Category: Marketing homework help

In this week’s discussion post, you will analyze the target market of a company of your choice. Using Target Marketing Segmentation (Demographic, Psychographic, Geographic, and Behavioral Segmentation), determine the company’s ideal customer.
(Here are some examples of companies you could choose from: Nike, Tesla, White House Black Market, Starbucks, Lululemon, Under Armour, Netflix, Dove, Zara, Microsoft, Lowe’s – to name a few.)

Who is the company’s target demographic?

(What age group, gender, and income level characterize the primary audience for your company’s product/ service?) 

What is the company’s psychographic segment?

(What lifestyle, values, interests, or personality traits define the attitudes and behaviors of the company’s ideal customer?) 

What is the company’s target geographic segment?

(Are they local? Regional? National? International? What cities, regions, or countries does the company focus on for sales and marketing?) 

What is the company’s target behavioral segment?

(What behaviors or buying habits define the company’s ideal customer?) 

Seek to use at least 2 references to help support your arguments. Reply to at least two classmates by adding to their findings, identifying which points of their target market description you agree with and which ones you believe need adjustments. Defend your reasoning by using at least one external reference for each reply.
Your initial discussion post (250-300 words) is due by Thursday night at 11:59 PM, with two response posts (100-150 words) to classmates’ posts due by Sunday at 11:59 PM. 

 
For this assignment, download the Week 3 Give Back Project Assessment Instructions. Read the instructions carefully and submit the following sections for the Give Back Black-Tie Gala:
7. Project Team Roles
8. Ethics & Team Ground Rules
9. Communication Management Plan
10. Risk Register
11. Probability and Impact Matrix
12. Budget Estimate
13. Milestone Estimates
14. Project Plan Baselines
Each of these can be found as separate tabs in the Give Back Project Management Plan Excel spreadsheet or the Word template below.

In order to be effective, you also need to know what your competition is up to. Therefore, a competitive analysis is helpful here. This analysis will be dependent on your research into the competitive arena. Your competitive analysis should focus on two key competitors.
  
For your top two primary competitors:
Indicate why you have selected these two competitors.
Briefly describe each company, its current market share, its product or service set offerings, its financials (e.g., revenues, profitability, etc.), current positioning within the market, target market that it seeks to reach, recent history (how is the company doing?), and how each company      markets itself to the target market that you also wish to reach.
  
Do a comparison of your product or service with that offered by the competition. How will you differentiate your product/service from that which is offered by the competition? Inherent in your comparison will be why your target market would likely select your offering over that of the      competition. If you do not have a differentiator, your target market will not see one either.
Describe the likely response that these two competitors will take once you begin to make waves, assuming that you are entering a market in which competition already exists. What response should you anticipate? What do you think their likely response will be to your entry into the market, and how will you respond to that?
  
Be sure to address substitutes. Are there any substitutes for your service or product offering? 
Identify any key substitutes, discussing the strengths and weaknesses of those substitutes when compared to your offering.
For your company, perform a SWOT analysis, detailing the elements below:
  

Internal –      Determine the internal components (strengths and weaknesses) of the marketing environment. Make sure to consider production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technologies.

External      – Determine the external components (opportunities and threats) through an environmental scan. Make sure to consider political, economic, social, and technological events, as well as trends and expectations.
Submission, 3 pages, APA 

“Why Are We Loyal to Certain Brands?” video case

  
Discuss the following :
Which customer behavior factors could a brand extract if they were deciding upon offering product choices?
Which customer behavior factors would a new a brand have to address to overcome the “mere exposure effect”?
Why are multiple factors important when evaluating customer behaviors? 
Identify a business that you believe evaluates customer behaviors based on multiple factors. What are those factors? How do those factors bring value to the marketing effort?  
Submission: 2-3 paragraphs, APA 

 
In this discussion, it’s important to watch all of the videos first, but primarily the 2 TedTalk videos. Each TedTalk discusses technology and the emergence and importance of personalization in digital marketing today. In this discussion please answer the following questions:
1) What did both TedTalks have in common as a major theme in the importance of marketing technology and personalization?
2) Think of an example of a brand that does a good job in marketing personalization through various marketing technology tactics. What is that example and provide your opinion how effective it is?

  
Based on the current position of your new division in the simulation and your goals for coming quarters, analyze market consumer data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

Digital       marketing analysis and budgeting strategies: Based on your      analysis of markets and consumer data, discuss the decision to shift all      or a portion of your division’s promotional budget in the simulation to      digital marketing. 

Digital      marketing strategies for organizational growth: Discuss the      decision to shift all or a portion of your division’s promotional budget      in the simulation to digital marketing. Discuss the digital marketing      strategies that will be used to promote organizational growth. Consider      factors including B2B verses B2C considerations in digital media, target      market coverage, exposure, analytics, and costs.

Digital      media impact: How would the addition of digital media options      influence your division’s overall promotional plan? Consider the five      elements of the promotion mix.

Digital      media types and options: Include examples of specific social      media platforms, blogs, websites, applications, etc., and a justification      for each based on your division’s goals. Use real-world data by      researching the outlets/platforms, reviewing media kits when available,      and citing available sources on exposure, targeting options, and      other factors.

Digital      marketing ties to relationship marketing: Explain how your      digital marketing strategy will improve relationship marketing efforts and      increase revenue.

Monitor      digital media: How will you monitor effectiveness and adjust      your strategy based on your division’s goals? What tools would you      recommend measuring the effectiveness of reaching these goals?
You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

  
Based on the current position of your new division in the simulation and your goals for coming quarters, analyze market consumer data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

Digital       marketing analysis and budgeting strategies: Based on your      analysis of markets and consumer data, discuss the decision to shift all      or a portion of your division’s promotional budget in the simulation to      digital marketing. 

Digital      marketing strategies for organizational growth: Discuss the      decision to shift all or a portion of your division’s promotional budget      in the simulation to digital marketing. Discuss the digital marketing      strategies that will be used to promote organizational growth. Consider      factors including B2B verses B2C considerations in digital media, target      market coverage, exposure, analytics, and costs.

Digital      media impact: How would the addition of digital media options      influence your division’s overall promotional plan? Consider the five      elements of the promotion mix.

Digital      media types and options: Include examples of specific social      media platforms, blogs, websites, applications, etc., and a justification      for each based on your division’s goals. Use real-world data by      researching the outlets/platforms, reviewing media kits when available,      and citing available sources on exposure, targeting options, and      other factors.

Digital      marketing ties to relationship marketing: Explain how your      digital marketing strategy will improve relationship marketing efforts and      increase revenue.

Monitor      digital media: How will you monitor effectiveness and adjust      your strategy based on your division’s goals? What tools would you      recommend measuring the effectiveness of reaching these goals?
You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.

 
For this assignment, review the Introduction to the Give Back Project and download the Week 2 Give Back Project Assessment Instructions. Submit the following sections for the Give Back Black-Tie Gala:
1. Business Case
2. Project Charter
3. Donation Goals
4. Awareness Goals
5. Stakeholder Register
6. Stakeholder Matrix
Each of these are found in the Give Back Project Management Plan template in Word if you prefer a simpler and more accessible version. This document is more accessible for users who use screen readers, but it should be noted that it does not automatically populate data when the same information is required in multiple sections of the template. I highly recommend this Word version.

I’ve recently gotten a tattoo, and I want to make sure it stays looking fresh and vibrant for as long as possible. I know proper aftercare is crucial in the first few weeks, but I’m wondering what long-term steps people take to maintain the quality of their tattoos. For those of you with experience, how do you keep your tattoos looking like they did when you first got them?
Some of the advice I’ve heard includes moisturizing regularly, protecting it from the sun, and using gentle, fragrance-free soaps. I’ve also seen suggestions about using specific aftercare products, but I’m curious if there’s anything that really makes a difference in preserving the ink and preventing it from fading over time. Are there any other tips that you’ve found effective in  keeping your tattoo looking fresh? [ https://uniquelynatural.com.au/products/tattoo-balm ]
I’d love to hear your routines or products you swear by for tattoo care. Feel free to share any insights!

In this week’s discussion post, you will respond to the following questions:
What is Marketing? How does it influence our daily lives, businesses, and society?
As a Christian, discuss your responsibilities as a Marketer. How should your values guide your ethical decision-making process in this field?
Share examples in which a company successfully marketed to you.  Why did the marketing work on you? 
Use at least 2 references to support your writing. (Your textbook can be one of your references). 

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Your initial discussion post (250-300 words) is due by Thursday night at 11:59 PM, with two response posts (100-150 words) to classmates’ posts due by Sunday at 11:59 PM.