Category: Management

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Assignment- 2Max Marks-10

Learning Outcomes:
Outline an understanding of the global competitive environment and the changing marketing practices. (CLO-2)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumer’s decision. (CLO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (CLO-4)

Case Study
Read the Chapter Case Study “Colonel Sanders would be Proud; KFC is a Global Brand.” from Chapter No- 8 “Global Marketing” Page No: – 272 and 273 given in your textbook “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:
Which sociocultural factors have affected KFC’s global expansion? (2 Marks)
Compare KFC’s growth strategies in the United States versus China. (2 Marks)
Based on you understanding of the BRIC nations, should KFC consider expanding more aggressively into (a) India, (b) Brazil, and (c) Russia? What national features of these countries would provide reasons to support or contradict such an expansion strategy? (2 Marks)
Critical Thinking
Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? Chapter-10. (2 Marks)
Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. Chapter-11 (2 Marks)
Important Notes: –
Reading required: – Read Chapter 8, 10 and 11 carefully and then answer the questions based on your understanding.
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.

This assignment is an individual assignment.
The Assignment must be submitted on BB only in WORD format via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

CLO: Apply different management and leadership styles for different situations

Q1. “Leaders are born, not made.” In light of this statement, briefly explain the concept of leadership and its role in organizational development. (5 Marks) (250-300 words).
Q2. How does transformational leadership differ from the path-goal theory of leadership? Critically evaluate these two leadership styles with suitable example and their role in organizational sustainability. (5 Marks) (250-300 words).

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Do not make any changes in the cover page.

Prior to beginning work on this discussion forum,
THE PROBLEM IS FOR SOCIAL ISOLATION AMONG OLDER CITIZENS.
Read Chapter 3: Collecting and Considering Data of the course textbook One Step at a Time: A Roadmap for Problem Solving & Making a Difference.
Review the What Factors Should Someone Consider When Conducting an Online Interview in Real Time?Links to an external site. video.
Review A Closer Look: Week 3: Diving Into the Research.
Download the Research Interview Template Download Research Interview Template.
In this discussion, you will practice effective interviewing methods and learn to conduct yourself in a professional manner.
Select the arrows to review the discussion requirements.
Part 1: Conduct an Interview
n preparation for the interview,
Select one person to interview who is relevant to or can inform them of the problem. You may elect to interview more than one person.
Follow the interview steps outlined in the Research Interview Template Download Research Interview Template.
Conduct the interview.
Part 2: Post and Respond
After the interview, in your discussion post,
Explain the relevance of the interviewee to the problem you selected.
Important: Do not reveal the identity of the interviewee.
Identify the method of survey (face-to-face, phone, text, video conference, email, etc.).
List the interview questions and a brief overview of the responses.
Describe your overall perception of the interview process and results.
What went well? What would you do differently?
Were the results as you expected?
Your initial post should be a minimum of 150 words and is due on Day 3 (Thursday).
This discussion will be assessed on a 10-point scale and is worth 10% of your final grade.

Examining the Problem Through a Theoretical Lens and Data [WLOs: 1, 2, 5] [CLOs: 1, 2, 3]
Prior to beginning work on this discussion forum,
Review Chapter 2: Developing a Lens of Understanding of the course textbook One Step at a Time: A Roadmap for Problem Solving & Making a Difference
Read Chapter 3: Collecting and Considering Data of the course textbook One Step at a Time: A Roadmap for Problem Solving & Making a Difference.
Read Online Graduate Students’ Use of Research Strategies in a Cross-Cultural Action Research ProjectLinks to an external site..
Read Doing Community-Based Action Research in an Urban Youth Sport Environment: Lessons LearnedLinks to an external site..
Review A Closer Look: Week 2: Lenses of Understanding and A Closer Look: Week 3: Diving Into the Research.
Review What Is CRAAPO? A Guide to Evaluating Web SourcesLinks to an external site. and SIFT: A Tool to Evaluate Information in a Digital WorldLinks to an external site..
Read What Is 211 and How Can I Use It to Learn More About Problems in My Community?Links to an external site.
Locate four sources of data about the problem.
Data can be from library resources, news articles, archived videos, personal communications, government reports, etc.
There are two parts to this discussion forum. The first part of the discussion forum is for you to take the Threshold Achievement Test for Information Literacy (TATIL). The test is not graded, and your results are anonymous. The TATIL assesses your ability to recall and apply your knowledge and metacognition about core information literacy dispositions that underlie your behaviors. Through this combination of knowledge and dispositional assessment, TATIL offers a unique and valuable measure of the complexities of information literacy. The results of this assessment will guide UAGC in developing the best possible library resources and research methodologies training.
For the second part of this discussion forum, you will find four sources that contain data specifically about or relative to the problem you selected. Analyze these sources for trustworthiness and accuracy. The data sources can be in the form of articles, videos, personal communications, government reports, etc. Consider how reviewing existing research about similar situations, relevant data, facts, etc., through a theoretical lens can explain the problem.
Select the arrows to review the discussion requirements.
Part 1: TATIL
Part 2: Post and Respond
In your discussion post,
Summarize each data source and include the references in APA StyleLinks to an external site..
Analyze each data source for trustworthiness and accuracy.
Using a theoretical lens, explain how the data relate to the problem you selected.
Identify important gaps in existing information.
Organize and reorganize information as appropriate to gain a better understanding of the problem.
Analyze data for major themes.

# You should not copy from any website
# References must be written
# The assignment must be delivered on time
# The agreed number of words must be adhered to
# Give examples and write a perfect answer

Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Students must mention question number clearly in their answer.
Late submission will NOT be accepted. Peer-Reviewed Journals are required as references.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Do not make any changes in the cover page.

The homework solution should be as follows:
• must include at least 5 references.
• Format references using APA style.
• Each answer must not be less than 300 words.

Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
– The Answer must follow the Keyword/ outline points below:
Each answer should be 200 to 250 range of word counts.
Outsourcing, offshoring, Third Party Logistics
Their Main functions
Motivational Factors /Drivers
Reasons with suitable Examples
Reference
Note: You can support your answer by reading your book.
You can use secondary source available on internet. References (Use APA style of referencing