Category: Marketing homework help

Based on each of your C&K and Ganesan text readings( Chap. 2: Evolution of Business Ethics
Coeckelbergh: pp. 1-29), detail your comparison of Adam Smith’s ethics of capitalism with current general U.S. employment and labor issues. How does the promise of AI potentially intersect with these issues? 
How does the Ethical Systems Model create a high integrity work culture? Why or why not? Texts: Business Ethics: Best Practices for Designing & Managing Ethical Organizations (3rd ed. 2021)
Denis Collins; Patricia Kanashiro (SAGE Pub. – 9781544396828 print / 9781544396842 eText)
We will also discuss the “Risks …” and “Ethics & U.S. law” – Waser (2008) readings/arguments in small groups in class.
(cite your text readings sources in this week’s memo)
Ethics & U.S. law: https://www.congress.gov/bill/116th-congress/house-resolution/153/text
Waser, M. R. (2008):
https://cdn.aaai.org/Symposia/Fall/2008/FS-08-04/FS08-04-049.pdf

Market planning Ag
Market Planning
The food and fiber supply chain is large, broad, and complicated. Understanding the supply chain will help you better understand the various markets and how marketing efforts must adapt to reflect specific areas within the chain. In this assignment, you can learn more about a specific area of the supply chain that interests you.  
Research a segment of the food and fiber supply chain that interests you. It may be an area you see yourself working in someday or an area you want to learn more about. There are many possibilities. Some of these include (as they apply to food and fiber):
   
Fertilizer manufacturers
Fertilizer retailers
Chemical manufacturers (pesticides)
Financial institutions
USDA
Farmers and ranchers
Meat processors
Fruit and vegetable processors
Warehouse and transportation
Foodservice 
Restaurants
Grocery stores / retail outlets
Consumer advocacy groups
Business Analytics
Accounting / Legal
As you learn more about the segment, summarize its key aspects about it. You might include: 
Segment size, e.g., how many companies work in the segment, how many people are employed in the segment, how much money is generated in the segment
Key “players” in the segment. What are the names of companies I might recognize operating in this segment? Which companies in the segment are seen as “innovators?” What are some of the “up-and-coming” companies represented in this segment? 
Factors that are influencing the segment. What factors have caused the segment to change or may make it change moving forward? Are there examples you can provide that illustrate these forces? 
Your summary should be two pages long (double-spaced if you want). I’m looking for evidence that you did a good job exploring more than the length of the report. 

Case Study: Cruise Ships and the Disposal of Waste at Sea
Vacation cruises have become very popular. Approximately 85 cruise ships, primarily based in Miami, Florida, offer three-, five-, or seven-day trips to Bermuda andthe Bahamas, the Caribbean, and the Yucatan Peninsula in Mexico. Some of these cruise ships are very large, carrying 2,000 to 3,000 passengers and 500 to 700 staff, the equivalent of a medium-sized town. The large size is a major cause of the pollution problem.
The large cruise shops are essentially floating hotels, but unlike land-based hotels they are not connected to municipal water and sewer systems. They carry the fresh water needed for drinking, washing, laundry, and kitchen use in huge tanks. Human wastes from toilets are stored in large tanks that are pumped out when the ship returns to the home port. Non-human wastes are stored in much smaller tanks that are discharged each night, at sea.
The nonhuman wastes are called “grey water,” a euphemism that brings to mind the soapy water from baths and showers. That is certainly included, but also included is wastewater from the clothes washers for sheets and towels in the ship’s laundry, from the dishwashers for plates, utensils, and pans in the ship’s kitchen, and from the many garbage disposals. It is an unsavory, smelly mess that is discharged at night in order not to concern or disturb the guests.
Officials in the companies that own the cruise ships, such as Royal Caribbean Cruises, say that they cannot afford to carry tanks large enough to store all the non-human waste until they return to their home port. The ships add fresh water to their tanks when they stop at islands in the Caribbean or atports in the Bahamas or Bermuda. But those ports do not have waste treatment plants large enough to accept either the human or non-human waste for processing.
The space needed for much larger tanks to store non-human waste would, company officials claim, substantially take away from the space available for the accommodation of paying passengers. No one is hurt, they add, by disposal at sea because these are chemical (soap) and biological materials that quickly disperse in the wave actions of the sea. It is true that marine life has declined severely in this area, but company officials say this is due to poor waste treatment practices on the islands themselves and overfishing by ships from many foreign countries.
The island nations don’t like grey water dumping off their coasts, but they are dependent upon the dollars brought by tourists shopping for souvenirs, gifts, and clothing at ports-of-call during the cruise. Island nations that objected too strongly in the past have been told that the cruise ships would simply find a different port-of-call. International maritime law provides no assistance to those nations; it is not illegal for ships to dump wastes “at sea,” which is usually defined as three miles from the nearest point of land.
Some of the smaller Caribbean nations appealed to the United Nations World Health Organization (WHO). They claimed in their appeal that nutrients from the garbage and chemicals from the detergents had greatly increased the growth of viral and bacterial agents throughout the Caribbean. Now, they added, dense clouds of these tiny organisms can be found in the seawater, and many sea creatures, such as fish, turtles, and dolphins, are showing signs of external rashes and internal tumors. The WHO said in reply that they had no authority to act as long as it could not be proven that human health was affected.
Senior executives at the major cruise lines were concerned, but they believed that there was little they could do. Ship designers had estimated that it would decrease passenger accommodations by 15 percent to 20 percent to add the much larger tanks needed to store the “gray water” wastes. Those tanks, due to their weight when full, would have to be built below the waterline in space currently used for the crew’s quarters. The crew, now housed in very crowded conditions that cannot be further compressed, would have to be moved into new facilities built where passenger cabins now exist.
Those same executives believed that, if those changes in the physical layout of the ships were made, ticket prices would have to be increased by an equivalent 15 percent to 20 percent to make up for the lost revenue. This, it was feared, would decrease customer demand. Now, because of their hugeeconomies of scale and the scenic attractiveness of the region they visit, cruise ships offer highly desired and relatively inexpensive vacations. On the other hand, the executives admitted that apparently, the quality of the seawater had deteriorated to some extent, and that at least part of theresponsibility for that deterioration might be due to the waste dumping practices of the cruise lines.
Answer the following questions after you have read the case:
Who are the Stakeholders involved in this case? What does each have to gain or lose?
If you were part of the top management team at the cruise ship company, how
would you approach this issue?
In thinking about what to do as managers, did it help to do a stakeholder analysis?
How so?

GEB3422CBE Section 01CBE Business Project Management (11 Weeks) – CBE Online Course – 2024 Winter Quarter
Deliverable 1 – Kingston-Bryce Kick-off Project Plan
Deliverable 1 – Kingston-Bryce Kick-off Project Plan
Assignment Content
Competency
Identify the role projects play in meeting the goals of an organization.
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You have just been hired as a Project Manager for Kingston-Bryce Limited and have been assigned your first project. Kingston-Bryce Limited (KBL) is a custom furniture manufacturer that specializes in hand-crafted dining room tables. The Board of Directors has identified an opportunity to purchase a competitor that also specializes in custom furniture. The acquisition of the competitor will enable KBL to expand operations and triple their workforce and will take 18 months to complete. In order for this acquisition to be successful, you will need to use your project management skills to ensure success.
Instructions
Your first task is to create a project plan outline for the Board of Directors in Microsoft Word or Excel. You will need to create the timeline in Excel and copy that timeline into the Word Document. The project outline is essential for documenting all of the necessary tasks and milestones necessary to complete the project. The project is expected to take 18 months to complete, and the major milestones are broken up by quarters. You will need to be creative and develop the following items as if you were running the project.
Include the following (you will need to create these items):

tasks and milestones;
a project description/scope;
key stakeholders;
timeline for the project.
NOTE – Be sure the documents display proper grammar, spelling, punctuation, and sentence structure.
Resources
For more information that may help you with this assignment, see Rasmussen’s Project Plan FAQ
Business Writing
Grammar Checking – How do I create a Grammarly account?

The Social Age brings with it a new approach to communication and collaboration across boundaries using technology. As with any new technology, there are great benefits and plenty of challenges as well.
One of the advantages for businesses is the ease of interacting with a large audience very quickly. But this also provides the temptation to react when negative things are written and posted about the company.
In Chapter 8 you read about Coca-Cola’s social media guidelines. One of the company’s guidelines is to avoid the temptation to react in defense of the company in social media spaces. However, not all companies have such policies, especially smaller ones.
Use Strayer’s library or the Internet to search for an example of when someone that represented a company or was known to be affiliated with a company reacted to something negative posted about the company.
In the discussion, describe the scenario and what happened as a result. If you were able to recreate this situation, what would you do differently? Why? Is there ever an instance where you should defend a company you work for? What if it is a company you own? Explain.
Be sure to respond to at least one of your classmates’ posts.

In this course, you will develop a strategic marketing plan for a selected business that you will use throughout this course. To do so, the assignments and summative assessments in this course build on each other, and you will develop your strategic marketing plan in sections. Please do not integrate previously used content from other courses or assessments outside of this course. 
 
Review the Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course.
Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:
Marketing professional organizations, such as 4 A’s website or American Marketing Association website
Get Started with Marketing Research page on the University Library website
Business databases on the Week 1 University Library
 
Consider the following during your business selection process:
The business you select will be used throughout the weekly assignments and summative assessments in this course.
It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.
Develop a 350- to 700-word outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment:  
Mission statement
Vision statement
Product line description
Business information, such as the size of the business
Current target markets
Current marketing tactics
Cite sources to support your outline.
Format citations and references according to APA guidelines.

 
1. Watch the video “The Worst Marketing Blunders of 2019” (2:32)
Research a brand that has experienced challenges in the business world over the last three years.
Analyze and explain which of the 4Ps was most impacted. (Note: do not use one of the brands from the video)
In hindsight, what could this brand have done to avoid the business challenge you identified?
2. Watch the video “Sell Like a Girl ScoutLinks to an external site.” (2:02)
How could you implement some of the same strategies the Girl Scouts used when marketing your product or service?

 
Instructions
For this discussion, use the healthy food restaurant scenario as the basis for your response:
Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.
Post a Response
Address the following in your discussion post:
Make the case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.

To what degree is this type of price discrimination?
How will the plan increase revenue?
Why will both groups of customers be satisfied with the deal?
Why is this a legal form of pricing?

Use evidence from your textbook or other reputable sources, including any help in the discussion preparation, to support your case to your business partner.

As a city manager for a mid-size city, you must be able to examine patterns and trends to highlight organizational performance and support organizational strategic planning. One of the ways that is done is through analyzing the statistics. Still, just presenting the numbers is not always the most efficient way to present your analysis.
ScenarioYou are a city manager for a mid-size city that is anticipating increases in population and auto traffic as new industries move into the downtown area. Parking spaces are already hard to find and traffic congestion can be problematic from commuters and events like concerts and sports. Before considering adding additional parking, you think it is possible to use existing parking more effectively through a smart parking app that identifies parking space availability in different parking lots throughout the city in real time. 
In this assessment, you will demonstrate your skill in information visualization when you present your recommendations to the City Council members who are responsible for deciding whether the city invests in resources to set in motion the smart parking space app. 
PreparationReview the parking space usage file.
Select any 2 parking lots. For each one, review the scatter plot showing the occupancy rate at each time stamp during the week of 11/20/2022 –11/26/2022. Identify whether occupancy rates are time dependent. If so, identify the times that seem to experience the highest occupancy rates. 
Research “smart cities” to provide guidance and support for your presentation. 
Assessment DeliverableCreate a 10- to 12-slide information visualization presentation including voice-over or screencast video. Include the following in your presentation: 
Outline the rationale and goals of the project. Analyze the box plot charts showing the occupancy rates for each day of the week and interpret the results.Analyze the box plot charts showing the occupancy rates for each parking lot and interpret the results.Choose 2 scatter plot charts showing occupancy rate against the time of day over the course of the week and interpret the results. Make a recommendation about continuing with the implementation of this project.
Format references according to APA guidelines. 

Discuss the following questions in 3~5 pages (Times new roman 11pt, 1inch margin, 1.5 spaced)
– What are the strengths of HFHI?
– What strategic challenges is HFHI facing?
– Do you believe the $1.8 billion valuation? Is it too high or too low?
– What are the benefits and risks of valuing a NGO brand like HFHI?