Category: Marketing homework help

attached is the question along with two examples of what it should look like also my topic is bringing LIV golf to Asia (Malaysia market) 

 
Complete the following for your marketing plan:
Justify the pricing strategy you will employ. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable.
Defend your distribution strategy. Determine if there are additional channels you should pursue and why.
Justify your integrated marketing communications plan. Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. Describe each element of the promotional mix in detail and explain how you will integrate the different elements of your promotional mix toward the target market using the key themes. This includes the following elements:

Advertising
Public relations
Sales promotion
Personal selling
Direct marketing
Interactive marketing

Defend an implementation schedule for your marketing plan. Outline the time frame for the different media campaigns and specify milestones. You should outline who will be responsible for each action item and how you will track the deadlines to ensure the plan stays on schedule.
Justify an evaluation process for the effectiveness of the marketing plan, including use of a marketing dashboard that includes a sample dashboard.
In table format, synthesized estimates for the marketing budget.
Additionally, you have been asked to prepare a budget. The budget should include estimates of forecasted sales, direct cost of sales, and your marketing expense budget. (Create an Excel sheet with the budget estimates and then copy/paste into your Word document.)
7 pages required

 Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service.
Be sure to include the following in your report:
Determine your price objective with your justification.
Determine the demand of your service and how this influences your pricing strategy.
Estimate your cost elements and analyze how this will influence the price of your service.
Propose a competitive price analysis.
Select your pricing method and determine your final price along with your justification.

 
Select a Web site for a brand to which you are loyal. Describe the message the Web site conveys about its brand. Is it consistent with the brand’s message in traditional media’s advertisements? How? Did you learn anything new about the brand and its history by visiting the Web site? How does the Web site influence your perception of the brand? How can you improve the Web site? What other media does the firm use to promote the brand? Is it effective? Why or why not?
Be sure to properly cite your sources using APA; include your references and in-text citations.

For this assignment, you will read an article and answer a series of questions concerning the ethics and moral responsibilities involved with a controversial marketing strategy. Begin by researching the CSU Online Library to find an article about marketing to vulnerable populations, stealth or undercover marketing, ambush marketing, or E-lining. The article you choose must be at least three pages in length and published in the last 5 years.
Then, provide a written response to each of the items listed below.
In your own words, how would you describe the marketing techniques used in the article you chose?
Explain the ethical issues involved in the marketing technique from the perspective of marketers, company owners, consumers, and competitors. 
Describe an actual instance of the marketing technique not included in the article. What was the organization hoping to achieve through its marketing tactics? Would you consider the organization’s marketing an immoral practice or morally permissible competitive strategy? Explain your position.
As a leader of an organization, would you allow this type of marketing? Explain your reasoning.

 
Please use the following two links to gather information regarding Trace Natural Waters:
http://www.marketwired.com/press-release/trace-natural-waters-expands-distribution-now-available-across-canada-2098015.htm
http://www.tracebeverages.com/
https://www.daimanuel.com/2016/06/09/trace-black-water-and-the-benefits-of-fulvic-and-humic-minerals/
In this assignment, you need to prepare a 15 slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:
What value are you creating with this product?
Which of Michael Porter’s basic strategies, covered in this week’s lectures, will you use to market this product?
Why did you select this specific strategy, and why is it the most suitable one?
The main detail and information for your presentation should be included in the notes section so that readers could read through your notes section in the same way they might read a paper. Summary ideas and bullet points should be used in the slides. Be sure to properly cite your sources using APA; include your references and in-text citations.

 A written report should be submitted online through Moodle by 3.00 PM on Thursday 7 th of December 2023. The report should be a maximum of 3,500 words. The word  limit does not include the Abstract, Table of Contents, List of Figures/Tables or  References. The submitted document should be in Word, not a PDF. They should  relate directly to something in the main text and should be referred to in the main text.  All Figures and Tables should be numbered, titled, and referred to in the text. Please note that the University applies mark penalties automatically for late submission  of assignments.  What we expect:We look for a well-researched, well-organised report that shows thorough consideration  of factors affecting the supply chain, its planning and management and a critical review  of practices. See below a suggested table of contents. However, please note that  assignments may differ depending on the supply chain you have been allocated.  Equally strong assignments may be quite different from each other! In general, we expect the following structure of the report: Table of Contents List of Figures and Tables 1. Introduction (highlighting the scope and focus of the study) 2. Supply chain context description 3. Supply chain configuration and characteristics 4. Supply chain planning and management processes and technologies 5. Future potential supply chain changes  and 2 out of the following 3 sections 6. Case studies/Examples  7. Enabling supply chain traceability  8. Supply chain Digitalization  then 9. Conclusions (briefly summarise the main findings and how the group went about  the study) References – these are important, see below. Appendices (if used) Referencing and citation: You must reference all the sources used to retrieve  information. This includes diagrams – if taken from a source, you must acknowledge  the source. If you create a new diagram, figure, or table, then indicate that source is  ‘the authors’. Please use live hyperlinks for the references used so that the  source can be found. Proper referencing and citation of material used in the  assignment is very important to achieve a good mark.  Enjoy doing your assignment 

 
Google Digital Marketing Certification 
For this assignment option, you will achieve the digital marketing certification offered by Google through completion of the online tutorial, “Fundamentals of Digital Marketing,” provided in the topic Resources. There are 26 modules to complete in the online tutorial. Note that the instructions provided by Google state that it can take 40 hours to complete the course, but based on students’ experiences, it should take between 6 to 8 hours.
After you have completed the course, you will need to upload a PDF of the certification to the assignment dropbox for full credit.

 
Students are required to write a literature review (12-14 pages) by analyzing the literature on one of the leadership styles, theories and approaches discussed in this course.
A literature review surveys books, scholarly articles, and any other sources relevant to a particular issue, area of research, or theory, and by so doing, provides a description, summary, and critical evaluation of these works in relation to the research problem being investigated. Literature reviews are designed to provide an overview of sources you have explored while researching a particular topic and to demonstrate to your readers how your research fits within a larger field of study. In the social sciences, a literature review usually has an organizational pattern and combines both summary and synthesis, often within specific conceptual categories.
Papers should be a minimum of 12 pages (1-inch margins, 12-point Times New Roman font, double-spaced). It should be well sourced, using professional or academic journals. All sources must be cited using American Psychological Association (APA) style. References must be from professional and academic journals or official webpages of governmental agencies and legitimate organizations. Newspaper articles and other webpages should be used with great care and never as the primary source as the accuracy of the information can be an issue. Wikipedia is not a legitimate reference.
Topic: The Great Man Theory 
Textbook:  Wart, Montgomery Van, and Pamela S. Medina. (2023). Leadership in Public and Nonprofit Organizations: An Introduction. 4th ed. New York: Routledge. 

 
This week, our readings/viewings focus on the final four steps of the strategic planning process, and also on how to measure the performance of the strategic plan, so we can see if we have really reached the goals we set out to accomplish.   
Your job this week is to find a strategic plan in the public sector that has clearly labeled goals and performance measures (feel free to use the one from your chosen organization or another one you found from the StrategicSlam if it fits the bill).  
If the plan you select does not have performance measures clearly labeled as such, find another plan (some plans call them objectives or other reference names but you want performance measures). Select two goals from the plan and two associated performance measure for each goal. In the forum this week, discuss the following (and make sure to tie your answers into the viewings/readings for this week):
First, identify a total of 4 performance measures (two per goal).
Are they SMART goals/objectives/performance measures?  Why or why not?
Will the measures really allow the organization to know if they succeeded?  Why or why not? 
If the measures aren’t SMART, rewrite them. 
Resources to complete assignment:
Read Bryson & Alston workbook, Steps 7 – 10
Read the “Example of Performance Report” by the City of Bettendorf (required)
Read the “San Francisco Good Measures” document (optional reading)
Textbook:  Bryson, J.M. & Alston, F.K. (2011). Creating your strategic plan. (3rd ed.).San Francisco: Jossey Bass.  (Workbook) ISBN: 978-0-470-40535-2.