Category: Marketing homework help

Write a 2000-word paper explaining what kind of exercise would you propose to a group of company executives to foster innovation in their departments while working as a team. See an example by watching the video on: http://uxmag.com/design/problems-with-innovation-workshops. The exercise will be demonstrated in class. Minimum Requirements: 2000 words. PowerPoint slides needed to present the assignment in class. written in APA style with references

 
Overview
You will complete your operations plan by developing Part 4, which addresses legal issues and facility development. You will then Assemble all four parts into one professionally formatted operations plan.
Instructions
This is Part 4 in the development of the outline for an operations plan to guide you in managing the practice and leading the staff.
Part 4:
Develop Part 4 of your operations plan and then assemble the final document by adding Part 4 to the Part 1-3 draft of the operations plan. The final operations plan should be 10-12 pages and include the resources from all four parts, which will be at least 11 quality academic resources in which you:
Explain the corporate practice of medicine requirements and the impact if they are violated.
Explain the differences between protections extended to the employer-employee relationship and an independent contractor relationship.
Describe a feature of an effective compensation plan for physicians and why it is effective.
The Office of Inspector General (OIG) has established a set of guidelines, that physician practices should follow when creating a compliance plan. (pg. 508 of the textbook)
Explain which OIG guideline would be significant for a small practice to include in their compliance plan and why.
Determine how technology can be used to prevent malpractices. Provide a specific example.
Evaluate the move from simple doctors’ offices to sophisticated healthcare facilities, explain what has caused this move, and the impacts on health care.
Develop your operations plan that contains Parts 1-4; ensure the plan is organized, clear, and concise.
Note: Include a cover page and reference page as required in the SWS Writing Standards.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Examine the role of compliance and regulation in health care, with emphasis on the OIG functions, audits, information technology, and practice management.

 
Overview
You will complete your operations plan by developing Part 4, which addresses legal issues and facility development. You will then Assemble all four parts into one professionally formatted operations plan.
Instructions
This is Part 4 in the development of the outline for an operations plan to guide you in managing the practice and leading the staff.
Part 4:
Develop Part 4 of your operations plan and then assemble the final document by adding Part 4 to the Part 1-3 draft of the operations plan. The final operations plan should be 10-12 pages and include the resources from all four parts, which will be at least 11 quality academic resources in which you:
Explain the corporate practice of medicine requirements and the impact if they are violated.
Explain the differences between protections extended to the employer-employee relationship and an independent contractor relationship.
Describe a feature of an effective compensation plan for physicians and why it is effective.
The Office of Inspector General (OIG) has established a set of guidelines, that physician practices should follow when creating a compliance plan. (pg. 508 of the textbook)
Explain which OIG guideline would be significant for a small practice to include in their compliance plan and why.
Determine how technology can be used to prevent malpractices. Provide a specific example.
Evaluate the move from simple doctors’ offices to sophisticated healthcare facilities, explain what has caused this move, and the impacts on health care.
Develop your operations plan that contains Parts 1-4; ensure the plan is organized, clear, and concise.
Note: Include a cover page and reference page as required in the SWS Writing Standards.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Examine the role of compliance and regulation in health care, with emphasis on the OIG functions, audits, information technology, and practice management.

In this assignment you will build on knowledge gained during lectures and from online materials, resources as well as your independent research. You will also apply the statistical techniques learned during the classes and use DisplayR and/or Excel to analyse a dataset (it will be made available on Blackboard in the section ‘Final Assignment’ after completing Session 4). You will explore a macro trend that is currently shaping society and markets and apply the consumer trend canvas framework to analyse and translate this trend into actionable insights and propose an innovation in one specific setting. The macro trend you will analyse is ADAPTIVE APPETITES and you can retrieve a document explaining this macro trend from LS:N Global in the trends→ macro trends section. You need to tap into this trend to propose an innovation and achieve a specific business goal in a specific market for your company

 This assignment needs to be written based on the textbook. After receiving the bid, I will send the textbook.
500~700 words to accompany the PowerPoint presentation. And 8 pages of PPT. 

  
Develop a comprehensive marketing plan for a Cessna 208B Grand Caravan. The Product Development Committee of the organization has asked you to come up with an innovative, imaginative idea that upon further review can lead to a new avenue of growth for the organization. You are only responsible for generating the idea but it would be helpful for you to gain a perspective on how the NPD process would play out in any well-run organization

 
This week’s assignment will be based on Chap 10
Marketing Channels
– Choose from one of the brands at right, and identify
their channel design- do they go direct to
consumers, indirect to consumers or a combination
of both.
– Identify the distribution channels -direct and indirect
and then provide examples for each.
– Think about how to creatively showcase this- see
next slide as an example. Be sure to include detail
explaining each retail outlet in direct and/or indirect
channels.
– Due on Canvas- 1 slide only
• Apple
• Warby Parker
• Starbucks
• Burberry
• UnderArmour
• Drybar
• Coca-Cola

Marketing Plan
For this assignment, you are using the information contained in your country report and briefly proposing a marketing plan for your chosen product based on it.
Include country report #3 at the start of your submission. This will be a simple copy-paste, and missing this entirely will affect your grade, but otherwise the section will not be graded again. The one exception is if you did not obtain a passing grade (70% or better) in Country report #3, in which case you may resubmit it here to achieve the learning objective.
Write a short (approx. 2 pages) executive summary for a marketing plan to enter the chosen country with your product or service. In this write-up, cite your own country report as often as necessary, using the hard data and insight collected there to suggest and justify your plans. At the very least, your marketing plan must explain.
Mode of entry into the country. Acknowledge the advantages and disadvantages of this method, but justify how your chosen mode is the best given the information in your report (barriers to trade, uncontrollable environment forces, culture).
Segmentation. Which consumer segment you are targeting within the new country, and where this segment fits into a hypothetical bigger international marketing segmentation (aggregate or disaggregate segmentation, etc.)
Product. Necessary adaptations (if any) to the product based on legal, cultural, economic reasons.
Price. Suggested price. Make sure to relate it to the local currency and to one indicator of local prices such as the Big Mac Index or the local price of a comparable product in the country.
Place. Distribution and logistics recommendations for the product based on the country report.
Promotion. Necessary adaptations based on legal, media, linguistic, economic or cultural differences. Suggest one symbol, value, ritual or tradition to be used by advertising. You may choose one marketing appeal or a change in values, as described in the Marketing Mix module.
The challenge of this assignment is in turning the information in your country report into specific recommendations. You will be graded on how well you use knowledge about a culture to craft specific market-entry and marketing strategies.
Write your answers in a Word document or another text processing file and submit the file here.

 Write a Marketing Sales Letter to promote Cessna 208B Grand Caravan. The goal of any sales or persuasive letter is to sell the product/service or persuade a reader to take the recommended course of action. You will sell your product by building value, not by selling price. There is no definite number of paragraphs required; I will be grading based on the quantity and quality of rich detail. It is acceptable to write onto or even fill up a second page for this letter; you may include photographs, pictures or other graphics, but I will not evaluate these as part of your grade. 
  
Marketing Sales Letter Writing Tips: 
Be friendly and concerned about the customer’s interests.
Use simple language.
Use testimonials or mention achievements and credentials to build trust.
Make a good offer or provide incentives.
Call to action is very important; always include contact info.
For more tips, and samples visit the following links:
 https://www.letters.org/marketing-letter/sample-marketing-sales-letter.html 

 
Read “When a Brand Stands Up for Racial Justice, Do People Buy It?” located in the Topic 8 Resources. The authors wrote the article in response to the recent media attention around social justice initiatives triggered by the killing of Black people by police officers. The authors use the idea of “brand authenticity” as a way to gauge the sincerity of the brand as it relates to social issues. The authors assert that brand authenticity has two orientations, corporate (as defined by issues of continuity and credibility) and social (as defined by integrity and symbolism). 
Read “The Price of Being Political” located in the Topic 8 Resources for an additional perspective on this topic.
Finally, read “We Stand With the Black Community” located in the Topic 8 Resources. Levi Strauss is an iconic American brand. The president of Levi Strauss & Company posted a letter on the company website about the same time this article was written. 
Refer back to “When a Brand Stands Up for Racial Justice, Do People Buy It?” Using the four-windowpane matrix in the article titled, “Consumer Perceptions of Authenticity of Racial Justice Brand Actions,” evaluate Levi Strauss’s response.
In 300-350 words, briefly address the following:
Define brand authenticity and the two orientations (corporate and social), and assess Levi Strauss. Is their response one of Atone, Allure, Acknowledge, or Advocate? Or are they a combination of the four responses?  Defend your choice(s). 
What does this lead you to conclude about Levi Strauss as a brand? Does the brand’s stand make you more or less positive toward the brand, whether you purchase Levi’s or not?
APA style
 Resource:  https://hbr.org/2020/07/when-a-brand-stands-up-for-racial-justice-do-people-buy-it?PostID=17880244&utm_medium=email&utm_source=rasa_io