect place for Apple to expand its retail operations and make advancements. Meanwhile, the Indian government is ready to collaborate with Apple to enable domestic manufacturing. Another reason India is very significant in Apple’s effort to diversify is because India is 12% of the worldwide market, making the country the second-largest smartphone market. India can develop into a significant manufacturing headquarters in the following years despite obstacles, including an underqualified labor force and numerous infrastructure problems. Although India has this potential, it will take a few years to become a flourishing market. As you mentioned, Due to India’s middle class getting wealthier and buying more iPhones, additional Apple retail locations are anticipated to emerge there. India is also expanding its 4G accessibility, boosting smartphone demand. Overall, due to these possibilities, the Indian markets will help Apple increase market shares and production. 
What challenges and opportunities do other tech companies face when trying to penetrate the Indian smartphone market? There are a few challenges that other tech companies face when trying to penetrate the Indian smartphone market—for example, supply chain management. Companies must consider the impact that becoming global will impose on their supplier network. They must be confident that they can continue to fulfill customer needs and that those who supply them can continue delivering products and services fast. A few factors that should be considered are shipping, regulatory compliance, and exchange rates. Another big challenge could be management. As mentioned, India has a few obstacles within this category, such as an underqualified labor force and numerous infrastructure problems. These tech companies must be able to provide the required training that can make this labor force more qualified and ensure that all infrastructures are up-to-date and safe for workers. However, there are quite a few opportunities that tech companies can face. For instance, they can gain an increase in market reach. This diversity minimizes risks and lessens dependency on a single market, guaranteeing these tech companies to prosper despite shaky economic times. Another gain is that there is potential for high revenue. These businesses can modify their products or services to satisfy local market demands in India by comprehending and catering to various client tastes and expectations. It may result in more sales, higher profits, and long-term, sustainable growth. Most importantly, these companies will have the chance to have a boost in innovation. Allowing these companies to gain new ideas, practices, and the availability to test new product production methods. Most importantly, they have options for obtaining new pieces/ materials to help their technologies improve significantly. 
In what ways can Apple adapt their product pricing and marketing strategies to better compete in India’s smartphone market, given the significant price difference with iPhones? There are a few ways that Apple can adapt its product pricing and marketing strategies to better compete in India’s smartphone market. The three things that Apple should focus on are affordability, accessibility, and visibility. The article states that Apple has offered trade-in programs in India regarding affordability. Apple can improve affordability through its partners, which include banks and credit card firms, providing financing solutions. Consumers would be able to make payments for their Apple items over time, thanks to this, which would lower their prices.
Regarding accessibility, only big Indian cities presently sell Apple goods, and even then, they can be hard to find. Apple may increase accessibility by collaborating with online merchants, adding additional brick-and-mortar locations, and authorized resellers. Lastly, regarding visibility, Apple should consider collaborating with Indian celebrities and influencers to sell its goods in India using both conventional and online platforms. Overall, Apple must consider the specific requirements of the Indian market alongside these crucial areas. Apple has to make its goods more available through retail locations and registered resellers since, for instance, many Indians prefer to purchase items in person. The cultural variations in India, such as the propensity for cash purchases and the value of customer service, must also be considered by Apple.
Classmate 2: Hello, Tori.
Excellent presentation.  I liked the topic of Apple trying to diversify in India and stray further from China.  Apple doing this is a great way to dominate its market share in another country.  Additionally, Apple may consider diversifying its manufacturing base and reducing dependence on a single country like China for several reasons.  One reason is to mitigate risks associated with geopolitical tensions or disruptions that could impact the supply chain.  Additionally, diversification allows Apple to tap into new markets, leverage different labor pools, and potentially reduce production costs. By exploring other manufacturing locations, such as India, Apple can enhance its operational flexibility and strengthen its global presence. 
How significant is India’s role in Apple’s efforts to diversify its supply chain away from China?
-India’s role in Apple’s supply chain diversification is significant because it offers several advantages.  First, India has a large pool of skilled labor, which is crucial for manufacturing Apple products.  Secondly, the Indian government has implemented favorable policies and incentives to attract foreign investment, making it an attractive destination for Apple.  Lastly, production costs in India are generally lower compared to China, allowing Apple to reduce manufacturing expenses.  These factors make India an important player in Apple’s efforts to diversify its supply chain.  In summary, India’s role in Apple’s efforts to diversify its supply chain away from China is significant.  The country offers a favorable environment for manufacturing, backed by government incentives and a growing pool of skilled labor.  
What challenges and opportunities do other tech companies face when trying to penetrate the Indian smartphone market?
-Tech companies face both challenges and opportunities when trying to penetrate the Indian smartphone market.  Some challenges include intense competition from local brands, price sensitivity of consumers, and the need to adapt to diverse consumer preferences.  On the other hand, the Indian market offers immense opportunities due to its large population, increasing smartphone adoption, and growing middle class.  Companies can leverage these opportunities by offering affordable devices, localizing their products and services, and establishing strong distribution networks.
Given the significant price difference with iPhones, how can Apple adapt its product pricing and marketing strategies to better compete in India’s smartphone market?
-To better compete in India’s smartphone market, Apple can adapt its product pricing and marketing strategies in a few ways.  They can introduce more affordable iPhone models specifically targeted towards price-sensitive Indian consumers.  Additionally, they can offer attractive financing options or trade-in programs to make iPhones more accessible.  Apple can also focus on localized marketing campaigns that highlight the unique features and benefits of iPhones for the Indian market.  By addressing the significant price difference and catering to the specific needs and preferences of Indian consumers, Apple can enhance its competitiveness in India’s smartphone market. 

 
Prior to beginning work on this assignment, review Chapters 8 and 21 of the textbook and the articles discussing product liability. The WestlawLinks to an external site. database in the UAGC Library would be a useful source of information for this purpose
Visit the U.S. Consumer Product Safety CommissionLinks to an external site. website. Select “Recalls.” Choose one product that has been recalled.
For my assignment,
Describe the product subject to recall, including the recall date, recall number, and the reason for the recall.
Analyze whether the manufacturer or any other parties would be liable for negligence if the product had not been recalled and had caused harm to a consumer. This should include a discussion of the following elements of negligence:

Duty of care
Breach of the duty of care
Actual causation
Proximate causation
Actual injury

Analyze if a potential lawsuit could involve a claim of product liability. How would this differ from a claim of negligence?
Discuss if the manufacturer or any other parties associated with the recall product would have a defense to claim of negligence or product liability.
Analyze a consumer protection statute identified under “Consumer Protection” in Chapter 8 of your text that is relevant to the product recall that you have identified.
Explain how this statute applies to the product involved.
The Consumer Safety paper
must be 4 to 5 double-spaced pages in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
must include a separate title page with the following in title case:

title of assignment in bold font

Space should appear between the title and the rest of the information on the title page.

student’s name
name of institution (The University of Arizona Global Campus)
course name and number
instructor’s name
due date

must utilize academic voice.

Review the Academic VoiceLinks to an external site. resource for additional guidance.

must include an introduction and conclusion paragraph.

Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & ConclusionsLinks to an external site. and Writing a Thesis StatementLinks to an external site., refer to the Writing Center resources.

must use APA Level Headings, found on the Writing Center’s APA Style ElementsLinks to an external site. page.
must use at least 3 credible sources in addition to the course text

The starting point for this assignment is your first country report. This time, choose a product or service that you might sell there. The choice of product will not be graded (there are no wrong options) so choose one that is interesting or easy to talk about for you.
Start your report with a sentence of the type “I want to sell (your product choice) in (country).” This is meant to keep you focused on information that is relevant for that product category. You will redo your old country report in light of your newly acquired knowledge about culture and your choice of product. This will mostly mean adding new information and using the right terms and concepts to discuss culture. It may require that you delete old information if you feel it doesn’t belong in your new country report.
Think the type of actionable, relevant information that a manager would want if they knew nothing at all about the country and tasked you with putting them up to speed. It should be a short (approx. 3-4 single-spaced pages) bullet-point report of facts, two or three visuals are acceptable if relevant.
This time you are expected to use your knowledge of international marketing, in particular the lessons in the recent modules, to craft the report. Make sure to update your PEST Analysis based on any changes or new information. At the end of the report, add an OT (Opportunities-Threats) table based on the updated PEST. The submission must also include references, cited at the end of the write-up.
The challenge of this assignment is in summarizing an entire human community and reducing it to a considerably short list of sentences, numbers and visuals. You will be graded on how well you summarize a culture through a sound and validated set of dimensions such as the ones learned in this course.

Professional Assignment 5 – CLO 3, CLO 5 
In this last development week of your business plan, you will identify major milestones for your new venture as well as projections of financial performance. These two elements go hand in hand, as these represent how committed and serious you are to achieving success. 
Your major milestones over the course of five years can be listed as bullet points, with key dates identified for each (1 page in Word)
Then, using Microsoft Excel, project the financial performance in relation to the major milestones you have identified. You will need to project revenues, expenses, operating profit, income, expenses, cash flows, capital investments, and related startup costs. It is important to ensure that these projections are in alignment with your business model and related strategies to compete as a new business venture. Ensure that you develop meaningful financial projections and offer different approaches for financing your new venture and for analyzing costs, expenses, and profits. You will want to carefully review Chapter 9 to consider all aspects of projecting financial performance (2 to 4 pages in Excel).

you will combine all components of your business plan together into one document, and develop an executive summary to place at the beginning of your plan. Be sure the components of your plan have been edited to reflect your instructor’s feedback, so you submit a final draft of each as opposed to just submitting the same version that was already submitted previously. Cite six (6) peer-reviewed articles not including your textbook.
These is all the elements need from the course
One of the initial stages in developing a business plan is to perform a market analysis. A market analysis is the process of gathering information about a market within an industry. Your analysis studies the dynamics of a market and what makes potential customers tick. For this professional assignment, you will develop a market analysis for your business. This market analysis will make up a significant portion of a completed business plan, which you will submit at the end of this course. 
An integral part of the business plan is to develop a business model. Simply put, a business model describes how a company plans to make money. It is not what you do, but how you will make money doing what you do. A solid business model is the link between venture strategy and financial plans. Projecting the financial performance and requirements can be classified as financial goals of the venture. A venture capitalist will want to know not only the numbers, but how those were derived. 
Now that you have laid the foundation for your new business venture and completed the beginnings of your business plan, it is time to complete a vision, mission, and venture concept for your new business venture. Once you have completed your vision and mission statements, in the same document, develop your positioning statement. 
Now it is time to construct some of the final components of your business plan; operations, production, and supply. This portion of the business plan is mission critical because it deals with the management of many business functions to include production and manufacturing and suppliers and is key to achieving operating profit. 
In this phase of your business plan, try exploring other tools (apart from Word) for developing the organizational chart. LucidChart, Microsoft Visio, Diagrams.net, and The Org are a few ideas, most of which are free. Do not focus on who will fill each role within your organizational structure; just focus on the role(s) you will need to accomplish the mission of your organization.
In this last development week of your business plan, you will identify major milestones for your new venture as well as projections of financial performance. These two elements go hand in hand, as these represent how committed and serious you are to achieving success.